Membership Handbook - International Franchise Association
Membership Handbook - International Franchise Association
Membership Handbook - International Franchise Association
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<strong>Membership</strong> <strong>Handbook</strong><br />
Maximizing Your IFA <strong>Membership</strong><br />
>>><br />
IFA: THE PREEMINENT VOICE AND ACKNOWLEDGED LEADER FOR FRANCHISING WORLDWIDE.<br />
www.franchise.org<br />
THE INTERNATIONAL FRANCHISE ASSOCIATION PROTECTS, ENHANCES AND PROMOTES FRANCHISING.
©2010 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
<strong>Membership</strong> <strong>Handbook</strong><br />
Maximizing Your IFA <strong>Membership</strong><br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 1
TABLE OF CONTENTS<br />
INTRODUCTION TO THE INTERNATIONAL FRANCHISE ASSOCIATION (IFA)<br />
Letter from the President & CEO ........................................................................................3<br />
Foreword ........................................................................................................................4<br />
IFA’s Mission & Vision ....................................................................................................5<br />
History & Purpose ............................................................................................................5<br />
IFA Table of Organization ..................................................................................................6<br />
IFA Staff Contact List ........................................................................................................7<br />
How to Access the Member Login Section on <strong>Franchise</strong>.org ..................................................8<br />
Frequently Asked Questions ..............................................................................................9<br />
IFA DEPARTMENTS/SERVICE GROUPS<br />
GOVERNMENT RELATIONS ..............................................................................................11<br />
PUBLIC RELATIONS ........................................................................................................12<br />
VetFran ....................................................................................................................12<br />
MEMBERSHIP & MARKETING SERVICES<br />
System-wide <strong>Franchise</strong>e <strong>Membership</strong> ..........................................................................13<br />
PUBLICATIONS AND INTERNET ......................................................................................13<br />
Franchising World......................................................................................................13<br />
IFA Insider ................................................................................................................13<br />
IFA SmartBrief ..........................................................................................................14<br />
<strong>Franchise</strong> Opportunities Guide ..................................................................................14<br />
<strong>Franchise</strong>.org ............................................................................................................14<br />
Career Center ............................................................................................................14<br />
INTERNATIONAL DEVELOPMENT<br />
<strong>International</strong> Development Ongoing Activities ................................................................15<br />
OPERATIONS<br />
Events & Educational Programs ..................................................................................16<br />
Annual <strong>International</strong> <strong>Franchise</strong> Convention ..................................................................16<br />
Annual Legal Symposium ..........................................................................................16<br />
<strong>International</strong> Symposium ..........................................................................................16<br />
Annual IBA/IFA Symposium ........................................................................................16<br />
<strong>International</strong> <strong>Franchise</strong> Expo, West Coast <strong>Franchise</strong> Expo & <strong>Franchise</strong> Expo South ............17<br />
<strong>Franchise</strong> Development Seminars ................................................................................17<br />
Regional Educational Seminars ..................................................................................17<br />
<strong>Franchise</strong> Business Network ......................................................................................17<br />
Women’s <strong>Franchise</strong> Network ......................................................................................17<br />
IFA BOARD, FORUMS, COMMITTEES AND TASK FORCES<br />
IFA Board of Directors ......................................................................................................18<br />
Franchisor Forum ............................................................................................................18<br />
<strong>Franchise</strong>e Forum ............................................................................................................18<br />
Supplier Forum ................................................................................................................18<br />
IFA Educational Foundation ..............................................................................................18<br />
IFA Diversity Institute........................................................................................................18<br />
IFA Forums, Committees, Councils & Task Forces ................................................................19<br />
AWARDS ................................................................................................................21<br />
INTRODUCTION TO THE IFA EDUCATIONAL FOUNDATION<br />
Research ........................................................................................................................22<br />
Scholarship Programs ......................................................................................................22<br />
Institute of Certified <strong>Franchise</strong> Executives (ICFE) ..................................................................22<br />
IFA Diversity Institute ......................................................................................................23<br />
MinorityFran....................................................................................................................23<br />
2 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
Dear Member:<br />
Thank you for your membership in the <strong>International</strong> <strong>Franchise</strong><br />
<strong>Association</strong>. Whether you are a new member or simply<br />
reacquainting yourself with the many benefits of membership in<br />
the IFA, we appreciate your support and wish you a long and<br />
rewarding affiliation with our organization.<br />
The <strong>International</strong> <strong>Franchise</strong> <strong>Association</strong> attracts the best and brightest in<br />
franchising and we thank you for your commitment to IFA.<br />
We hope that this handbook will help you discover all the valuable resources<br />
available to you within the IFA. If you have any questions or need additional<br />
information, please call us and we will be happy to help you.<br />
Sincerely,<br />
Stephen J. Caldeira, CFE<br />
President & CEO<br />
<strong>International</strong> <strong>Franchise</strong> <strong>Association</strong><br />
1501 K Street, N.W., Suite 350<br />
Washington, D.C. 20005<br />
www.franchise.org<br />
Phone: (202) 628-8000<br />
Fax: (202) 628-0812<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 3
Foreword<br />
The <strong>International</strong> <strong>Franchise</strong> <strong>Association</strong> (IFA) is the world’s premier association dedicated to protecting, enhancing and<br />
promoting franchising. The IFA achieves its mission largely through outstanding support of its members. Many individuals<br />
of member companies of the association contribute countless hours to the advancement of the IFA and its<br />
mission. As members who are involved in numerous IFA committees, task forces and forums we wanted to create a<br />
handbook detailing the <strong>International</strong> <strong>Franchise</strong> <strong>Association</strong>, its staff, its events, its volunteer and sponsorship opportunities,<br />
and the inner-workings of this large and powerful association.<br />
There are many ways to get involved and make the most of your membership with the IFA. We hope you find this<br />
handbook to be beneficial in gaining the most from your relationship with the IFA. Should you have any questions<br />
regarding material contained within, please contact IFA’s <strong>Membership</strong> Department and they will be glad to assist you.<br />
