May - the California Tourism Industry Website

Pan Pacific Tour: Pan Pacific Tour is a tour operator that has been handling a series of
Hyundai Automobile groups to the USA for years. Since there is a Hyundai automobile
plant in Atlanta, the original itinerary included Atlanta, Eastern USA and Canada, so VC
Korea met the agent to include California in the program. As a result, the itinerary will
include Los Angeles and San Diego from this spring.
A-2. Hana Tour International Travel Show
Period: May 18-20, 2012
Venue: KINTEX
Hana Tour Internatinal Travel Show, an annual
B2C travel fair, was completed successfully.
Hana Tour initially expected 55,000 consumers
for three days but in total, 72,000 visitors attended,
an incease of 52% compared to the previous year.
In terms of sales, Hana Tour announced that
8,000 tour packages were sold on the spot
including 300 bookings for US destination. VC
Korea purchased two booths and shared the space
with three partners: Disneyland, LA Inc, and SF
CVB. Since the Disneyland Korea Representative
office has withdrawn from the Korean market,
Justin Kim from Disneyland Anaheim visited to
keep the booth and responded customers’ inquires
regarding Disneyland. Apart from Disneyland,
many partners from USA mainland participated
such as Casa Resorts, Premium Outlet, Oregon
and Portland Tourism, who do not have Korean representation. Following the show, VC Korea
shared the results and feedback with other in-market stakeholders for next year’s participation.
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