Reporting On... - Revista F&H
Reporting On... - Revista F&H
Reporting On... - Revista F&H
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Intermarché<br />
The return to the<br />
cheap prices in France<br />
The Intermarché chain will<br />
warm up the engine in autumn<br />
and since the end of<br />
summer it has a promotion<br />
that is warning the rest of the<br />
French supermarkets.<br />
The chain is doing weekly<br />
promotions guaranteeing<br />
that it is the cheapest chain<br />
and “if some chain offers a<br />
cheaper price of the same<br />
product they pay back the<br />
difference”, from this chain<br />
affirm.<br />
Although the majority of<br />
the cheap prices are for the<br />
packaged and tinned agroalimentary<br />
products, they<br />
also offer fruit and vegetable<br />
products produced in France<br />
like Charentais melon, au-<br />
Carrefour<br />
bergines, tomatoes or apples<br />
that are causing the control<br />
of the rest of the chains.<br />
The objective of Intermarché<br />
is to settle strongly facing the<br />
autumn and to take customers<br />
from E.Leclerc and to take<br />
advantage of the complex situation<br />
of Carrefour.<br />
The Planet in Greece<br />
cools down<br />
The investments of Carrefour<br />
in Greece have stopped and<br />
the project to become some<br />
supermarkets into the new<br />
Carrefour Planet from 2013<br />
is only in the memories.<br />
The economic situation of<br />
Greece is not optimistic and<br />
the project to become 10 new<br />
supermarkets into Carrefour<br />
“will not happen”, Lars Olofsson,<br />
general manager of the<br />
French group, affirms.<br />
The French chain has announced<br />
that it aim is not<br />
leaving Greece and that it is<br />
ready to be competitive in<br />
the present situation. By the<br />
way, the operations of import<br />
of fruits and vegetables<br />
to the Carrefour Greece have<br />
decreased more than 30 per<br />
cent respecting to the six first<br />
months of 2010.<br />
Retail<br />
teSco |<br />
the engliSh’S faVourite<br />
The Tesco chain not only leads the commerce<br />
of fruits and vegetables in the United<br />
Kingdom, but it is the chain preferred by<br />
the English, according to a survey made by<br />
the Read Group, an analytical consultant of<br />
marketing and data.<br />
Tesco has been one of the chains with “better<br />
development in the economic crisis”,<br />
according to the results of the study. The<br />
survey was done to 1,500 English consumers<br />
and 74 per cent affirm that always buy in a<br />
supermarket, opposite to 14 per cent that<br />
do it sometimes by internet.<br />
ica |<br />
SaleS in norway<br />
The ICA group has informed its intention to<br />
sell the 24 Maxi stores that have in Norway<br />
within the strategy to get rid off all the<br />
stores of negative results. The Maxi format is<br />
a hypermarket and it is restrained among the<br />
Norwegians.<br />
It is not the case of the medium size supermarkets<br />
nor discounts that work right.<br />
And for this reason, ICA is focusing in Rimi<br />
discount and the network of supermarkets<br />
ICA.<br />
The sales of the group kept stopped during<br />
the first six months of 2011, although they increased<br />
in Rimi discount in Lithuania, Estonia<br />
and Latvia. ICA has 2,150 stores.<br />
F&H International 1 • November 2011<br />
21