The IFA will only be able to continue to vigorously protect, enhance and promote franchising through the on-going<br />
efforts and fortitude of its members. Thank you for your commitment to excellence.<br />
Best Wishes for Prosperous Relationships -<br />
THE MEMBERS OF THE IFA HANDBOOK TASK FORCE<br />
(listed in alphabetical order)<br />
Ms. Susan Black-Beth, CFE<br />
SVP, Director of Franchising<br />
Super Wash, Inc.<br />
Mr. Brad Fishman<br />
CEO<br />
Fishman Public Relations<br />
Mr. Lane Fisher<br />
Partner<br />
FisherZucker<br />
Chair, IFA <strong>Membership</strong> Committee<br />
Mr. John Francis<br />
Minnesota/Wisconsin Area <strong>Franchise</strong>e<br />
PostNet<br />
Mr. Kevin P. Hein<br />
Partner<br />
Faegre & Benson LLP<br />
Ms. Cheryl L. Mullin<br />
Shareholder<br />
Cheryl Mullin & Associates<br />
Ms. Kerry J. Olson<br />
Senior Attorney<br />
<strong>International</strong> Dairy Queen, Inc.<br />
Mr. Todd Recknagel, CFE<br />
President<br />
Mr. Handyman<br />
Mr. Steven P. White<br />
President<br />
Signs Now<br />
4 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
IFA’s Mission Statement<br />
The <strong>International</strong> <strong>Franchise</strong> <strong>Association</strong> protects, enhances and promotes franchising.<br />
IFA’s Vision<br />
IFA: The preeminent voice and acknowledged leader for franchising worldwide<br />
<strong>International</strong> <strong>Franchise</strong> <strong>Association</strong><br />
IFA’s members share a common goal, which has not changed since the founding of the<br />
organization in 1960 – to promote franchising as a responsible method of doing business.<br />
IFA members have agreed to abide by the code of ethics. www.franchise.org/code.aspx<br />
For a list of Franchisor members, please select:<br />
http://www.franchise.org/searchfranchise.aspx<br />
Supplier Forum<br />
<strong>International</strong> <strong>Franchise</strong> <strong>Association</strong>’s Supplier Forum consists of providers of products and<br />
services to the franchise community including accounting firms, attorneys, consultants,<br />
financial services, public relations and technology firms along with many others that represent<br />
more than twenty industries offering services and expertise to the franchise community.<br />
For a list of Supplier Forum members, please select:<br />
http://www.franchise.org/searchsupplier.aspx<br />
>>><br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 5
IFA Table of Organization<br />
John Reynolds<br />
President, Educational Foundation<br />
IFA Vice President,<br />
Business Development<br />
Miriam Brewer<br />
Director<br />
Education & Diversity<br />
Rose DuPont<br />
Manager<br />
Certification Program<br />
Alisa Harrison<br />
Vice President<br />
Communications &<br />
Marketing<br />
Matthew Haller<br />
Director of<br />
Communications<br />
Kristin White<br />
Director of<br />
Marketing<br />
Laura Fenwick<br />
Manager<br />
Publishing<br />
Courtney Moore<br />
Manager of<br />
Graphic Design<br />
Jenna Weisbord<br />
Administrative Assistant,<br />
Communications &<br />
Media Relations<br />
IFA Table of Organization<br />
Cecelia Bond<br />
Executive Assistant<br />
to the President & CEO<br />
IFA Board of Directors<br />
IFA Executive Committee<br />
Stephen J. Caldeira<br />
President &<br />
Chief Executive Officer<br />
Greg Cook<br />
Director of<br />
Advertising<br />
Kelley Class<br />
Manager<br />
Regional Advertising<br />
Carly Wooley<br />
Manager<br />
Regional Advertising<br />
Catherine Murphy<br />
Advertising Coordinator<br />
Scott Lehr<br />
Vice President<br />
U.S. and <strong>International</strong><br />
Development<br />
Paul Rocchio<br />
Director<br />
Development &<br />
Member Services<br />
John Fawkes<br />
Manager<br />
<strong>Membership</strong> Development<br />
Sara Williamson<br />
<strong>Membership</strong><br />
Assistant<br />
6 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK<br />
Charles Melancon<br />
Senior Vice President<br />
Government Relations &<br />
Public Policy<br />
Jason Straczewski<br />
Senior Director<br />
Government Relations &<br />
Public Policy<br />
Victoria Adams<br />
Director<br />
Political Affairs<br />
Meredith Nethercutt<br />
Director of Advocacy<br />
Wayne Weikel<br />
Director, State<br />
Government Relations &<br />
Public Policy<br />
Tuuli Lipping<br />
Government Relations &<br />
Public Policy Assistant<br />
Anne Poodiack<br />
Senior Director<br />
Meetings<br />
Lynette Darby<br />
Manager<br />
Sponsorships and<br />
Exhibits<br />
Megan Gatten<br />
Conferences<br />
Manager<br />
Jodi McCray<br />
Conferences<br />
Assistant<br />
Korin Thompson<br />
Administrative Assistant,<br />
Front Desk<br />
Debra A. Moss<br />
Vice President<br />
Operations<br />
Virgie Sison<br />
Director<br />
Finance<br />
Anna Deng<br />
Accountant<br />
Jason Yusko<br />
Director<br />
Information Systems<br />
Tanuj Joshi<br />
Web Developer<br />
Updated 05-12-2011
IFA Staff Contact List<br />
NAME TITLE DIRECT LINE E-MAIL<br />
Adams, Victoria Director, Political Affairs 202/662-0781 vadams@franchise.org<br />
Bond, Cecelia Executive Assistant to the President & CEO 202/662-0780 cbond@franchise.org<br />
Brewer, Miriam Director, Diversity 202/662-0784 mbrewer@franchise.org<br />
Caldeira, Stephen President & CEO 202/662-0777 scaldeira@franchise.org<br />
Class, Kelley Regional Advertising Manager 202/662-0795 kclass@franchise.org<br />
Cook, Greg Director, Advertising 202/662-0791 gcook@franchise.org<br />
Darby, Lynette Sponsorships & Exhibits Manager 202/662-0782 ldarby@franchise.org<br />
Deng, Anna Accountant 202/662-0778 adeng@franchise.org<br />
DuPont, Rose Manager, Certification Program, IFA Educational<br />
Foundation & Publications Manager, IFA 202/662-0771 rdupont@franchise.org<br />
Fawkes, John Manager, <strong>Membership</strong> Development 202/662-0794 jfawkes@franchise.org<br />
Fenwick, Laura Manager, Publishing 202/662-0761 lfenwick@franchise.org<br />
Gatten, Megan Conferences Manager 202/662-0767 mgatten@franchise.org<br />
Haller, Matthew Director, Communications 202/662-0770 mhaller@franchise.org<br />
Harrison, Alisa Vice President, Communications & Marketing 202/662-0775 aharrison@franchise.org<br />
Joshi, Tanuj Web Developer 202/662-0776 tjoshi@franchise.org<br />
Lehr, Scott Vice President, U.S. & <strong>International</strong> Development 202/662-0785 slehr@franchise.org<br />
Lipping, Tuuli Assistant, Government Relations/Public Policy 202/662-0762 tlipping@franchise.org<br />
McCray, Jodi Conferences Assistant 202/662-0763 jmccray@franchise.org<br />
McNeely, Bue Research Coordinator 202/662-0796 bmcneely@franchise.org<br />
Melancon, Charles Sr. Vice President, Government Relations/Public Policy 202/662-0768 cmelancon@franchise.org<br />
Moore, Courtney Manager, Graphic Design 202/662-0787 cmoore@franchise.org<br />
Moss, Debra Vice President, Operations 202/662-0772 dmoss@franchise.org<br />
Murphy, Catherine Advertising Coordinator 202/662-0786 cmurphy@franchise.org<br />
Nethercutt, Meredith Director, Advocacy 202/662-0760 mnethercutt@franchise.org<br />
Poodiack, Anne Senior Director, Meetings 202/662-0773 apoodiack@franchise.org<br />
Reynolds, John Vice President, New Business Development &<br />
President, IFA Educational Foundation 202/662-0764 jreynolds@franchise.org<br />
Rocchio, Paul Director, Development & Member Services 202/662-0790 procchio@franchise.org<br />
Sison, Virgie Director, Finance 202/662-7774 vsison@franchise.org<br />
Straczewski, Jason Senior Director, Government Relations & Public Policy 202/662-0797 jstraczewski@franchise.org<br />
Thompson, Korin Administrative Assistant, Front Desk 202/662-0793 kthompson@franchise.org<br />
Weikel, Wayne Director, State Government Relations & Public Policy 202/662-0792 wweikel@franchise.org<br />
Weisbord, Jenna Assistant, Communcations & Media Relations 202/662-0766 jweisbord@franchise.org<br />
White, Kristin Director, Marketing 202/662-0769 kwhite@franchise.org<br />
Williamson, Sara <strong>Membership</strong> Assistant 202/662-0765 swilliamson@franchise.org<br />
Wooley, Carly Manager, Regional Advertising 202/662-0788 cwooley@franchise.org<br />
Yusko, Jason Director, Information Systems 202/662-0779 jyusko@franchise.org<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 7
How to Access the “Member Login”<br />
Section on <strong>Franchise</strong>.org<br />
COMPANY PROFILE<br />
It’s really easy! Just go the member login box found in<br />
the upper, right-hand corner on www.franchise.org or<br />
select http://members.franchise.org and enter your<br />
Email and Password.*<br />
Within the member section you have access to:<br />
Track your leads received from franchise.org<br />
Upload press releases to appear with your listing<br />
View and pay your IFA membership dues and<br />
advertising<br />
View and update your company contact information<br />
View and update your company listing which<br />
appears in the <strong>Franchise</strong> Opportunities Guide and<br />
on www.franchise.org.<br />
Download and view recent reports and studies<br />
INDIVIDUAL PROFILE<br />
It’s really easy! Just go to the member login box found<br />
