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This company that commercializes
subtropical products,
Trops, will try in the present
campaign to consolidate its
volumes of quality production.
Not in vain, this company
has a surface of 2,000
hectares of avocado and 800
hectares of mango which are
distributed in more than 22
countries.
The conventional supply will
continue focusing on subtropical
products, mainly, avocado
and mango. A line that
is increasing an it is reflected
in the surface of 14,000
square meters of ground for
the construction of their new
facilities from February of
2012 which together with
6,000 square meters that it
has already, “will allow us to
extend our capacity of manufacturing
and packaging of
the products, and also the
zone of refrigerator chambers
with a surface for 3,000
pallets”, Enrique Colilles,
manager of Trops, affirms.
The information about the
future management of the
company pointed out to an
increase of the production
and the partners. The potential
is focused on strategies
Enrique Colilles, manager of Trops.
Trops
Its portfolio of
subtropical products
is consolidated
based on the diversification
of the portfolio and markets.
Trops has started up
four lines of business: the
opening of a department of
supply, a commercial line of
organic production, the import
and a line of by-products
for the industry. In fact,
this new way is growing 40
per cent annually, mainly, in
the important destinations
like France, the United Kingdom,
Sweden and Germany,
among others.
At present, it already means
the three per cent of the marketing
total invoicing of the
company.
Respecting to the organic
products, Trops has already
initiated an important bet on
the organic business. During
the previous campaign the
15 per cent of the supply of
organic subtropical products
was commercialized with
the Entrerios brand. Not only
the avocado deserved the effort
of the supply on the part
of the company it has been
also for the mango, “a reality
that will continue in the next
campaigns, and with an only
one way: the export”, Colilles
affirms.
Enterprises
Maisara Fruits
peru and Chile
like the main
suppliers
Currently the company
of Málaga, Maisara
Fruits, has an ample
product portfolio
where the fruits are the
main products of their
commercial strategy,
although its lines of
subtropical fruits also
stand out, mainly, avocado
and mango.
The import of the avocado
is the key for the
commercial development
of the company,
not in vain 80 per cent
of this subtropical fruit
is operating through
this line of business,
whereas 20 per cent is
distributed in the Spanish
market.
In this last campaign
the imports of this
subtropical fruit of the
Hass variety from Peru
has increased noticeably
in the dates of
March to September
and from Chile during
the months of September
to February, reaching
already 2,000 tons
commercialized, being
Europe and Morocco
the main destinations
of this product.
It is indeed this last
place where the business
of Maisara Fruits
is consolidated most.
However, the avocado
is also supplied in Holland,
France, Italy and
Switzerland, among
other markets. In addition,
recently it has incorporated
a new destination:
Russia, mainly,
with origin of Spain
and the varieties Bacon
and Fuerte.
All the products of this
company are sent to the
international market
because they have on
annual product plans,
where the chains of supermarkets,
discounts
and “catering” are the
kind of customer of
Maisara Fruits.
With the Breda and Amy
brands, the company
offers a product that
fulfills all the European
norms of quality and
trazability. “Our main
objective is to guarantee
a fresh product of
quality and a delivery
in destination on time,
that is why we have a
rigorous effective quality
control and logistics
of the transport”, Mohamed
Oulkadi, manager
of Maisara Fruits,
affirms.
Mohamed Oulkadi, manager of Maisara Fruits.
F&H International 1 • November 2011
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