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14 The keys of the pear consumption in Spain THE PEAR CONSUMPTION IN SPAIN HAS DECREASED UNTIL 7.1 KILOGRAMS PER CAPITA, ALTHOUGH THE COMMERCIAL VOLUME INCREASED UNTIL 328,296 TONS. By Daniel Lafuente Torregrosa revista@fyh.es The Spanish citizens consumed per capita in 2010 an average of 7.1 kilograms of pears, which means a decrease of 300 grams and 400 grams respecting to the years 2009 and 2008. Of the total of this fruit consumed in Spain, 92.2 per cent is consumed at home, whereas the hotel industry and catering had a consumption of 2.2 per cent. <strong>On</strong> the other hand, 5.5 per cent is the institutional consumption. Others 1,0% Self-consumption 4,0% Street markets 5,0% Discounts 6,0% Hypermarkets 7,0% Local markets 7,0% Travelling markets 12,0% Traditional store 30,0% F&H International 1 • November 2011 Markets By regions, the Castilla-León, Cataluña and Asturias are the Spanish zones of most consumption of pear, whereas, on the opposite Murcia, Canary Islands and Andalusia are the zones of less consumption of this fruit. Zones. The main pear consumptions are in the great metropolitan areas, followed so close by the rural zones, whereas the towns between 2,000 and 10,000 inhabitants are the places of less consumption of pear. The families without children and singles are consume more quantity of this fruit and it Supermarket 28,0% plAcEs of ThE purchAsE of pEArs In spAIn (In %). Souce: MARM. Prepared by F&H. decreases with the increase of the size of the family. Women who do not work, as well as the older than 65 years are the people that include pear in their shopping basket, whereas the consumption is less among the younger than 35 years old. Supply. Like the rest of products of the fruit range, the traditional stores are the owners of the pear supply. The specialists and wholesalers manage this product because of this delicate product and makes easier a 30 per cent of the share of market among the traditional stores. And it is that one of the characteristics of the Spanish consumer is the acquisition of fruits in specialized stores, followed by the supermarkets with a share of 28 per cent thanks to their policy of promotions and price. EvoluTIon of ThE consuMpTIon of pEAr In spAIn (Kilos/per cápita) Source: MARM. 6,96 6,65 The rest is divided and the traveling markets control 12 per cent, followed by the hypermarkets and the street markets, both with seven per cent. The share of market of the discount stores is six per cent. Import. Spain is one of the great producers of this product, reason why the import is limited. Concretely, 17,260 tons arrived into the Spanish borders for a business of 16.4 million Euros in 2009. The pears coming from Belgium are becoming important, since the shipments sent by this country are an important part of the import of this fruit to Spain. Spain supplies its market with a production of more than 450,000 tons in the year 2011 of which approximately 125,000 tons are sent to the international market. 7,48 7,40 7,16 2006 2007 2008 2009 2010
France surpasses 2 kilos of avocado a year THE FRENCH CONSUMERS CONSUME 2.2 KILOS OF AVOCADO PER CAPITA A yEAR. THIS FIGURE HAS BEEN CONSTANT DUR- ING THE LAST THREE yEARS. SPAIN IS ITS MAIN SUPPLIER WITH NEARLy 24,000 TONS. By Daniel Lafuente Torregrosa revista@fyh.es France is not a producing country of avocado, nevertheless, it is not an obstacle to be one of the fruits preferred by the French consumers with an average of 2.2 kilos a year. In fact, the French operators are the greatest importers of avocado of the Old World with volumes of around 95,000 tons annually only surpassed by the imports of the great companies of the United States. In 2009, the value of the operations of import was 224 million dollars, which means 15.19 per cent of the worldwide imports, where big part of the avocados consumed in France comes from Spain, Israel, South Africa (Kenya) or the countries of South America (Peru, Chile, Mexico, Paraguay and Argentina, among others). The central market of Rungis is one of the main doors to receive this subtropical product to be supplied later, mainly, to Paris and surroundings, not in vain in 2009 the sales of avocados reached 11,500 tons, being Hass the dominant variety. However, they are not the best figures of the last five years since in 2007 the total of the avocados commercialized in Rungis reached 15,750 tons, 27 per cent more than in 2009. Consumption. There are habits of consumption of avocados that do not change in France. Christmas and spring rEprEsEnTATIon of ThE IMporTs of AvocADo To frAncIA 2010. Dominican Republic 1,1% México 4,6% Israel 6,5% Chile 6,8% Others 7,6% South Africa 7,6% Kenya 8,2% are the periods of greater consumption, although at the present time the French consumers consume avocados during 12 months. The tendency of the consumption is to increase from the middle of the decade of 2000 and in 2010 it was already 2.2 kilos per capita with an average price of market of 2.7 Euros/kilo. This figure of consumption has kept constant during the campaign but not the price in the market which was 2,9 Euros/kilo. The cost of avocado per family has kept stable for years, being approximately six Euros which shows that the avocado has succeeded among the French families. Although the kind of custom- Spain 25,0% Italy 8,7% Holland 10,1% Peru 13,8% Source: Eurostat. Markets ers who buy avocado sometimes changes, the purchases of this fruit in volume were good during the last campaign. In fact, in the end, the balance of the sales of avocado was successful in most of the stores. Distribution. Nearly three quarter parts of the sales of these fruit are done in the retailers (72 per cent of the volume for the supermarkets, supermarkets, small supermarkets and discounts). In 2009, the sales in retailers increased slightly respecting to the average of the years 2006-2008 (72 per cent opposite to the previous 71.4 per cent), due to the good results of the supermarkets and the discounts that compensated the loss of speed of the small supermarkets and supermarkets. The share of sales of avocados of the discounts increased to 12.7 per cent in 2009 opposite to 11.4 per cent in the period 2006-2008. The import. In 2010 the imports of avocado of the French operators surpassed the threshold of 93,000 tons. Indeed, the imported volumes were 93,190 tons, which meant an increase of 11.3 per cent respecting 2009, but a decrease of 9.4 per cent if it is compared with the average of the years 2007-2008. F&H International 1 • November 2011 15
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