27.10.2013 Views

Download - FMC Corporation

Download - FMC Corporation

Download - FMC Corporation

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Product Innovations: From Concept to Market<br />

While increasing the share of R&D investments<br />

focused on the five market-shaping shifts, we have<br />

also adjusted our process to bring new products<br />

from concept to reality. By innovating based on the<br />

cited market shifts, we can identify more unique<br />

solutions that are highly valued by our customers.<br />

These criteria spur new ideas and allow clear,<br />

consistent evaluation of product potential. Most<br />

importantly, they enable richer conversations with<br />

our customers during the product development<br />

phase, as many are attempting to create offerings<br />

that answer these same market trends.<br />

Such sustainability-driven process improvements<br />

enable us to identify and advance projects that<br />

create a sustainability advantage more quickly,<br />

while imposing a higher burden of proof on<br />

projects that are counter to our sustainability<br />

objectives. We are excited about the resulting<br />

opportunities for growth and the social impact we<br />

can effect with this focused approach. This effort<br />

will help to ensure a robust development pipeline<br />

to support the continued growth of <strong>FMC</strong> in the<br />

years beyond our Vision 2015 strategic plan.<br />

Our Agricultural business is introducing several<br />

new biopesticides. These materials are derived<br />

from plant and/or microbial resources that are<br />

renewable and in some cases offer farmers a lower<br />

toxicity alternative. We recently introduced Nemix<br />

C, a bacterial inoculant that enhances plant growth<br />

and yield, and Fracture, which will be introduced<br />

in North America in 2013 to control fungal diseases<br />

in grapes. These new products supplement our<br />

existing Regalia Max® fungicide, which is derived<br />

from the extract of giant rootknot.<br />

Environmental<br />

Consciousness<br />

16<br />

Climate<br />

Change<br />

FOCUSED FORWARD<br />

Scarce<br />

Resources<br />

Current Mkt Std New <strong>FMC</strong> Product<br />

Illustrative example of assessment chart from <strong>FMC</strong><br />

new product development process.<br />

Focus on Environmental Solutions<br />

Over the years, <strong>FMC</strong> has developed several<br />

innovative technologies to directly address the<br />

environmental and remediation challenges<br />

faced by our customers. In 2012, we recognized<br />

an opportunity to combine these products into<br />

a single platform that provides environmental<br />

solutions. We started building a comprehensive<br />

portfolio of solutions for improving air and water<br />

quality and restoring land to productive use.<br />

A good example of how this organizational<br />

change and market focus can increase <strong>FMC</strong>’s<br />

impact starts with our proven Klozur® persulfate<br />

products, mentioned in last year’s report. Since<br />

its launch in 2005, Klozur has helped customers to<br />

cost-effectively remediate more than 1,000 sites<br />

globally. Klozur reacts to destroy a wide range of<br />

organic contaminants in the subsurface, leaving<br />

behind environmentally benign byproducts that<br />

support further natural biodegradation. This in<br />

situ process often replaces the less desirable<br />

“dig-and-haul” process that relocates contami-<br />

nated soil and can increase the potential for<br />

human exposure.<br />

Klozur persulfate is an effective solution for many<br />

soil and groundwater concerns; however, with a<br />

business unit devoted to environmental solutions,<br />

we can quickly expand and build on its capabilities.<br />

We have already expanded our portfolio of soil<br />

and groundwater solutions with the acquisition of<br />

Adventus Intellectual Property, Inc. The Adventus<br />

line of products complements Klozur and enables<br />

<strong>FMC</strong> to effectively address a wider range of<br />

contaminants (such as heavy metals) and site<br />

conditions (such as large plumes of contaminated<br />

groundwater).<br />

A global need exists for these types of<br />

technologies. To support growth outside of<br />

North America, in 2012 <strong>FMC</strong> formed a joint<br />

venture with two companies in China. Combining<br />

BCEG Environmental Remediation Co., Ltd.’s<br />

(BCEER) leading position in China’s remediation<br />

market with BRISEA Group, Inc.’s capabilities for<br />

environmental technology transfer, <strong>FMC</strong> is poised<br />

to introduce a number of cost-effective soil and<br />

groundwater solutions to meet the needs of the<br />

Chinese market.<br />

<strong>FMC</strong> also began to build robust offerings in two<br />

other target areas: air and water.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!