FCM Subscription Information, Pricing, and ... - Fuel Cell Markets
FCM Subscription Information, Pricing, and ... - Fuel Cell Markets
FCM Subscription Information, Pricing, and ... - Fuel Cell Markets
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<strong>FCM</strong> <strong>Subscription</strong> <strong>Information</strong>, <strong>Pricing</strong>, <strong>and</strong> Additional Services<br />
This document explains <strong>Fuel</strong> <strong>Cell</strong> <strong>Markets</strong> Ltd’s (<strong>FCM</strong>’s) PACKAGE OF CORE SERVICES, which we offer at a<br />
fixed price per 12 month subscription period. Should a Partner require additional services to those offered in the<br />
Core Package, <strong>FCM</strong> are equipped to deal with these requests on a case-by-case basis (please see Additional<br />
Services).<br />
The Package of Core Services Includes:<br />
Subsite Creation / Development<br />
Subsites are the foundation upon which all other <strong>FCM</strong> delivery mechanisms operate. Subsites are extremely<br />
powerful database-driven websites in their own right, which channel information <strong>and</strong> business development<br />
opportunities directly into the Marketplace, <strong>and</strong> contacts <strong>and</strong> business information back to <strong>FCM</strong> Partners.<br />
Subsites are accessible both through the Marketplace Portal which centralises all information in one place, <strong>and</strong><br />
directly through all major global internet search engines. Subsites contribute content to the Marketplace Portal<br />
through four primary directories:<br />
The Industry: Explaining the nature of individual businesses, <strong>and</strong> where they operate<br />
<strong>Information</strong>: Containing new & historical information, including press releases, reports, research,<br />
presentations <strong>and</strong> free e-newsletters<br />
Products & Services: From all areas of the supply chain from prototypes to products<br />
Opportunities: Targeted opportunity pages for business development, collaboration, <strong>and</strong> growth<br />
Several thous<strong>and</strong> people visit the marketplace every day <strong>and</strong> subsites enable businesses to position<br />
information, products <strong>and</strong> business development opportunities in-front of them in an effective searchable<br />
manner that then enable them to interact with the business by submitting targeted enquiries <strong>and</strong> through<br />
information-sharing.<br />
It is difficult to put into words quite how useful subsites are, <strong>and</strong> the numerous benefits they deliver to<br />
organisations. Seeing is believing <strong>and</strong> <strong>FCM</strong> Presently operate more than 70 subsites, each designed to reflect<br />
the needs of often very different organisations. To see who these companies are, <strong>and</strong> to visit their subsites,<br />
please visit our homepage: www.fuelcellmarkets.com.<br />
Subsite Management:<br />
It is vitally important that information is accurate, up-to-date, <strong>and</strong> categorised correctly so that it can be easily<br />
retrieved through search-requests. As required by any effective website, this means adding new information,<br />
updating existing information, <strong>and</strong> archiving information that is no longer relevant.<br />
All additions <strong>and</strong> modifications to subsites are carried out by professionally trained <strong>FCM</strong> Account Managers,<br />
<strong>and</strong> these services are included in the core package of services.<br />
Enquiry Forwarding:<br />
Subsites are designed to generate particular types of enquiries in-line with individual organisational<br />
requirements. These range from:<br />
Sales / requests for quotations<br />
Partnership opportunities<br />
Recruitment<br />
Investment opportunities<br />
Requests for information<br />
The nature of this variation means that different enquiries are often dealt with by different people <strong>and</strong> / or<br />
departments. As part of the core package of services, <strong>FCM</strong> include an enquiry-forwarding service where<br />
enquiries are screened for relevance <strong>and</strong> then forwarded directly to the contact responsible for dealing with that<br />
© <strong>Fuel</strong> <strong>Cell</strong> <strong>Markets</strong> Ltd 2002 Thorney Weir House, Iver, Bucks SL09AQ Engl<strong>and</strong> Company No: 4453472,<br />
