convention - International Franchise Association

CONVENTION
49 TH
ANNUAL
international
franchise association
SAN
DIEGO
Manchester Grand Hyatt
FEBRUARY
14-17
’09

About The International
Franchise Association
The International Franchise Association is
the only national trade association that
represents all aspects of the franchise
community. Approaching a half-century
of service with a growing membership
of more than 1,300 franchise systems,
10,000-plus franchisees and more
than 500 firms that supply goods and
services to the industry, IFA protects,
enhances and promotes franchising
by advancing the values of integrity,
respect, trust, commitment to excellence,
honesty and diversity.
building local businesses
one opportunity at a time...
Dear Franchise Colleagues:
In a time of economic turbulence and business uncertainty, there is one event that you
cannot afford to miss – IFA’s 49th Annual Convention, February 14-17, 2009, at the
Manchester Grand Hyatt in San Diego, CA.
This year’s Convention Committee worked strategically to develop programming focused
on the current realities you and every other franchise system are facing today. Our
educational sessions have been elevated to a new level with content and speakers who
can make a positive difference for your business. What remains the same are the
unparalleled opportunities the IFA Convention offers you to network with your peers,
gather and share information, as well as gain perspective and knowledge from
experienced franchise executives. In addition to educational sessions, our exhibitors offer
state-of-the-art products and services to assist you in operating your system efficiently,
economically and effectively. As you review this brochure, I am confident you will agree
that this year’s convention provides the tools and the framework for meaningful
take-home value.
With power-packed programming, energizing roundtables and the best networking
anywhere, you cannot afford to miss the most valuable franchise program of the year.
We are committed to “building local businesses one opportunity at a time” and hope that
you make the wise business decision to join us this February.
I look forward to seeing you in San Diego.
Sincerely,
Dina Dwyer-Owens, CFE
Chairwoman & CEO, The Dwyer Group
Chairwoman, 2009 Convention Committee
We’d like to thank the members of the 2009 Convention Committee for lending
their time and expertise to developing this year’s program:
CHAIR Dina Dwyer-Owens, CFE, Chairwoman & CEO, The Dwyer Group
VICE CHAIR Ken Walker, CFE, President & CEO, Driven Brands, Inc.
Kay Ainsley, CFE, Managing Director, Michael H. Seid & Associates
Nancy Bigley, CFE, Senior Director, Operations, Baskin-Robbins, Dunkin’ Brands, Inc.
Shawn Caric, CFE, Vice President, Franchise Development, Hollywood Tans, LLC
Brad Fishman, CFE, CEO, Fishman Public Relations
John Francis, Area Franchisee, PostNet of MN & WI
Scott Frith, CFE, VP Marketing & Franchise Development, Lawn Doctor, Inc.
Steve Greenbaum, CFE, CEO, PostNet International Franchise Corporation
Reginald Heard, President/CEO, Bankers One Capital
Lonnie Helgerson, CFE, President, Ident-A-Kid
Geoff Hill, CFE, President, Cinnabon, FOCUS Brands, Inc.
Michael M. Isakson, President & COO, ServiceMaster Clean & Furniture Medic, The ServiceMaster Company
Andrew Perrin, Attorney, Larkin Hoffman Daly & Lindgren, Ltd.
Karen Powell, CFE, Chief Executive Officer, Decor and You, Inc.
Brian Schnell, CFE, Partner, Faegre & Benson LLP
Lori Shaffron, Vice President, Franchise Development, Sarah Adult Day Services
Brian Spindel, CFE, President & COO, PostNet International Franchise Corporation
Lee Vala, SVP, Global Development, The Alternative Board
2

sponsors
Ronald Harrison Award
Attendee Portfolios Women’s Leadership
Conference Program
Flash Drives
with Handouts
Tuesday
Luncheon
IFA expresses its sincere thanks and appreciation to the industry
leaders who are sponsoring our 2009 Annual Convention.
General Session Production Opening General Session Speaker
Women’s Leadership Conference Lunch
& Entrepreneur of the Year Award
Registration Bags
Bonny LeVine Award
Women’s Networking Reception
& Convention Program Book
Registration Lounge/
Email Kiosks
Registration Lounge/
Email Kiosks
Hall of Fame Award
Closing Gala
Opening General Session
New Member Reception Small Screen Promotions
Convention
Program Book
Monday Super Session
Guest Room
Key Cards
Convention Badges International Reception Board of Directors’ Amenities Business Solution Roundtables
Exhibit Door Prizes
Minorities in Franchising Women’s Leadership Women’s Networking Reception Registration Lists
Reception
Conference Lunch
If you would like to sponsor a convention event, please contact Lynette Darby at 202-662-0782 or ldarby@franchise.org
Register today: Franchise.org or 202-628-8000 >> Sponsors >> 3

convention-at-a-glance
The 49th IFA Annual Convention is scheduled for
February 14-17, 2009 in beautiful
San Diego, California. This is a critical time for
franchised businesses. Changes in Washington, D.C.
will certainly impact the franchise community and
a slowing economy is challenging profit margins.
It is more important than ever that you make an
investment in both time and money to join us in San
Diego. Networking with other franchise executives
to learn what they are doing to stay on track during
these times is the key to your continued growth.
This year’s convention theme reflects the new
branding program initiated by the IFA in 2008.
Franchising: Building Local Businesses, One
Opportunity at a Time, reflects what franchising is all
about—a proven business model that helps people
own their own business in every community
across America.
The IFA annual convention is the
one-stop-shop for informative
educational seminars, expert
speakers and exhibitors to help
you keep abreast of the latest
trends in the industry and solutions
to help you solve the critical issues
facing your business.
Register now for this important meeting. Fill out the
registration form located in this brochure and fax it
back to IFA or register online at www.franchise.org
before February 2, 2009.
The IFA Educational Foundation offers the Institute
of Certified Franchise Executives (ICFE) program.
Credits for certification can be earned at the IFA
convention during special sessions. ICFE registration
is separate from the IFA Convention registration.
ICFE Events
4

saturday february 14, 2009 cont.
1:15pm–4:45pm 10th Annual WFC Leadership
Conference
3:00pm–4:00pm Supplier Forum Orientation
4:00pm–4:30pm Ambassador Orientation
4:30pm–5:30pm New Member Orientation
4:45pm–5:30pm 10th Annual WFC Leadership
Conference Reception
5:30pm–6:30pm New Member Reception
6:30pm–8:30pm Taste of Franchising
sunday february 15, 2009
7:00am–7:00pm Registration Desk Open
7:00am–7:30am Supplier Forum Executive Committee
7:30am–9:00am Prayer Breakfast
7:30am–9:00am Supplier Forum Advisory Board &
General Membership Meeting
8:00am– 5:00pm Press Room
8:30am–10:30am Franchisee Forum
8:30am–12:00pm International Summit–Track One
8:30am–12:00pm International Summit–Track Two
9:00am–12:00pm Financial Summit
9:00am–12:00pm Technology Summit
9:00am–12:00pm Diversity Summit
9:00am–12:00pm Elements of Successful Franchising
9:00am–12:00pm FTC Rule/Sales Compliance Summit
10:00am–12:00pm Awards Committee
12:30pm–2:30pm Opening General Session & Luncheon
2:30pm–3:30pm FranPAC Reception (ticket required)
2:45pm–4:15pm Concurrent Educational Sessions
4:30pm–8:00pm Chairman’s Reception w/ Exhibitors
7:30pm–9:00pm Minorities in Franchising Reception
monday february 16, 2009
7:00am–6:00pm Registration Desk Open
7:00am–8:00am 365 FranPAC Breakfast
8:00am–5:00pm Press Room
8:00am–10:00am Super Session w/ Continental Breakfast
10:15am–11:45am Concurrent Educational Sessions
12:00pm–2:30pm Networking Lunch w/ Exhibitors
12:30pm–2:30pm Diversity Institute Board Meeting
2:45pm–4:45pm Business Solution Roundtables
Hosted by Franchise Executives
5:00pm–7:00pm Fun & Games w/ Exhibitors
6:30pm–8:00pm Women’s Franchise Committee Reception
7:00pm–8:30pm International Reception
tuesday february 17, 2009
8:00am–5:00pm Press Room
7:00am–4:00pm Registration Desk Open
8:00am–10:00am Super Session w/ Continental Breakfast
10:15am–12:30pm Business Solution Roundtables
Hosted by the Supplier Forum
12:45pm–2:45pm Luncheon & General Session
3:00pm–4:30pm Concurrent Mini-Super Sessions NEW!
6:30pm Closing Reception
7:30pm Closing Gala MUST-ATTEND EVENT!
For more information on how to register for ICFE Special Sessions go to
www.franchise.org/certification.aspx
Register today: Franchise.org or 202-628-8000 >> Convention-At-A-Glance >> 5

