Membership Handbook - International Franchise Association

Membership Handbook
Maximizing Your IFA Membership
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IFA: THE PREEMINENT VOICE AND ACKNOWLEDGED LEADER FOR FRANCHISING WORLDWIDE.
www.franchise.org
THE INTERNATIONAL FRANCHISE ASSOCIATION PROTECTS, ENHANCES AND PROMOTES FRANCHISING.

©2010 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK

Membership Handbook
Maximizing Your IFA Membership
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 1

TABLE OF CONTENTS
INTRODUCTION TO THE INTERNATIONAL FRANCHISE ASSOCIATION (IFA)
Letter from the President & CEO ........................................................................................3
Foreword ........................................................................................................................4
IFA’s Mission & Vision ....................................................................................................5
History & Purpose ............................................................................................................5
IFA Table of Organization ..................................................................................................6
IFA Staff Contact List ........................................................................................................7
How to Access the Member Login Section on Franchise.org ..................................................8
Frequently Asked Questions ..............................................................................................9
IFA DEPARTMENTS/SERVICE GROUPS
GOVERNMENT RELATIONS ..............................................................................................11
PUBLIC RELATIONS ........................................................................................................12
VetFran ....................................................................................................................12
MEMBERSHIP & MARKETING SERVICES
System-wide Franchisee Membership ..........................................................................13
PUBLICATIONS AND INTERNET ......................................................................................13
Franchising World......................................................................................................13
IFA Insider ................................................................................................................13
IFA SmartBrief ..........................................................................................................14
Franchise Opportunities Guide ..................................................................................14
Franchise.org ............................................................................................................14
Career Center ............................................................................................................14
INTERNATIONAL DEVELOPMENT
International Development Ongoing Activities ................................................................15
OPERATIONS
Events & Educational Programs ..................................................................................16
Annual International Franchise Convention ..................................................................16
Annual Legal Symposium ..........................................................................................16
International Symposium ..........................................................................................16
Annual IBA/IFA Symposium ........................................................................................16
International Franchise Expo, West Coast Franchise Expo & Franchise Expo South ............17
Franchise Development Seminars ................................................................................17
Regional Educational Seminars ..................................................................................17
Franchise Business Network ......................................................................................17
Women’s Franchise Network ......................................................................................17
IFA BOARD, FORUMS, COMMITTEES AND TASK FORCES
IFA Board of Directors ......................................................................................................18
Franchisor Forum ............................................................................................................18
Franchisee Forum ............................................................................................................18
Supplier Forum ................................................................................................................18
IFA Educational Foundation ..............................................................................................18
IFA Diversity Institute........................................................................................................18
IFA Forums, Committees, Councils & Task Forces ................................................................19
AWARDS ................................................................................................................21
INTRODUCTION TO THE IFA EDUCATIONAL FOUNDATION
Research ........................................................................................................................22
Scholarship Programs ......................................................................................................22
Institute of Certified Franchise Executives (ICFE) ..................................................................22
IFA Diversity Institute ......................................................................................................23
MinorityFran....................................................................................................................23
2 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK

Dear Member:
Thank you for your membership in the International Franchise
Association. Whether you are a new member or simply
reacquainting yourself with the many benefits of membership in
the IFA, we appreciate your support and wish you a long and
rewarding affiliation with our organization.
The International Franchise Association attracts the best and brightest in
franchising and we thank you for your commitment to IFA.
We hope that this handbook will help you discover all the valuable resources
available to you within the IFA. If you have any questions or need additional
information, please call us and we will be happy to help you.
Sincerely,
Stephen J. Caldeira, CFE
President & CEO
International Franchise Association
1501 K Street, N.W., Suite 350
Washington, D.C. 20005
www.franchise.org
Phone: (202) 628-8000
Fax: (202) 628-0812
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 3

Foreword
The International Franchise Association (IFA) is the world’s premier association dedicated to protecting, enhancing and
promoting franchising. The IFA achieves its mission largely through outstanding support of its members. Many individuals
of member companies of the association contribute countless hours to the advancement of the IFA and its
mission. As members who are involved in numerous IFA committees, task forces and forums we wanted to create a
handbook detailing the International Franchise Association, its staff, its events, its volunteer and sponsorship opportunities,
and the inner-workings of this large and powerful association.
There are many ways to get involved and make the most of your membership with the IFA. We hope you find this
handbook to be beneficial in gaining the most from your relationship with the IFA. Should you have any questions
regarding material contained within, please contact IFA’s Membership Department and they will be glad to assist you.
The IFA will only be able to continue to vigorously protect, enhance and promote franchising through the on-going
efforts and fortitude of its members. Thank you for your commitment to excellence.
Best Wishes for Prosperous Relationships -
THE MEMBERS OF THE IFA HANDBOOK TASK FORCE
(listed in alphabetical order)
Ms. Susan Black-Beth, CFE
SVP, Director of Franchising
Super Wash, Inc.
Mr. Brad Fishman
CEO
Fishman Public Relations
Mr. Lane Fisher
Partner
FisherZucker
Chair, IFA Membership Committee
Mr. John Francis
Minnesota/Wisconsin Area Franchisee
PostNet
Mr. Kevin P. Hein
Partner
Faegre & Benson LLP
Ms. Cheryl L. Mullin
Shareholder
Cheryl Mullin & Associates
Ms. Kerry J. Olson
Senior Attorney
International Dairy Queen, Inc.
Mr. Todd Recknagel, CFE
President
Mr. Handyman
Mr. Steven P. White
President
Signs Now
4 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK

IFA’s Mission Statement
The International Franchise Association protects, enhances and promotes franchising.
IFA’s Vision
IFA: The preeminent voice and acknowledged leader for franchising worldwide
International Franchise Association
IFA’s members share a common goal, which has not changed since the founding of the
organization in 1960 – to promote franchising as a responsible method of doing business.
IFA members have agreed to abide by the code of ethics. www.franchise.org/code.aspx
For a list of Franchisor members, please select:
http://www.franchise.org/searchfranchise.aspx
Supplier Forum
International Franchise Association’s Supplier Forum consists of providers of products and
services to the franchise community including accounting firms, attorneys, consultants,
financial services, public relations and technology firms along with many others that represent
more than twenty industries offering services and expertise to the franchise community.
For a list of Supplier Forum members, please select:
http://www.franchise.org/searchsupplier.aspx
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INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 5

