Reporting On... - Revista F&H

SUMMARY
F&H International 1 • November 2011
2
6
10
Focal Point
BOTH RETAILERS AND
CONSUMERS DEMAND SAFER
AND SAFER PRODUCTS.
Sections
2 Editorial
3 30 days.
4 Personalities.
10 Talking Heads
11 Tendencies.
EDITA:
On...
Big players of European
fruit trade
16Reporting
have gone North.
8
Talking Heads
WILL THERE BE ENOUGH
PERUVIAN AVOCADO LEFT
OVER FOR EUROPEANS?.
Interview
ANTONIO LAVAO
(FRUNET):
ECHOES OF A CRISIS.
C/ Turquía, 1º - Edif. Adriano
Portal I - 6º D. 04009 Almería
Telf. +34 950 62 54 77
Fax +34 950 14 06 89
E-mail: info@fyh.es
www.fyh.es
14 Markets.
16 Reporting On...
20 Retail
22 Organic
23 Enterprises
26 Opinion Piece
REWE,
Sustainability,
Communication,
Awards,
and Marketing
has become one of the most popular
keywords in economics in general. And when-
‘Sustainability’
ever the topic of sustainability in the food retail
trade in particular is under discussion, more often than
not will you come across some piece of news that mentions
German retailer REWE Group. The company has
turned into a point of reference as to sustainable trade,
in particular in the fresh produce segment. Among the
many awards and recognition the chain has received in the
recent (and not so recent) past, there is the Golden Spark
(“Goldener Funke”), in the category of communication of
corporate responsibility, for the company’s sustainability
management. More precisely, what Rewe was awarded
that prize for was the excellent job the senior officers had
been doing in campaigning for climate protection and the
responsable exploitation of natural ressources, among
other matters. The retailer seems to have found a way to
convey to consumers what goals are behind its efforts
and what its ‘Pro Planet’ label stands for. That would be
a brilliant achievement, even more so if we take into
account that the concepts that must underlie any policy
that aspires to be called “sustainable” are not too clear
even to many fruit traders. Anyway, I do not dare say that
REWE is the (German) sustainability champion. What I
do know is that REWE is the champion communicator in
this field. They have clearly understood what an excellent
marketing tool the topic provides, which is good news not
only for REWE but for people and our planet, too.
Director: Rafael I. Losilla Borreguero
Coordinador: Uwe Schwießelmann
Redacción y Firmas: Francisco Flores, Daniel Lafuente, Francisco Bonilla (Fotografía).
Corresponsales: Francisco Seva - Comimaginación (Murcia), Pedro Alonso (Kenia),
Omar Sidahi Gabri (Marruecos), Natalie Traverso (Chile), René Rombouts (Holanda),
Giovanni Nicotra (Italia).
Producción y suscripciones: Trinibel Barranco. Departamento Comercial: Manuel Flores
(jefe de sección), Oscar Cañadas (ejecutivo de cuentas).
Diseño y Maquetación: Francisco Valdivia. • Imprime: Gráficas Piquer.
DEpósitO LEgaL: aL - 270 - 2000.
issN: 1886 - 6484
F&H es una revista pluralista que, respetando las opiniones
de todas las colaboraciones que se insertan en la misma,
no se hace, necesariamente, partícipe de ellas.
INTERNATIONAL