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Sustainability Report 2012/2013<br />

| PaNoraMa |<br />

Sustainable production from the field to the end<br />

product is becoming increasingly important.<br />

Defined product, environment, safety<br />

and social standards are documented.<br />

Follow us: take an interest in our work<br />

<strong>Nordzucker</strong> publishes its third Sustainability Report<br />

Follow us<br />

<strong>Nordzucker</strong>’s<br />

Sustainability Report:<br />

available in print and<br />

online.<br />

“Follow us” is the confident title of <strong>Nordzucker</strong>’s 60-page<br />

report. The idea is for people to follow us or “take an interest<br />

in our work”, as people do on social media sites such as Facebook<br />

or Twitter.<br />

“We no longer need to call for this,” laughs Chief Operating<br />

Officer Axel Aumüller. There has long been an interest in what<br />

<strong>Nordzucker</strong> does when it comes to sustainability. “And this interest<br />

is rising,” he emphasises. In importance and commitment.<br />

“The number of customers coming to us with questions about<br />

the sustainability of our production is increasing. This trend has<br />

been led by large customers,” explains Axel Aumüller. “Particularly<br />

food producers that buy and sell around the world have developed<br />

very clear requirements.” <strong>Nordzucker</strong> is expected to introduce<br />

defined product, environmental, safety and social standards<br />

in its production – and for these to be clearly documented.<br />

In focus: the entire process chain<br />

Indeed, with such requirements, <strong>Nordzucker</strong> customers also safeguard<br />

their own sustainability approach. “And this now extends<br />

along the entire supply chain for an increasing number of our<br />

customers,” highlights Axel Aumüller. “From the field to our<br />

factories and, finally, to the end consumer.”<br />

Setting an example for generations<br />

“Follow us” also means “follow our example”. A number of the<br />

interim results documented by <strong>Nordzucker</strong> in its current Sustainability<br />

Report are truly trend-setting. It is no coincidence that<br />

<strong>Nordzucker</strong> will celebrate its 175th anniversary in the days and<br />

weeks to come. Wherever beet grows, it has been growing for<br />

generations: up to today with sustainably rising yields and the<br />

decreasing use of resources. “This anniversary would be unthinkable<br />

without the generations of farmers who have been<br />

investing in the fertility of their soil over the long term – certainly<br />

something which is not to be taken for granted,” summarises Axel<br />

Aumüller. By the same token, the high standards in <strong>Nordzucker</strong><br />

factories achieved by continuous improvements in energy efficiency<br />

and CO 2<br />

savings are also recognised. “In this respect,<br />

we are a popular model for others. But we are also in a good<br />

position across the Group in matters relating to product safety.”<br />

14

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