IFA Table of Organization
John Reynolds
President, Educational Foundation
IFA Vice President,
Business Development
Miriam Brewer
Director
Education & Diversity
Rose DuPont
Manager
Certification Program
Alisa Harrison
Vice President
Communications &
Marketing
Matthew Haller
Director of
Communications
Kristin White
Director of
Marketing
Laura Fenwick
Manager
Publishing
Courtney Moore
Manager of
Graphic Design
Jenna Weisbord
Administrative Assistant,
Communications &
Media Relations
IFA Table of Organization
Cecelia Bond
Executive Assistant
to the President & CEO
IFA Board of Directors
IFA Executive Committee
Stephen J. Caldeira
President &
Chief Executive Officer
Greg Cook
Director of
Advertising
Kelley Class
Manager
Regional Advertising
Carly Wooley
Manager
Regional Advertising
Catherine Murphy
Advertising Coordinator
Scott Lehr
Vice President
U.S. and International
Development
Paul Rocchio
Director
Development &
Member Services
John Fawkes
Manager
Membership Development
Sara Williamson
Membership
Assistant
6 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
Charles Melancon
Senior Vice President
Government Relations &
Public Policy
Jason Straczewski
Senior Director
Government Relations &
Public Policy
Victoria Adams
Director
Political Affairs
Meredith Nethercutt
Director of Advocacy
Wayne Weikel
Director, State
Government Relations &
Public Policy
Tuuli Lipping
Government Relations &
Public Policy Assistant
Anne Poodiack
Senior Director
Meetings
Lynette Darby
Manager
Sponsorships and
Exhibits
Megan Gatten
Conferences
Manager
Jodi McCray
Conferences
Assistant
Korin Thompson
Administrative Assistant,
Front Desk
Debra A. Moss
Vice President
Operations
Virgie Sison
Director
Finance
Anna Deng
Accountant
Jason Yusko
Director
Information Systems
Tanuj Joshi
Web Developer
Updated 05-12-2011

IFA Staff Contact List
NAME TITLE DIRECT LINE E-MAIL
Adams, Victoria Director, Political Affairs 202/662-0781 vadams@franchise.org
Bond, Cecelia Executive Assistant to the President & CEO 202/662-0780 cbond@franchise.org
Brewer, Miriam Director, Diversity 202/662-0784 mbrewer@franchise.org
Caldeira, Stephen President & CEO 202/662-0777 scaldeira@franchise.org
Class, Kelley Regional Advertising Manager 202/662-0795 kclass@franchise.org
Cook, Greg Director, Advertising 202/662-0791 gcook@franchise.org
Darby, Lynette Sponsorships & Exhibits Manager 202/662-0782 ldarby@franchise.org
Deng, Anna Accountant 202/662-0778 adeng@franchise.org
DuPont, Rose Manager, Certification Program, IFA Educational
Foundation & Publications Manager, IFA 202/662-0771 rdupont@franchise.org
Fawkes, John Manager, Membership Development 202/662-0794 jfawkes@franchise.org
Fenwick, Laura Manager, Publishing 202/662-0761 lfenwick@franchise.org
Gatten, Megan Conferences Manager 202/662-0767 mgatten@franchise.org
Haller, Matthew Director, Communications 202/662-0770 mhaller@franchise.org
Harrison, Alisa Vice President, Communications & Marketing 202/662-0775 aharrison@franchise.org
Joshi, Tanuj Web Developer 202/662-0776 tjoshi@franchise.org
Lehr, Scott Vice President, U.S. & International Development 202/662-0785 slehr@franchise.org
Lipping, Tuuli Assistant, Government Relations/Public Policy 202/662-0762 tlipping@franchise.org
McCray, Jodi Conferences Assistant 202/662-0763 jmccray@franchise.org
McNeely, Bue Research Coordinator 202/662-0796 bmcneely@franchise.org
Melancon, Charles Sr. Vice President, Government Relations/Public Policy 202/662-0768 cmelancon@franchise.org
Moore, Courtney Manager, Graphic Design 202/662-0787 cmoore@franchise.org
Moss, Debra Vice President, Operations 202/662-0772 dmoss@franchise.org
Murphy, Catherine Advertising Coordinator 202/662-0786 cmurphy@franchise.org
Nethercutt, Meredith Director, Advocacy 202/662-0760 mnethercutt@franchise.org
Poodiack, Anne Senior Director, Meetings 202/662-0773 apoodiack@franchise.org
Reynolds, John Vice President, New Business Development &
President, IFA Educational Foundation 202/662-0764 jreynolds@franchise.org
Rocchio, Paul Director, Development & Member Services 202/662-0790 procchio@franchise.org
Sison, Virgie Director, Finance 202/662-7774 vsison@franchise.org
Straczewski, Jason Senior Director, Government Relations & Public Policy 202/662-0797 jstraczewski@franchise.org
Thompson, Korin Administrative Assistant, Front Desk 202/662-0793 kthompson@franchise.org
Weikel, Wayne Director, State Government Relations & Public Policy 202/662-0792 wweikel@franchise.org
Weisbord, Jenna Assistant, Communcations & Media Relations 202/662-0766 jweisbord@franchise.org
White, Kristin Director, Marketing 202/662-0769 kwhite@franchise.org
Williamson, Sara Membership Assistant 202/662-0765 swilliamson@franchise.org
Wooley, Carly Manager, Regional Advertising 202/662-0788 cwooley@franchise.org
Yusko, Jason Director, Information Systems 202/662-0779 jyusko@franchise.org
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 7

How to Access the “Member Login”
Section on Franchise.org
COMPANY PROFILE
It’s really easy! Just go the member login box found in
the upper, right-hand corner on www.franchise.org or
select http://members.franchise.org and enter your
Email and Password.*
Within the member section you have access to:
Track your leads received from franchise.org
Upload press releases to appear with your listing
View and pay your IFA membership dues and
advertising
View and update your company contact information
View and update your company listing which
appears in the Franchise Opportunities Guide and
on www.franchise.org.
Download and view recent reports and studies
INDIVIDUAL PROFILE
It’s really easy! Just go to the member login box found
in the upper, right-hand corner on www.franchise.org
or select http://members.franchise.org and enter your
Email and Password.*
Within the member section you have access to:
Sign up for Discussion Forums
View and pay outstanding registration fees
View and update your personal profile information
Download and view recent reposts and studies
* If you do not know your user name or password
please contact IFA’s membership department at (202)
628-8000 or membership@franchise.org.
8 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK

