South Africa - International Franchise Association

In the 2010-marketing year, South Africa crushed 771,000 tons of oilseeds which
produced 394,000 tons of meal which is only about 30 percent of the local consumption
of oilseed meal. South Africa consumed about 1.5 million tons of oilseed meal annually.
The consumption of oilseed meal in South Africa is expected to grow by three percent in
2012 to 1.6 million tons, due to expansions in the poultry industry. With limitation in
production, there is an increasing gap between soybean and sunflower meal produced in
South Africa and the imports of these meals. However, current investments in modern
crushing facilities can increase the availability of quality oilseed meal.
Imports of soybean meal are around one million tons annually, while imports of
sunflower meal are approximately 75,000 tons. Almost all imports of soybean meal and
sunflower meal are from Argentina.
South African Oilseeds meal Market
FY 2009 FY 2010 FY 2011
Total Exports $2 million $4 million $8 million
Total Imports $330 million $340 million $420 million
Imports from the U.S. $0 million $0 million $0 million
Note: All figures in US$ Million
Above Figures are from World Trade Atlas
Overview: Alcoholic Beverages Return to top
South Africa is a net exporter of alcoholic beverages; however, imports of alcoholic
beverages have been increasing over the past few years. Whiskies are the category of
alcoholic beverages that has grown the most. Over the last few years, a wide range of
new imported products has become available in the market. South Africa tastes and
preferences are becoming more sophisticated and the average consumer is increasingly
expecting a wide range of products on retail shelves. Traditionally, the South African
distilled spirits consumer has preferred Scotch whisky and brandy. Recent trends
indicate that consumers are turning to new and innovative distilled spirits, including a
greater prominence in townships. Openness to new products and increasing disposable
income help create a positive climate for the sale and promotion of U.S. distilled spirits.
However, price sensitivity, rather than brand loyalty rules the consumer’s purchasing
behavior.
South African Distilled Spirits Market
FY 2009 FY 2010 FY 2011
Total Exports $68 million $93 million $108 million
Total Imports $246 million $300 million $378 million
Imports from the U.S. $25 million $18 million $32 million
Note: All figures in US$ Million
Above Figures are from Global Trade Atlas
Best Products: Bourbon
In FY 2011, the U.K held 79 percent of the whisky market share, while the United States