VAT No: 803515558 Tel: +44 1895 44 22 69 Fax: +44 1895 43 18 80, Email: info@fuelcellmarkets.com
particular type of enquiry. In circumstances where enquiries are received that are not relevant, <strong>FCM</strong> offer a<br />
st<strong>and</strong>ard response mechanism.<br />
Business Development Assistance with Preparing ‘Opportunity Pages’:<br />
Opportunity pages are a very effective method of communicating what an organisation is looking to achieve at a<br />
particular pointing time to their desired audience. An overview of a particular Opportunity appears in the<br />
Marketplace Portal, <strong>and</strong> when a user follows a link to find further information, they are taken to the subsite to<br />
view it in full <strong>and</strong> to respond directly to the company that posted it. The Marketplace Portal is visited by<br />
thous<strong>and</strong>s of people throughout the world every day, in addition to being given priority in the Marketplace<br />
Matters - <strong>FCM</strong>’s mailing to over 30,000 contacts every 2 months. The core package of services includes<br />
assistance with preparing three Opportunity Pages for inclusion in The Marketplace Mattes. The <strong>FCM</strong> Business<br />
Development Team will assist with the development of these pages to help make sure they deliver the desired<br />
rsults. Having demonstrated how to create Opportunity Pages to deliver the desired results, <strong>FCM</strong> provide a<br />
st<strong>and</strong>ard template which Partners can use to enter as many Opportunities as desired! Examples of active<br />
opportunity pages can be viewed via the following link:<br />
http://www.fuelcellmarkets.com/fuel_cell_markets/forming_relationships/2,1,1,18.html<br />
Inclusion in <strong>FCM</strong>’s Bimonthly Electronic Mailing The Marketplace Matters:<br />
As mentioned above, The Marketplace Matters (TMM) is the delivery mechanism that Market Partners use to<br />
communicate specific opportunities <strong>and</strong> information to the wider Marketplace every two months. TMM is already<br />
received by more than 30,000 people <strong>and</strong> companies, <strong>and</strong> this database grows daily. Promotion in TMM has<br />
proven to increase enquiries by up to fivefold following its release. The Marketplace Matters is an opportunity<br />
for Partners to communicate directly with <strong>FCM</strong>’s Marketplace database, precisely what they are looking for, in a<br />
manner which enables the target audience to underst<strong>and</strong> if it is relevant to them, <strong>and</strong> provides a managed<br />
direct response mechanism. Previous editions of TMM can be found at:<br />
http://www.fuelcellmarkets.com/fuel_cell_markets/the_marketplace_matters/2,1,1,63.html<br />
The <strong>Fuel</strong> <strong>Cell</strong> Circle (FCC):<br />
The FCC is a mechanism <strong>FCM</strong> have developed to inform <strong>FCM</strong>'s partners about specific information <strong>and</strong><br />
opportunities we encounter, create, or deem of value. Our active team is at the centre of one of the largest fuel<br />
cell communities worldwide, <strong>and</strong> our attendance at events <strong>and</strong> presence in the industry gives us access to a<br />
considerable amount of key information. The FCC is the mechanism we have developed to directly<br />
communicate that information to our partners. Content includes: project opportunities, industry knowledge,<br />
specific market feedback, useful contacts, information on tenders, requests for quotations, key industry<br />
information <strong>and</strong> opportunities to speak at events.<br />
Statistics Reports:<br />
There is a great deal more to a subsite than may initially be immediately obvious. Statistics reports from a<br />
previous month are sent out automatically on the first day of a new month, <strong>and</strong> help organisations to<br />
underst<strong>and</strong> subsite activity <strong>and</strong> the number of benefits that subsites offer, from traffic to particular sections, new<br />
content added, new contacts, a summary of enquiries, <strong>and</strong> a great deal more. They also act as a benchmark to<br />
learn from <strong>and</strong> improve performance on an ongoing basis.<br />
10 Postings in the <strong>FCM</strong> Recruitment Directory:<br />
The <strong>FCM</strong> platform has proven to be extremely successful at delivering c<strong>and</strong>idates <strong>and</strong> CV’s to Partners through<br />
