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20 SainSbury´S | now yellow courgette Now the Sainsbury´s chain seems to have discovered the yellow courgette and since the month of September it has begun an important advertising and promotions selling the “gold courgette”. This courgette has been grown in the British town of Cornwall and will be sold in the month of October. Sainsbury´s affirms that the taste of this courgette “is very good with a sweet taste in the palate”. Sainsbury´s tries to make popular this courgette which is shown like “a healthy, healthful and green” product, besides being grown “by the local producers”. coop italia | only 37 new openingS The Coop chain is the supermarket with best share of market in the sector of the fresh products in Italy with figures over 18 per cent. The chain finished the year 2010 with similar figures due to the little movement of the transalpine chains. Coop only increased its figure of stores in 37, with a total of 1,444 stores in 2010 “where the business of the fresh product chains fell less than two per cent”, Vincenzo Tassari, member of the board of the chain during the presentation of the results. Magnit | it will open up head officeS for the Volga The Magnit group, owner of 4,000 small stores and 66 supermarkets in Russia, will open up next year a platform of purchases in the region of the Volga to give service to its stores of this zone. The opening of this platform responds to the interest of the chain to incorporate new products of import to the most rural stores. 70 per cent of the “convenience” stores that Magnit owns are in cities with less than 500,000 inhabitants and more than 50 per cent in cities where the agriculture is important. Magnit owns at present 14 head offices of purchase in Russia, located in the South, the Central zone and the Volga, North, the Urals and Siberia. F&H International 1 • November 2011 Retail Eroski Outrageous fresh product practices The Basque Eroski chain is again in the eye of the storm because of its outrageous practices in the fruit and vegetable products. The last one is with the French potato, according to the studies made by the Council of Agriculture of Castile and Leon. The meeting of the regional committee affirmed that this chain commercialized potato of France below the cost, forcing the Spanish potato to have to compete below the Aldi Süd The German chain, Aldi Süd, has announced its intention to work only pepper from Israel if the Spanish producers do not commit themselves to work only with three active substances to control the plagues of this product. Ever since campaign 2010- 2011 in Spain finalized, the commercial ones of Aldi-Süd have presented their new protocols work, between which they emphasize a significant reduction of active matters price of production costs. Although Eroski was the chain most criticized, other chains like Alimerka had a similar behaviour. The Government of Castile and Leon is carrying out these controls to verify and to demand the fulfilment of the agreement of collaboration with 10 chains of supermarkets to promote the sale of the potato of Castile and Leon. It announces that only will work the pepper from Israel and, mainly, in Californian pepper, where the chain wishes that only three active matters take part in the control of plagues. To date, no Spanish company has signed the document because of the impossibility of this one, so Aldi-Süd responds with its intention to work only pepper from Israel, since the companies of this zone of production will be committed to fulfil this protocol.
Intermarché The return to the cheap prices in France The Intermarché chain will warm up the engine in autumn and since the end of summer it has a promotion that is warning the rest of the French supermarkets. The chain is doing weekly promotions guaranteeing that it is the cheapest chain and “if some chain offers a cheaper price of the same product they pay back the difference”, from this chain affirm. Although the majority of the cheap prices are for the packaged and tinned agroalimentary products, they also offer fruit and vegetable products produced in France like Charentais melon, au- Carrefour bergines, tomatoes or apples that are causing the control of the rest of the chains. The objective of Intermarché is to settle strongly facing the autumn and to take customers from E.Leclerc and to take advantage of the complex situation of Carrefour. The Planet in Greece cools down The investments of Carrefour in Greece have stopped and the project to become some supermarkets into the new Carrefour Planet from 2013 is only in the memories. The economic situation of Greece is not optimistic and the project to become 10 new supermarkets into Carrefour “will not happen”, Lars Olofsson, general manager of the French group, affirms. The French chain has announced that it aim is not leaving Greece and that it is ready to be competitive in the present situation. By the way, the operations of import of fruits and vegetables to the Carrefour Greece have decreased more than 30 per cent respecting to the six first months of 2010. Retail teSco | the engliSh’S faVourite The Tesco chain not only leads the commerce of fruits and vegetables in the United Kingdom, but it is the chain preferred by the English, according to a survey made by the Read Group, an analytical consultant of marketing and data. Tesco has been one of the chains with “better development in the economic crisis”, according to the results of the study. The survey was done to 1,500 English consumers and 74 per cent affirm that always buy in a supermarket, opposite to 14 per cent that do it sometimes by internet. ica | SaleS in norway The ICA group has informed its intention to sell the 24 Maxi stores that have in Norway within the strategy to get rid off all the stores of negative results. The Maxi format is a hypermarket and it is restrained among the Norwegians. It is not the case of the medium size supermarkets nor discounts that work right. And for this reason, ICA is focusing in Rimi discount and the network of supermarkets ICA. The sales of the group kept stopped during the first six months of 2011, although they increased in Rimi discount in Lithuania, Estonia and Latvia. ICA has 2,150 stores. F&H International 1 • November 2011 21
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