FY 2008 Annual Report of Achievements - Gallaudet University

Clerc Center Catalog. The Clerc Center online catalog shares information with
constituents on products available for purchase, materials available for free download, and resource
information. In FY 2008, there were 127,296 hits on the catalog Web site. To promote awareness of
the online catalog, the Clerc Center distributed 1,600 fliers featuring the catalog Web site and a list
of products, materials, and resources. This flier was distributed at exhibits, conferences, and
workshops. The Clerc Center Catalog is available at http://clerccenter.gallaudet.edu/products.
News and Notables. News and Notables, the Clerc Center’s exciting e-mail newsletter,
features stories about national mission activities, new products, workshop trainings, summer
offerings, national contests, information from the Gallaudet University Regional Centers (GURCs),
and news from the two demonstration schools, KDES and MSSD. A sidebar gives updates on
products, workshops, and course offerings, plus links to current editions of Odyssey, World Around
You, and Celebrate! magazines and the Clerc Center Catalog.
News and Notables is sent to approximately 5,200 subscribers each mailing. It is available
without charge to individuals interested in deaf education in schools and programs, agencies and
organizations concerned with deaf education, readers of Odyssey magazine, workshop participants,
and buyers of Clerc Center products. Registration is open to anyone. In addition, News and Notables
can be read through the Clerc Center’s online archives. The newsletter also allows current readers to
recommend the publication to potential subscribers.
In FY 2008, the Clerc Center disseminated 22 News and Notables news blasts to 90,166 e-mail
addresses. The distribution of the e-mails is managed and tracked by an independent company called
Fire Engine Red, which furnishes the Clerc Center with reports on how many recipients received the
mailings and which links they opened within the mailings.
Press releases. The Clerc Center’s distribution of press releases to print and electronic
media allows the center to reach large audiences and share information regarding national mission
efforts through its demonstration schools, workshops, and summer trainings. Press releases also
announce new products, educational support materials, magazines for professionals and students,
and resource information services.
In FY 2008, press releases were published in 55 separate publications (some of which
published more than one release during the year), including major publications serving professionals
and families working with deaf and hard of hearing students, Gallaudet University and GURC
publications, teacher training program publications, and schools for the deaf Web sites and
publications. The following list of publications and Web sites represents only a sample of the Clerc
Center’s media outlets:
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