May - the California Tourism Industry Website

E. Travel Trends
The Yeosu Expo in Korea just kicked off in Yeosu, South Jeolla Province and will run for
three months starting May 12. It is the second international exposition ever held in
Korea, following the one that took place in Daejeon city in 1993. The event is expected
to boost the economy and contribute to protecting the world's marine resources with new
ideas and agendas.
F. Media Trends
Though Google is the most powerful and most widely used
G. Airlift
search engine, it has not been very successful in the Korean
market because of the dominance of local web service
companies like Naver, Daum and Nate. As a result, Google
Korea is trying to strengthen its presence and recently held a
media conference to unveil a Korean-version social networking
service app called Google Plus as well as K-Pop Hub, a
communication channel between K-Pop stars and their fans.
Google Plus is a social networking service operated by Google
with a shared login scheme with other Google services like
Gmail and YouTube. With the launch of the app, Google
Korea plans to expand the connectivity among various Google
services, in a bid to attract mobile and social media users in
Korea into Google Plus. Google is also trying to enhance its
Google search experience with the newly introduced feature of The Knowledge Graph,
which guides users to effectively search for what they want with relevant suggested
results realized by a search information algorithm from Google’s database.
British Airways will resume flight service between Incheon and London Heathrow from
December 2, six times a week (except Thursday) on a Boeing 777 aircraft (219 seats).
Currently, Korean Air and Asiana Airlines operate the route daily. Korean Air has also
serviced Incheon and Gatwick flights three times a week since April 28.
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