Reporting On... - Revista F&H
Reporting On... - Revista F&H
Reporting On... - Revista F&H
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M Peter Horvath, here in Saba’s Helsingborg Warehouse,<br />
is the Purchasing Manager at Saba Frukt & Grönt.<br />
“The key to Saba’s success is that we offer logistics<br />
solutions to the supermarkets, apart from the<br />
normal buying and selling business. Our platform<br />
can do the planning for a chain that wants us to<br />
do so. Besides, we supply all sorts of information,<br />
education and training, knowhow, etc. to the supermarkets.<br />
Our Category Management coaching<br />
is among the best to be found on the market.”<br />
“Lidl’s entry into the Scandinavian market has<br />
had a certain impact and at the beginning there<br />
was some preoccupation. All chains prepared to<br />
react to possible changes to occur in the market.<br />
Now that Lidl has established as one of the players<br />
of Swedish retail, the impact has not been that<br />
important at all. Even though the quality of Lidl’s<br />
fruit and vegetables is excellent, it is not really<br />
that cheap.”<br />
“Nowadays, fresh produce retailers have to find<br />
their own distinctive strategies that differentiate<br />
them from their competitors: For example, ICA<br />
Maxi hypermarkets aspires to be the one with the<br />
widest and completest fresh produce assortment;<br />
Axfood’s soft discount chain Willys wants to be<br />
the most inexpensive chain; and Coop Konsum<br />
supermarkets have carved a niche for themselves<br />
as environmentally aware retailers with a wider<br />
assortment of organic products.”<br />
M Peter Horvath,<br />
Purchasing Manager Fruit and<br />
Vegetables at Saba Frukt & Grönt.<br />
“What has definitely changed is the markets traditional<br />
orientation towards high-quality, valueadded<br />
products. These products are still there and<br />
there is a market for them. The difference is that<br />
now there is a wide offer beside these expensive<br />
goods. But that is not really too recent a change<br />
but has been going on for many years.”<br />
M Magnus Ingelsson,<br />
Purchasing Manager Fruit and<br />
Vegetables at Axfood<br />
<strong>Reporting</strong> <strong>On</strong>...<br />
F&H International 1 • November 2011<br />
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