CASE STUDY: FLOWRITE - Foresight Group
CASE STUDY: FLOWRITE - Foresight Group
CASE STUDY: FLOWRITE - Foresight Group
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<strong>CASE</strong> <strong>STUDY</strong>: <strong>FLOWRITE</strong><br />
<strong>CASE</strong> <strong>STUDY</strong>:<br />
<strong>FLOWRITE</strong><br />
Total originally invested: £1.4m<br />
Type: Management Buy Out<br />
Date completed: May 2012<br />
Sector: Business Services<br />
Website: www.flowriteservices.co.uk
“Flowrite is often described as the AA of<br />
the refrigeration industry. We have always<br />
focused on meeting customers’ set criteria<br />
for all emergency and planned calls in<br />
addition to the requirements for pre-planned<br />
and on-going maintenance. Naturally this<br />
focus will continue, and the introduction of<br />
<strong>Foresight</strong> and Nigel allows us to be more<br />
proactive in targeting new customers and<br />
offering them the award-winning level of<br />
service that our reputation has been built on”<br />
Andy Moore, CEO<br />
Flowrite<br />
<strong>CASE</strong> <strong>STUDY</strong>:<br />
<strong>FLOWRITE</strong><br />
COMPANY BACKGROUND:<br />
Founded in 1992, Flowrite is a refrigeration and air conditioning service,<br />
maintenance and installation company, specialising in the leisure sector<br />
across the UK. The Company has a strong reputation amongst its<br />
customers for providing quality service and benefits from long term<br />
contracts with some of the UK’s largest pub groups and restaurant<br />
companies. Flowrite is headquartered in Maidstone, and the Company<br />
has approximately 90 informed engineers driving branded vans<br />
throughout the UK.<br />
FORESIGHT INVESTMENT:<br />
<strong>Foresight</strong> invested £1.4 million alongside banking facilities from RBS and<br />
Nat West and roll-over investment from CEO Andrew Moore to provide the<br />
Company with sufficient working capital to pursue the attractive growth<br />
opportunities identified by the strong management team.<br />
<strong>Foresight</strong> introduced Nigel Atkinson to act as non-executive chairman.<br />
POST-DEAL STRATEGY:<br />
The management team is pursuing a two-fold growth strategy. The<br />
Company has recruited its first salesman and is now aggressively seeking<br />
new customers in both the leisure sector and other adjacent sectors. In<br />
addition, the Company is on the look-out for bolt-on acquisitions in this<br />
fragmented market.