looking - Flora Limited

LOOKING
BEYOND HORIZON
We are living in a challenging time. No matter where we live, the action of one
group of people affects the living of other. The West is striving very hard to
improve living standard through technological development. We in the East,
particularly in the underdeveloped countries, cannot afford to hopelessly remain
aloof from the technological developments taking place around us. If we do so
the gap between us will simply widen making us even poorer.
For underdeveloped countries like Bangladesh, fortunately there is a silver lining
in the story. That is, instead of investing in the basic research, which is very
costly and time consuming, we can leapfrog and gainfully utilize the technology
already perfected. Yet another built-in advantage is the huge untapped human
resources.
Recognizing these two major advantages we in Flora Limited have dedicated
ourselves in upgrading the knowledge and skill of our people through adopting
the technology which has swept the modern day office through automation. The
office automation, telecommunication and use of computer have increased
efficiency to a degree unthinkable in the past.
By making good use of these technological developments Flora Limited to-day
looks beyond horizon mainly through upgrading the knowledge and skill of vast
untapped human resources.
M. N. ISLAM
Chairman
2

CORPORATE
DIRECTORIES
Board of Directors
M. N. Islam, Chairman
Mustafa Shamsul Islam, Managing Director
Hussein Shaheed Feroz, Director
Hashmatara Islam, Director
Corporate Headquarter
Bankers
Flora Limited
Adamjee Court Annex-2 (4 th Floor)
119-120, Motijheel C/A
Dhaka 1000, Bangladesh
Telephone 880-2-716 2742-6
880-2-956 7846
Fax 880-2-955 0030
880-2-955 6950
E-mail florachq@floralimited.com
msislam@floralimited.com
Web www.floralimited.com
• Citibank, N. A.
• Prime Bank Limited
• Dhaka Bank Limited
3

ORGANOGRAM
4

BACKGROUND
FLORA LIMITED started its journey on 1 st of April, 1972. It was incorporated as
a private limited company in August 1975 and took over the going concerns of
Flora Enterprise and Trinity Enterprise.
INFRASTRUCTURE
At the moment we have a total of 60,713 sq ft of office space all over the
country, equipped with more than 250 Work Stations, with many High-end
cluster Servers with backup options. Among the other equipment, we have
high-end Network printers, scanners, Large Format printer, Digital Copier’s
and fax etc. All of our devices are interconnected with our Headquarters
through Broadband Fiber Optic Network.
The Company has 19 branches spread all over the country. Out of 19
branches, all 12 branch in Dhaka city has ON LINE connectivity with fiber
optic backbone. All our office in Dhaka city are communicated through Video
conferencing and Data Networking. Very soon all our branches outside Dhaka
city are going to communicate through our own VSAT.
The Company has a vast human resources - 511 professional people are
working in our company, most of them are well qualified, trained and
experienced Engineers and certified by internationally reputed companies like
HP, CISCO and SYSTIMAX, 3M, MICROSOFT, CA, Epson, Canon, Roland,
Olympus, Nikon and APC.
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FRENCHISE
The Company represents the following international Brands and holds
franchise of those equipment:
HEWLETT PACKARD Micro Computers, Servers,
Notebook, iPac PC, Printers,
Network Peripherals, HP 9000
Servers & Workstations.
DELL Micro Computers, Servers, Notebook,
Storage.
EPSON Printers, Projector, Scanner, Digital Photo
Solution Product.
CANON Digital Plain Paper Copier, Facsimile
Machines and Multifunction Printer and
Canon ImageWare Solution.
MICROSOFT All range of Microsoft Product and
Software.
COMPUTER ASSOCIATES Antivirus and Backup Software,
Network Monitoring Security Software.
CREATIVE TECHNOLOGIES Multimedia Products like CD-ROM, DVD-
ROM Drive, Sound Card, Speakers,
Cameras, MP3 Player etc.
VERBATIM CD/DVD Media.
3M Structured Cabling Product for Network
Solution.
SYSTIMAX Structured Cabling Product for Network
Solution.
CISCO SYSTEMS Routers, Switches, Ethernet hubs,
Telco Switch and Routers etc.
