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Nature Choice
More than 60 per
cent of cucumber
Cucumber is the most important
product for the company
of Almería, Nature Choice,
since it is 63 per cent of the
total sales. Pepper is also in
an outstanding place with a
product portfolio of 30 per
cent. There are also important
the products of summer
(melon and watermelon)
with a percentage of 12 per
cent and, to a lesser extent,
tomato with only one per
cent.
About the destinations, the
export is the key in the development
of the company and
with the Nordic destinations
and Germany like important
places. In fact, it has consolidated
its operations with
cucumber and pepper in
these markets and keeps its
commercial strategy in important
places as: Holland,
Baltic and France, among
others. Also with melon and
watermelon. However, Antonio
Romero, manager of the
company, assures that “the
demand of product from the
British market has decreased
rEprEsEnTATIon of ThE porTfolIo of
proDucTs of nATurE choIcE.
Source: Nature Choice
Cucumber
62,0%
Pepper
29,0%
in the last year, whereas in
the Baltic Countries of the
East the goods flow has been
constant”.
The Scandinavian Countries
are important Nature Choice
too. In fact, thanks to the
strategic position of this destination
its volume of invoicing
increased remarkably in
the last five years. Concretely,
the shipments of products
to this important place in the
year 2010 were more than 30
per cent of the total of their
fruits and vegetables shipments.
However, it is not the unique
destination which volume
increases since the same
happens in the stands of the
supermarkets in Germany:
from nine per cent in the
campaign 2004/05 to nearly
20 per cent in the last year.
Other increasing markets are
in the destinations: East of
Europe, France and Spain.
Specially, this last one is 15
per cent of the volume commercialized.
Melon and watermelon
8,0%
Tomato
1,0%
Enterprises
Murgiverde
Reaching
150,000 tons
This company of Almería,
Murgiverde, keeps
on increasing its volume
of business and
it has already reached
150,000 tons commercialized
during the last
campaign which makes
of this company a reference
in the fruit and
vegetable business. And
it is that the two new
partners after the merger
of Murgiverde with
Campovícar and Geosur
have reinforced the
commercial position of
the company in the international
view, since
annually the volume
of Geosur is 27,000
tons and the supply of
Campovícar is around
20,000 tons.
In the destinations, the
export is the key in the
commercial development
of the company
and specially Germany,
the United Kingdom
and France.
The merger has increased
the figure of
the partners, with a
surface of greenhouses
that is in the threshold
of 1,250 hectares. It has
forced to restructure
the way of work. Thus,
each one of the four
manufacturing stores
of Mugiverde is used for
a specific product (except
for those of greater
volume), with the aim
of “not repeating the
product and optimizing
better the resources
and the time”, Manuel
Galdeano, manager of
Murgiverde, explains.
F&H International 1 • November 2011
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