Download - FMC Corporation
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2 FOCUSED FORWARD<br />
MARkET SHAPINg SHIFT #1:<br />
Environmental Consciousness<br />
There is a growing desire for increasingly safe and<br />
environmentally benign materials.<br />
MARkET SHAPINg SHIFT #2:<br />
Scarce Resources<br />
A growing population is increasing the demand for energy,<br />
water and other basic resources.<br />
MARkET SHAPINg SHIFT #3:<br />
Climate Change<br />
As efforts to cope with greenhouse gas and other emissions<br />
become more aggressive, the impact on high-intensity<br />
industries will increase.<br />
MARkET SHAPINg SHIFT #4:<br />
Land Competition<br />
Increased agricultural efficiency will be required to produce<br />
crops, biofuels, biotextiles and bioplastics.<br />
MARkET SHAPINg SHIFT #5:<br />
Food & Health Expectations<br />
A growing population will require increased food production,<br />
accessible healthcare and more nutritious foods to meet the<br />
rising expectations of an expanding middle class.<br />
Learn about how <strong>FMC</strong> is working to address these market shifts<br />
through innovation on pages 14-19.
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