APC UPS
CENTRALION UPS
NIKON Professional Digital SLR Cameras
and Accessories.
OLYMPUS Digital Cameras and Accessories
6

QUALITY
POLICY
flora Limited dedicated itself in upgrading knowledge and skill of our
people. Keeping this in view, we are fully committed to improve the quality of
our services. Our quality policy runs as follows:
Flora Limited's mission is to achieve business excellence through quality
by understanding, accepting, meeting and exceeding customer expectations.
Flora Limited is committed to follow the Quality Management System to
ensure consistent quality of Computer, Copier, Fax, allied products and
accessories, Information, and Communication Technologies and networking
services to achieve customer satisfaction.
Flora Limited is also committed to follow all regulatory requirements
relating to its current business and ensures that current business
development and practices are in conformity with the norms and ethics
guiding the Computer / ICT business.
The management of Flora Limited commits itself to quality as the prime
consideration in all its business decisions. All employees of Flora Limited
must follow documented procedures to ensure compliance with ISO
9001:2000.
The pool of human resources of the company will be developed to their full
potential and harnessed through regular training and their participation in
seeking continuous improvement of work methods.
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BUSINESS ACTIVITY
• Sales
• Marketing
• Channel Management
• Service and Support of ICT and Office Automation Products
• Outsourcing Services
• Help Desk
• Imaging and Document Management
• Technology Solution Provider with Systems Integration
• Enterprise Solution
• Software Development
• Networking
• Telecommunication operations
• Assembling of Flora PC
• Call Centre
OUR STRENGTH
• Digital Photo Studio Solution
h Long association with big ICT companies like HP, Epson,
Canon, Microsoft
h Multiple products
h 34 years experience
h Strong willingness to support the customers.
h Customers' dependence and trust on us.
h Strong pool of qualified, trained and experienced human resources.
h Countrywide 19 Outlets to support our customer.
h Excellent CRM system to manage the customer.
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SYSTEM FLORA LIMITED's computer systems are composed of hardware from well
known manufacturers. We offer:
Complete Computer Systems
Computer Printers
Software services
Communication Equipment
Computer Networks
Consultancy on ICT sector
Flora Limited has sourced, supplied and maintained hundred of thousand
computers and printers in Bangladesh including Government Institutions,
Banks, Telecoms, Insurance Companies, Garment Industries, Hospitals,
Multinational Companies, Retail Outlets, Small Business, Consultants, NGO's
and Foreign Missions. Each system is expertly configured by Flora Limited's
engineers to ensure that our clients are provided with the most efficient and cost
effective system. In Personal Computer Systems Flora Limited is the market
leader in the country.
Flora Limited specializes in the integration of multi-vendors for all type of
industries. As a multi-vendor distributor Flora Limited provides its clients with
expertise in the revolutionary one-stop networking system. Flora Limited offers
the best networking in association with the world's major networking specialists:
MICROSOFT --- OS and domain specific applications
3 COM --- Networking Products
NOVELL --- Netware Operating System
HP-UNIX --- Operating System
LINUX --- Operating System
CISCO, LINKSYS --- Networking Products
SYSTIMAX --- Structured Cabling
3M --- Structured Cabling and Network
Management Products
CA --- Antivirus, Backup and network
management Software
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SERVICE
FLORA LIMITED is a fully service oriented computer company providing
installation, training, hardware maintenance and software support. Right from
the inception, Flora Limited realizes that to gain a foothold in business efficient
customer support is an absolute prerequisite. The company gave first priority to
excellent service to customers. Flora Limited realizes that through effective
service it can increase sustainable growth. As a matter of fact, the reason
behind Flora Limited's success to-day is mainly due to its superb after-salesservices.
Flora Limited will continue to refine and improve its support facilities,
incorporating the latest features and technologies to ensure complete customer
satisfaction. In order to attain this goal the company always retains best
customer support staff consisting of professionals of high caliber. The
Company’s support team is equipped with varieties of testing, measuring,
calibrating instruments and certifying equipment.
