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• Incorporating sustainability into existing internal<br />
and external communications channels;<br />
• Facilitating discussions with external<br />
stakeholders to gain feedback regarding our<br />
2011 Sustainability Report and <strong>FMC</strong>’s overall<br />
sustainability program; and<br />
• Developing a strategic engagement plan that will<br />
increase interaction with external stakeholders<br />
to advance issues that are high priority for them<br />
and <strong>FMC</strong>.<br />
A Focus on External Stakeholder Needs<br />
As a company that maintains strong customer<br />
and community relationships, <strong>FMC</strong> has a positive<br />
track record of communicating with external<br />
stakeholders; however in our 2011 report we<br />
made a commitment to continue to increase<br />
engagement with external stakeholders. One<br />
of the first steps we took was to talk with<br />
stakeholders about our sustainability strategy.<br />
During 2012, we discussed our program with<br />
customers, distributors, suppliers, community<br />
advisory panels, educational institutions,<br />
regulators, NGOs, industry groups, and investors.<br />
Each interaction is helping us calibrate and<br />
enhance the practical effectiveness of our<br />
program.<br />
We increased proactive engagement in 2012 with<br />
interested parties on broader sustainability topics.<br />
We identified external stakeholders whose priority<br />
issues are also important to <strong>FMC</strong> and we initiated<br />
positive, collaborative discussions with some of<br />
these stakeholders.<br />
Our initial research and discussions with NGOs<br />
and environmental organizations, for example,<br />
helped us focus our engagement strategy in three<br />
key areas where <strong>FMC</strong> can have significant impact:<br />
sustainable food supply, sustainable energy supply<br />
and meaningful community partnerships.<br />
As we develop our own sustainability program,<br />
we are working to advance thought leadership.<br />
Examples of this include our active participation<br />
on the Advisory Council for the Sustainability<br />
Accounting Standards Board and the Corporate<br />
Advisory Board for the Initiative for Global<br />
Environmental Leadership at the University of<br />
Pennsylvania’s Wharton School of Business.<br />
ADDRESSING STAKEhOLDER<br />
FEEDBACK<br />
After publishing our first Sustainability<br />
Report in 2O11, we engaged an<br />
independent firm to conduct a series<br />
of interviews with a diverse set of<br />
stakeholders to gather unbiased<br />
feedback on both our reporting efforts<br />
and our approach. Our key audiences<br />
challenged us to be more specific about<br />
our sustainability goals and set firm<br />
metrics. We have taken this constructive<br />
feedback into account as we developed<br />
this 2O12 Sustainability Report. We will<br />
continue to draw on this input as our<br />
program continues to develop.<br />
''IGEL is honored to have <strong>FMC</strong><br />
as a new member to Wharton's<br />
Initiative for Global Environmental<br />
Leadership. <strong>FMC</strong>'s thought leadership<br />
in formulating sustainable solutions<br />
to a number of world challenges is<br />
a tremendous value to IGEL and<br />
to the Wharton School at Penn.<br />
<strong>FMC</strong>'s role as a corporate board<br />
member provides a resource to our<br />
undergraduate and MBA students<br />
as they are seeking mentors and<br />
role models for career choices in the<br />
environmental management space.''<br />
Joanne Spigonardo, Associate Director,<br />
Initiative for Global Environmental Leadership<br />
(IGEL), The Wharton School,<br />
University of Pennsylvania<br />
<strong>FMC</strong> 2012 SUSTAINABILITY REPORT<br />
39