in the upper, right-hand corner on www.franchise.org<br />
or select http://members.franchise.org and enter your<br />
Email and Password.*<br />
Within the member section you have access to:<br />
Sign up for Discussion Forums<br />
View and pay outstanding registration fees<br />
View and update your personal profile information<br />
Download and view recent reposts and studies<br />
* If you do not know your user name or password<br />
please contact IFA’s membership department at (202)<br />
628-8000 or membership@franchise.org.<br />
8 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
?<br />
How do I get involved with an IFA committee?<br />
Frequently Asked Questions<br />
IFA is always looking for members to get more<br />
involved. Participating in a committee is a wonderful<br />
way to get started. For a list of committees, turn to<br />
page 18 or select www.franchise.org/volunteer.aspx.<br />
Do you have regional meetings?<br />
IFA has two regional programs. The <strong>Franchise</strong><br />
Business Network and the Women’s <strong>Franchise</strong><br />
Network. Additionally, IFA has <strong>Franchise</strong> Development<br />
Seminars around the country throughout the<br />
year. For details turn to page 16 or select<br />
http://www.franchise.org/programs.aspx.<br />
I’d like to speak at your annual convention.<br />
Our Convention Committee has primary responsibility<br />
for the slate of educational programs and speakers.<br />
We generally select our speakers for the IFA convention<br />
about eight months in advance of the event. If<br />
you have an interest in speaking at the IFA convention<br />
or other IFA functions turn to page 16 or select<br />
http://www.franchise.org/convention.aspx.<br />
How do you get a story published in Franchising<br />
World magazine?<br />
We are always looking for story ideas for Franchising<br />
World Magazine. For more information on our magazine<br />
turn to page 13 or select<br />
http://www.franchise.org/FW.aspx or contact our<br />
Communications Department (202) 628-8000.<br />
I’m looking for a mentor within the franchise<br />
community.<br />
IFA hosts an ambassador program for new members<br />
every year in conjunction with the annual convention.<br />
The ambassador acts as a mentor throughout the<br />
year. Additionally, IFA can assign a mentor upon<br />
request. For more information please contact our<br />
<strong>Membership</strong> Department (202) 628-8000 or<br />
membership@franchise.org.<br />
Do you provide health insurance coverage?<br />
IFA does not provide insurance to its members. We<br />
do have Supplier Forum members who provide<br />
various insurance related services designed just for<br />
the franchise community. For more information select<br />
http://www.franchise.org/searchsupplier.aspx and<br />
select Insurance.<br />
What are the rates for advertising in your magazine<br />
or on your website?<br />
IFA offers many opportunities to reach its members and<br />
prospective franchisees. For more information please<br />
contact our Advertising Department (202) 628-8000<br />
or http://www.franchise.org/advertising.aspx.<br />
How do I update the listing for my company which<br />
appears on franchise.org and in the <strong>Franchise</strong><br />
Opportunities Guide?<br />
We encourage our members to update their<br />
listing with IFA at least twice a year. Franchisors<br />
and Suppliers turn to page 8 or select<br />
http://members.franchise.org to enter into the<br />
member login area.<br />
I’m looking for a lawyer.<br />
IFA’s Supplier Forum membership consists of more<br />
than 100 law firms that specialize in franchising.<br />
Select http://www.franchise.org/searchsupplier.aspx<br />
and select Attorneys.<br />
I’m looking for a franchise consultant.<br />
IFA has a number of Supplier Forum members who<br />
provide an array of services and can assist you<br />
whether it’s domestic or international in nature.<br />
Select http://www.franchise.org/searchsupplier.aspx<br />
and select franchise consultants.<br />
Can you provide assistance on how to set up a<br />
franchisee advisory council?<br />
IFA has resources to assist franchisors who are<br />
thinking about developing a franchisee advisory<br />
council. For more information please contact our<br />
<strong>Membership</strong> Department (202) 628-8000 or<br />
http://www.franchise.org/publications.aspx<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 9
How can you help me grow my system?<br />
One of the major benefits of membership in IFA is<br />
being listed on one of the premier web portals for<br />
franchising. <strong>Franchise</strong>.org is a great lead generation<br />
tool. Additionally we have web portals and franchise<br />
brokers as members of our Supplier Forum. For<br />
details on franchise.org select<br />
http://www.franchise.org/advertising.aspx or contact<br />
our Advertising Department (202) 628-8000. For<br />
details on the other web portals and franchise brokers<br />
select http://www.franchise.org/searchsupplier.aspx<br />
and search under internet sites and franchise brokers.<br />
Can I have a list of your members?<br />
We do allow a one time use per year of our mailing list of<br />
our franchisor members to Supplier Members. For more<br />
Information please contact IFA <strong>Membership</strong> Department<br />
(202) 628-8000 or membership@franchise.org.<br />
We’d like to exhibit at your convention.<br />
One of the best events in franchising all year is the IFA<br />
annual convention. Members can exhibit at the<br />
discounted member rate. For details go to page 16,<br />
select www.franchise.org/convention.aspx or contact<br />
our Meetings and Conventions Department (202)<br />
628-8000.<br />
How should I start my <strong>International</strong> Expansion<br />
Program?<br />
The international expansion for a franchise company<br />
can be a very promising, yet challenging task. It is<br />
important that you determine as a company if you are<br />
prepared to expand internationally and create a<br />
strategic plan to what countries you are likely to have<br />
success in. You should consult with international franchise<br />
consultants and lawyers, and seek the advice of<br />
the US Department of Commerce office through one<br />
of their Export Assistance Centers. The IFA can<br />
provide you with a list of these, as well as helping you<br />
learn the different options for international promotion,<br />
such as trade missions, IFA pavilions at international<br />
expos, or the <strong>International</strong> <strong>Franchise</strong> Expo (IFE) in the<br />
US. For details go to page 15, select http://www.franchise.org/<strong>International</strong>-Calendar.aspx<br />
or contact our<br />
<strong>International</strong> Department (202) 628-8000.<br />
10 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK<br />
What international resources can I access through<br />
the IFA?<br />
On the IFA website you will be able to get an updated<br />
list of the franchise associations around the world the<br />
IFA works with, as well as a calendar of international<br />
events. The IFA research center, available exclusively<br />
to IFA members, can provide you with secondary<br />
research on international topics as well as country<br />
profiles. For details go to page 15, select<br />
http://www.franchise.org/<strong>International</strong>-Calendar.aspx,<br />
http://www.franchise.org/intlresources.aspx, and<br />
http://www.franchise.org/Country-Profiles.aspx or<br />
contact our <strong>International</strong> Department (202) 628-<br />
8000.<br />
I’d like to purchase a franchise but need a loan, can<br />
you help?<br />
We have many Supplier Members who provide financial<br />
services to potential franchisees. Additionally, the<br />
Small Business Administration (SBA) provides assistance.<br />
For more information please contact our<br />
<strong>Membership</strong> Department (202) 628-8000 or<br />
http://www.franchise.org/searchsupplier.aspx and<br />
search Financial Services or for the SBA<br />
http://www.franchiseregistry.com/Registry/<br />
I’d like to create a diversity program within my<br />
company.<br />
We have many resources to assist a franchisor who<br />
wants to develop a diversity program through IFA’s<br />
Diversity Institute. For details go to page 22, select<br />
http://www.franchise.org/diversity.aspx or contact our<br />
Diversity Institute (202) 628-8000.<br />
Do franchisors offer special incentives to minorities?<br />
IFA member companies who participate in Minority-<br />
Fran offer their franchise at a discounted rate to<br />
qualified individuals. For details go to page 22, select<br />
http://www.franchise.org/diversity.aspx or contact our<br />
contact the IFA at (202) 628-8000.<br />
Are there special programs for veterans?<br />
The IFA’s VetFran program was developed to provide<br />
qualified veterans with the opportnuigy to invest in a<br />
franchise at a discounted rate. For details go to page<br />
12, select http://www.franchise.org/vetfran.aspx or<br />
contact our contact the IFA at (202) 628-8000.