“ Only at the IFA
convention can you
get up close and
personal with elite,
industry leaders. ”
>> Lynette McKee, CFE
VP of Franchising & New Business
Development, Dunkin’ Brands, Inc.
6

saturday-at-a-glance
>> february 14, 2009
morning events 7:30am 8:00am 8:30am 9:00am 9:30am 10:00am 10:30am 11:00am 11:30am 12:00pm 12:30pm
Educational Foundation Board of Trustees
Vet-Fran Committee
Franchise Relations Committee
Matchmaker Task Force
Membership Committee
Women’s Franchise Committee
Legal Legislative Committee
International Committee
Marketing & PR Committee
Past Chairmen’s Council
Minorities in Franchising Committee
FranPAC Advisory Board
Technology Committee
10th Annual WFC Leadership Conference Lunch
afternoon events 12:00pm 12:30pm 1:00pm 1:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm 4:30pm 5:00pm
Board of Directors’ Luncheon
Board of Directors’ Meeting
10th Annual WFC Leadership Conference (1:15pm - 4:45pm)
evening events 5:00pm 5:30pm 6:00pm 6:30pm 7:00pm 7:30pm 8:00pm
all day events:
New Member Reception
Registration > Open 8:00am to 8:00pm
Press Room > Open 8:00am to 5:00pm
Supplier Forum Orientation
Ambassador Orientation
New Member Orientation
10th Annual WFC Leadership Conference Reception (4:45pm-5:30pm)
Taste of Franchising
ICFE Events
8:30pm
ICFE Special Sessions > 8:30am to 5:30pm
(separate registration required)
ICFE Board of Governors > 10:00am to 12:00pm
Register today: Franchise.org or 202-628-8000 >> Saturday >> 7

saturday highlights
>> february 14, 2009
10th Annual Leadership Conference
Hosted by the Women’s Franchise Committee
Open to fully-registered convention attendees only. The fee to attend this event is $50. Please be sure to check the appropriate
box for this conference on the registration form before sending it to the IFA to ensure your registration. Your attendance at the
WFC Leadership Conference will earn you 100 Core credits towards the completion of the Certified Franchise Executive
(CFE) accreditation.
“Visionary Leadership: Creating a Roadmap for Your Future.”
In today’s changing marketplace, it’s more important than ever to have a clear path in place not only for your business,
but for your career and even your life outside the office. No matter what position you hold within your company or what
your area of expertise is, you can be a leader by actively taking part in the execution of a vision and we’ll show you
how. Through insightful programming, you’ll gain valuable information about creating a vision for your future, including best practices
on how to successfully follow your road map from start to finish. Hear personal stories from franchisor executives, gain insights from the
franchisee perspective and take-away tips from a leading professional coach on the many aspects of Visionary Leadership.
>> 11:30am – 1:00pm
Opening Luncheon
Presentation of the Crystal Compass – recognizing a franchise professional for extraordinary leadership.
Luncheon Presentation Guest Speaker: Steve Romaniello, CFE, Chairman, FOCUS Brands, Inc. FOCUS Brands, Inc. is
the franchisor of more than 2200 units operating in all 50 states and 32 countries under the banners of Carvel, Cinnabon,
Schlotzsky’s, Moe’s Southwest Grill and Seattle’s Best Coffee in Japan and the Middle East. Mr. Romaniello will share how he has
implemented the “FOCUS 5” vision across all brands.
>> 1:15pm – 1:30pm
Welcome & Introductions
>> 1:30pm – 2:30pm
Keynote Address
Speaker: Jason Zickerman, CFE, President & COO, The Alternative Board
The Alternative Board is a franchisor specializing in leadership coaching and facilitation. Mr. Zickerman will tell us what Visionary
Leadership is and outline how to incorporate it into your business and your life.
>> 2:40pm – 3:40pm
Panel Discussion
Buffalo Wild Wings (BWW) representatives will discuss how the brand has been re-engineered by everyone in the company
contributing to the execution of a new vision set forth by top-level management.
Speakers: Sally Smith, President and CEO, BWW. Peter Hegele, CFE, Vice President, Operations and
Franchise Sales, BWW. Diana Osberg, Director of Field Marketing, BWW. David Fisher, BWW Franchisee.
>> 3:50pm – 4:40pm
Roundtable Discussions
Attendees will learn best practices and exchange ideas with other franchise professionals about Visionary Leadership.
Roundtable facilitators include: Heidi Flammang, President, D.O.G. Development LLC. Kevin Hein, Partner, Faegre & Benson LLP. Matt Alden,
Managing Partner, Kiekenapp & Associates. Bernice Carley, Director of Franchise Development, Embroidme, United Franchise Group. Jania Bailey,
President, FranNet. Lucia Bravo, MFV Expositions. Doug Van Tassell, Franchise Development Manager, Oreck. Geoff Seiber, CEO, FranFund, Inc.
Robert Moschorak, Vice President, Serta International, America’s Mattress Division. Michael Misetic, Vice President, Fishman Public Relations.
Marie Gill, Director of Franchising, Seattle’s Best Coffee. Leslie Curran, Partner, Plave Koch. Cynthia Clark, VP and General Counsel,
United Financial Group. Cindy Neal, Express Personnel Franchisee. Shell Herman, CEO & Director, KidzArt. Elizabeth Anderson, President,
E.H. Anderson Public Relations. John Mann, President, Rollie Pollies. Scott Frith, CFE, VP, Marketing & Franchise Development, Lawn Doctor.
Michael Joblove, Partner, Genovese Joblove and Battista.
>> 4:45pm – 5:30pm
Wine and Cheese Reception
8

IFA schedule of events
>> 5:30pm – 6:30pm
New Member Reception
Help welcome new IFA members to the convention. This by-invitation-only event is an opportunity for new members to
get acquainted with colleagues in the franchise community and IFA leaders, including the IFA Board of Directors and
other members of the IFA leadership.
>> 6:30pm – 8:30pm
Taste Of Franchising
This is one of franchising’s favorite events! The Taste of Franchising offers attendees their first opportunity to
catch-up with old friends and make new contacts at a unique networking reception showcasing the many
savory delights that franchising has to offer. Franchisor members generously provide branded food and
beverage items while others’ support helps to provide decorations, paper products and the evening’s
entertainment to make the Taste of Franchising a great way to kick off the convention.
We’d like to thank those IFA franchisor and supplier members who graciously support this event:
If you would like to sponsor the Taste of Franchising to showcase your product or to increase
your visibility within the franchise community, contact Anne Poodiack at (202) 662-0773 or
by email at apoodiack@franchise.org.
Register today: Franchise.org or 202-628-8000 >> Saturday Highlights >> 9

