FY 2008 Annual Report of Achievements - Gallaudet University

Development
Prior years. This was the third year that WAY was distributed online after 25 years as a hard
copy magazine. WAY has continued to attract new readers through sign-up requests. Issues were
distributed monthly to young deaf students, their teachers, and parents/guardians.
FY 2008 activities and/or product(s).
• New additions to WAY included:
o “Teachers” section to share resources and ideas for using WAY in the classroom
and professional development opportunities for educators.
o “About” section which introduces WAY online magazine and provides contact
information.
Dissemination
FY 2008 activities and/or product(s).
• Circulation continued to increase from 1,336 in fall 2007 to 2,247 in fall 2008.
• Distribution of each issue and its most popular story (number of readers):
o September 8, 2008 – “Youngest Girl Climbed the Highest” (2,247)
o May 30, 2008 – “Botball, the Cutting Edge” (2,128)
o April 25, 2008 – “Kids Also Dance With the Stars” (6,438 – included News and
Notables subscribers)
o March 19, 2008 – “Deaf Woman of the Month” (1,371)
o February 18, 2008 – “Deaf Teen America” and “Deaf-run KFC in Egypt”
(1,307)
o January 29, 2008 – “Super Bowl Pepsi Ad in ASL” (1,322)
o December 21, 2007 – “Annual Essay, Art, and ASL Contest” (1,304)
o November 31, 2007 – “New Organization to Raise Deaf Awareness” (1,312)
o October 25, 2007 – “Colorful Prospects for a Deaf-Owned Business” (1,336)
• This project has become part of the Clerc Center’s routine offerings and will not be
reported in this section in future years.
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