?
How do I get involved with an IFA committee?
Frequently Asked Questions
IFA is always looking for members to get more
involved. Participating in a committee is a wonderful
way to get started. For a list of committees, turn to
page 18 or select www.franchise.org/volunteer.aspx.
Do you have regional meetings?
IFA has two regional programs. The Franchise
Business Network and the Women’s Franchise
Network. Additionally, IFA has Franchise Development
Seminars around the country throughout the
year. For details turn to page 16 or select
http://www.franchise.org/programs.aspx.
I’d like to speak at your annual convention.
Our Convention Committee has primary responsibility
for the slate of educational programs and speakers.
We generally select our speakers for the IFA convention
about eight months in advance of the event. If
you have an interest in speaking at the IFA convention
or other IFA functions turn to page 16 or select
http://www.franchise.org/convention.aspx.
How do you get a story published in Franchising
World magazine?
We are always looking for story ideas for Franchising
World Magazine. For more information on our magazine
turn to page 13 or select
http://www.franchise.org/FW.aspx or contact our
Communications Department (202) 628-8000.
I’m looking for a mentor within the franchise
community.
IFA hosts an ambassador program for new members
every year in conjunction with the annual convention.
The ambassador acts as a mentor throughout the
year. Additionally, IFA can assign a mentor upon
request. For more information please contact our
Membership Department (202) 628-8000 or
membership@franchise.org.
Do you provide health insurance coverage?
IFA does not provide insurance to its members. We
do have Supplier Forum members who provide
various insurance related services designed just for
the franchise community. For more information select
http://www.franchise.org/searchsupplier.aspx and
select Insurance.
What are the rates for advertising in your magazine
or on your website?
IFA offers many opportunities to reach its members and
prospective franchisees. For more information please
contact our Advertising Department (202) 628-8000
or http://www.franchise.org/advertising.aspx.
How do I update the listing for my company which
appears on franchise.org and in the Franchise
Opportunities Guide?
We encourage our members to update their
listing with IFA at least twice a year. Franchisors
and Suppliers turn to page 8 or select
http://members.franchise.org to enter into the
member login area.
I’m looking for a lawyer.
IFA’s Supplier Forum membership consists of more
than 100 law firms that specialize in franchising.
Select http://www.franchise.org/searchsupplier.aspx
and select Attorneys.
I’m looking for a franchise consultant.
IFA has a number of Supplier Forum members who
provide an array of services and can assist you
whether it’s domestic or international in nature.
Select http://www.franchise.org/searchsupplier.aspx
and select franchise consultants.
Can you provide assistance on how to set up a
franchisee advisory council?
IFA has resources to assist franchisors who are
thinking about developing a franchisee advisory
council. For more information please contact our
Membership Department (202) 628-8000 or
http://www.franchise.org/publications.aspx
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 9

How can you help me grow my system?
One of the major benefits of membership in IFA is
being listed on one of the premier web portals for
franchising. Franchise.org is a great lead generation
tool. Additionally we have web portals and franchise
brokers as members of our Supplier Forum. For
details on franchise.org select
http://www.franchise.org/advertising.aspx or contact
our Advertising Department (202) 628-8000. For
details on the other web portals and franchise brokers
select http://www.franchise.org/searchsupplier.aspx
and search under internet sites and franchise brokers.
Can I have a list of your members?
We do allow a one time use per year of our mailing list of
our franchisor members to Supplier Members. For more
Information please contact IFA Membership Department
(202) 628-8000 or membership@franchise.org.
We’d like to exhibit at your convention.
One of the best events in franchising all year is the IFA
annual convention. Members can exhibit at the
discounted member rate. For details go to page 16,
select www.franchise.org/convention.aspx or contact
our Meetings and Conventions Department (202)
628-8000.
How should I start my International Expansion
Program?
The international expansion for a franchise company
can be a very promising, yet challenging task. It is
important that you determine as a company if you are
prepared to expand internationally and create a
strategic plan to what countries you are likely to have
success in. You should consult with international franchise
consultants and lawyers, and seek the advice of
the US Department of Commerce office through one
of their Export Assistance Centers. The IFA can
provide you with a list of these, as well as helping you
learn the different options for international promotion,
such as trade missions, IFA pavilions at international
expos, or the International Franchise Expo (IFE) in the
US. For details go to page 15, select http://www.franchise.org/International-Calendar.aspx
or contact our
International Department (202) 628-8000.
10 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
What international resources can I access through
the IFA?
On the IFA website you will be able to get an updated
list of the franchise associations around the world the
IFA works with, as well as a calendar of international
events. The IFA research center, available exclusively
to IFA members, can provide you with secondary
research on international topics as well as country
profiles. For details go to page 15, select
http://www.franchise.org/International-Calendar.aspx,
http://www.franchise.org/intlresources.aspx, and
http://www.franchise.org/Country-Profiles.aspx or
contact our International Department (202) 628-
8000.
I’d like to purchase a franchise but need a loan, can
you help?
We have many Supplier Members who provide financial
services to potential franchisees. Additionally, the
Small Business Administration (SBA) provides assistance.
For more information please contact our
Membership Department (202) 628-8000 or
http://www.franchise.org/searchsupplier.aspx and
search Financial Services or for the SBA
http://www.franchiseregistry.com/Registry/
I’d like to create a diversity program within my
company.
We have many resources to assist a franchisor who
wants to develop a diversity program through IFA’s
Diversity Institute. For details go to page 22, select
http://www.franchise.org/diversity.aspx or contact our
Diversity Institute (202) 628-8000.
Do franchisors offer special incentives to minorities?
IFA member companies who participate in Minority-
Fran offer their franchise at a discounted rate to
qualified individuals. For details go to page 22, select
http://www.franchise.org/diversity.aspx or contact our
contact the IFA at (202) 628-8000.
Are there special programs for veterans?
The IFA’s VetFran program was developed to provide
qualified veterans with the opportnuigy to invest in a
franchise at a discounted rate. For details go to page
12, select http://www.franchise.org/vetfran.aspx or
contact our contact the IFA at (202) 628-8000.