“ Talking to other
franchise executives about the
challenges we face is one of the most
valuable things I do, and helps me
grow my business. ”
>> Stuart Mathis
President, The UPS Store / MBE
10

sunday-at-a-glance
>> february 15, 2009
morning events 7:00am 7:30am 8:00am 8:30am 9:00am 9:30am 10:00am 10:30am 11:00am 11:30pm 12:00pm
Supplier Forum Executive Committee
Prayer Breakfast
Supplier Forum Advisory Board & General Membership Meeting
Franchisee Forum
International Summit—Track One
International Summit—Track Two
Financial Summit
Technology Summit
Diversity Summit
Elements of Successful Franchising
FTC Rule/Sales Compliance Summit
Awards Committee
afternoon events 12:00pm 12:30pm 1:00pm 1:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm 4:30pm 5:00pm
all day events:
Registration > Open 7:00am to 7:00pm
Press Room > Open 8:00am to 5:00pm
Opening General Session & Luncheon
Concurrent Educational Sessions (2:45pm - 4:15pm)
FranPAC Reception (ticket required)
evening events 4:30pm 5:00pm 5:30pm 6:00pm 6:30pm 7:00pm 7:30pm 8:00pm
Chairman’s Reception w/ Exhibitors
8:30pm
Minorities In Franchising Reception
Register today: Franchise.org or 202-628-8000 >> Sunday >> 11

sunday highlights
>> february 15, 2009
schedule of events
>> 7:30am – 9:00am
Prayer Breakfast
Becoming increasingly popular year after year, we
invite you to join us at the Prayer Breakfast hosted by
The ServiceMaster Company. This is a non-denomination
event that we encourage you to attend with your
family and friends. Previous Prayer Breakfasts have
featured special musical performances, motivational
readings and inspirational guest speakers. This is a
great way to begin the first official day of challenging
educational sessions, networking engagements and
high-powered business meetings! The Prayer Breakfast
is offered on a complimentary basis to fully registered
convention attendees on a first come, first served
basis. Please indicate your participation on our
registration form.
Sponsored by:
Co-Sponsored by:
Tasti D-Lite LLC
Servant Systems
Michael Seid & Associates
HomeTask Handyman
Service Brands International
Two Men and a Truck
>> 9:00am – 12:00pm
International Summit – Track One
Developed by the International Committee
Going International for the First Time
• Reasons to go and reasons to stay.
• Market research.
• Valuable contacts here and abroad.
• How to develop your strategy.
• Reality check on ROI.
Moderator: Robert Stidham, President, Franchise
Dynamics, LLC. Speaker: Dave Hood, President,
iFranchise Group. Craig Donaldson, President & CEO,
Harris Research Inc.
12

Financial Summit cont.
Nigel Mayne, CFE, President, MatchPoint. Ian Moses,
Chairman, Aussie Pet Mobile.
Part II: Understanding the Lender’s Perspective
• Evaluation of the franchise.
• Variables in decision making.
• How to enhance the funding package.
Moderator: Brad Fishman, CFE, CEO, Fishman Public
Relations. Speakers: Robert Rodi, President, Mt.
Pleasant Capital Corp. Matthew Christie, Regional
Account Manager, CIT Small Business Lending.
Diversity Summit
Developed by the Diversity Institute
How Does Building Stronger Public and Private
Partnerships Impact Diversity?
• Learn what other cities and franchise systems are
doing to increase minority participation.
• Hear about initiatives for economic development
with a franchise model focus.
• Engage in dialogue with mayors and economic
development officials.
• Obtain best practices to take home.
• Share personal experiences and develop a
concrete plan of action.
• Learn how to support a bridge alliance with
strategic economic development groups.
Public-Private Partnership Discussion Panel Speakers:
Mayor Mark Mallory (Cincinnati, OH). Luke Yancy,
President, Mid-South Minority Business Council.
Recruitment and Supporting Franchise Systems Panel
Speakers: Calvin Golden, Wing Stop Franchisee.
Maria D’Ambrosio, Senior Director, Inclusion &
Diversity, Choice Hotels International.
Elements of Successful Franchising
• Techniques for effective distribution.
• Successful franchisee recruitment.
• Franchisor operating systems, products and
services that benefit franchisees.
• Communication in franchise networks.
• How to deal with change: anticipating it,
accommodating it and taking advantage of it.
• Dispute resolution “best practices” techniques.
Speakers: Dennis Wieczorek, Partner, DLA Piper US
LLP. Philip Zeidman, Partner, DLA Piper US LLP. Dina
Dwyer-Owens, CFE, Chairwoman & CEO,
The Dwyer Group.
Technology Summit
Developed by the Information
Technology Committee
Lower Overhead and Better Technology
• Best practices in reducing costs and increasing
efficiencies in operations, development and sales.
• How to apply daily metrics to be sure you are
on track.
• Key indicators to evaluate your systems for
technology improvements.
• What is state-of-the-art in turn key and
custom systems?
Moderator: Lawrence “Doc” Cohen, CFE, President,
Doc & Associates, Ltd. (Great American Cookies
Franchisee). Speakers: Ben Davis, Brand President,
NHance, Harris Research, Inc. Kevin Harwood, CIO,
Instant Tax Service. Minda McAllister, Chief Technology
Officer, The UPS Store.
Roundtable discussions on a variety of technology
topics to follow panel discussion.
Compliance Seminar
• Franchise Registration Law overview.
• The registration and disclosure process.
• What you need to know to be in compliance.
• How to create an in-house compliance team.
• FTC Franchise Rule changes and how they impact
your business.
• What you need to know about FPRs (Financial
Performance Representations).
Speakers: Joel R. Buckberg, Of Counsel, Baker,
Donelson, Bearman, Caldwell & Berkowitz, PC.
David Kaufmann, Partner, Kaufmann, Feiner, Yamin,
Gildin & Robbins.
>> 12:30pm – 2:30pm
Opening General Session
Join us for the official opening of the
49th Annual Convention. A worldclass
speaker will take the stage to
kick-off your convention experience
– someone who will share thoughts
and insights on what it takes to be
one of today’s most inspiring and
effective leaders. We’ve had
noteworthy speakers set the tone for our convention in
the past including General Colin Powell, Former NYC
Mayor Rudy Giuliani and Former President Bush and
Mrs. Bush. This year will be no different so be sure to
stay tuned for more details soon.
Register today: Franchise.org or 202-628-8000 >> Sunday Highlights >> 13

sunday highlights continued
>> february 15, 2009
>> 2:45pm – 4:15pm
Concurrent Educational Sessions
Ongoing franchise training is of paramount interest to you
and your executives. To better serve our members who
are at various stages in their lifecycle, we have designated
certain sessions for New & Emerging Franchisors,
Established Franchisors and Large/Mature Franchisors.
Please refer to our key below to find the session most
germane to your business.
New and Emerging Franchisors
(Under 100 units and/or franchising less than five years)
Established Franchisors
(100+ units and/or franchising 6+ years)
Large/Mature Franchisors
(500+ units and/or franchising 20+ years)
Applicable to All Franchisors
Tough Economy - Tough Decisions
• Taking a hard look at your operation—What cash is
falling through the cracks?
• Advertising and marketing—Is this the time to do more
or cut back?
• How to keep good employees and still decrease your
monthly overhead.
Moderator: Rhonda Sanderson, President,
Sanderson & Associates
Speakers: Jill Ater, Vice President, Operations,
10 Til 2. Christine Specht, President & COO, Cousins Subs
Systems, Inc. John Martin, CEO, Alamo Drafthouse Cinemas.
The 10 Biggest Challenges of Getting
from Sold to Open
A Supplier Forum Best Practices Seminar
• What franchisors can do to ensure a smooth
opening process.
• What franchisees can do to ensure a smooth
opening process.
SUPPLIER
FORUM
• Identifying the early warning signs of trouble and how
to fix the problems.
Moderator: Larry Myer, Retail Consultant, F.C. Dadson, Inc.
Speakers: Ryan Cunningham, President, Javelin Solutions.
Keith Carleton, CFE, Senior Consultant, Restaurant Development,
Michael H. Seid & Associates. Ron Feldman, CEO,
Siegel Capital.
14