the Recruitment Directory. The Core Package includes 10 Job postings, with each lasting up to three months.<br />
To view the industry directory please see:<br />
http://www.fuelcellmarkets.com/fuel_cell_markets/recruitment/2,1,1,12.html<br />
Priority Listings in the Industry Directory <strong>and</strong> Portal Pages:<br />
Search engines already index several thous<strong>and</strong> articles in the Marketplace, <strong>and</strong> this figure grows every week.<br />
To improve the management of this substantial volume of information on behalf of our Partners, <strong>FCM</strong> have<br />
recently implemented Priority Listings <strong>and</strong> Portal Pages. Priority Listings in the Marketplace Portal Industry<br />
© <strong>Fuel</strong> <strong>Cell</strong> <strong>Markets</strong> Ltd 2002 Thorney Weir House, Iver, Bucks SL09AQ Engl<strong>and</strong> Company No: 4453472,<br />
VAT No: 803515558 Tel: +44 1895 44 22 69 Fax: +44 1895 43 18 80, Email: info@fuelcellmarkets.com
Directory, are included in the Package of Core Services <strong>and</strong> ensure that Market Partners listings appear above<br />
any free listings. Please visit the Marketplace Portal Industry Directory to see these in action:<br />
http://www.fuelcellmarkets.com/fuel_cell_markets/industry/2,1,1,7.html<br />
Portal Pages draw content specific to particular subject areas from all relevant directories. This is possible<br />
because all content in the Marketplace is categorised with <strong>FCM</strong>’s advanced categorisation system - The Market<br />
Map. What this means is that if a user is interested in (for example) ‘Stationary <strong>Fuel</strong> <strong>Cell</strong>s’, the ‘Stationary <strong>Fuel</strong><br />
<strong>Cell</strong>s Portal Page’ will contain relevant Glossary Descriptions, News, Images, Events, Products, Services,<br />
Opportunities, <strong>and</strong> Organisations all specifically relevant to Stationary <strong>Fuel</strong> <strong>Cell</strong>s. Only information from Market<br />
Partners <strong>and</strong> Priority Listings will appear in these pages.<br />
Online Directory of Business Contacts:<br />
Subsites have the functionality that allows people to share their contact information with particular<br />
organisations. They can also request to be added to specific Market Partner’s mailing lists. A searchable list of<br />
these contacts can be accessed through the subsite content management system, <strong>and</strong> every month, new<br />
contacts that have registered their information are highlighted in the statistics reports.<br />
<strong>Pricing</strong>:<br />
<strong>FCM</strong> charge a single annual subscription fee of: £6,850 for our Package of Core Services.<br />
For ‘start-up’ companies that either have a sales revenue / capital value (whichever is greater) less than<br />
£1,000,000, this subscription fee is reduced to £4,500 for the first 12-month subscription.<br />
A Web-Only Package is also offered. This costs £4,750 <strong>and</strong> includes all Core Services excluding Business<br />
Development Assistance in Preparing ‘Opportunity Pages’, AND Inclusion in the Marketplace Matters industry<br />
mailing. These services can be added on an as needed basis @ £375 per addition.<br />
Priority Listings are included in the Package of Core Services at no extra cost - however it is possible to<br />
purchase Priority Listings separately. If Priority Listings are being purchased separately:<br />
Priority Listings cost £1,100 per annum.<br />
Priority Conference Listings cost £1,100 per event.<br />
Banners (see below) cost £1,000 per 4-month posting or are offered at a reduced rate of £2,500 for a full year.<br />
Additional Services below are calculated on a case-by-case basis unless stated otherwise.<br />
Additional Services <strong>and</strong> Further <strong>Information</strong>:<br />
Performance-based Services:<br />
<strong>FCM</strong> now offer additional services that operate on-top of the foundation of our core offering. This includes<br />
bespoke <strong>and</strong> ongoing work such as identifying distributors, strategic partners, arranging meetings / workshops /<br />
events, market intelligence, reports, consulting, <strong>and</strong> so forth as required. These services, along with payment<br />
terms are agreed on a case-by-case basis, <strong>and</strong> range from one-off fees, to monthly retainers.<br />
Website / Subsite Combinations:<br />