Government Relations<br />
The mission of IFA’s Government Relations Department<br />
is to preserve and enhance the legislative and regulatory<br />
climate for the growth of franchising worldwide by<br />
providing services and representation that only IFA can<br />
offer. The department monitors legislative and regulatory<br />
activity, conducts lobbying and grassroots<br />
campaigns, participates in national and local coalitions,<br />
creates forums and educational tools for experts in the<br />
franchising community, and promotes positive relations<br />
between franchisors, franchisees, and elected and<br />
appointed government officials and employees.<br />
FRANCHISE RELATIONSHIP LEGISLATION<br />
Proposals to enact additional regulations of the franchise<br />
relationship have been introduced several times in<br />
Congress since 1990 and in state legislatures<br />
throughout the country. IFA pursues a highly active<br />
educational campaign with members of the Congress<br />
and state legislators to heighten awareness of the negative<br />
economic consequences of franchise relationship<br />
legislation. IFA staff continually educates federal and<br />
state lawmakers, especially those serving on the<br />
committees of jurisdiction for franchise relationship<br />
legislation.<br />
REGULATORY ACTIVITY<br />
IFA has long been active in regulatory affairs, both with<br />
the Federal Trade Commission (“FTC”), the federal agency<br />
with authority for enforcing federal franchise disclosure<br />
regulations, and with the North American Securities<br />
Administrators <strong>Association</strong> (“NASAA”), the organization<br />
representing state franchise regulators. IFA participates<br />
in the process to revise and improve the FTC’s Trade<br />
Regulation Rule on Franchising, which requires franchisors<br />
to provide to each prospective franchise investor,<br />
prior to the sale of the franchise, comprehensive information<br />
about the franchise system and the rights,<br />
responsibilities and obligations of the franchisor and the<br />
franchisee as part of the franchise investment. IFA also<br />
works closely with state regulators, dating back to the<br />
creation of the first regulations for the “Uniform <strong>Franchise</strong><br />
Offering Circular” (“UFOC”) in the 1970’s.<br />
IFA is also active in public policy activities that affect<br />
franchising at the international level, and works in close<br />
cooperation with members of other national franchise<br />
associations.<br />
SMALL BUSINESS ISSUES<br />
IFA lobbies, monitors and actively participates in coalitions<br />
with other national trade associations on small<br />
business issues that have a potentially disproportionate<br />
affect on the franchise community. Issues for which IFA<br />
lobbies include tax and regulatory reform, legal reform,<br />
small business health plans and minimum wage legislation.<br />
POLITICAL EDUCATION AND GRASSROOTS<br />
IFA continues to increase the association’s presence on<br />
Capitol Hill. IFA holds its annual “<strong>Franchise</strong> Appreciation<br />
Day” each fall. <strong>Franchise</strong> Appreciation Day gives<br />
IFA members a unique opportunity to learn about the<br />
legislative process, educate their elected officials on the<br />
important role franchising plays back home in the<br />
district and the global economy, and how it directly<br />
impacts the public policy making process.<br />
POLITICAL ACTIVISM & FRANPAC -<br />
FRANCHISING’S POLITICAL ACTION<br />
COMMITTEE<br />
One more way IFA can be an effective public policy<br />
advocate for franchising is through a strong and vibrant<br />
political program. FranPAC creates an opportunity for<br />
IFA members to provide financial support to candidates<br />
for federal office, and a robust PAC means more contributions<br />
to candidates who understand franchising and<br />
who will promote a legislative and regulatory climate<br />
favorable to franchising.<br />
Contact Information:<br />
Government Relations (202) 628-8000<br />
http://www.franchise.org/government.aspx<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 11
Public Relations<br />
Spreading the word about the benefits of franchising is<br />
the primary focus of IFA’s Communications and Media<br />
Relations Department.<br />
IFA is the “Voice of Franchising ® ” for news<br />
media around the world. IFA is their first<br />
and most reliable source of information<br />
about our business sector. We do that<br />
by providing timely, accurate and relevant<br />
information to journalists via<br />
interviews, press releases, editorial<br />
papers, news advisories and feature<br />
articles. We also keep the growing<br />
IFA membership informed of key<br />
events and activities through the IFA<br />
Insider newsletter, Franchising World<br />
magazine and the popular SmartBrief enewsletter.<br />
IFA works to introduce its member companies to<br />
thousands of news media contacts in our database.<br />
That database is constantly updated to ensure news<br />
about IFA members gets to the right editor, producer or<br />
reporter at the right newspapers, magazines, television<br />
and radio stations and online news outlets across the<br />
U.S. and around the world.<br />
What the news media want to know about franchising:<br />
Trends, how franchise companies meet<br />
consumers’ needs<br />
Hot, new concepts<br />
Women, minority franchise entrepreneurs<br />
Young franchise entrepreneurs<br />
Home-based franchise opportunities<br />
Technology<br />
<strong>International</strong> franchise expansion<br />
Grassroots strategic communications are also a key<br />
function of the Communications and Media Relations<br />
Department, done in partnership with IFA’s Government<br />
Relations group to help shape public policy at local,<br />
state and federal levels.<br />
Contact Information:<br />
Public Relations (202) 628-8000<br />
http://www.franchise.org/franchise-top-stories.aspx<br />
VetFran<br />
12 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK<br />
It is because the community of franchising wishes to<br />
honor those who have so bravely served our country<br />
that a special program called VetFran was created. With<br />
the cooperation of the U.S. Department of Veterans<br />
Affairs, the Veterans Corporation and the U.S. Small<br />
Business Administration, and with outreach initiatives to<br />
our country’s military and veteran organizations, the<br />
program continues to expand. Nearly 250 participating<br />
member companies have agreed to help qualified<br />
veterans acquire franchise businesses by providing<br />
financial incentives not otherwise available to other franchise<br />
investors. Veterans will get the “best deal” from<br />
these companies.<br />
IFA’s Web site, www.franchise.org, has a wealth of information<br />
about the VetFran program, with the<br />
participating members included on the site. We<br />
encourage your company to take part in this very important<br />
effort. Select the link below for details on how to<br />
sign up.<br />
Contact Information:<br />
Public Relations (202) 628-8000<br />
http://www.franchise.org/vetfran.aspx
<strong>Membership</strong> Services<br />
IFA’s Systemwide <strong>Membership</strong><br />
Program<br />
IFA’s Systemwide <strong>Membership</strong> allows franchisees of<br />
franchise systems that are members of IFA the opportunity<br />
to join IFA at no cost. It’s free! <strong>Franchise</strong>es<br />
receive their membership benefits electronically, through<br />
emails of Franchising World Online, IFA Insider, and IFA<br />
SmartBrief, plus the opportunity to participate in the IFA<br />
community list serves.<br />
There are two options to get involved:<br />
Franchisor members of IFA can Supply IFA with the<br />
contact information including email addresses of<br />
your franchisees and we will automatically enroll<br />
them as members.<br />
Franchisors can send their franchisees an email or<br />
letter encouraging them to join IFA’s Systemwide<br />
<strong>Membership</strong> Program.<br />
With either option a whole new world will open up for<br />
franchisees by providing the opportunity to grow and<br />
expand ones knowledge of franchising by belonging to<br />
an organization that is involved in all aspects of franchising.<br />
Once you determine which method you would like to<br />
proceed with, please either provide us with a list of all<br />
the franchisees in your system or let us know that the<br />
franchisees in your system were encouraged to join IFA<br />
on an individual basis.<br />
For details on enrolling in the systemwide membership<br />
program select the link below.<br />
Contact Information:<br />
<strong>Membership</strong> & Marketing Services (202) 628-8000<br />
http://www.franchise.org/zeemembership.aspx<br />