The New Sales Paradigm: What Large Multi-Unit and
Private Equity Investors Want from Franchisors
• Operational differences for multi-unit and private
equity investors.
• Terms of the franchise agreement and development
agreement you should negotiate.
• Personal guarantees.
• Benefits and risks to franchisors when dealing with
multi-unit and private equity investors.
• How to make the sales process work for everyone.
Moderator: Charles Modell, CFE, Partner, Larkin Hoffman
Daly & Lindgren, Ltd. Speakers: Nicholas Peters, Founder,
Prometheus Partners (Taco Bell and IHOP Franchisee) Scott
Pressly, CFE, Managing Partner, Van Ness Capital Advisors.
Navigating Troubled Waters: How to
Maintain an Effective Relationship Between the
Franchisor & Franchisees in Tough Economic Times
Developed by the Franchise Relations Committee
• How to assist franchisees undergoing
financial stress.
• Steps a franchisor can take when facing
financial woes.
• Rolling out new campaigns during
recessionary times.
• Preparing for the “tough times” every day.
Moderator: Joe Bourdow, CFE, President, Valpak.
Speakers: Doug Pendergast, EVP & Chief Franchise
Officer, Church’s Chicken, Inc. David Davoudpour,
Chairman & CEO, Shoney’s & Church’s Chicken Franchisee.
Harvey Homsey, VP Franchise Systems, Express Employment
Professionals. Catherine Monson, President, PIP Printing and
Marketing Services.
How to Get Franchisee Buy-In to
Marketing Programs
• Common franchisor pitfalls when introducing
new initiatives.
• How to increase successful implementation of
new initiatives.
• Why franchisees sometime resist new ideas that could
make them more successful.
• Examples of successful and unsuccessful marketing
program launches.
Moderator: Janet Muhleman, CFE, President, regroup, inc.
Speakers: Greg Nathan, Managing Director, Franchise
Relationships Institute. Jo Kirchner, President & CEO,
Primrose Schools Franchising Company. Dave Melton,
Domino’s Franchisee.
Franchisee Profitability, Now Playing in “High
Definition” – Monitoring Franchisee Financial
Performance
• Franchisee financial training and support.
• The importance of having accurate & timely
financial statements.
• Collecting franchisee financial statements.
• Analyzing franchisee financial statements &
providing feedback.
• Pricing for profit.
• Budgeting tools for franchisees.
Moderator: Tom Buckley, CFO, The Dwyer Group.
Speakers: Colin Bishop, Executive Vice President, THE
MAIDS International, Inc. Richard Simtob, President of
Finance & Development, Wireless Toyz. Barbara Carper,
President, Profit Soup.
Developing and Establishing Your Franchise
Advisory Council
• Increase effectiveness of your franchise advisory council.
• Governance issues such as establishing by-laws, terms
of office, and operational and financial responsibilities.
• Relationship issues between the corporate organization
and the council.
• The role of the council in strategic planning, marketing
programs, and communication among the franchisor,
franchisees, and the council.
Moderator: Linda Shunk, CFE, Vice President, Retail Sales
& Franchise, Oreck Franchise Services, LLC. Speakers: Ron
Berger, Chairman/CEO, Figaro’s Italian Pizza, Inc.
Ray Moore, CFE, VP Franchise Development, BrightStar
Franchising, LLC. David Mlotkiewicz, Owner, Lawn Doctor of
Toms River, NJ.
Maximizing Unit Economics -
“A Competitive Edge”
• Understanding unit economics of your business/
franchise model.
• Comparative analysis of your systems average to the
standard model.
• Ways to “maximize unit economics.”
• The benefits of improving unit economics for
existing and new franchisees.
• Disclosing your unit economics in the FDD as a
competitive edge.
• The importance of “maximizing unit economics” - A key
strategy of your business plan.
• Discussion of mandatory disclosure of unit economics.
Moderator: Thomas A. Romano, CFE, President & CEO,
Biz Builders, LLC. Speakers: Todd Leff, President & CEO,
AAMCO Transmissions, Inc. Rocco Fiorentino, CFE,
President/CEO, United Financial Services Group. Harold
Kestenbaum, Counsel, Ruskin Moscou Faltischek P.C.
Salman Siddiqui, VP, Global Business Development,
Baskin Robbins Worldwide, Dunkin’ Brands, Inc.
BONUS SESSION The China Regulations
& How to Climb the Great Wall
• IFA’s efforts to shape the regulatory framework and
create a workable structure for franchising.
• A discussion of the law with the Chinese
Franchise Regulators.
• Experts discuss key issues for foreign franchisors
entering China.
• IFA collaboration and cooperation with the Chinese
Chainstore and Franchise Association.
• Implementation of the Chinese Franchise Regulation and
next steps.
Moderator: Matthew R. Shay, President & CEO, International
Franchise Association. Speakers: Philip F. Zeidman, Partner,
DLA Piper US LLP. William Edwards, CFE, CEO, Edwards
Global Services, Inc. Tao Xu, Associate, DLA Piper US LLP.
>> 7:30pm – 9:00pm
Minorities in Franchising /
Diversity Institute Reception
Come celebrate the diversity of the franchise
community. This reception is open to all IFA
convention attendees to enjoy great food and
networking opportunities.
Register today: Franchise.org or 202-628-8000 >> Sunday Highlights >> 15

“ The networking
opportunity that the
IFA convention provides
is second to none. It
helps me run a
better business. ”
>> Catherine Monson
President, PIP Printing &
Marketing Services
16

monday-at-a-glance
>> february 16, 2009
morning events 7:00am 7:30am 8:00am 8:30am 9:00am 9:30am 10:00am 10:30am 11:00am 11:30pm 12:00pm
all day events:
365 FranPAC Breakfast
Super Session with Continental Breakfast
Registration > Open 7:00am to 6:00pm
Press Room > Open 8:00am to 5:00pm
Concurrent Educational Sessions (10:15am - 11:45am)
afternoon events 12:00pm 12:30pm 1:00pm 1:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm 4:30pm 5:00pm
Networking Lunch with Exhibitors
Diversity Institute Board Meeting
Business Solution Roundtables Hosted by Franchise Executives (2:45pm - 4:45pm)
evening events 4:30pm 5:00pm 5:30pm 6:00pm 6:30pm 7:00pm 7:30pm 8:00pm
Fun & Games with Exhibitors
Women’s Franchise Committee Reception
International Reception
8:30pm
Super Session with Continental Breakfast > 8:00am to 10:00am
This general session will feature Linda A. Lang, Chairman and CEO of Jack in the Box, Inc. She will
share how this San Diego-based company became one of the nation’s largest hamburger chains with
more than 2,100 restaurants in 18 states. Since joining the company in 1984, Lang has held various
positions of increasing responsibility making her experience and expertise invaluable to the company
and the franchise community.
Register today: Franchise.org or 202-628-8000 >> Monday >> 17

