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| CLOSE-UP | Boosting the competitiveness of beet with 20 tonnes of sugar 20 · 20 · 20 meeting in Reinstorf Dr Niels Pörksen: Nordzucker is preparing for the future with 20 · 20 · 20. What adjustments need to be made so that 20 per cent of beet farmers are able to produce 20 tonnes of sugar per hectare in 2020? The beet procurement team is investigating this question across the entire Group. A large 20 · 20 · 20 meeting took place in Reinstorf on 13 June. The motto of the day was “Agri and beet shape the future”, since in order for beet to remain competitive with other crops, yields need to be increased. “This is the starting point of our project 20 · 20 · 20. Since the project was launched in 2011, we have already handled a variety of different issues, such as the autumn strip tilling process on heavy soil, combined drilling or avoiding harvest losses. Now the task is to think ahead with our entire Nordzucker team of advisers,” says Chief Agricultural Officer Dr Niels Pörksen. The task in the future, even more so than today, will be to increase the competitiveness of beet – one of the conclusions of the meeting. Just how Nordzucker benefits from international exchange was evident in the working groups. Colleagues from the various Nordzucker countries came together to discuss the issues of increasing yields, cultivation advising, communication, sustainability and cooperation with farmers. “Conditions are different in every natural environment. However, there are regions in our Group that are comparable to each other. As a result, sharing and discussing the results and findings from various countries with colleagues is a key part of our international cooperation in the Group. Together we will achieve our objective,” underscores Niels Pörksen. The aim of the meeting in Reinstorf was not just to discuss what had already been achieved and how the results could be used in other natural 18

Four values – one company Responsibility, dedication, courage and appreciation Senior Vice President Jannik Robin Olejas led the discussion. Together and international: Nordzucker colleagues from every site exchanged views and ideas. Which values guide our actions? Employees at all Nordzucker sites have been discussing and examining the four values of responsibility, dedication, courage and appreciation for more than a year. The aim is to turn these values into a common framework for action across the entire Group. In order to achieve this, last year’s motto was “The values are being discussed”. The values were discussed in all Nordzucker countries and at every level in order to develop a shared understanding. The focus of this second year is now to see that they become a standard part of everyday work at Nordzucker. The aim is to live out the values in matters both big and small – forming the basis of our actions in negotiations, meetings or employee appraisals. The same applies to Group guidelines and standards, which are also set on the basis of these corporate values. “With our values, Nordzucker is in the process of creating its own Nordzucker culture that transcends both cul- tural and national borders. With their help, we will work together even better, regardless of whether we work in Germany, Poland or Finland, in an office or a factory. The values bring us closer together and this will strengthen Nordzucker. I am proud of the level of dedication our employees have brought to the process and its development,” said CEO Hartwig Fuchs. Discussing and reflecting on the values is not an end in itself: “Each of us has our own individual set of values, of which we may not even be fully aware. By talking about this, we develop a shared understanding and raise awareness for the application of these values. The values are also a good tool if, for instance, decisions need to be made,” says Bianca Deppe-Leickel, project manager in the values team. The fact that the values process at Nordzucker is being supported by the whole company shows how much the staff is interested in it. Colleagues who want to be value ambassadors and advance the process forward have been found throughout the company. nt environments, but also to gather new ideas. “In the working groups, we looked for ideas that were a bit off the beaten track. After all, if you look at where we are now and where beet cultivation was 10 or 15 years ago, you can see that a big leap has been made. Much of what we do today was unimaginable back then. This is why we were looking for ideas for new things in Reinstorf that would be difficult to implement today,” says Jannik Robin Olejas, Senior Vice President Beet Procurement Northern Europe, who led the groups. nt Responsibility Courage Engagement Dedication Appreciation Akzente Juli 2013 19

| CLOSE-UP |<br />

Boosting the competitiveness<br />

of beet with 20 tonnes of sugar<br />

20 · 20 · 20 meeting in Reinstorf<br />

Dr Niels Pörksen:<br />

<strong>Nordzucker</strong> is preparing<br />

for the future with<br />

20 · 20 · 20.<br />

What adjustments need to be made so<br />

that 20 per cent of beet farmers are able<br />

to produce 20 tonnes of sugar per hectare<br />

in 2020? The beet procurement team<br />

is investigating this question across the<br />

entire Group. A large 20 · 20 · 20 meeting<br />

took place in Reinstorf on 13 June.<br />

The motto of the day was “Agri and<br />

beet shape the future”, since in order<br />

for beet to remain competitive with<br />

other crops, yields need to be increased.<br />

“This is the starting point of<br />

our project 20 · 20 · 20. Since the project<br />

was launched in 2011, we have already<br />

handled a variety of different issues,<br />

such as the autumn strip tilling process<br />

on heavy soil, combined drilling or avoiding<br />

harvest losses. Now the task is to<br />

think ahead with our entire <strong>Nordzucker</strong><br />

team of advisers,” says Chief Agricultural<br />

Officer Dr Niels Pörksen.<br />

The task in the future, even more<br />

so than today, will be to increase the<br />

competitiveness of beet – one of the<br />

conclusions of the meeting. Just how<br />

<strong>Nordzucker</strong> benefits from international<br />

exchange was evident in the working<br />

groups. Colleagues from the various<br />

<strong>Nordzucker</strong> countries came together to<br />

discuss the issues of increasing yields,<br />

cultivation advising, communication,<br />

sustainability and cooperation with<br />

farmers.<br />

“Conditions are different in every<br />

natural environment. However, there are<br />

regions in our Group that are comparable<br />

to each other. As a result, sharing<br />

and discussing the results and findings<br />

from various countries with colleagues<br />

is a key part of our international cooperation<br />

in the Group. Together we will<br />

achieve our objective,” underscores<br />

Niels Pörksen.<br />

The aim of the meeting in Reinstorf<br />

was not just to discuss what had<br />

already been achieved and how the<br />

results could be used in other natural<br />

18

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