Publications and Internet<br />
Franchising World ® is the <strong>International</strong> <strong>Franchise</strong> <strong>Association</strong>’s<br />
official magazine. Each issue provides timely<br />
and valuable information to the franchise community<br />
about news, events, technology applications, trends,<br />
developments and people in franchising. As a member<br />
of IFA, you and your associates receive free subscriptions<br />
to this valuable monthly publication.<br />
GRAPHIC DESIGN USA AWARD WINNER<br />
The Psychology of the Winning <strong>Franchise</strong>e Page 106<br />
GRAPHIC DESIGN USA AWARD WINNER<br />
SPECIAL REPORT:<br />
SUCCEEDING IN<br />
CHALLENGING TIMES<br />
IFA Leaders Honored<br />
PAGE 25<br />
Regular editorial features cover franchise operations, franchise<br />
relations, legislative/regulatory news, marketing,<br />
and international development. Franchising World is a<br />
must read for everyone involved in franchising.<br />
All members of IFA receive a subscription as a benefit<br />
of membership. These individual readers include:<br />
Chairman/CEOs, Presidents, COOs, CFOs, Vice Presidents,<br />
(Marketing, Sales, Public Relations, Training, and<br />
<strong>International</strong>), Directors, Managers, and Legal Counsel.<br />
These readers represent approximately 85% of Franchising<br />
World readers. The other 15% of the readership<br />
includes single and multi-unit franchisees, organizations,<br />
and others allied with the franchise community.<br />
http://www.franchise.org/<strong>Franchise</strong>-Industry-Fran-World.aspx<br />
IFA Insider, published<br />
weekly, is the IFA’s<br />
official newsletter,<br />
delivering the latest news about issues that affect franchising,<br />
as well as information about member<br />
companies and IFA events and initiatives. Members<br />
also have the opportunity to receive this publication via<br />
email.<br />
http://www.franchise.org/<strong>Franchise</strong>-Industry-Top-<br />
Stories.aspx<br />
PAGE 33<br />
Dina Dwyer-Owens, CFE<br />
Chairwoman and CEO<br />
The Dwyer Group<br />
Incoming IFA Chairwoman<br />
SPECIAL REPORT<br />
PART TWO:<br />
SUCCEEDING IN<br />
CHALLENGING TIMES<br />
PAGE 32<br />
IFA UNVEILS<br />
FIVE-POINT<br />
RECOVERY PLAN<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 13
SmartBrief, a three times weekly online franchising<br />
news service is delivered to right to your desktop. This<br />
digest of top stories in franchising is compiled by editorial<br />
experts from scanning 3,000 print and electronic<br />
media sources worldwide.<br />
http://www.smartbrief.com/ifa<br />
SPRING/SUMMER<br />
2009<br />
Detailed information for<br />
more than 1,200 franchises–<br />
All are members of the<br />
<strong>International</strong> <strong>Franchise</strong><br />
<strong>Association</strong><br />
Everything you need to<br />
START YOUR SEARCH<br />
for the right franchise<br />
for you!<br />
<strong>Franchise</strong>s listed by business<br />
category with investment levels<br />
and training/support provided<br />
Featuring <strong>Franchise</strong><br />
Opportunities for<br />
VETERANS<br />
www.franchise.org<br />
<strong>International</strong> <strong>Franchise</strong> <strong>Association</strong>––THE ONLY OFFICIAL GUIDE TO FRANCHISING<br />
<strong>Franchise</strong> Opportunities Guide ®<br />
published twice a year, is the<br />
premiere source for information on<br />
companies seeking franchise<br />
investors from 80+ industries. In<br />
addition, the Guide gives its<br />
readers the inside track on the<br />
business, legal, technological and<br />
service experts that can help them<br />
run their businesses.<br />
The Guide puts company, contact and background<br />
information on all franchisor and supplier members of<br />
the <strong>International</strong> <strong>Franchise</strong> <strong>Association</strong> right at the<br />
reader’s fingertips. It is truly a one-stop shopping<br />
“guide” for franchising. The same information printed<br />
in The <strong>Franchise</strong> Opportunities Guide is also available<br />
in its entirety on the IFA Web site – just one more way<br />
for people to find you and your company.<br />
http://www.franchise.org<br />
<strong>Franchise</strong>.org is your home on the Internet. Visitors<br />
have direct access to your company and services<br />
through the Franchisor Directory and the Supplier Directory.<br />
Both directories, searchable by industry category,<br />
company name or state, make it even easier for potential<br />
franchisees and customers to find you. IFA’s Web<br />
site delivers prospective franchisees and clients to you<br />
365 days a year!<br />
Visitors to franchise.org include potential franchisees,<br />
current franchisees, franchisors and suppliers. With<br />
more than 250,000 visitors per month, franchise.org<br />
delivers a targeted market to you.<br />
In addition, franchise.org is your source for the latest in<br />
online training, discussion groups, research and statistics<br />
on franchising. http://www.franchise.org<br />
14 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK
<strong>International</strong> Development<br />
The <strong>International</strong> Development Department assists franchise<br />
companies in developing and expanding their<br />
international operations. The department achieves this<br />
mission by providing technical assistance and information,<br />
along with organizing and supporting franchise<br />
trade missions and U.S. pavilions at selected franchise<br />
exhibitions outside the United States. IFA’s international<br />
programs and services provide a cost-effective means<br />
for franchisors to explore foreign markets and expand<br />
globally; foster greater understanding of global markets;<br />
and promote franchising abroad.<br />
IFA conducts workshops on international issues at its<br />
Annual Convention and other events it holds throughout<br />
the year, one of these being the Annual <strong>International</strong><br />
Symposium on Franchising, which is designed to assist<br />
franchisors in enhancing their global development<br />
strategies and tactics.<br />
The department coordinates its activities with the<br />
following working groups;<br />
The Global Marketing Committee, (GLOMAK), is<br />
responsible for directing overseas franchise development<br />
support and information services.<br />
Members include franchise development executives<br />
and consultants.<br />
The <strong>Franchise</strong> Matchmaker Task Force coordinates<br />
franchise trade missions through the US<br />
Department of Commerce programs. These lowcost<br />
missions are the franchise community’s<br />
opportunity to leverage tax dollars to grow their<br />
global franchise network presence. Members of<br />
this committee include senior franchise system<br />
representatives, USDOC representatives and well<br />
known members of the international consulting<br />
community.<br />
The <strong>International</strong> Affairs Network, IAN, is a<br />
networking group for all members interested in<br />
international expansion.<br />
INTERNATIONAL DEVELOPMENT ON-GOING<br />
ACTIVITIES<br />
Franchisor Survey & Census - an update of the list of<br />
countries where members are and/or want to be. This<br />
helps IFA in future planning and statistics development.<br />
<strong>International</strong> Section on IFA Website - This section is<br />
intended to serve as yet another tool for specific information<br />
for members with international needs. It<br />
provides monthly international franchise news, lists of<br />
international events, seminars, and country associations<br />
Promotion & Services – IFA has established working<br />
relationships with several international entities to collaborate<br />
in beneficial international programs for members.<br />
Among these are a partnership with the Overseas<br />
Private Investment Corporation (OPIC), which provides<br />
international franchise financing, and an endorsement<br />
program for international franchise events, as well as<br />
visits to some of these events with booth presence and<br />
seminar presentation.<br />
Contact Information:<br />
<strong>International</strong> (202) 628-8000<br />
http://www.franchise.org/<strong>International</strong>-Calendar.aspx<br />
>>><br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 15
Operations<br />
Events & Educational Programs<br />
NETWORKING, SPEAKING AND EXHIBITING<br />
OPPORTUNITIES ABOUND!<br />
Gain increased exposure for your company and its<br />
products and services by participating in one or all of<br />
the following:<br />
ANNUAL INTERNATIONAL FRANCHISE<br />
CONVENTION<br />
The most important annual event in franchising with<br />
thousands of franchisors, franchisees and suppliers.<br />
