Membership Handbook - International Franchise Association
Membership Handbook - International Franchise Association
Membership Handbook - International Franchise Association
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Public Relations<br />
Spreading the word about the benefits of franchising is<br />
the primary focus of IFA’s Communications and Media<br />
Relations Department.<br />
IFA is the “Voice of Franchising ® ” for news<br />
media around the world. IFA is their first<br />
and most reliable source of information<br />
about our business sector. We do that<br />
by providing timely, accurate and relevant<br />
information to journalists via<br />
interviews, press releases, editorial<br />
papers, news advisories and feature<br />
articles. We also keep the growing<br />
IFA membership informed of key<br />
events and activities through the IFA<br />
Insider newsletter, Franchising World<br />
magazine and the popular SmartBrief enewsletter.<br />
IFA works to introduce its member companies to<br />
thousands of news media contacts in our database.<br />
That database is constantly updated to ensure news<br />
about IFA members gets to the right editor, producer or<br />
reporter at the right newspapers, magazines, television<br />
and radio stations and online news outlets across the<br />
U.S. and around the world.<br />
What the news media want to know about franchising:<br />
Trends, how franchise companies meet<br />
consumers’ needs<br />
Hot, new concepts<br />
Women, minority franchise entrepreneurs<br />
Young franchise entrepreneurs<br />
Home-based franchise opportunities<br />
Technology<br />
<strong>International</strong> franchise expansion<br />
Grassroots strategic communications are also a key<br />
function of the Communications and Media Relations<br />
Department, done in partnership with IFA’s Government<br />
Relations group to help shape public policy at local,<br />
state and federal levels.<br />
Contact Information:<br />
Public Relations (202) 628-8000<br />
http://www.franchise.org/franchise-top-stories.aspx<br />
VetFran<br />
12 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK<br />
It is because the community of franchising wishes to<br />
honor those who have so bravely served our country<br />
that a special program called VetFran was created. With<br />
the cooperation of the U.S. Department of Veterans<br />
Affairs, the Veterans Corporation and the U.S. Small<br />
Business Administration, and with outreach initiatives to<br />
our country’s military and veteran organizations, the<br />
program continues to expand. Nearly 250 participating<br />
member companies have agreed to help qualified<br />
veterans acquire franchise businesses by providing<br />
financial incentives not otherwise available to other franchise<br />
investors. Veterans will get the “best deal” from<br />
these companies.<br />
IFA’s Web site, www.franchise.org, has a wealth of information<br />
about the VetFran program, with the<br />
participating members included on the site. We<br />
encourage your company to take part in this very important<br />
effort. Select the link below for details on how to<br />
sign up.<br />
Contact Information:<br />
Public Relations (202) 628-8000<br />
http://www.franchise.org/vetfran.aspx