Membership Handbook - International Franchise Association

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Public Relations Spreading the word about the benefits of franchising is the primary focus of IFA’s Communications and Media Relations Department. IFA is the “Voice of Franchising ® ” for news media around the world. IFA is their first and most reliable source of information about our business sector. We do that by providing timely, accurate and relevant information to journalists via interviews, press releases, editorial papers, news advisories and feature articles. We also keep the growing IFA membership informed of key events and activities through the IFA Insider newsletter, Franchising World magazine and the popular SmartBrief enewsletter. IFA works to introduce its member companies to thousands of news media contacts in our database. That database is constantly updated to ensure news about IFA members gets to the right editor, producer or reporter at the right newspapers, magazines, television and radio stations and online news outlets across the U.S. and around the world. What the news media want to know about franchising: Trends, how franchise companies meet consumers’ needs Hot, new concepts Women, minority franchise entrepreneurs Young franchise entrepreneurs Home-based franchise opportunities Technology International franchise expansion Grassroots strategic communications are also a key function of the Communications and Media Relations Department, done in partnership with IFA’s Government Relations group to help shape public policy at local, state and federal levels. Contact Information: Public Relations (202) 628-8000 http://www.franchise.org/franchise-top-stories.aspx VetFran 12 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK It is because the community of franchising wishes to honor those who have so bravely served our country that a special program called VetFran was created. With the cooperation of the U.S. Department of Veterans Affairs, the Veterans Corporation and the U.S. Small Business Administration, and with outreach initiatives to our country’s military and veteran organizations, the program continues to expand. Nearly 250 participating member companies have agreed to help qualified veterans acquire franchise businesses by providing financial incentives not otherwise available to other franchise investors. Veterans will get the “best deal” from these companies. IFA’s Web site, www.franchise.org, has a wealth of information about the VetFran program, with the participating members included on the site. We encourage your company to take part in this very important effort. Select the link below for details on how to sign up. Contact Information: Public Relations (202) 628-8000 http://www.franchise.org/vetfran.aspx
Membership Services IFA’s Systemwide Membership Program IFA’s Systemwide Membership allows franchisees of franchise systems that are members of IFA the opportunity to join IFA at no cost. It’s free! Franchisees receive their membership benefits electronically, through emails of Franchising World Online, IFA Insider, and IFA SmartBrief, plus the opportunity to participate in the IFA community list serves. There are two options to get involved: Franchisor members of IFA can Supply IFA with the contact information including email addresses of your franchisees and we will automatically enroll them as members. Franchisors can send their franchisees an email or letter encouraging them to join IFA’s Systemwide Membership Program. With either option a whole new world will open up for franchisees by providing the opportunity to grow and expand ones knowledge of franchising by belonging to an organization that is involved in all aspects of franchising. Once you determine which method you would like to proceed with, please either provide us with a list of all the franchisees in your system or let us know that the franchisees in your system were encouraged to join IFA on an individual basis. For details on enrolling in the systemwide membership program select the link below. Contact Information: Membership & Marketing Services (202) 628-8000 http://www.franchise.org/zeemembership.aspx Publications and Internet Franchising World ® is the International Franchise Association’s official magazine. Each issue provides timely and valuable information to the franchise community about news, events, technology applications, trends, developments and people in franchising. As a member of IFA, you and your associates receive free subscriptions to this valuable monthly publication. GRAPHIC DESIGN USA AWARD WINNER The Psychology of the Winning Franchisee Page 106 GRAPHIC DESIGN USA AWARD WINNER SPECIAL REPORT: SUCCEEDING IN CHALLENGING TIMES IFA Leaders Honored PAGE 25 Regular editorial features cover franchise operations, franchise relations, legislative/regulatory news, marketing, and international development. Franchising World is a must read for everyone involved in franchising. All members of IFA receive a subscription as a benefit of membership. These individual readers include: Chairman/CEOs, Presidents, COOs, CFOs, Vice Presidents, (Marketing, Sales, Public Relations, Training, and International), Directors, Managers, and Legal Counsel. These readers represent approximately 85% of Franchising World readers. The other 15% of the readership includes single and multi-unit franchisees, organizations, and others allied with the franchise community. http://www.franchise.org/Franchise-Industry-Fran-World.aspx IFA Insider, published weekly, is the IFA’s official newsletter, delivering the latest news about issues that affect franchising, as well as information about member companies and IFA events and initiatives. Members also have the opportunity to receive this publication via email. http://www.franchise.org/Franchise-Industry-Top- Stories.aspx PAGE 33 Dina Dwyer-Owens, CFE Chairwoman and CEO The Dwyer Group Incoming IFA Chairwoman SPECIAL REPORT PART TWO: SUCCEEDING IN CHALLENGING TIMES PAGE 32 IFA UNVEILS FIVE-POINT RECOVERY PLAN INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 13
Page 1 and 2: Membership Handbook Maximizing Your
Page 3 and 4: Membership Handbook Maximizing Your
Page 5 and 6: Dear Member: Thank you for your mem
Page 7 and 8: IFA’s Mission Statement The Inter
Page 9 and 10: IFA Staff Contact List NAME TITLE D
Page 11 and 12: ? How do I get involved with an IFA
Page 13: Government Relations The mission of
Page 17 and 18: International Development The Inter
Page 19 and 20: FRANCHISE BUSINESS NETWORK Over 30
Page 21 and 22: IFA Board, Forums, Committees & Tas
Page 23 and 24: AWARDS Purpose of Awards Program Th
Page 25 and 26: IFA Diversity Institute The IFA Div
Page 27: 1501 K Street, NW • Suite 350 •

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