Automation and On-line Connectivity
All our Branches/Outlets are computerized. All the branches located in Dhaka
city including Company Head Quarter at Motijheel are On-Line since January
2005. We are the first ICT Company in the country, who have gone ON-LINE in
order to provide prompt and efficient services to our valued customers. This On-
Line connectivity gives us an unique opportunity to know what is happening
where at any time. With this On-Line facility being available, customers who
purchase equipment from one branch are able to avail SERVICES FROM ANY
OTHER BRANCH in the city of Dhaka.
After-Sale Service
FLORA LIMITED endeavors to provide instant after-sales-services at the customers'
premises. Service calls received during the day are invariably attended on the
same day, unless a call is received very late. Under normal circumstances no
call is left unattended beyond the next working day.
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If the circumstances are such that the equipment cannot be repaired at the
customers’ premises, Flora Limited humbly requests the customer to send the
equipment to the company's service department. In such a case Flora Limited
makes it a point to repair the equipment in shortest possible time. If for any
reason it is anticipated that the equipment can not be repaired within a
reasonable period, Flora Limited try to provide a temporary replacement to the
customer in order to minimize the customer's down time.
Round the Clock Support
Realizing the critical nature of function in the Banking and Telecommunication
sectors we have a dependable arrangement for service and support to those
sectors round the clock- 24 hours a day, 7 days a week, 365 days a year. To
cater to this service, we have, in our payroll, 122 Engineers. We have a plan to
extend this 24-hour service in phases to other sectors also depending on
customer requirements. Meeting customers' requirements and achieving their
satisfaction is our motto.
Enterprise Resources Solution
Among the computer companies operating in Bangladesh, to our knowledge,
Flora Limited is the only company who are extensively using ERP. It helps us to
precisely know the status of a product, knowledge of our customers and services
provided to each and every equipment. Knowledge of each product, each
equipment and every customer goes a long to serve our customers.
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PROVERTY ALLEVIATION PROJECT
CALL CENTRE
Bangladesh is one of the poorest countries in the world. In an attempt to help
people generate their income, Flora Limited organizes free Seminars and
then provides training on digital photography. There has been enthusiastic
response from all over the country. As of December ’06, we imparted training
to 34 batches. Of them, about 1500 people have already started Digital
Photography studio with equipment supplied by us. All the trainees who set
up digital photography shop are earning nearly Tk. 10,000.00 to Tk.
50,000.00 a month from the digital studios.
Flora Limited has recently started a call centre with adequate equipment,
trained manpower, appropriate software and bandwidth. We are nearly
operational and shall open our door any time now.
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Network Support Division
Flora Limited has a strong Network Division with qualified, experienced and
certified engineers engaged in the following activities:
A. Enterprise Systems Support
Enterprise Server, Storage and Backup Media (Hardware)
• HP9000 Server, SAN, DAS, NAS and Backup media
• HP Alpha Server, SAN, DAS, NAS and Backup media
Network / WAN (Hardware)
Software
• High end Router, Hi end Switch, Security Device (Cisco
PIX Firewall) etc.
• Modem
• Operating System : HP-UX, Tru64UNIX, OpenVMS
• Monitoring & Performance Tuning : HPOV Performance
Manager
• Backup: HPOV Data Protector
• Database System : Oracle
B. Business Development
• Maintenance Contract Service, Helpdesk Support Service
• Assist Pre-Sales Team for designing Enterprise Systems
Solution
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C. Systems Support
Intel Server & Printer (Hardware)
• HP Proliant Server, HP NetServer and Storage
• LAN Printer
Network / WAN (Hardware)
Software
• LAN Card
• Router, Switch
• Modem
• Operating System (Windows Server 2003, Windows 2000
Server, Windows 2000 Professional, Windows NT 4.0
Server, Windows NT 4.0 Workstation, Linux, Novell, SCO
Unix, Windows XP Professional etc.)
• Standard Application (MS Office, Email System, Database
System etc.)