monday highlights
>> february 16, 2009
>> 8:00am – 10:00am
Super Session with Continental Breakfast
See previous page for details.
>> 10:15am – 11:45am
Concurrent Educational Sessions
Ongoing franchise training is of paramount interest to you
and your executives. To better serve our members who
are at various stages in their lifecycle, we have designated
certain sessions for New & Emerging Franchisors,
Established Franchisors and Large/Mature Franchisors.
Please refer to our key below to find the session most
germane to your business.
New and Emerging Franchisors
(Under 100 units and/or franchising less than five years)
Established Franchisors
(100+ units and/or franchising 6+ years)
Large/Mature Franchisors
(500+ units and/or franchising 20+ years)
Applicable to All Franchisors
Performance Groups: Developing a Culture
of Accountability
• Understand how a performance group can enhance the
value of benchmarking.
• Identify the benefits of participating in a
performance group.
• Learn the process of developing performance groups.
• Hear about successes and how performance groups can
work for your system.
Moderator: Carl Forssen, Senior Vice President, Business
Resource Services, Inc.
Speakers: Steven P. White, President, Signs Now.
Gigi Harding, CEO, Kwik Kopy Printing Canada Corporation.
John Kolpien, Franchise Financial Business Consultant,
Comfort Keepers
Common Issues Faced by Start-Up Franchisors
• What best practices can help you get to the
next level?
• Techniques to help build your brand among
franchisees and consumers.
• When to rely less on initial franchise fees and more on
royalties to meet financial needs.
• What system standards should be absolute steps to take
in the next 60 days to get beyond start-up stage.
18

The Secrets to Franchisee Satisfaction:
Improving Franchise Relations to Drive Higher
System Performance
• Defining the elements of franchisee satisfaction and why
it matters.
• Effectively measuring and understanding satisfaction
across your system.
• 10 simple, effective and inexpensive ideas you can
implement immediately to improve franchisee relations.
Moderator: Eric Stites, President, Abistar Group, LLC
Speakers: John Francis, Owner, Postnet of MN & WI.
Kathleen Kuhn, President, DBR Franchising, LLC.
Roland Spongberg, Owner, El Pollo Loco of Lakewood, CA.
Barrie Young, President, Sales & Franchising, Snap-on-Tools
Company, LLC.
Marketing Matters - Executing Effective
Local Marketing Plans
• The role of the franchisor in marketing plan execution.
• Defining marketing objectives and setting expectations.
• Developing strategies to support your program goals.
• Providing marketing tools and programs that work.
Moderator: Scott Frith, CFE, VP Marketing & Franchise
Development, Lawn Doctor, Inc. Speakers: Kimberly Hafley,
CFE, Vice President of Marketing, Two Men And A Truck
International, Inc. Jennifer Campbell, VP Account Supervisor,
Hot Dish Advertising. Karen Dehart, ServiceMaster
Franchisee
Is Your Franchise Sales Compliance Program
Up to Date? - Best Practices in the
Post-Amended Rule World
A Supplier Forum Best Practices Seminar
SUPPLIER
FORUM
• How to ensure you are in full compliance with both the
FTC and state regulations.
• How to utilize electronic disclosure within the
compliance guidelines.
• How to best utilize federal and state exemptions
and exclusions.
• How to use financial performance representations in the
sales process.
Moderator: Max Schott, Attorney, Gray Plant Mooty.
Speakers: Joseph Fittante, Jr., Attorney, Larkin Hoffman Daly
& Lindgren, Ltd. Marc Kiekenapp, Senior Partner, Kiekenapp
& Associates, LLC. Mark Dely, General Counsel,
ServiceMaster Company
A Roadmap to Setting Up Your
Technology Infrastructure
• Establishing a proper needs and benefit analysis.
• Defining the right scope of work.
• Forecasting an accurate budget and ROI.
• Getting the right help at the right times.
• Ensuring a successful rollout/launch strategy.
Moderator: Jerrod Sessler, CFE, CEO, HomeTask, Inc.
Speakers: Amit Pamecha, CEO, FranConnect Software
Doug Rogers, President, Mr. Appliance, The Dwyer Group.
Dan Martin, CFE, President & CEO, IFX Online.
Working on the Business, Not in It – Strategic
Thinking for Franchisors
• What is a strategic plan and why do you need one?
• Does your company have a BHAG?
• Learn how to involve your franchisees in the strategy
planning process.
• What is Blue Ocean Strategy?
Moderator: Lonnie Helgerson, CFE, President & COO,
Ident-A-Kid. Speakers: Kenneth L. Hutchenson, CFE,
President, U.S. Lawns. Jennifer S. Roberts, CFE, COO,
Kindergolf Pte Ltd.
Finding Franchise Partners Overseas
• Reliable lead sources.
• Where to market and advertise.
• Do you know the right international brokers?
• Is there a right Master Franchise partner out there?
Moderator: Kurt Ullman, CFE, Director of International
Development, Tasti D-Lite LLC. Speakers: Norm Bogner, CFE,
Vice-President, International Development, 4-Refuel, Inc.
John Dring, CFE, Executive Vice-President, Instant Imprints.
Getting the Most Out of Your Franchise
Convention Investment
• How to get maximum value when you bring your franchisees
together.
• Creating a high impact convention that keeps your
network enthused throughout the year.
• Creative options for a more environmentally-
friendly convention.
Speakers: Sherrie Wehner, Sr. VP, Sales & Marketing,
Creative Producers Group. Roberta Wiersma, Director of
Training, Cartridge World.
>> 2:45pm – 4:45pm
Business Solution Roundtables
Facilitated by Franchise Executives
This unique opportunity gives convention attendees
a chance to hear directly from some of franchising’s
most accomplished leaders. You will talk to top CEOs,
CFOs, COOs, Presidents and Executive Vice Presidents
about their success stories, lessons learned and
the latest trends in the marketplace. Discussions will
include topics relating to franchise relations, franchise
sales, operations, legal and financial issues, branding,
and marketing.
>> 6:30pm – 8:30pm
Women’s Franchise Committee
Networking Reception
The Women’s Franchise Committee invites all IFA
convention attendees to a Networking Reception to
learn more about the committee’s ongoing work and to
mingle with friends and colleagues.
>> 7:00pm – 8:30pm
International Reception
All IFA convention attendees are welcome to join their
colleagues from around the world at the International
Reception to learn more about this growing area of
franchising. Come and enjoy an evening of
information-sharing with fellow franchise executives
and representatives from several franchise associations
around the world.
Register today: Franchise.org or 202-628-8000 >> Monday Highlights >> 19