Government Relations
The mission of IFA’s Government Relations Department
is to preserve and enhance the legislative and regulatory
climate for the growth of franchising worldwide by
providing services and representation that only IFA can
offer. The department monitors legislative and regulatory
activity, conducts lobbying and grassroots
campaigns, participates in national and local coalitions,
creates forums and educational tools for experts in the
franchising community, and promotes positive relations
between franchisors, franchisees, and elected and
appointed government officials and employees.
FRANCHISE RELATIONSHIP LEGISLATION
Proposals to enact additional regulations of the franchise
relationship have been introduced several times in
Congress since 1990 and in state legislatures
throughout the country. IFA pursues a highly active
educational campaign with members of the Congress
and state legislators to heighten awareness of the negative
economic consequences of franchise relationship
legislation. IFA staff continually educates federal and
state lawmakers, especially those serving on the
committees of jurisdiction for franchise relationship
legislation.
REGULATORY ACTIVITY
IFA has long been active in regulatory affairs, both with
the Federal Trade Commission (“FTC”), the federal agency
with authority for enforcing federal franchise disclosure
regulations, and with the North American Securities
Administrators Association (“NASAA”), the organization
representing state franchise regulators. IFA participates
in the process to revise and improve the FTC’s Trade
Regulation Rule on Franchising, which requires franchisors
to provide to each prospective franchise investor,
prior to the sale of the franchise, comprehensive information
about the franchise system and the rights,
responsibilities and obligations of the franchisor and the
franchisee as part of the franchise investment. IFA also
works closely with state regulators, dating back to the
creation of the first regulations for the “Uniform Franchise
Offering Circular” (“UFOC”) in the 1970’s.
IFA is also active in public policy activities that affect
franchising at the international level, and works in close
cooperation with members of other national franchise
associations.
SMALL BUSINESS ISSUES
IFA lobbies, monitors and actively participates in coalitions
with other national trade associations on small
business issues that have a potentially disproportionate
affect on the franchise community. Issues for which IFA
lobbies include tax and regulatory reform, legal reform,
small business health plans and minimum wage legislation.
POLITICAL EDUCATION AND GRASSROOTS
IFA continues to increase the association’s presence on
Capitol Hill. IFA holds its annual “Franchise Appreciation
Day” each fall. Franchise Appreciation Day gives
IFA members a unique opportunity to learn about the
legislative process, educate their elected officials on the
important role franchising plays back home in the
district and the global economy, and how it directly
impacts the public policy making process.
POLITICAL ACTIVISM & FRANPAC -
FRANCHISING’S POLITICAL ACTION
COMMITTEE
One more way IFA can be an effective public policy
advocate for franchising is through a strong and vibrant
political program. FranPAC creates an opportunity for
IFA members to provide financial support to candidates
for federal office, and a robust PAC means more contributions
to candidates who understand franchising and
who will promote a legislative and regulatory climate
favorable to franchising.
Contact Information:
Government Relations (202) 628-8000
http://www.franchise.org/government.aspx
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 11

Public Relations
Spreading the word about the benefits of franchising is
the primary focus of IFA’s Communications and Media
Relations Department.
IFA is the “Voice of Franchising ® ” for news
media around the world. IFA is their first
and most reliable source of information
about our business sector. We do that
by providing timely, accurate and relevant
information to journalists via
interviews, press releases, editorial
papers, news advisories and feature
articles. We also keep the growing
IFA membership informed of key
events and activities through the IFA
Insider newsletter, Franchising World
magazine and the popular SmartBrief enewsletter.
IFA works to introduce its member companies to
thousands of news media contacts in our database.
That database is constantly updated to ensure news
about IFA members gets to the right editor, producer or
reporter at the right newspapers, magazines, television
and radio stations and online news outlets across the
U.S. and around the world.
What the news media want to know about franchising:
Trends, how franchise companies meet
consumers’ needs
Hot, new concepts
Women, minority franchise entrepreneurs
Young franchise entrepreneurs
Home-based franchise opportunities
Technology
International franchise expansion
Grassroots strategic communications are also a key
function of the Communications and Media Relations
Department, done in partnership with IFA’s Government
Relations group to help shape public policy at local,
state and federal levels.
Contact Information:
Public Relations (202) 628-8000
http://www.franchise.org/franchise-top-stories.aspx
VetFran
12 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
It is because the community of franchising wishes to
honor those who have so bravely served our country
that a special program called VetFran was created. With
the cooperation of the U.S. Department of Veterans
Affairs, the Veterans Corporation and the U.S. Small
Business Administration, and with outreach initiatives to
our country’s military and veteran organizations, the
program continues to expand. Nearly 250 participating
member companies have agreed to help qualified
veterans acquire franchise businesses by providing
financial incentives not otherwise available to other franchise
investors. Veterans will get the “best deal” from
these companies.
IFA’s Web site, www.franchise.org, has a wealth of information
about the VetFran program, with the
participating members included on the site. We
encourage your company to take part in this very important
effort. Select the link below for details on how to
sign up.
Contact Information:
Public Relations (202) 628-8000
http://www.franchise.org/vetfran.aspx

Membership Services
IFA’s Systemwide Membership
Program
IFA’s Systemwide Membership allows franchisees of
franchise systems that are members of IFA the opportunity
to join IFA at no cost. It’s free! Franchisees
receive their membership benefits electronically, through
emails of Franchising World Online, IFA Insider, and IFA
SmartBrief, plus the opportunity to participate in the IFA
community list serves.
There are two options to get involved:
Franchisor members of IFA can Supply IFA with the
contact information including email addresses of
your franchisees and we will automatically enroll
them as members.
Franchisors can send their franchisees an email or
letter encouraging them to join IFA’s Systemwide
Membership Program.
With either option a whole new world will open up for
franchisees by providing the opportunity to grow and
expand ones knowledge of franchising by belonging to
an organization that is involved in all aspects of franchising.
Once you determine which method you would like to
proceed with, please either provide us with a list of all
the franchisees in your system or let us know that the
franchisees in your system were encouraged to join IFA
on an individual basis.
For details on enrolling in the systemwide membership
program select the link below.
Contact Information:
Membership & Marketing Services (202) 628-8000
http://www.franchise.org/zeemembership.aspx
Publications and Internet
Franchising World ® is the International Franchise Association’s
official magazine. Each issue provides timely
and valuable information to the franchise community
about news, events, technology applications, trends,
developments and people in franchising. As a member
of IFA, you and your associates receive free subscriptions
to this valuable monthly publication.
GRAPHIC DESIGN USA AWARD WINNER
The Psychology of the Winning Franchisee Page 106
GRAPHIC DESIGN USA AWARD WINNER
SPECIAL REPORT:
SUCCEEDING IN
CHALLENGING TIMES
IFA Leaders Honored
PAGE 25
Regular editorial features cover franchise operations, franchise
relations, legislative/regulatory news, marketing,
and international development. Franchising World is a
must read for everyone involved in franchising.
All members of IFA receive a subscription as a benefit
of membership. These individual readers include:
Chairman/CEOs, Presidents, COOs, CFOs, Vice Presidents,
(Marketing, Sales, Public Relations, Training, and
International), Directors, Managers, and Legal Counsel.
These readers represent approximately 85% of Franchising
World readers. The other 15% of the readership
includes single and multi-unit franchisees, organizations,
and others allied with the franchise community.
http://www.franchise.org/Franchise-Industry-Fran-World.aspx
IFA Insider, published
weekly, is the IFA’s
official newsletter,
delivering the latest news about issues that affect franchising,
as well as information about member
companies and IFA events and initiatives. Members
also have the opportunity to receive this publication via
email.
http://www.franchise.org/Franchise-Industry-Top-
Stories.aspx
PAGE 33
Dina Dwyer-Owens, CFE
Chairwoman and CEO
The Dwyer Group
Incoming IFA Chairwoman
SPECIAL REPORT
PART TWO:
SUCCEEDING IN
CHALLENGING TIMES
PAGE 32
IFA UNVEILS
FIVE-POINT
RECOVERY PLAN
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 13