D. Network Infrastructure Implementation
Infrastructure
• All types of LAN (Structured and Non Structured)
Infrastructure Cabling (Copper, Fiber)
• Wireless communication setup
• Rack/Cabinet setup
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SOFTWARE
DEVELOPMENT
Flora Limited is also involved in software development. Initially we started
developing Banking Software and ERP. We supplied those softwares to
different banks, enterprises and hospitals.
We provide consultancy services for:
Website And E-commerce System
Flora Web:
A complete web portal with highly customizable features
(Product Management, Page management, Content management)
Flora PC:
A highly customizable e-commerce system where customers can buy
products online (With product management, Content management)
Web Based Application
Product Incentive
Tender Management
Product Requisition
Web Based ERP Solution
A full-fledged ERP solution containing :
General Ledger
Accounts Payable
Accounts Receivable
Retail Invoicing
Inventory Control
Billing System
Payroll system
Attendance Registry
Customer Information System
Geographical Information System (GIS)
Party Ledger Maintenance
Equipment Maintenance
Stock Maintenance System
Attendance Maintenance System
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Windows Based Application:
Service Monitoring Systems
Purchase Order Tracking System
Sales Order Tracking System
Personnel Information System
Local Purchase Registration System
Quotation Tracking System
Mobile Device Application
Sales Order and Quotation Tracking System using Pocket PC
Application
Service Monitoring System using Pocket PC Application
Health Care:
PACS
Imaging /Storage/Networking Optimization.
Eye Hospital Management System
System Integration:
Customer Information System
Geographical Information System (GIS)
Party Ledger Maintenance
Equipment Maintenance
Stock Maintenance System
General Ledger Maintenance
Attendance Maintenance System
16

BUSINESS PROCESS
OUTSOURCING(BPO)
Data Entry:
COMUNICATION
BUSINESS
Flora Limited is involved in data entry services for a long time for big
customers like Janata Bank, Agrani Bank, Krishi Bank involving 1500
branches located all over Bangladesh. With the vast number of trained and
experienced operators, huge number of PCs and adequate infrastructure to
embark into data entry services for customers abroad is logical extension of
business.
Data Conversion:
With the same resources Flora Limited can easily involve in Data conversion
services after necessary training.
Realising that computer and communications are converging together Flora
Limited is involved in communication business. We are involved in supplying
cell phone to different telecom service providers and retailing cell phones to
end-users through our 19 branches.
Network Overview:
Flora Limited provides cost-effective Local Area Networking as well as Wide
Area Networking in all of South Asia and South East Asia using top of the line
iDirecd Technology. With this technologys Flora Limited can offer enterprises
lightning fast, reliable, broadband IP connections – at data throughput speeds
meeting customers’ demand – no matter where the enterprise is located.
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EPILOGUE
Enterprise Applications:
In a single turnkey solution, enterprises get fast, reliable, cost-effective
broadband IP connections for LAN-to-LAN connectivity and/or direct point-to-
point links (iSCPC), no matter where they are located. Configurable Quality of
Service Levels are available to support a variety of applications including:
• Corporate intranets /extranets
• E-mail
• E-procurement
• Multicasting
• ERP, CRM, Data Warehousing
• VPN
• Large file transfer including image transfers
• Web research
• Distance learning
• Video conferencing
Flora Limited has participated in the development of Bangladesh's ICT sector
for the last 34 years. During this period Flora Limited has contributed to
country's economic development in the area of Infrastructure support and
development of Human Resources in the area of information and
communication sector. Flora Limited has supported over fourteen thousand
product line during the last 34 years. Meeting customers' requirements and
achieving their satisfaction is our motto.
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WE ARE NEARLY FLORA LIMITED
EVERYWHERE
CORPORATE HEADQUARTERS:
FLORA LIMITED
Adamjee Court Annex-2 (4 th floor)
119-120, Motijheel Commercial Area
Dhaka-1000, Bangladesh
Phone: 880-2-716 2742-6, 880-2-956 7846 (Hunting)
Fax: 880-2-955 0030, 880-2-955 6950
E-mail: florachq@floralimited.com
msislam@floralimited.com
NAME OF THE BRANCH YEAR OF OPENING
MOTIJHEEL BRANCH: 1972
Tea Board Building(Gr. Fl.)