“ The industry
leaders IFA engages to speak at their
annual convention are top-notch. I go
home with so many ideas about how to
improve my business.
”
>> Jeff Sturgis
Vice-President, Franchise Sales &
Development, Fantastic Sams
20

tuesday-at-a-glance
>> february 17, 2009
morning events
evening events 4:30pm 5:00pm 5:30pm 6:00pm 6:30pm 7:00pm 7:30pm 8:00pm
all day events:
Registration > Open 7:00am to 4:00pm
Press Room > Open 8:00am to 5:00pm
7:30am 8:00am 8:30am 9:00am 9:30am 10:00am 10:30am 11:00am 11:30pm 12:00pm
8:30pm
Closing Reception
Closing Gala (THE MUST-ATTEND EVENT!)
12:30pm
Super Session with Continental Breakfast
Business Solution Roundtables Hosted by the Supplier Forum (Begins at 10:15am)
afternoon events 12:00pm 12:30pm 1:00pm 1:30pm 2:00pm 2:30pm 3:00pm 3:30pm 4:00pm 4:30pm 5:00pm
Awards Presentations
Luncheon & General Session (12:45pm - 2:45pm)
Concurrent Mini-Super Sessions
The most prestigious awards in franchising will be presented at IFA’s annual convention. Make sure to
attend our general sessions to congratulate this year’s winners!
Hall of Fame Award > Opening General Session, Sunday at 12:30pm
Entrepreneur Of The Year Award > Monday Super Session at 8:00am
Bonnie LeVine Award > Tuesday Super Session at 8:00am
Ronald Harrison Award > Tuesday Luncheon & General Session at 12:45pm
Register today: Franchise.org or 202-628-8000 >> Tuesday >> 21

tuesday highlights
>> february 17, 2009
>> 8:00am – 10:00am
Super Session
Panel of the Pros
This general session will appeal to anyone who
wants to grow their business. The Panel of the Pros
features a distinguished panel of experts who will
discuss the “Life Cycle of a Franchise System.”
Moderated by Ken Walker, Convention Committee
Vice Chair and President/CEO of Driven Brands, our
speakers represent franchise companies at various
stages of development and will be discussing the
challenges they face in growing their business in
today’s changing economy. They will also address
how their company’s practices changed as their
system evolved. This will be an insightful, frank
discussion you won’t want to miss.
>> 10:15am – 12:30pm
Moderator: Kenneth Walker, CFE,
President & CEO, Driven Brands, Inc.
Speakers: Gregory Longe, Founder
and Managing Partner, Automotive
Franchise Systems. Stephen Joyce,
President & CEO, Choice Hotels International.
Margaret McEntire, Founder & CEO, Candy
Bouquet International, Inc.
Gregory
Longe
Stephen
Joyce
Business Solution Roundtables
Facilitated by the Supplier Forum
Margaret
McEntire
SUPPLIER
FORUM
These roundtables, led by experienced Supplier Forum
members, offer a wide-range of cutting-edge topics
relevant to how you conduct business on a daily basis.
Pick up innovative business solutions and fundamental
tips on staying competitive in today’s marketplace,
whether you are a new or established franchisor. This
session is guaranteed to challenge your thinking and
leave you with great ideas to take home.
22

International Track cont.
Franchising in Canada
Growing with BRICS
Latin America
Middle East
Europe & UK
International Arbitration
Basics of International Expansion
Making the Decision to Go International
Marketing & PR Track
Making the Most of Direct Marketing for Your Franchise
Maximizing Your Marketing Budget by Leveraging
Your Existing Customers
Using Social Networking to Communicate to Franchisees
Franchise Advertising
Revitalizing Your Brand: Knowing When and How to Breathe
New Life into Your Franchise
Public Relations in a Down Economy: Is Publicity Alone Enough
to Move the Needle When it Comes to Marketing Your Brand
and Enhancing the Bottom Line?
The Value of Local Publicity for New and Existing Franchisees
Franchisee Marketing Into the Next Decade
Franchise Portals
Managing and Marketing Multiple Brands
Improving the ROI for Online Marketing
Managing Your Online Brand Identity
Finance Track
Financial Risk Management
Using Retirement Funds - Tax and Penalty FREE - to Fund
a Business
Maximizing Unit Economics
Increasing Same Store Sales/Profitability
Franchise Financing
General Liability Insurance - The Important Questions You
Should Ask
Non-SBA Financing Options for Franchisees
Securing Capital in a Tight Market
Private Equity Investments and Buyouts
Financing Your Franchisees in the Current Credit Environment
Franchise Sales Track
Selling an Existing Franchised Business
How to Effectively Qualify Franchise Prospects
Effective Public Relations Strategies for Franchise
Lead Generation
Franchise Re-Sales
Handling Internet Leads
The Changing Marketplace / How to Adapt Your Franchise
Sales Process
How to Work with Franchise Brokers Effectively
How to Generate Qualified Leads in Challenging Times?
How Effective Franchise Resales Benefit Your Concept
Using Webinars in the Sales Process
Generating Quality Franchise Leads
The Business Case for Recruiting Military Veteran Franchisees
& How to Get Started!
Evaluating the Financial Ability of Franchise Candidates
Operations Track
Top 5 Most Costly HR Mistakes in Franchise Systems
How to Select and Negotiate Real Estate Sites
Real Estate - Exit Strategies in a Down Market
Creating Interesting Interactive Operations Manuals
Franchisee Performance Benchmarking
Franchise Business Intelligence: Tracking Your Zees
Managing Security, Safety and Brand Compliance
Thriving in Challenging Economic Times
Cultivating the Multi-Unit Franchisee
Driving Same-Store Sales Through
Customer Loyalty
Helping the Failing Franchisee
Register today: Franchise.org or 202-628-8000 >> Tuesday Highlights >> 23

tuesday highlights cont.
>> february 17, 2009
Operations Track cont.
Projecting Franchise Growth
Developing Powerful Franchisee Training
and Support
Developing Technology Solutions for Franchisors
>> 12:45pm – 2:45pm
Luncheon & General Session
Our final general session will feature a noteworthy
speaker who will discuss the latest business trends
and how they are affecting franchising. Sending you
home with new insight on how to take your business
to the next level, this session will provide real world
examples, strategies and methods for surviving in
today’s marketplace. This will be a dynamic general
session that will be sure to prepare you for the
year ahead.
>> 3:00pm – 4:30pm
Concurrent Mini-Super Sessions NEW!
See panel.
>> 7:30pm
Closing Gala THE MUST ATTEND EVENT!
Last year, we re-formatted the closing gala event to
create a fun-filled evening that gets you up out of your
chairs and mingling one final time with other
convention attendees. The change was a success and
we’ll continue the party atmosphere this year! Our
closing gala is a festive way to end your convention
experience – with gourmet food stations and a
high-energy band entertaining you throughout the
evening, you’ll be glad you stuck around for this last
chance opportunity to visit with friends and colleagues
before heading home.
24

Register today: Franchise.org or 202-628-8000 >> Tuesday Highlights >> 25

exhibits and FranPAC
The IFA Exhibit Hall offers even the most
experienced franchise executive new ideas
for improving the operations of his/her
business. Exhibitors are anxious to show you the
latest trends and products in franchising today.
We have it all for you—accounting, business
and legal services, financial services, insurance
programs, marketing and public relations
specialists, software and technology providers,
human relations experts, franchise development
resources, travel, hotel and special event
services. Don’t forget to enter the exciting door
prize drawings held during official exhibit hours.
FranPAC Events
All proceeds from FranPAC events help IFA support franchisefriendly
legislators and candidates in Congress and educate
lawmakers about the legislative issues critical to your business and
the franchise community.
26 12:00pm to 2:30pm
Exhibit Hall remains open for
optional networking
> 2:30pm to 5:00pm
Fun & Games Reception
> 5:00pm to 7:00pm
Silent Auction
The FranPAC Silent Auction is back by popular demand. Held in the Exhibit Hall during regular Exhibit hours,
the silent auction is a great way to support FranPAC. You will have the opportunity to bid on travel packages,
electronics and other spectacular prizes donated by IFA members.
VIP Reception
Another great way to support FranPAC is during the VIP reception with our convention keynote speaker. You’ll
have a once-in-a-lifetime opportunity to visit with a noteworthy leader.
365 Breakfast
Join us for the 3rd Annual 365 PAC Breakfast on Monday, February 16, prior to the Super Session. The 365
Club is FranPAC’s basic level of membership, asking franchise community leaders to pledge at least $1 a day
for effective political representation in Washington and to be part of one of the most important endeavors at IFA.
For more information about FranPAC, please contact Victoria Adams at 202/662-0781 or vadams@franchise.org.