SmartBrief, a three times weekly online franchising
news service is delivered to right to your desktop. This
digest of top stories in franchising is compiled by editorial
experts from scanning 3,000 print and electronic
media sources worldwide.
http://www.smartbrief.com/ifa
SPRING/SUMMER
2009
Detailed information for
more than 1,200 franchises–
All are members of the
International Franchise
Association
Everything you need to
START YOUR SEARCH
for the right franchise
for you!
Franchises listed by business
category with investment levels
and training/support provided
Featuring Franchise
Opportunities for
VETERANS
www.franchise.org
International Franchise Association––THE ONLY OFFICIAL GUIDE TO FRANCHISING
Franchise Opportunities Guide ®
published twice a year, is the
premiere source for information on
companies seeking franchise
investors from 80+ industries. In
addition, the Guide gives its
readers the inside track on the
business, legal, technological and
service experts that can help them
run their businesses.
The Guide puts company, contact and background
information on all franchisor and supplier members of
the International Franchise Association right at the
reader’s fingertips. It is truly a one-stop shopping
“guide” for franchising. The same information printed
in The Franchise Opportunities Guide is also available
in its entirety on the IFA Web site – just one more way
for people to find you and your company.
http://www.franchise.org
Franchise.org is your home on the Internet. Visitors
have direct access to your company and services
through the Franchisor Directory and the Supplier Directory.
Both directories, searchable by industry category,
company name or state, make it even easier for potential
franchisees and customers to find you. IFA’s Web
site delivers prospective franchisees and clients to you
365 days a year!
Visitors to franchise.org include potential franchisees,
current franchisees, franchisors and suppliers. With
more than 250,000 visitors per month, franchise.org
delivers a targeted market to you.
In addition, franchise.org is your source for the latest in
online training, discussion groups, research and statistics
on franchising. http://www.franchise.org
14 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK

International Development
The International Development Department assists franchise
companies in developing and expanding their
international operations. The department achieves this
mission by providing technical assistance and information,
along with organizing and supporting franchise
trade missions and U.S. pavilions at selected franchise
exhibitions outside the United States. IFA’s international
programs and services provide a cost-effective means
for franchisors to explore foreign markets and expand
globally; foster greater understanding of global markets;
and promote franchising abroad.
IFA conducts workshops on international issues at its
Annual Convention and other events it holds throughout
the year, one of these being the Annual International
Symposium on Franchising, which is designed to assist
franchisors in enhancing their global development
strategies and tactics.
The department coordinates its activities with the
following working groups;
The Global Marketing Committee, (GLOMAK), is
responsible for directing overseas franchise development
support and information services.
Members include franchise development executives
and consultants.
The Franchise Matchmaker Task Force coordinates
franchise trade missions through the US
Department of Commerce programs. These lowcost
missions are the franchise community’s
opportunity to leverage tax dollars to grow their
global franchise network presence. Members of
this committee include senior franchise system
representatives, USDOC representatives and well
known members of the international consulting
community.
The International Affairs Network, IAN, is a
networking group for all members interested in
international expansion.
INTERNATIONAL DEVELOPMENT ON-GOING
ACTIVITIES
Franchisor Survey & Census - an update of the list of
countries where members are and/or want to be. This
helps IFA in future planning and statistics development.
International Section on IFA Website - This section is
intended to serve as yet another tool for specific information
for members with international needs. It
provides monthly international franchise news, lists of
international events, seminars, and country associations
Promotion & Services – IFA has established working
relationships with several international entities to collaborate
in beneficial international programs for members.
Among these are a partnership with the Overseas
Private Investment Corporation (OPIC), which provides
international franchise financing, and an endorsement
program for international franchise events, as well as
visits to some of these events with booth presence and
seminar presentation.
Contact Information:
International (202) 628-8000
http://www.franchise.org/International-Calendar.aspx
>>>
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 15

Operations
Events & Educational Programs
NETWORKING, SPEAKING AND EXHIBITING
OPPORTUNITIES ABOUND!
Gain increased exposure for your company and its
products and services by participating in one or all of
the following:
ANNUAL INTERNATIONAL FRANCHISE
CONVENTION
The most important annual event in franchising with
thousands of franchisors, franchisees and suppliers.
Four action-packed days offering compelling general
sessions, exhibits, concurrent educational workshops,
and roundtable discussions on key franchise issues. An
ideal setting for making deals and mapping growth
strategies for the future.
http://www.franchise.org/convention.aspx
16 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
ANNUAL LEGAL SYMPOSIUM
An event addressing the latest legal, legislative, business
and technological issues surrounding franchising.
Specifically geared towards franchise executives, attorneys,
administrators, and all others concerned with the
legal issues in franchising.
http://www.franchise.org/legalsymposium.aspx
INTERNATIONAL SYMPOSIUM
Held annually; an event created for executives responsible
for international development. Offering practical
advice, strategies and techniques which can be immediately
adapted and applied to franchise systems.
In-depth discussions and powerful networking opportunities
make this a not-to-be-missed event.
http://www.franchise.org/International-Calendar.aspx
ANNUAL IBA/IFA SYMPOSIUM
A collaborative effort between the International Franchising
Committee of the International Bar Association
(IBA) and the International Franchise Association, this
conference transcends country borders to provide you
with the key knowledge and latest thinking you need
to establish a strong and successful international franchise
system.
http://www.franchise.org/International-Calendar.aspx

