A Revolution in R&D
A Revolution in R&D
A Revolution in R&D
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Table of Contents<br />
ABOUT THE AUTHORS 4<br />
FOREWORD 5<br />
EXECUTIVE SUMMARY 6<br />
INTRODUCTION 9<br />
CHAPTER 1: THE IMPACT OF GENOMICS 11<br />
Preface 11<br />
The Opportunities 12<br />
The Challenges 18<br />
A F<strong>in</strong>al Word 21<br />
CHAPTER 2: THE IMPACT OF GENETICS 24<br />
Preface 24<br />
Disease Genetics 27<br />
Pharmacogenetics 33<br />
A F<strong>in</strong>al Word 39<br />
CHAPTER 3: MANAGERIAL CHALLENGES 41<br />
Preface: Look<strong>in</strong>g Back and Look<strong>in</strong>g Forward 41<br />
Strategy—Search<strong>in</strong>g for Genomic Competitive Advantage 41<br />
Putt<strong>in</strong>g the Strategy <strong>in</strong>to Operation 49<br />
A F<strong>in</strong>al Word 56<br />
CONCLUSION 57<br />
METHODOLOGY 59<br />
3
Change language