Exhibitors
(at press time)
Accord Management Systems
AcquireWeb, Inc.
Ad Giants, LLC
Ad Matrix
AdGeo, Inc.
ADP Small Business Services
AllBusiness.com
Aon Affinity Insurance
Services, Inc.
ASE Productions, Inc.
Association of Small Business
Development Centers
Aviatech, LLC
B R Signs, Inc.
backgroundchecks.com
Balihoo
Benefits In A Card, LLC
BeneTrends, Inc.
Benjamin Litho
BFC
BizBuySell
Blue Hue Interactive
Bluewater Direct, Inc.
Boundless Network
Broadspire, Inc.
Bryan Cave LLP
Business Resource Services
CallSource
Certilearn, Inc.
CIT Small Business Lending
Clarity
Concepts Worldwide, Inc.
ConferenceDirect
Confirmnet
Consolidated Graphics, Inc.
Constant Contact, Inc.
Coverall Health-Based
Cleaning System
Cowan Costumes, Inc.
Creative Producers Group
Cynergy Data
DECA
Diamond Financial Services
Direct Capital
DirectMail.com
DISH Network
Dynamic Performance
Systems Inc.
E. H. Anderson PR
Einbinder & Dunn, LLP
ELEMENTS
eMaximation
eNR Grassroots PR
Entrepreneur Media, Inc.
ESRI
Exardius
F.C. Dadson, Inc.
Faegre & Benson LLP
FASTSIGNS
FisherZucker, LLC
Fishman Public Relations
Flying Colors
Forum Analytics
Franchise Benefit Solutions
Franchise Business Review
Franchise Company Solutions
Franchise Development
Services Ltd.
Franchise Direct
Franchise Finance
Franchise Gator
Franchise Match
Franchise Payments Network
Franchise Performance Group
Franchise Real Estate
Franchise Software Systems
Franchise Solutions
Franchise Times
Franchise Update
Media Group
Franchise.com
FranchiseOpportunities.com
FranchiseSales.com
FranchiseWorks.com
FranConnect Software
FRANdata
FRANMOGUL
FranWise
Funding Solutions, LLC
Gannett/Franchise Xpress
geoVue, Inc.
Getting The Deal Through
Global Uniform Co., Inc.
Gray Plant Mooty
Greenbaum Marketing
Communications
Greenberg Traurig, LLP
Guidant Financial Group
Harris Goldman
Productions, Inc.
Haynes and Boone, LLP
Henry Wurst, Inc.
Hot Dish Advertising
Hylant Group
iFranchise Group, Inc.
IFX Online
Impact Marketing
Services, LLC
Impressions On The Go
Initial Impression
Inspirion
IntelleVue LLC
International Product
Systems (IPS)
Intl. Inst. for Franchise
Education - Nova
Southeastern
Intuit, Inc.
Javelin Solutions
Kiekenapp & Associates
Kiosko Inc.
LK Industries
Location 3 Media
Lortz Direct Marketing
Love, Douglas & Pope, Inc.
Luce, Smith & Scott, Inc.
Mapping Analytics
MarketSmart
MassMutual
Mercantile Commercial
Capital, LLC
Merchants Leasing
Merrill Corporation
MFV Expositions
Miller Canfield
MINDBODY Online
Mindshare Technologies
Modern Business Associates
Money Mailer
Mt. Pleasant Capital Corp.
MultiAd
mUrgent
National Event Management
National Retail Properties
NCC
Netsolace, Inc.
NG Franchise Services
Nixon Peabody LLP
OEC Graphics, Inc.
Overland Solutions, Inc.
PalmerWeb.com
PIN
Pitney Bowes Business Insight
Praetorian Group
PrimePay
Printable
PrintingForLess.com
ProfitKeeper
Prograde
Purple@Epsilon
Randal Retail Group, Inc.
ReachLocal, Inc.
Ready Talk
ReliAstore Data Backups
Reno-Tahoe, America’s
Adventure Place
ReSource, Inc.
Royal Caribbean International
Royalties, Inc.
Ruskin, Moscou, Faltischek PC
Sage Software
SageFire, Inc.
Sanderson & Associates
SAP America, Inc.
SDCooper Company
Servant Systems, Inc.
Siegel Capital
Small Business
Loan Exchange
SmartleadsUSA, LLC, The
Radius Marketing Company
Source4
Sprokkit
SRC
St. Jacques Franchise Brand
Marketing
Sunbelt
Swann Communications
Systino
Synergy Media Group
Technology In A Box
Telestar Media
The Business Exchange
The Franchise Handbook
The Growth Coach
The International Franchising
Centre
The Wall Street Journal
TheAcademy.com
Tortal (Your Online
Training Portal)
True Presence, LLC
Unisource Program
Administrators (UPA)
United Franchise Group
Services
USA TODAY
Valpak
Venture Direct
Worldwide Intranet
Victory Media Inc. (NaVOBA)
VirtualPBX
Vivonet (Halo Point of Sale)
W.M. Putnam Company
Walls + Forms, Inc.
Wellworks
Where 2 Get It, Inc.
WingFinance, LLC
Winmark Corporation
Winslow Research Institute
Wirth Business Credit
World Trade Printing
WSI | We Simplify the Internet
Xpressdocs
Yodel Inc.
zeeStore by Palmer
Promotions
ZeeWise, Inc.
If you would like to exhibit
your company’s products
or services, please contact
Lynette Darby at
202-662-0782 or
ldarby@franchise.org.
Register today: Franchise.org or 202-628-8000 >> Exhibitors >> 27

convention information
Convention Pre-registration
To register for all events described in this brochure, please complete one registration form per person and mail with
payment to IFA’s 49th Annual Convention, 1501 K Street, NW, Suite 350, Washington, DC 20005. You may also
fax your form(s) to (202) 628-0812 or register online by visiting www.franchise.org/convention.aspx.
Our pre-registration deadline is February 2, 2009
You will receive a confirmation packet in the mail. For questions, call IFA at (202) 628-8000.
Registration Fees*
Registration Fees are per person and include:
• Entry into all convention general sessions and educational sessions including the Summits and
Mini-Super Sessions
• Exhibits and evening networking events
• Educational session instruction and materials
• Continental Breakfast on Monday and Tuesday
• Lunch on Sunday, Monday and Tuesday
• Closing Reception & Gala
• Taste of Franchising
• Refreshment Breaks.
The WFC Leadership Conference on Saturday is an additional $50 for fully-registered Convention attendees.
* Pertains to full convention registration fees excluding our Spouse Rate (applicable to evening and social events only) and Exhibitor Badge Rate
(provides entry into the Exhibit Hall only for booth workers.)
ICFE Special Sessions
Don’t miss your chance to earn credit towards your CFE accreditation. ICFE Special Sessions will be held on
February 13 and 14. Registration and fees are separate from the IFA convention. For more information or to
register, visit www.franchise.org/certification.aspx or call Rose DuPont at (202) 662-0771.
Registration/Information Desk
The registration/information desk will be located in the Worthington Foyer
on the second floor outside of the Elizabeth Ballroom. Registration will be
open at the following times:
Saturday, February 14 > 8:00am to 8:00pm
Sunday, February 15 > 7:00am to 7:00pm
Monday, February 16 > 7:00am to 6:00pm
Tuesday, February 17 > 7:00am to 4:00pm
Refreshment breaks and email stations will be set up near our registration
desks starting on Saturday morning.
28