FRANCHISE BUSINESS NETWORK
Over 30 locations nationwide Meetings hosted by association
members gathering local franchise professionals
to facilitate discussions on current “hot” topics in franchising;
ideal for networking with peers in the
community and sharing “best practices” ideas.
http://www.franchise.org/fbn.aspx
WOMEN’S FRANCHISE NETWORK
A collection of local chapters around the country designed
to give women in franchising an opportunity to meet and
learn from other women in their won area. Any woman
who cares about the direction of of her company and here
career in franchising should participate.
http://www.franchise.org/womeninfranchising.aspx
INTERNATIONAL FRANCHISE EXPO, WEST
COAST FRANCHISE EXPO & FRANCHISE
EXPO SOUTH
The Franchise Sales Events of the Year – a showcase
for hundreds of franchise companies seeking to grow
their businesses domestically and internationally.
Essential for expanding companies and the suppliers
that can help them achieve success.
http://www.franchiseexpo.com/AboutUs.cfm
FRANCHISE DEVELOPMENT SEMINARS
This program is specifically designed for franchise development
executives. If you are challenged with attracting
and recruiting quality franchise candidates, these events
are for you.
http://www.franchise.org/Calendar.aspx
REGIONAL EDUCATIONAL
SEMINARS
Franchise courses through IFA’s
Educational Foundation and the
Institute of Certified Franchise
Executives (ICFE) on topics such
as: How to Recruit Better Candidates
and Close More Franchise Sales; Writing
and/or Revising an Effective Franchise Operations
Manual; Real Estate Development and How to Manage
the Growth of Your Franchise System.
http://www.franchise.org/education.aspx
Contact Information:
Events & Educational Programs (202) 628-8000
See the IFA Calendar of Events for dates and locations
of the above events:
http://www.franchise.org/Calendar.aspx
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 17

IFA Board, Forums,
Committees & Task Forces
IFA Board of Directors & Forums
With three distinct types of members, the IFA has
created separate forums for each of the membership
categories that all report to the IFA Board of Directors
BOARD OF DIRECTORS
To provide governance and policy development for IFA.
Consists of 39 members, including the Chair and 1st
Vice Chair of the Franchisee Forum, the Chairs of the
Franchisor and Supplier Forums. Terms are three years
and members may succeed themselves for one additional
three-year term. Eligibility requires service on
committees. Nominating committee presents a slate of
candidates that the Board considers and elects. For a
complete list of IFA Board members select:
http://www.franchise.org/ifaboard.aspx
FRANCHISOR FORUM
To provide an opportunity for franchisor members of the
IFA to discuss matters of interest primarily to franchisors.
The Franchisor Forum serves in an advisory capacity to
the IFA Board of Directors, which will consider the opinions
and recommendations of the Forum in formulating
and modifying the policies and programs of the IFA that
affect the franchising community. It is further understood
that the Forum will provide subgroups, for
discussion of policy and operational issues affecting IFA
and franchising. Membership limited to franchisors. For
a complete list of Franchisor Forum members select:
http://www.franchise.org/franchisorforum.aspx
FRANCHISEE FORUM
To encourage meaningful dialogue between franchisees
and franchisors, and to be instrumental in addressing and
resolving concerns of mutual interest. Franchisee Forum
Officers and members are elected by their peers on the
Forum from nominations received by the IFA membership.
The Franchisee Forum serves in an advisory capacity to
the IFA Board of Directors, which will consider the opinions
and recommendations of the Forum in formulating
and modifying the policies and programs of the IFA that
affect the franchising community. . It is further understood
that the Forum will provide subgroups, for
discussion of policy and operational issues affecting IFA
and franchising. Franchisee Forum officers and
members are elected by their peers on the Forum from
nominations submitted each year. Membership is
limited to franchisee members of IFA. For a complete
list of Franchisee Forum members select:
http://www.franchise.org/franchiseeforum.aspx
SUPPLIER FORUM ADVISORY BOARD
To promote the continued growth of franchising through
a network of informed suppliers dedicated to superior
service and professionalism, and to better support
members of the franchising community with high
quality products, new technologies and educational
opportunities. Supplier Forum Advisory Board officers
and members are elected by their peers on the Forum
from nominations submitted each year. For a complete
list of Supplier Forum Advisory Board members select:
http://www.franchise.org/supplierforum.aspx
IFA Educational Foundation
Increasing the knowledge and professional standards of
all members of the franchising community…Educating
the next generation of franchising practitioners…
Increasing recognition of franchising’s key role in the free
enterprise system…Providing comprehensive information
and research about important developments and trends
in franchising… The IFA Educational Foundation,
founded in 1983, is a 501 (c)(3) tax exempt organization.
The Foundation is supported through the generous
contributions of IFA members and others. All contributions
are tax deductible.
IFA Diversity Institute
18 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
The IFA Diversity Institute was formed to promote and
foster diversity and inclusion within the franchising
community and to promote franchising to diverse
communities. The Institute also will provide information
to assist IFA members expand their diversity efforts at all
levels, including franchisees, employees, suppliers and
consumers.
Contact Information:
Membership & Marketing Services (202) 628-8000
http://www.franchise.org/volunteer.aspx