Four action-packed days offering compelling general<br />
sessions, exhibits, concurrent educational workshops,<br />
and roundtable discussions on key franchise issues. An<br />
ideal setting for making deals and mapping growth<br />
strategies for the future.<br />
http://www.franchise.org/convention.aspx<br />
16 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK<br />
ANNUAL LEGAL SYMPOSIUM<br />
An event addressing the latest legal, legislative, business<br />
and technological issues surrounding franchising.<br />
Specifically geared towards franchise executives, attorneys,<br />
administrators, and all others concerned with the<br />
legal issues in franchising.<br />
http://www.franchise.org/legalsymposium.aspx<br />
INTERNATIONAL SYMPOSIUM<br />
Held annually; an event created for executives responsible<br />
for international development. Offering practical<br />
advice, strategies and techniques which can be immediately<br />
adapted and applied to franchise systems.<br />
In-depth discussions and powerful networking opportunities<br />
make this a not-to-be-missed event.<br />
http://www.franchise.org/<strong>International</strong>-Calendar.aspx<br />
ANNUAL IBA/IFA SYMPOSIUM<br />
A collaborative effort between the <strong>International</strong> Franchising<br />
Committee of the <strong>International</strong> Bar <strong>Association</strong><br />
(IBA) and the <strong>International</strong> <strong>Franchise</strong> <strong>Association</strong>, this<br />
conference transcends country borders to provide you<br />
with the key knowledge and latest thinking you need<br />
to establish a strong and successful international franchise<br />
system.<br />
http://www.franchise.org/<strong>International</strong>-Calendar.aspx
FRANCHISE BUSINESS NETWORK<br />
Over 30 locations nationwide Meetings hosted by association<br />
members gathering local franchise professionals<br />
to facilitate discussions on current “hot” topics in franchising;<br />
ideal for networking with peers in the<br />
community and sharing “best practices” ideas.<br />
http://www.franchise.org/fbn.aspx<br />
WOMEN’S FRANCHISE NETWORK<br />
A collection of local chapters around the country designed<br />
to give women in franchising an opportunity to meet and<br />
learn from other women in their won area. Any woman<br />
who cares about the direction of of her company and here<br />
career in franchising should participate.<br />
http://www.franchise.org/womeninfranchising.aspx<br />
INTERNATIONAL FRANCHISE EXPO, WEST<br />
COAST FRANCHISE EXPO & FRANCHISE<br />
EXPO SOUTH<br />
The <strong>Franchise</strong> Sales Events of the Year – a showcase<br />
for hundreds of franchise companies seeking to grow<br />
their businesses domestically and internationally.<br />
Essential for expanding companies and the suppliers<br />
that can help them achieve success.<br />
http://www.franchiseexpo.com/AboutUs.cfm<br />
FRANCHISE DEVELOPMENT SEMINARS<br />
This program is specifically designed for franchise development<br />
executives. If you are challenged with attracting<br />
and recruiting quality franchise candidates, these events<br />
are for you.<br />
http://www.franchise.org/Calendar.aspx<br />
REGIONAL EDUCATIONAL<br />
SEMINARS<br />
<strong>Franchise</strong> courses through IFA’s<br />
Educational Foundation and the<br />
Institute of Certified <strong>Franchise</strong><br />
Executives (ICFE) on topics such<br />
as: How to Recruit Better Candidates<br />
and Close More <strong>Franchise</strong> Sales; Writing<br />
and/or Revising an Effective <strong>Franchise</strong> Operations<br />
Manual; Real Estate Development and How to Manage<br />
the Growth of Your <strong>Franchise</strong> System.<br />
http://www.franchise.org/education.aspx<br />
Contact Information:<br />
Events & Educational Programs (202) 628-8000<br />
See the IFA Calendar of Events for dates and locations<br />
of the above events:<br />
http://www.franchise.org/Calendar.aspx<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 17
IFA Board, Forums,<br />
Committees & Task Forces<br />
IFA Board of Directors & Forums<br />
With three distinct types of members, the IFA has<br />
created separate forums for each of the membership<br />
categories that all report to the IFA Board of Directors<br />
BOARD OF DIRECTORS<br />
To provide governance and policy development for IFA.<br />
Consists of 39 members, including the Chair and 1st<br />
Vice Chair of the <strong>Franchise</strong>e Forum, the Chairs of the<br />
Franchisor and Supplier Forums. Terms are three years<br />
and members may succeed themselves for one additional<br />
three-year term. Eligibility requires service on<br />
committees. Nominating committee presents a slate of<br />
candidates that the Board considers and elects. For a<br />
complete list of IFA Board members select:<br />
http://www.franchise.org/ifaboard.aspx<br />
FRANCHISOR FORUM<br />
To provide an opportunity for franchisor members of the<br />
IFA to discuss matters of interest primarily to franchisors.<br />
The Franchisor Forum serves in an advisory capacity to<br />
the IFA Board of Directors, which will consider the opinions<br />
and recommendations of the Forum in formulating<br />
and modifying the policies and programs of the IFA that<br />
affect the franchising community. It is further understood<br />
that the Forum will provide subgroups, for<br />
discussion of policy and operational issues affecting IFA<br />
and franchising. <strong>Membership</strong> limited to franchisors. For<br />
a complete list of Franchisor Forum members select:<br />
http://www.franchise.org/franchisorforum.aspx<br />
FRANCHISEE FORUM<br />
To encourage meaningful dialogue between franchisees<br />
and franchisors, and to be instrumental in addressing and<br />
resolving concerns of mutual interest. <strong>Franchise</strong>e Forum<br />
Officers and members are elected by their peers on the<br />
Forum from nominations received by the IFA membership.<br />
The <strong>Franchise</strong>e Forum serves in an advisory capacity to<br />
the IFA Board of Directors, which will consider the opinions<br />
and recommendations of the Forum in formulating<br />
and modifying the policies and programs of the IFA that<br />
affect the franchising community. . It is further understood<br />
that the Forum will provide subgroups, for<br />
discussion of policy and operational issues affecting IFA<br />
and franchising. <strong>Franchise</strong>e Forum officers and<br />
members are elected by their peers on the Forum from<br />
nominations submitted each year. <strong>Membership</strong> is<br />
limited to franchisee members of IFA. For a complete<br />
list of <strong>Franchise</strong>e Forum members select:<br />
http://www.franchise.org/franchiseeforum.aspx<br />
SUPPLIER FORUM ADVISORY BOARD<br />
To promote the continued growth of franchising through<br />
a network of informed suppliers dedicated to superior<br />
service and professionalism, and to better support<br />
members of the franchising community with high<br />
quality products, new technologies and educational<br />
opportunities. Supplier Forum Advisory Board officers<br />
and members are elected by their peers on the Forum<br />
from nominations submitted each year. For a complete<br />
list of Supplier Forum Advisory Board members select:<br />
http://www.franchise.org/supplierforum.aspx<br />
IFA Educational Foundation<br />
Increasing the knowledge and professional standards of<br />
all members of the franchising community…Educating<br />
the next generation of franchising practitioners…<br />
Increasing recognition of franchising’s key role in the free<br />
enterprise system…Providing comprehensive information<br />
and research about important developments and trends<br />
in franchising… The IFA Educational Foundation,<br />
founded in 1983, is a 501 (c)(3) tax exempt organization.<br />
The Foundation is supported through the generous<br />
contributions of IFA members and others. All contributions<br />
are tax deductible.<br />
IFA Diversity Institute<br />
18 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK<br />
The IFA Diversity Institute was formed to promote and<br />
foster diversity and inclusion within the franchising<br />
community and to promote franchising to diverse<br />
communities. The Institute also will provide information<br />
to assist IFA members expand their diversity efforts at all<br />
levels, including franchisees, employees, suppliers and<br />
consumers.<br />
Contact Information:<br />
<strong>Membership</strong> & Marketing Services (202) 628-8000<br />
http://www.franchise.org/volunteer.aspx
IFA Board, Forums,<br />
Committees & Task Forces<br />
Volunteer Participation<br />
Volunteer participation from the members of the IFA<br />
in the organization is the lifeblood of the association.<br />
If you have an interest in getting involved in the<br />