111-113, Motijheel C/A
Dhaka-1000
Phone: 956 7846-50, 716 2742-46
Fax: 880-2-956 5454
E-mail: floramj@floralimited.com
CHITTAGONG BRANCH: 1986
Suraya Mansion (1st floor)
30, Agrabahd C/A Chittagong,
Phone: 880-31-715 363-64 Fax : 880-31-715 364
E-mail: floractg@floralimited.com
BANANI BRANCH: 1990
54, Kemal Ataturk Avenue, (1 st Floor),
Banani, Dhaka 1213,
Phone: 880-2-881 1095
Fax : 880-2-989 4069
E-mail: florabn@floralimited.com
DHANMONDI BRANCH: 1994
House 11 (New), Road 05, (2nd Floor),
Dhanmondi R/A, Dhaka,
Phone: 880-2-862 5755
Fax : 880-2-966 4399
E-mail: floradn@floralimited.com
UTTARA BRANCH: 1998
House 59, Road 07, Sector 04,
Uttara Model Town, Dhaka.
Phone : 880-2-891 8992
Fax : 880-2-891 7525
E-mail: floraut@floralimited.com
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NAME OF THE BRANCH YEAR OF OPENING
ELEPHANT ROAD BRANCH: 1999
108, New Elephant Road
(2 nd Floor), Dhaka-1205,
Phone : 880-2-966 1361
Fax : 880-2-861 3690
E-mail: florael@floralimited.com
IDB BHABAN BRANCH : 1999
IDB BHABAN, SR # 127-128 (1 st Floor)
E/8-A Rokea Sharani, Dhaka,
Phone : 880-2-812 8297
Fax : 880-2-812 6937
E-mail: floraidb@floralimited.com
LALKHAN BAZAR BRANCH: 1999
28, M.M. Ali Road, CDA Avenue
Lalkhan Bazar, Chittagong
Phone : 880-31-616 923, 616927
Fax : 880-31-616 959
E-mail: floralkc@floralimited.com
NARAYANGONJ BRANCH: 2000
207/4, B.B. Road (2 nd Floor), Narayanganj
Phone : 880-2-761 0842-43
Fax : 880-2-761 0843
E-mail: florang@floralimited.com
SYLHET BRANCH: 2000
R.N. Tower (1 st Floor) Chowhatta, Sylhet
Phone : 880-821-720 322, 923 349-50
Fax : 880-821-720 333
E-mail: floragul@floralimited.com
KHULNA BRANCH: 2000
3, K.D.A. Avenue (1 st Floor), Khulna
Phone : 880-41-731 713
Fax : 880-41-732 723
E-mail: florakln@floralimited.com
BOGRA BRANCH: 2000
Sheikh Plaza, Sherpur Road,
Shutrapur, Bogra
Phone : 880-051-646 99
Fax : 880-051-661 661
E-mail: florabg@floralimited.com
FAKIRAPOOL BRANCH: 2002
28/1/C Toyenbee Circular Road
1 st Floor, Motijheel C/A, Dhaka-1000
Phone : 880-02-936 0421
Fax : 880-02-936 0421
E-mail: florafp@floralimited.com
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NAME OF THE BRANCH YEAR OF OPENING
RAJUK BRANCH: 2003
118-119, Rajuk Avenue
1st floor, Motijheel C/A, Dhaka-1000
Phone: 880-31-956 7920
Fax : 880-31-956 7920
E-mail: florarj@floralimited.com
GULSHAN BRANCH: 2005
57&57A, Gulshan South Avenue,
Uday Tower Ground Floor,
Gulshan Circle – 1, Gulshan, Dhaka-1212
Phone: 882 2899
Fax: 880-2-882 2028
E-mail: floragul@floralimited.com
BASHUNDHARA CITY BRANCH 2006
Block-B, Shop-10&11, Level-6
Bashundhara City, Pantapath, Dhaka
Phone: 912 8128 Ext. 206010
Fax: 880-2-913 0321
E-mail: florabcb@floralimited.com
SHATMASHJID ROAD BRANCH 2006
Green Taj Center(2nd Floor), Room # C-2
House # 81, Road # 8/A(Old-15) Dhanmondi, Dhaka
Phone: 8143199
Fax: 880-2-8143199
E-mail: florasmr@floralimited.com
RAJSHAHI BRANCH 2006
128/126, Shaheb Bazar
Zero Point(2nd Floor), Rajshahi
Phone: 0721-812486
Fax: 880-2-812486
E-mail: floraraj@floralimited.com
