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Sustainability Report 2012/2013<br />
| PaNoraMa |<br />
Sustainable production from the field to the end<br />
product is becoming increasingly important.<br />
Defined product, environment, safety<br />
and social standards are documented.<br />
Follow us: take an interest in our work<br />
<strong>Nordzucker</strong> publishes its third Sustainability Report<br />
Follow us<br />
<strong>Nordzucker</strong>’s<br />
Sustainability Report:<br />
available in print and<br />
online.<br />
“Follow us” is the confident title of <strong>Nordzucker</strong>’s 60-page<br />
report. The idea is for people to follow us or “take an interest<br />
in our work”, as people do on social media sites such as Facebook<br />
or Twitter.<br />
“We no longer need to call for this,” laughs Chief Operating<br />
Officer Axel Aumüller. There has long been an interest in what<br />
<strong>Nordzucker</strong> does when it comes to sustainability. “And this interest<br />
is rising,” he emphasises. In importance and commitment.<br />
“The number of customers coming to us with questions about<br />
the sustainability of our production is increasing. This trend has<br />
been led by large customers,” explains Axel Aumüller. “Particularly<br />
food producers that buy and sell around the world have developed<br />
very clear requirements.” <strong>Nordzucker</strong> is expected to introduce<br />
defined product, environmental, safety and social standards<br />
in its production – and for these to be clearly documented.<br />
In focus: the entire process chain<br />
Indeed, with such requirements, <strong>Nordzucker</strong> customers also safeguard<br />
their own sustainability approach. “And this now extends<br />
along the entire supply chain for an increasing number of our<br />
customers,” highlights Axel Aumüller. “From the field to our<br />
factories and, finally, to the end consumer.”<br />
Setting an example for generations<br />
“Follow us” also means “follow our example”. A number of the<br />
interim results documented by <strong>Nordzucker</strong> in its current Sustainability<br />
Report are truly trend-setting. It is no coincidence that<br />
<strong>Nordzucker</strong> will celebrate its 175th anniversary in the days and<br />
weeks to come. Wherever beet grows, it has been growing for<br />
generations: up to today with sustainably rising yields and the<br />
decreasing use of resources. “This anniversary would be unthinkable<br />
without the generations of farmers who have been<br />
investing in the fertility of their soil over the long term – certainly<br />
something which is not to be taken for granted,” summarises Axel<br />
Aumüller. By the same token, the high standards in <strong>Nordzucker</strong><br />
factories achieved by continuous improvements in energy efficiency<br />
and CO 2<br />
savings are also recognised. “In this respect,<br />
we are a popular model for others. But we are also in a good<br />
position across the Group in matters relating to product safety.”<br />
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