Reporting On... - Revista F&H
Reporting On... - Revista F&H
Reporting On... - Revista F&H
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This company that commercializes<br />
subtropical products,<br />
Trops, will try in the present<br />
campaign to consolidate its<br />
volumes of quality production.<br />
Not in vain, this company<br />
has a surface of 2,000<br />
hectares of avocado and 800<br />
hectares of mango which are<br />
distributed in more than 22<br />
countries.<br />
The conventional supply will<br />
continue focusing on subtropical<br />
products, mainly, avocado<br />
and mango. A line that<br />
is increasing an it is reflected<br />
in the surface of 14,000<br />
square meters of ground for<br />
the construction of their new<br />
facilities from February of<br />
2012 which together with<br />
6,000 square meters that it<br />
has already, “will allow us to<br />
extend our capacity of manufacturing<br />
and packaging of<br />
the products, and also the<br />
zone of refrigerator chambers<br />
with a surface for 3,000<br />
pallets”, Enrique Colilles,<br />
manager of Trops, affirms.<br />
The information about the<br />
future management of the<br />
company pointed out to an<br />
increase of the production<br />
and the partners. The potential<br />
is focused on strategies<br />
Enrique Colilles, manager of Trops.<br />
Trops<br />
Its portfolio of<br />
subtropical products<br />
is consolidated<br />
based on the diversification<br />
of the portfolio and markets.<br />
Trops has started up<br />
four lines of business: the<br />
opening of a department of<br />
supply, a commercial line of<br />
organic production, the import<br />
and a line of by-products<br />
for the industry. In fact,<br />
this new way is growing 40<br />
per cent annually, mainly, in<br />
the important destinations<br />
like France, the United Kingdom,<br />
Sweden and Germany,<br />
among others.<br />
At present, it already means<br />
the three per cent of the marketing<br />
total invoicing of the<br />
company.<br />
Respecting to the organic<br />
products, Trops has already<br />
initiated an important bet on<br />
the organic business. During<br />
the previous campaign the<br />
15 per cent of the supply of<br />
organic subtropical products<br />
was commercialized with<br />
the Entrerios brand. Not only<br />
the avocado deserved the effort<br />
of the supply on the part<br />
of the company it has been<br />
also for the mango, “a reality<br />
that will continue in the next<br />
campaigns, and with an only<br />
one way: the export”, Colilles<br />
affirms.<br />
Enterprises<br />
Maisara Fruits<br />
peru and Chile<br />
like the main<br />
suppliers<br />
Currently the company<br />
of Málaga, Maisara<br />
Fruits, has an ample<br />
product portfolio<br />
where the fruits are the<br />
main products of their<br />
commercial strategy,<br />
although its lines of<br />
subtropical fruits also<br />
stand out, mainly, avocado<br />
and mango.<br />
The import of the avocado<br />
is the key for the<br />
commercial development<br />
of the company,<br />
not in vain 80 per cent<br />
of this subtropical fruit<br />
is operating through<br />
this line of business,<br />
whereas 20 per cent is<br />
distributed in the Spanish<br />
market.<br />
In this last campaign<br />
the imports of this<br />
subtropical fruit of the<br />
Hass variety from Peru<br />
has increased noticeably<br />
in the dates of<br />
March to September<br />
and from Chile during<br />
the months of September<br />
to February, reaching<br />
already 2,000 tons<br />
commercialized, being<br />
Europe and Morocco<br />
the main destinations<br />
of this product.<br />
It is indeed this last<br />
place where the business<br />
of Maisara Fruits<br />
is consolidated most.<br />
However, the avocado<br />
is also supplied in Holland,<br />
France, Italy and<br />
Switzerland, among<br />
other markets. In addition,<br />
recently it has incorporated<br />
a new destination:<br />
Russia, mainly,<br />
with origin of Spain<br />
and the varieties Bacon<br />
and Fuerte.<br />
All the products of this<br />
company are sent to the<br />
international market<br />
because they have on<br />
annual product plans,<br />
where the chains of supermarkets,<br />
discounts<br />
and “catering” are the<br />
kind of customer of<br />
Maisara Fruits.<br />
With the Breda and Amy<br />
brands, the company<br />
offers a product that<br />
fulfills all the European<br />
norms of quality and<br />
trazability. “Our main<br />
objective is to guarantee<br />
a fresh product of<br />
quality and a delivery<br />
in destination on time,<br />
that is why we have a<br />
rigorous effective quality<br />
control and logistics<br />
of the transport”, Mohamed<br />
Oulkadi, manager<br />
of Maisara Fruits,<br />
affirms.<br />
Mohamed Oulkadi, manager of Maisara Fruits.<br />
F&H International 1 • November 2011<br />
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