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MAJOR
CUSTOMERS
BANK AND FINANCIAL INSTITUTIONS:
Bangladesh Bank
Sonali Bank
Agrani Bank
Janata Bank
Rupali Bank
Arab Bangladesh Bank Limited
Islami Bank Bangladesh Limited
Exim Bank Bangladesh Limited
Bangladesh Commerce Bank Limited
Eastern Bank Limited
The City Bank Limited
BASIC Bank Limited
Social Investment Bank Limited
NCC Bank Limited
Pubali Bank Limited
Shahjalal Bank Limited
First Securities Bank Limited
Standard Bank Limited
Trust Bank
Mercantile Bank Limited
BRAC Bank Limited
Bank Asia Limited
Al Arafah Islami Bank Limited
Bank Alfalah Limited
Premier Bank Limited
Citibank, N. A.
Prime Bank Limited
Bangladesh Krishi Bank
American Express Bank
Commercial Bank of Ceylon
IFIC Bank Limited
Jamuna Bank Limited
National Bank Limited
Mutual Trust Bank Limited
Standard Chartered Bank
HSBC
Karmosangsthan Bank Limited
Southeast Bank Limited
UCBL
Uttara Bank Limited
I D L C
TELECOMMUNICATION SECTOR
Grameen Phone
TM International (Bangladesh) Limited
Pacific Bangladesh Telecom Limited (City Cell)
Banglalink
Bangladesh Telegraph & Telephone Board(BTTB)
22

WARID Telecom
GOVERNMENT SECTOR
Ministry of Education
Ministry of Establishment (PACC)
Bangladesh Public Administration Training Centre(BPATC)
BCS Admin Academy
Directorate General Defence Purchase (DGDP)
Army Head Quarters
Election Commission Secretariat
Bangladesh Computer Council(BCC)
Bangladesh T & T Board
National Board of Revenue
Tariff Commission
Dhaka Stock Exchange
Chittagong Stock Exchange
Local Government Engineering Department(LGED)
MEDICAL AND HOSPITAL SECTOR
Apollo Hospital
Square Hospital
Central Mechanical Transport Depot (CMTD)
Aventis
• Popular Diagnostic Centre Ltd.
• Bangladesh Medical Hospital
• Bangladesh Eye Hospital
UN ORGANIZAITONS
United Nation Development Program (UNDP)
United Nations Children's Fund (UNICEF)
World Food Program (WFP)
World Health Organization (WHO)
International Labor Organization (ILO)
Food & Agriculture Organization (FAO)
LOCAL NGO
• Proshika
• BRAC
• ASA
• BLUST
• PKSF
ICT COMPANIES
Aftab IT Limited
Grameen IT Park Limited
MULTINATIONAL COMPANIES
Unilever Bangladesh Ltd.,
Reckit Bencheiser,
British American Tobacco Bangladesh
Coats Bangladesh,
Novatris
BATA
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Glaxco Smithkline Limited
Lafarge Surma Cement Limited
Cemex Cement Bangladesh Limited
SITA (Zia International Airport)
Cairn Energy
Shell Bangladesh
UNICOL
ALKATEL
CDBL
DHL
FOREIGN NGO
CARE Bangladesh
Concern Bangladesh
Caritas
PSU/CIDA
Plan International
CCDB
Save the Children USA
Save the Children UK
OXAM CARE Bangladesh
EDUCATION SECTOR
Dhaka University
BUET
International School Dhaka (ISD)
North South University
Independent University
Stamford University
American International University
Ahsanullah Science & Technology University
BRAC University
East West University
Metropolitan University
Wishing to Ride on the Crest
of the Next Wave
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