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Reporting On... - Revista F&H

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CLOSED BECAUSE<br />

OF PHyTOSANI-<br />

TARy SUBjECTS<br />

To export to the south-east of<br />

Asia or Australia is not so easy. The<br />

French apple companies like Blue<br />

Whale are denouncing that the great<br />

markets like Korea, Japan or Australia<br />

are closed in products like apple because<br />

the phytosanitary regulations. Those markets<br />

that are opened - China or India even have tax of<br />

customs very high, which makes difficult that the product<br />

was competitive against the local supply.<br />

SENEGAL<br />

The three new projects planned<br />

for the melon production<br />

in Senegal led by<br />

Spanish, Dutch and<br />

French companies will<br />

not be carried out. The<br />

main reason is the economic<br />

difficulties that the<br />

projects installed have suffered.<br />

<strong>On</strong>ly the Brazilian project<br />

of Agrícola Famosa keeps the intention<br />

to produce melons in Senegal.<br />

PIEL DE SAPO<br />

IN GERMANy?<br />

A study made by the company<br />

Rijk Zwaan among the<br />

German consumers shows that<br />

the melon Piel de Sapo has a good future<br />

in the German market. The study was doing tastings<br />

with different varieties of melon and the Mellisimo variety<br />

(Piel de Sapo of Rijk Zwaan) was the most tasty for 78<br />

per cent of the consumers who participated in that tasting.<br />

A HORECA PRODUCT<br />

The apple is one of the fruits that more presence has in the<br />

Horeca channel of France. A study made by Interfel shows<br />

that 12 per cent of the apples are consumed by the French<br />

in restaurants, dining halls and groups; 27 per cent goes to<br />

the industry in jams or juices and 61 per cent is bought by<br />

the French in stores and supermarkets.<br />

47 PER CENT MORE<br />

30 days<br />

The Fruit Attraction closed its last round with more<br />

than 18,000 professional visitors, which means an increase<br />

of 47 per cent respecting to the previous round.<br />

The first and the second day were very intense, with a<br />

great amount of professionals within the fair. The exhibiting<br />

companies were satisfied and for the next round<br />

it is anticipated more presence of companies of South<br />

America.<br />

CRISIS IN THE LETTUCE<br />

The campaign 2010-2011 of lettuce in Spain has been<br />

bad. <strong>On</strong>ly during two weeks of February, the price surpassed<br />

50 cents of Euro in the origin. The companies<br />

anticipate that they will have negative balance and<br />

most of the companies will keep the same surface of<br />

production for the present campaign.<br />

DOUBTS<br />

The Dutch horticultural campaign has finished with the<br />

worst figures of its history and, in fact, only during the<br />

month of August the volume of the exports to Germany<br />

decreased 15 per cent. The question is what margin<br />

of action will have the Dutch import companies that are<br />

also interested in the Dutch supply. In the first months<br />

of the campaign, the Spanish exports to Holland have<br />

decreased almost 10 per cent, although the volume of<br />

supply in Spain has been higher.<br />

F&H International 1 • November 2011<br />

3

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