Doing Business in Saudi Arabia - International Franchise Association
Doing Business in Saudi Arabia - International Franchise Association
Doing Business in Saudi Arabia - International Franchise Association
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Air-Condition<strong>in</strong>g & Refrigeration Equipment – ACR<br />
Overview Return to top<br />
The air-condition<strong>in</strong>g market <strong>in</strong> <strong>Saudi</strong> <strong>Arabia</strong> is considered one of the largest markets <strong>in</strong> the<br />
world. The geographical fact rema<strong>in</strong>s that it is a very hot country especially dur<strong>in</strong>g the summer<br />
season. The overall value of air conditioners sold <strong>in</strong> the K<strong>in</strong>gdom is estimated at around $1<br />
billion.<br />
Four factors are currently shap<strong>in</strong>g market size and growth:<br />
• the grow<strong>in</strong>g population, <strong>in</strong>clud<strong>in</strong>g expatriates,<br />
• high per capita <strong>in</strong>come,<br />
• the harsh climatic conditions <strong>in</strong> <strong>Saudi</strong> <strong>Arabia</strong> (hot climate year-round),<br />
• the construction boom <strong>in</strong> the K<strong>in</strong>gdom.<br />
<strong>Saudi</strong> <strong>Arabia</strong>’s population is grow<strong>in</strong>g at more than 3% a year and enjoys steadily ris<strong>in</strong>g<br />
disposable <strong>in</strong>come. Together, these two factors have spurred an unsurpassed construction<br />
boom <strong>in</strong> the k<strong>in</strong>gdom. Over the next few years, more than half a million hous<strong>in</strong>g units are go<strong>in</strong>g<br />
to be constructed <strong>in</strong> the <strong>Saudi</strong> capital Riyadh alone, not to mention <strong>in</strong>numerable shopp<strong>in</strong>g malls,<br />
bus<strong>in</strong>ess and leisure centers, hotels, supermarkets, schools and restaurants. <strong>Saudi</strong> <strong>Arabia</strong>’s<br />
hot, arid climate is of course help<strong>in</strong>g to propel the trend.<br />
<strong>Saudi</strong> <strong>Arabia</strong> Future Demand by Units<br />
(Source: The National Commercial Bank)<br />
Year 2010 2015 2020<br />
Fresh Household Demand 558,000 630,000 711,000<br />
Fresh <strong>Bus<strong>in</strong>ess</strong> Demand 213,000 235,000 260,000<br />
Replacement Demand 2,540,000 2,870,000 3,240,000<br />
Total Demand 3,311,000 3,735,000 4,211,000<br />
Best Products/Services Return to top<br />
<strong>Saudi</strong> <strong>Arabia</strong> boasts the biggest air-condition<strong>in</strong>g market <strong>in</strong> the world, grow<strong>in</strong>g at 10% annually,<br />
and the fast-paced construction sector thrives at an impressive 7%. This creates an array of<br />
lucrative <strong>in</strong>vestment opportunities for companies from across the world. The <strong>Saudi</strong> <strong>Arabia</strong>n<br />
market rema<strong>in</strong>s receptive to high quality U.S. products and services.<br />
The growth <strong>in</strong> <strong>Saudi</strong> <strong>Arabia</strong>’s air-condition<strong>in</strong>g and refrigeration sector has created a massive<br />
subsidiary market for components and spare parts. As time passes, these units naturally need<br />
more and more ma<strong>in</strong>tenance and repair. This <strong>in</strong> turn fuels the components and spare parts<br />
market.<br />
The <strong>Saudi</strong> market for air-condition<strong>in</strong>g spare parts and components has grown 7-8 per cent<br />
annually over the last several years. The underly<strong>in</strong>g factors support<strong>in</strong>g this growth are surge <strong>in</strong><br />
local manufactur<strong>in</strong>g (28 local factories) which has created additional demand for orig<strong>in</strong>al