association, a great way is through the Board, a<br />
Forum, Committee or Task Force. The list below<br />
provides a brief description of those available. Once<br />
you have determined here you would like to participate,<br />
follow the link to the sign up form online.<br />
AWARDS COMMITTEE<br />
To promote a positive image of franchising by recognizing<br />
and publicizing individuals and organizations that<br />
have made a significant contribution to franchising and<br />
the free enterprise system.<br />
BOARD OF DIRECTORS<br />
To provide governance and policy development for IFA.<br />
Consists of 39 members, including the Chair and 1st<br />
Vice Chair of the <strong>Franchise</strong>e Forum, the Chairs of the<br />
Franchisor and Supplier Forums. Terms are three years<br />
and members may succeed themselves for one additional<br />
three-year term. Eligibility requires service on<br />
committees. Nominating committee presents a slate of<br />
candidates that the Board considers and elects.<br />
CONVENTION COMMITTEE<br />
To provide direction and suggestions for the general<br />
sessions and educational programming at the IFA<br />
Annual Convention. Assist in the development of a<br />
marketing plan, identification of sponsorship and<br />
exhibits prospects.<br />
CORPORATE COUNSEL COMMITTEE<br />
To advise the IFA board of directors, other standing<br />
committees of IFA and IFA staff on legal issues with<br />
implications for franchising. The corporate counsel<br />
committee is composed of in-house counsel of IFA<br />
members.<br />
EXECUTIVE COMMITTEE<br />
To act on behalf of the Board when Board is not in<br />
session. Consists of officers, namely the Chair, 1st Vice<br />
Chair, 2nd Vice Chair, Secretary, Treasurer, two past IFA<br />
Chairs, plus the Chairs of the <strong>Franchise</strong>e, Franchisor,<br />
and Supplier Forums. Nominating committee recommends<br />
the slate elected by IFA Board.<br />
FINANCE, AUDIT AND BUDGET COMMITTEE<br />
To operate a financially sound and stable organization;<br />
to ensure cost efficient operations with fiscally sound<br />
budgets; and to provide a safe, secure working environment.<br />
FRANCHISEE FORUM<br />
To encourage meaningful dialogue between franchisees<br />
and franchisors, and to be instrumental in addressing<br />
and resolving concerns of mutual interest. <strong>Franchise</strong>e<br />
Forum Officers and members are elected by their peers<br />
on the Forum from nominations received by the IFA<br />
membership. <strong>Membership</strong> is limited to franchisee<br />
members of IFA.<br />
FRANCHISOR FORUM<br />
To provide an opportunity for franchisor members of the<br />
IFA to discuss matters of interest primarily to franchisors.<br />
<strong>Membership</strong> limited to franchisors.<br />
FRANCHISE RELATIONS COMMITTEE<br />
To assist IFA members by developing information and<br />
programs that promote positive relations and encourage<br />
dialogue and cooperation between franchisees and franchisors.<br />
INFORMATION TECHNOLOGY COMMITTEE<br />
To provide guidance to the IFA and its membership on<br />
the adoption and use of technology.<br />
GLOBAL MARKETING GROUP (GLOMAK)<br />
GLOMAK will be responsible for directing overseas franchise<br />
development support and information services.<br />
Members include franchise development executives.<br />
MATCHMAKER PROGRAM COORDINATING<br />
TASK FORCE<br />
Coordinates franchise trade missions through the US<br />
Department of Commerce. These missions are an<br />
opportunity to leverage tax dollars to grow global franchise<br />
network presence. Members include senior<br />
franchisor representatives, USDOC representatives and<br />
members of the international consulting community.<br />
LEGAL/LEGISLATIVE COMMITTEE<br />
To advise IFA with regard to identification, prioritization<br />
and position on legislative, regulatory and legal issues<br />
affecting franchising. The Committee shall provide a<br />
forum for maintaining a high level of awareness of these<br />
issues among the <strong>Association</strong>’s membership. In addition,<br />
the Committee will provide a means by which the<br />
maximum resources available can be brought to bear<br />
on these legislative, regulatory and legal issues identified<br />
as a priority for the <strong>Association</strong>.<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 19
MARKETING AND PUBLIC<br />
RELATIONS COMMITTEE<br />
To proactively inform centers of influence<br />
worldwide about the benefits of franchising<br />
and to develop and market programs and<br />
services that meets the needs of all IFA<br />
members.<br />
MEMBERSHIP COMMITTEE<br />
To build a cohesive membership foundation<br />
to strengthen IFA for its franchisors, franchisees<br />
and suppliers.<br />
MINORITIES IN FRANCHISING<br />
COMMITTEE<br />
To increase the number and success of<br />
minorities in franchising including franchisors,<br />
franchisees, suppliers and<br />
employees, and the development of franchising<br />
opportunities in other emerging<br />
markets.<br />
SUPPLIER FORUM ADVISORY<br />
BOARD<br />
To promote the continued growth of franchising<br />
through a network of informed<br />
suppliers dedicated to superior service and<br />
professionalism, and to better support<br />
members of the franchising community with<br />
high quality products, new technologies and<br />
educational opportunities. (Open only to<br />
Supplier Forum members)<br />
WOMEN’S FRANCHISE COMMITTEE<br />
To foster and promote the greater participation,<br />
diverse opportunities, and advancement<br />
of women in all aspects of franchising.<br />
EDUCATIONAL FOUNDATION<br />
Increasing the knowledge and professional<br />
standards of all members of the franchising<br />
community…Educating the next generation<br />
of franchising practitioners… Increasing<br />
recognition of franchising’s key role in the<br />
free enterprise system…Providing comprehensive<br />
information and research about<br />
important developments and trends in franchising…<br />
The IFA Educational Foundation,<br />
founded in 1983, is a 501 (c)(3) tax exempt<br />
organization. The Foundation is supported<br />
through the generous contributions of IFA<br />
members and others. All contributions are<br />
tax deductible.<br />
20 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK<br />
ICFE BOARD OF GOVERNORS<br />
To establish the curriculum and standards<br />
for the Certified <strong>Franchise</strong> Executive (CFE)<br />
program. The Board of Governors of the<br />
Institute of Certified <strong>Franchise</strong> Executives,<br />
is a committee organized by the IFA Educational<br />
Foundation.<br />
Contact Information:<br />
<strong>Membership</strong> & Marketing Services (202)<br />
628-8000<br />
http://www.franchise.org/volunteer.aspx
AWARDS<br />
Purpose of Awards Program<br />
The purpose of the IFA Awards Program is to recognize<br />
individuals and organizations that have contributed to<br />
the growth and success of franchising as a method of<br />
distribution in the global economy. With such recognition,<br />
it is hoped that others will be inspired to emulate<br />
those honored and thereby make franchising even more<br />
successful in the years to come. Hopefully the resulting<br />
publicity will help inform and educate the general public<br />
about franchising as a concept, highlighting its benefits<br />
to society as a whole. Below are descriptions of the<br />
major awards. Nominations are solicited for these<br />
awards in the Spring of each year and are awarded at<br />
IFA’s Annual Convention.<br />
HALL OF FAME<br />
As the oldest and most prestigious award conferred by<br />
the IFA, the winner must be a franchisor or franchisee<br />
who has contributed significantly to the advancement<br />
of franchising and to the benefit of IFA and the franchising<br />
community. That contribution is made through<br />
successful franchising programs, innovative activities<br />
within franchising and IFA service. Representing the<br />
very best in franchising, they should meet and exceed<br />
the criteria established for this award.<br />
ENTREPRENEUR OF THE YEAR<br />
This award is designed to give recognition to those individuals<br />
who have the vision to see what might be, are<br />
willing to take the risks that traditionally accompany any<br />
new endeavor, and possess the management skills to<br />
create a successful business enterprise through franchising.<br />
Candidates should be currently managing and<br />
building a successful business through franchising. If<br />
the person selected for this award is willing, they will<br />
“reign” for the following year and be on call for speaking<br />
engagements at IFA member conventions, give media<br />
interviews and work with association leaders to spread<br />