Hotel Room Reservations
Make your reservations at our host hotel, the
Manchester Grand Hyatt, by calling (800) 233-1234
no later than January 14. Be sure to ask for the IFA
rate of $299 per night. Rooms may sell out before
January 14 so be sure to book early. When our room
block is sold out, rooms will be offered at the IFA
convention rate (if available).
Or you may choose to stay at the Holiday Inn on the
Bay, a 10-minute walk from the Manchester Grand
Hyatt. IFA has reserved a small block of rooms at the
Holiday Inn at a rate of $169 per night. To book a
room, please call 1-800-877-8920 and ask for the
IFA rate no later than January 19.
Hotel Information and Activities
The Manchester Grand Hyatt is the largest waterfront urban resort on the West Coast, combining the convenience of
downtown with the comfort and elegance of a luxury tropical retreat. The Hyatt offers 1,625 beautifully appointed,
spacious guest rooms, featuring views of either the city or bay. Each room is equipped with an in-room safe and hi-speed
wireless internet access. There is a full-service business center on the lobby level, open daily from 7:00am – 7:30pm. The
resort, located just minutes from 70 miles of beaches, features a 25,000 square-foot pool deck including whirlpools, a fire
pit, lap pool, and sun deck overlooking the bay.
Facilities also include four tennis courts, a volleyball court and shuffleboard. A full-service marina, bicycling trails, and
championship golf courses are located within minutes of the property. The 24-hour Hyatt Stay Fit gym offers guests a wide
array of exercise equipment, while the full-service Regency Spa and Salon completes the relaxing resort experience. The
Manchester Grand Hyatt houses a variety of renowned restaurants and bars including Top of the Hyatt, voted the best
upscale bar and best view for its stunning panoramic views of the city, Coronado Island and beyond. The Hyatt is ideally
situated to let guests explore all that San Diego has to offer.
For more information, please visit http://www.manchestergrand.hyatt.com.
The Holiday Inn on the Bay is located at 1355 North Harbor Drive. A full-service, pet friendly, San Diego waterfront hotel
boasting 600 rooms and suites, the Holiday Inn features complimentary wireless high-speed Internet access and furnished
balconies with relaxing views of the sparkling Big Bay and panoramic skyline. The Holiday Inn on the Bay is near popular
shops, restaurants, theaters, museums and sporting venues. The USS Midway, Maritime Museum, and downtown Gaslamp
Quarter are just a few of the attractions within walking distance. Enjoy our free shuttle to San Diego Zoo, San Diego Airport,
Horton Plaza, Sea Port Village, MCRD, and Cruise Ship terminal.
For more information about the Holiday Inn, please visit www.holidayinn.com.
Getting There
The Manchester Grand Hyatt is located just 10 minutes from the San
Diego International Airport. Transportation from the airport is available
by taxi or shuttle bus. Taxis are available in the Transportation Plaza,
and the average fare from the airport to the hotel is approximately
$10.00 - $13.00. Shuttle service is available at the Transportation
Plazas across from Terminals 1 and 2, and curb side at the Commuter
Terminal. You may make reservations ahead of time for transportation
to/from the airport by calling Express Shuttle at (800) 900-7433. The
approximate cost for shuttle service is $8.00 per person. If you are
interested in renting a car during your stay in San Diego, on-site rental
car customer counters are located in the baggage claim areas of
Terminals 1 and 2. Car rental shuttles, boarded at the Transportation
Plazas, provide service to/from their lots.
If you are staying at the Holiday Inn on the Bay, complimentary airport
shuttle service is available.
Register today: Franchise.org or 202-628-8000 >> Hotel Information >> 29

The 49th Annual
IFA Convention in
San Diego, CA.
The only place to be
this February!
About San Diego
San Diego is renowned for its beautiful climate, pristine beaches, and wide-array of attractions. Bordered by Mexico,
the Pacific Ocean, the Anza-Borrego Desert and the Laguna Mountains, San Diego County’s 4,200 square miles offer a
multitude of recreational options.
San Diego is home to such world-famous attractions as SeaWorld and the San Diego Zoo. In addition, Old Town San
Diego, the site of the first Spanish settlement in the state of California, and Coronado Island, home to the United States
Navy and the largest white sand beaches in San Diego County, are both worth a visit. Just 20 minutes north of downtown
San Diego is the small coastal town of La Jolla. Spanish for “The Jewel”, La Jolla features upscale boutiques, restaurants,
beaches and parks. For entertainment closer to the city center, the Gaslamp District offers some of San Diego’s top dining,
shopping and nightlife.
The region has more than 70 miles of coastline to explore, offering the best that aquatic life has to offer, including surfing,
boating, sailing and swimming. San Diego’s terrain varies from gentle foothills to mile-high mountains, offering the nature
enthusiast plenty of opportunities to hike, camp, fish and observe wildlife. San Diego’s arts and culture are booming.
Balboa Park, the largest urban cultural park in the United States, features 15 museums, numerous art galleries, beautiful
gardens, and the Tony Award winning The Globe Theatres. A fun and unique way to explore the area is by catching a
street trolley. It provides access throughout downtown San Diego, into East County, all the way down to Tijuana, Mexico.
The cost is just $2.50 to the U.S. border.
For more information about San Diego, visit http://www.sandiego.org/nav/Visitors.
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2009 IFA Convention
registration form
>> february 14-17, 2009 • manchester grand hyatt • san diego, ca
Please complete one form per person. Pre-Registration closes on February 2, 2009. Registrations
received after this date will be processed onsite and subject to an additional $50 fee.
Full Name
❏ Franchisor
Nickname for Badge
Title
Spouse (if registering)
Company
Address
❏ Franchisee
❏ Supplier
City State Zip Country (if not U.S.)
Telephone
Email
Fax
❏ Check here if you do not wish to receive emails and faxes on Convention events and issues of interest.
Is this your first IFA Convention? ❏ Yes ❏ No
Are you franchising internationally? ❏ Yes ❏ No
Please mark the appropriate boxes to indicate your participation and fees.
Registration fees are PER PERSON
IFA Member
❏ 1-3 registrants when registering together $990 $
❏ 4-9 registrants when registering together $850 $
❏ 10 or more registrants when registering together $750 $
❏ Member Exhibitor $650 $
❏ Spouse (includes evening social events only) $500 $
❏ Speaker (does not apply for roundtable facilitators) $550 $
❏ Non-Member $1,950 $
❏ University Personnel $650 $
❏ WFC Annual Leadership Conference $50 $
❏ Prayer Breakfast Complimentary
Total Fee $
❏ Check here if special assistance is required to fully participate.
Please specify:
Payment Method
❏ Check payable to IFA (Federal Tax ID # 36-6108621)
❏ Credit Card: ❏ AMEX ❏ VISA ❏ MasterCard ❏ Discover
Account # Exp. Date
Cardholder’s Name
Cardholder’s Billing Address
Signature
Make your reservations!
The Manchester Grand Hyatt
Call (800) 233-1234 and ask for
the IFA Convention rate of $299
per night.
The deadline for making your
reservation is January 14 or when
the IFA Room Block is sold out.
The Holiday Inn on the Bay
Call (800) 877-8920 and ask for
the IFA rate of $169 per night.
The deadline for making reservations
at the Holiday Inn is January 19 or
when the IFA room block is sold out..
Cancellation Policy
Full refunds (minus a $50 administration
fee) will be granted for cancellations
received in writing by January 9, 2009.
Cancellations received after that date
are subject to a 50% penalty + a $50
administration fee. No refunds are
permitted after January 23, 2009.
Substitutions are permitted at any time.
Send your completed form(s)
with payment to:
International Franchise Association
1501 K Street, NW, Suite 350
Washington, DC 20005
Phone: (202) 628-8000
Fax: (202) 628-0812
www.franchise.org
>> Program Brochure ’09

1501 K Street, N.W., Suite 350
Washington, D.C. 20005
Phone: 202-628-8000
Fax: 202-628-0812