IFA Board, Forums,
Committees & Task Forces
Volunteer Participation
Volunteer participation from the members of the IFA
in the organization is the lifeblood of the association.
If you have an interest in getting involved in the
association, a great way is through the Board, a
Forum, Committee or Task Force. The list below
provides a brief description of those available. Once
you have determined here you would like to participate,
follow the link to the sign up form online.
AWARDS COMMITTEE
To promote a positive image of franchising by recognizing
and publicizing individuals and organizations that
have made a significant contribution to franchising and
the free enterprise system.
BOARD OF DIRECTORS
To provide governance and policy development for IFA.
Consists of 39 members, including the Chair and 1st
Vice Chair of the Franchisee Forum, the Chairs of the
Franchisor and Supplier Forums. Terms are three years
and members may succeed themselves for one additional
three-year term. Eligibility requires service on
committees. Nominating committee presents a slate of
candidates that the Board considers and elects.
CONVENTION COMMITTEE
To provide direction and suggestions for the general
sessions and educational programming at the IFA
Annual Convention. Assist in the development of a
marketing plan, identification of sponsorship and
exhibits prospects.
CORPORATE COUNSEL COMMITTEE
To advise the IFA board of directors, other standing
committees of IFA and IFA staff on legal issues with
implications for franchising. The corporate counsel
committee is composed of in-house counsel of IFA
members.
EXECUTIVE COMMITTEE
To act on behalf of the Board when Board is not in
session. Consists of officers, namely the Chair, 1st Vice
Chair, 2nd Vice Chair, Secretary, Treasurer, two past IFA
Chairs, plus the Chairs of the Franchisee, Franchisor,
and Supplier Forums. Nominating committee recommends
the slate elected by IFA Board.
FINANCE, AUDIT AND BUDGET COMMITTEE
To operate a financially sound and stable organization;
to ensure cost efficient operations with fiscally sound
budgets; and to provide a safe, secure working environment.
FRANCHISEE FORUM
To encourage meaningful dialogue between franchisees
and franchisors, and to be instrumental in addressing
and resolving concerns of mutual interest. Franchisee
Forum Officers and members are elected by their peers
on the Forum from nominations received by the IFA
membership. Membership is limited to franchisee
members of IFA.
FRANCHISOR FORUM
To provide an opportunity for franchisor members of the
IFA to discuss matters of interest primarily to franchisors.
Membership limited to franchisors.
FRANCHISE RELATIONS COMMITTEE
To assist IFA members by developing information and
programs that promote positive relations and encourage
dialogue and cooperation between franchisees and franchisors.
INFORMATION TECHNOLOGY COMMITTEE
To provide guidance to the IFA and its membership on
the adoption and use of technology.
GLOBAL MARKETING GROUP (GLOMAK)
GLOMAK will be responsible for directing overseas franchise
development support and information services.
Members include franchise development executives.
MATCHMAKER PROGRAM COORDINATING
TASK FORCE
Coordinates franchise trade missions through the US
Department of Commerce. These missions are an
opportunity to leverage tax dollars to grow global franchise
network presence. Members include senior
franchisor representatives, USDOC representatives and
members of the international consulting community.
LEGAL/LEGISLATIVE COMMITTEE
To advise IFA with regard to identification, prioritization
and position on legislative, regulatory and legal issues
affecting franchising. The Committee shall provide a
forum for maintaining a high level of awareness of these
issues among the Association’s membership. In addition,
the Committee will provide a means by which the
maximum resources available can be brought to bear
on these legislative, regulatory and legal issues identified
as a priority for the Association.
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 19

MARKETING AND PUBLIC
RELATIONS COMMITTEE
To proactively inform centers of influence
worldwide about the benefits of franchising
and to develop and market programs and
services that meets the needs of all IFA
members.
MEMBERSHIP COMMITTEE
To build a cohesive membership foundation
to strengthen IFA for its franchisors, franchisees
and suppliers.
MINORITIES IN FRANCHISING
COMMITTEE
To increase the number and success of
minorities in franchising including franchisors,
franchisees, suppliers and
employees, and the development of franchising
opportunities in other emerging
markets.
SUPPLIER FORUM ADVISORY
BOARD
To promote the continued growth of franchising
through a network of informed
suppliers dedicated to superior service and
professionalism, and to better support
members of the franchising community with
high quality products, new technologies and
educational opportunities. (Open only to
Supplier Forum members)
WOMEN’S FRANCHISE COMMITTEE
To foster and promote the greater participation,
diverse opportunities, and advancement
of women in all aspects of franchising.
EDUCATIONAL FOUNDATION
Increasing the knowledge and professional
standards of all members of the franchising
community…Educating the next generation
of franchising practitioners… Increasing
recognition of franchising’s key role in the
free enterprise system…Providing comprehensive
information and research about
important developments and trends in franchising…
The IFA Educational Foundation,
founded in 1983, is a 501 (c)(3) tax exempt
organization. The Foundation is supported
through the generous contributions of IFA
members and others. All contributions are
tax deductible.
20 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
ICFE BOARD OF GOVERNORS
To establish the curriculum and standards
for the Certified Franchise Executive (CFE)
program. The Board of Governors of the
Institute of Certified Franchise Executives,
is a committee organized by the IFA Educational
Foundation.
Contact Information:
Membership & Marketing Services (202)
628-8000
http://www.franchise.org/volunteer.aspx

AWARDS
Purpose of Awards Program
The purpose of the IFA Awards Program is to recognize
individuals and organizations that have contributed to
the growth and success of franchising as a method of
distribution in the global economy. With such recognition,
it is hoped that others will be inspired to emulate
those honored and thereby make franchising even more
successful in the years to come. Hopefully the resulting
publicity will help inform and educate the general public
about franchising as a concept, highlighting its benefits
to society as a whole. Below are descriptions of the
major awards. Nominations are solicited for these
awards in the Spring of each year and are awarded at
IFA’s Annual Convention.
HALL OF FAME
As the oldest and most prestigious award conferred by
the IFA, the winner must be a franchisor or franchisee
who has contributed significantly to the advancement
of franchising and to the benefit of IFA and the franchising
community. That contribution is made through
successful franchising programs, innovative activities
within franchising and IFA service. Representing the
very best in franchising, they should meet and exceed
the criteria established for this award.
ENTREPRENEUR OF THE YEAR
This award is designed to give recognition to those individuals
who have the vision to see what might be, are
willing to take the risks that traditionally accompany any
new endeavor, and possess the management skills to
create a successful business enterprise through franchising.
Candidates should be currently managing and
building a successful business through franchising. If
the person selected for this award is willing, they will
“reign” for the following year and be on call for speaking
engagements at IFA member conventions, give media
interviews and work with association leaders to spread
the word on franchising.
BONNY LEVINE
This award recognizes women who are role models for
all, but especially women, by their business and professional
accomplishments within franchising and their
contributions to our entire society.
RONALD E. HARRISON
To recognize organizations and/or individuals who have
made significant contributions to minorities in franchising
either within their franchise organization or
within the franchise community.
HONORARY LIFE MEMBER
This award honors those individuals—franchisees, franchisors
or suppliers—upon retirement from active
franchising, who have given much of their time and
talent to promoting franchising in general and the IFA in
particular during their active business careers. Typically
such persons have served on many committees, task
forces, the Board of Directors and in other ways
contributed much to enhance franchising over a period
of several years in various leadership roles. While many
fitting this profile will often serve as Chair of IFA, these
honorees normally have not and this recognition was
deliberately designed to express the franchising community’s
appreciation in much the same way it is accorded
to Past Chairs.
FRANCHISEE OF THE YEAR
Franchisors may recognize their system’s outstanding
“Franchisee of the Year” by participating in the recognition
ceremonies for such winners provided at the IFA
Annual Convention. Franchisors are encouraged to
recognize their most outstanding franchisees at their
own company conventions and/or throughout the year
by presentation of the IFA sponsored “Franny Award,”
which can be purchased from the association.
DISTINGUISHED SERVICE AWARDS
Approved by the IFA Board of Directors in June, 2003,
the IFA Distinguished Service Awards category was
established to recognize individuals from each of the
three categories of association membership who have
devoted many years to promoting franchising through
helping IFA fulfill its mission by active participation on
committees, task forces and the Board of Directors. The
award(s) would be given when deemed appropriate and
do not carry a requirement of regularity.
Presentation
The IFA Distinguished Service Awards will be presented
during the association’s annual Fall Leadership Meeting
in conjunction with the presentation of the Legislator of
the Year Award. It is also the recommendation of the
Board of Directors that the recipients of these awards
be acknowledged during the association’s annual
convention.
For details on each of these awards and the eligibility
requirements, please select the link below.
Contact Information:
Public Relations (202) 628-8000
http://www.franchise.org/awards.aspx
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 21