the word on franchising.<br />
BONNY LEVINE<br />
This award recognizes women who are role models for<br />
all, but especially women, by their business and professional<br />
accomplishments within franchising and their<br />
contributions to our entire society.<br />
RONALD E. HARRISON<br />
To recognize organizations and/or individuals who have<br />
made significant contributions to minorities in franchising<br />
either within their franchise organization or<br />
within the franchise community.<br />
HONORARY LIFE MEMBER<br />
This award honors those individuals—franchisees, franchisors<br />
or suppliers—upon retirement from active<br />
franchising, who have given much of their time and<br />
talent to promoting franchising in general and the IFA in<br />
particular during their active business careers. Typically<br />
such persons have served on many committees, task<br />
forces, the Board of Directors and in other ways<br />
contributed much to enhance franchising over a period<br />
of several years in various leadership roles. While many<br />
fitting this profile will often serve as Chair of IFA, these<br />
honorees normally have not and this recognition was<br />
deliberately designed to express the franchising community’s<br />
appreciation in much the same way it is accorded<br />
to Past Chairs.<br />
FRANCHISEE OF THE YEAR<br />
Franchisors may recognize their system’s outstanding<br />
“<strong>Franchise</strong>e of the Year” by participating in the recognition<br />
ceremonies for such winners provided at the IFA<br />
Annual Convention. Franchisors are encouraged to<br />
recognize their most outstanding franchisees at their<br />
own company conventions and/or throughout the year<br />
by presentation of the IFA sponsored “Franny Award,”<br />
which can be purchased from the association.<br />
DISTINGUISHED SERVICE AWARDS<br />
Approved by the IFA Board of Directors in June, 2003,<br />
the IFA Distinguished Service Awards category was<br />
established to recognize individuals from each of the<br />
three categories of association membership who have<br />
devoted many years to promoting franchising through<br />
helping IFA fulfill its mission by active participation on<br />
committees, task forces and the Board of Directors. The<br />
award(s) would be given when deemed appropriate and<br />
do not carry a requirement of regularity.<br />
Presentation<br />
The IFA Distinguished Service Awards will be presented<br />
during the association’s annual Fall Leadership Meeting<br />
in conjunction with the presentation of the Legislator of<br />
the Year Award. It is also the recommendation of the<br />
Board of Directors that the recipients of these awards<br />
be acknowledged during the association’s annual<br />
convention.<br />
For details on each of these awards and the eligibility<br />
requirements, please select the link below.<br />
Contact Information:<br />
Public Relations (202) 628-8000<br />
http://www.franchise.org/awards.aspx<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 21
IFA Educational<br />
Foundation<br />
The IFA Educational Foundation, founded in 1983,<br />
serves as the education and research arm of the association.<br />
The foundation is a 501(c)(3) tax exempt<br />
organization and is supported through the generous<br />
contributions of IFA members and others. All contributions<br />
are tax deductible.<br />
The foundation’s programs include –<br />
Research Studies<br />
Institute of Certified <strong>Franchise</strong> Executives (ICFE)<br />
IFA Diversity Institute<br />
E-Learning Programs in cooperation with CertiLearn<br />
Franchising Entrepreneurship Program, sponsored<br />
by PepsiCo<br />
Diversity Today online courses, sponsored by<br />
Coca-Cola<br />
Arthur S. Karp Annual Award for Franchising<br />
Research<br />
High School and College Programs in cooperation<br />
with Distributive Education Clubs of America<br />
(DECA) and Students in Free Enterprise (SIFE)<br />
Minority Outreach Program in cooperation with<br />
the <strong>Association</strong> of Small Business Development<br />
Centers, sponsored by ExxonMobil<br />
Scholarship Programs<br />
22 INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK<br />
Minority Entrepreneur Scholarship Program, sponsored<br />
by Marriott <strong>International</strong><br />
Irl Marshall CFE Scholarship Program<br />
Diversity Law Scholarship Program sponsored by<br />
DLA Piper Rudnick Gray Cary US LLP<br />
Veterans Scholarship Program sponsored by<br />
Michael Seid & Associates, Figaro’s Italian Pizza,<br />
Luce, Smith & Scott, Valpak Direct Marketing<br />
Systems, Inc.<br />
The Don DeBolt Franchising Scholarship Program<br />
sponsored by the <strong>International</strong> <strong>Franchise</strong> <strong>Association</strong><br />
For details on the scholarship programs, select the link:<br />
http://www.franchise.org/scholarships.aspx<br />
The Institute for Certified<br />
<strong>Franchise</strong> Executives<br />
The Institute for Certified <strong>Franchise</strong><br />
Executives (ICFE) offers a wide<br />
range of continuing education<br />
programs for professional development.<br />
Meeting the requirements of<br />
the program and completing the course of study leads<br />
to the Certified <strong>Franchise</strong> Executive (CFE) designation.<br />
The mission of the ICFE is to enhance the professionalism<br />
of franchising by certifying the highest standards<br />
of quality training and education.<br />
“There are many benefits of the CFE program. CFEs<br />
gain respect and recognition, excellent opportunities for<br />
networking and sharing best practices, being more<br />
attractive in the job market, and accelerating their<br />
professional career advancement,” said Linda C.<br />
Haneborg, CFE, chair of the ICFE Board of Governors<br />
and senior vice president, Express Services, Inc.<br />
More than 1,100 franchise executives are currently<br />
enrolled in the CFE program working to achieve the CFE<br />
designation.<br />
Contact Information:<br />
Educational Foundation · (202) 628-8000<br />
http://www.franchise.org/education.aspx
IFA Diversity Institute<br />
The IFA Diversity Institute was formed to promote and<br />
foster diversity and inclusion within the franchising<br />
community and to promote franchising to diverse<br />
communities. The Institute provides information to<br />
assist IFA members to expand their diversity efforts at all<br />
levels, including franchisees, employees, suppliers and<br />
consumers.<br />
The Institute is led by a 20 member Board of Directors<br />
comprised of IFA members. The Institute has an Advisory<br />
Council comprised of representatives from other<br />
organizations, such as the National Urban League,<br />
<strong>Association</strong> of Small Business Development Centers,<br />
National Council of La Raza, and the Minority Business<br />
Development Agency. The Diversity Institute has four<br />
areas of focus:<br />
Research – Document best practices in diverse<br />
franchise recruitment, employee hiring and retention,<br />
and supplier diversity.<br />
Education – Help IFA members incorporate diversity<br />
into their systems and build on existing<br />
programs.<br />
Communication – Increase diversity communications<br />
within the IFA and increase franchising<br />
communication to external diverse audiences.<br />
Resource Development – To support and expand<br />
diversity efforts within the franchise community<br />
and franchising outreach to diverse communities<br />
Contact Information:<br />
Diversity Institute (202) 628-8000<br />
MinorityFran<br />
Launched in February, 2006, MinorityFran provides<br />
one, convenient place where minority prospects can<br />
explore franchise offerings of companies actively looking<br />
to recruit minority franchisees.<br />
The initiative builds on relationships forged with leading<br />
organizations through the IFA Diversity Institute, such<br />
as the National Urban League, <strong>Association</strong> of Small<br />
Business Development Centers,, and the Minority Business<br />
Development Agency. The goal is to not only<br />
increase the numbers of minority franchisees, but to<br />
send the message to all communities that franchising<br />
is a smart and affordable way to realize the American<br />
Dream of small business ownership.<br />
MinorityFran is open to all IFA<br />
member companies that are<br />
committed to expanding opportunities<br />
for minorities in franchising<br />
at all levels – in employment, in<br />
franchise recruitment, and vendor<br />
relations.<br />
Contact Information:<br />
MinorityFran (202) 628-8000<br />
http://www.franchise.org/diversity.aspx<br />
www.franchise.org/minorityfran<br />
INTERNATIONAL FRANCHISE ASSOCIATION MEMBERSHIP HANDBOOK 23
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