<strong>FCM</strong> subsites can also be an organisation’s entire website. In such circumstances, the company’s unique<br />
domain name (URL) is pointed to the subsite, <strong>and</strong> then the site can also be accessed through this URL. Many<br />
Market Partners already make use of this feature, including:<br />
The Scottish Hydrogen <strong>and</strong> <strong>Fuel</strong> <strong>Cell</strong> Association – www.shfca.org.uk<br />
Conduit Ventures – www.conduit-ventures.com<br />
© <strong>Fuel</strong> <strong>Cell</strong> <strong>Markets</strong> Ltd 2002 Thorney Weir House, Iver, Bucks SL09AQ Engl<strong>and</strong> Company No: 4453472,<br />
VAT No: 803515558 Tel: +44 1895 44 22 69 Fax: +44 1895 43 18 80, Email: info@fuelcellmarkets.com
Marine Hydrogen & <strong>Fuel</strong> <strong>Cell</strong> Association – www.mhfca.org<br />
As websites usually have the need for bespoke features (e.g. stock tickers) <strong>and</strong> additional graphics work,<br />
additional fees are agreed on a case-by-case basis dependent upon requirements.<br />
Banners:<br />
Banners are graphics that appear at the top of all major Marketplace Directories, <strong>and</strong> draw visitors attention<br />
with a specific message. Clicking on a banner will take the user to a particular subsite, or in certain<br />
circumstances, to an external website.<br />
Banners are typically very specific <strong>and</strong> as the Marketplace allows users to profile themselves, banners that are<br />
more relevant to particular user-profiles will be displayed more prominently. For an example of a banner, please<br />
visit the Marketplace Portal Products Directory:<br />
http://www.fuelcellmarkets.com/fuel_cell_markets/products_<strong>and</strong>_services/2,1,1,17.html<br />
<strong>FCM</strong> Projects:<br />
Headed by Mike Binder (Mike Binder <strong>and</strong> Associates Inc.), <strong>FCM</strong> Projects’ Chief Technology Officer, (who was<br />
previously the Head of the US Department of Defence Stationary <strong>Fuel</strong> <strong>Cell</strong> Program), <strong>FCM</strong> are now equipped to<br />
assist suppliers <strong>and</strong> customers with demonstration <strong>and</strong> deployment projects. This assistance can cover all<br />
aspects of a project from initial assessments, feasibility studies, due diligence, consultancy, technology<br />
procurement, to complete start-to-finish project management. Costs are based on an actual project costs plus<br />
project management fee basis. <strong>FCM</strong> Project Website<br />
Recruitment:<br />
The Recruitment directory is the world’s largest fuel cell-specific searchable directory of recruitment<br />
opportunities. 10 Listings are included in the CORE PACKAGE OF SERVICES. Additional listings are charged<br />
at £200.00 per posting. Please visit the Recruitment Directory at:<br />
http://www.fuelcellmarkets.com/fuel_cell_markets/recruitment/2,1,1,12.html<br />
Multiple Language Translations:<br />
Sites can be translated into any language of choice by professional translation agencies. Prices are calculated<br />
on a per-word basis, with different languages being charged at different rates, in addition to implementation<br />
costs.<br />
Priority Directory Listings:<br />
Priority Directory Listings are included in Core Package of Services. Otherwise they are charged for in<br />
accordance with the pricing structure highlighted above. Priority listed companies appear higher in industry<br />
directory rankings than free listings. Furthermore, <strong>FCM</strong>’s Portal Pages only include Priority Listed Company’s.<br />
Priority Conference Listings:<br />
As with Priority Directory Listings, Priority Conference Listings are included in the Core Package of Services.<br />
Non-<strong>FCM</strong> Member organisations that wish to give conference / meeting / event listings higher priority over free<br />
listings can do so in accordance with the pricing structure highlighted above.<br />
Ecommerce:<br />
<strong>FCM</strong> Partners now have the option of integrating an online shop that will enable them to sell products directly<br />
via their subsite/website. To get the best value, costs for implementing these services are calculated on a caseby-case<br />
basis.<br />
© <strong>Fuel</strong> <strong>Cell</strong> <strong>Markets</strong> Ltd 2002 Thorney Weir House, Iver, Bucks SL09AQ Engl<strong>and</strong> Company No: 4453472,<br />
VAT No: 803515558 Tel: +44 1895 44 22 69 Fax: +44 1895 43 18 80, Email: info@fuelcellmarkets.com