IFA Educational
Foundation
The IFA Educational Foundation, founded in 1983,
serves as the education and research arm of the association.
The foundation is a 501(c)(3) tax exempt
organization and is supported through the generous
contributions of IFA members and others. All contributions
are tax deductible.
The foundation’s programs include –
Research Studies
Institute of Certified Franchise Executives (ICFE)
IFA Diversity Institute
E-Learning Programs in cooperation with CertiLearn
Franchising Entrepreneurship Program, sponsored
by PepsiCo
Diversity Today online courses, sponsored by
Coca-Cola
Arthur S. Karp Annual Award for Franchising
Research
High School and College Programs in cooperation
with Distributive Education Clubs of America
(DECA) and Students in Free Enterprise (SIFE)
Minority Outreach Program in cooperation with
the Association of Small Business Development
Centers, sponsored by ExxonMobil
Scholarship Programs
22 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
Minority Entrepreneur Scholarship Program, sponsored
by Marriott International
Irl Marshall CFE Scholarship Program
Diversity Law Scholarship Program sponsored by
DLA Piper Rudnick Gray Cary US LLP
Veterans Scholarship Program sponsored by
Michael Seid & Associates, Figaro’s Italian Pizza,
Luce, Smith & Scott, Valpak Direct Marketing
Systems, Inc.
The Don DeBolt Franchising Scholarship Program
sponsored by the International Franchise Association
For details on the scholarship programs, select the link:
http://www.franchise.org/scholarships.aspx
The Institute for Certified
Franchise Executives
The Institute for Certified Franchise
Executives (ICFE) offers a wide
range of continuing education
programs for professional development.
Meeting the requirements of
the program and completing the course of study leads
to the Certified Franchise Executive (CFE) designation.
The mission of the ICFE is to enhance the professionalism
of franchising by certifying the highest standards
of quality training and education.
“There are many benefits of the CFE program. CFEs
gain respect and recognition, excellent opportunities for
networking and sharing best practices, being more
attractive in the job market, and accelerating their
professional career advancement,” said Linda C.
Haneborg, CFE, chair of the ICFE Board of Governors
and senior vice president, Express Services, Inc.
More than 1,100 franchise executives are currently
enrolled in the CFE program working to achieve the CFE
designation.
Contact Information:
Educational Foundation · (202) 628-8000
http://www.franchise.org/education.aspx

IFA Diversity Institute
The IFA Diversity Institute was formed to promote and
foster diversity and inclusion within the franchising
community and to promote franchising to diverse
communities. The Institute provides information to
assist IFA members to expand their diversity efforts at all
levels, including franchisees, employees, suppliers and
consumers.
The Institute is led by a 20 member Board of Directors
comprised of IFA members. The Institute has an Advisory
Council comprised of representatives from other
organizations, such as the National Urban League,
Association of Small Business Development Centers,
National Council of La Raza, and the Minority Business
Development Agency. The Diversity Institute has four
areas of focus:
Research – Document best practices in diverse
franchise recruitment, employee hiring and retention,
and supplier diversity.
Education – Help IFA members incorporate diversity
into their systems and build on existing
programs.
Communication – Increase diversity communications
within the IFA and increase franchising
communication to external diverse audiences.
Resource Development – To support and expand
diversity efforts within the franchise community
and franchising outreach to diverse communities
Contact Information:
Diversity Institute (202) 628-8000
MinorityFran
Launched in February, 2006, MinorityFran provides
one, convenient place where minority prospects can
explore franchise offerings of companies actively looking
to recruit minority franchisees.
The initiative builds on relationships forged with leading
organizations through the IFA Diversity Institute, such
as the National Urban League, Association of Small
Business Development Centers,, and the Minority Business
Development Agency. The goal is to not only
increase the numbers of minority franchisees, but to
send the message to all communities that franchising
is a smart and affordable way to realize the American
Dream of small business ownership.
MinorityFran is open to all IFA
member companies that are
committed to expanding opportunities
for minorities in franchising
at all levels – in employment, in
franchise recruitment, and vendor
relations.
Contact Information:
MinorityFran (202) 628-8000
http://www.franchise.org/diversity.aspx
www.franchise.org/minorityfran
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 23

Thinking about FRANCHISING?
Think Franchise.org
Franchise.org—
the most comprehensive
Web site on franchising.
Visit www.franchise.org today.
Whether you are considering buying a franchise or franchising
your existing business, Franchise.org is your one-stop
information source. You’ll fi nd:
• Detailed information for over 1,100 franchises –
all members of the International Franchise Association
(IFA), representing most of the world’s best-known brands.
• A complete list of advisors, including fi nancial services
experts, attorneys and consultants.
• The most comprehensive library of franchising
information available, ranging from basic “how-to’s” to
advanced regulatory and legal aspects.
IFA: We know franchising.

1501 K Street, NW • Suite 350 • Washington, DC 20005
Telephone: (202) 628-8000 • Fax: (202) 628-0812
www.franchise.org