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SCHEDULE OF EVENTS<br />
T he<br />
Idea Center will be all a-Twitter during 2010 Summer NAMM, as industry<br />
experts explain how to make social media a relevant promotional tool for music<br />
retail businesses. Retail veterans will also host hard-hitting sessions on sales, marketing,<br />
training and customer service.<br />
NAMM University “Breakfast Sessions” begin with an 8 a.m. meal (first come,<br />
first serve) at the Renaissance Nashville Hotel and run from 8:30–9:30 a.m. All<br />
other sessions take place at the NAMM Idea Center, booth 837, unless otherwise<br />
noted. For more information, visit namm.org/summer.<br />
FRIDAY, JUNE 18<br />
1:30 P.M.<br />
10:30 A.M.<br />
BREAKFAST SESSION<br />
Finding More Customers and Top Five Marketing Ideas Using<br />
8 A.M.<br />
Capital in a Continually<br />
Social Media: If You Do Nothing<br />
State of the Industry Address Changing Economy<br />
Else, Do These<br />
Moderator: Joe Lamond<br />
Mark Dobosz<br />
Jen Lowe<br />
Renaissance Nashville, Grand Access free resources to boost<br />
Ballroom<br />
your business marketing.<br />
11 A.M.<br />
NAMM President and CEO Joe<br />
Do I Have to … Be on Facebook<br />
Lamond will discuss the upcoming 2 P.M.<br />
and Twitter?<br />
challenges and opportunities for Give Your Lesson Program a Jim Hodgson<br />
the music products community. Profit Makeover<br />
Robin Walenta<br />
11:30 A.M.<br />
10:30 A.M.<br />
Learn different strategies for run- Start Driving Customer Traffic<br />
What’s Working for<br />
ning a successful and profitable Today With Facebook<br />
My Store — Now<br />
Moderator: Danny Rocks<br />
lesson studio.<br />
Mike Nessen<br />
Hear real-world tales from the 2:30 P.M.<br />
NOON<br />
front lines, as music retailers share Five Things to Consider When How to Start Selling Your<br />
ideas that are working for them. Placing a Purchase Order Products Online: A Checklist for<br />
Peter Dods<br />
Success<br />
11 A.M.<br />
Danny Rocks<br />
How to Get a Crowd in Your 3 P.M. — DOUBLE SESSION<br />
Store Every Day<br />
How to Manage Your Inventory 12:30 P.M.<br />
Bob Popyk<br />
for Maximum Profit<br />
Your Business Budget: Plan to<br />
Keep the cash register ringing in George Hines<br />
Make a Profit<br />
the slowest times.<br />
4 P.M. — DOUBLE SESSION<br />
Alan Friedman and Daniel Jobe<br />
11:30 A.M.<br />
Improving Your Business Cash 1 P.M.<br />
Five Ways to Get More Business Flow Through Your <strong>Music</strong> A Creative Approach to<br />
Out of Every Customer<br />
Lesson Program<br />
Merchandising Without<br />
Bob Popyk<br />
Pete Gamber<br />
Spending a Fortune<br />
Jen Tabor<br />
NOON — DOUBLE SESSION SATURDAY, JUNE 19<br />
Back to Basics: DNA of a<br />
8 A.M.<br />
1:30 P.M.<br />
Successful <strong>Music</strong> Store<br />
BREAKFAST SESSION<br />
Build Your Customer Base and<br />
Alan Friedman and Daniel Jobe Driving Customer Traffic and <strong>Inc</strong>rease Your Sales for Free<br />
Routinely performing some basic Sales in This Economy With Josh Vittek<br />
but important tasks can separate Destination Principles<br />
the profitable from the bankrupt. Jon Schallert<br />
2 P.M. — DOUBLE SESSION<br />
Renaissance Nashville, Grand Sales Strategies From the Top:<br />
1 P.M.<br />
Ballroom<br />
10 Secrets to Success for<br />
Basic Marketing for Smart Schallert will discuss his proprietary Selling More<br />
<strong>Music</strong> Store Owners<br />
14-step strategy for turning busi- Bill Hinely<br />
Scott Robertson<br />
nesses into consumer destinations. How to rise above the pack.<br />
3 P.M.<br />
YouTube or Your Lesson<br />
Program: How to Sell <strong>Music</strong><br />
Lessons to Your Customers<br />
Pete Gamber<br />
Train your staff on the selling points<br />
of your store’s lesson program.<br />
3:30 P.M.<br />
<strong>Inc</strong>rease Your Store Traffic by<br />
Hosting In-Store Events<br />
George Hines<br />
4 P.M. — 60-MINUTE SESSION<br />
How to Make a Quick Buck —<br />
or Two<br />
Moderator: Danny Rocks<br />
SUNDAY, JUNE 20<br />
BREAKFAST SESSION<br />
8 A.M.<br />
Best in Show: This Year’s<br />
Hottest Products<br />
Moderator: Frank Alkyer<br />
Renaissance Nashville, Grand<br />
Ballroom<br />
Join this panel of retail buyers and<br />
gearheads as they dig into the<br />
convention’s best products, ideas<br />
and trends.<br />
10:30 A.M.<br />
Social Media Update: People<br />
Who Won’t Say ‘Tweet’ Support<br />
Group<br />
Scott Robertson<br />
11:30 A.M.<br />
Streetwise Blogging<br />
Kenny Smith<br />
See how blogging can rev up your<br />
employees to generate more sales<br />
leads and local traffic.<br />
NOON<br />
Big-Time Social Media Results<br />
From Small-Store Resources<br />
Danny Rocks<br />
12:30 P.M. — DOUBLE SESSION<br />
2010 Best Tools for<br />
Schools Awards<br />
Symphony Publishing<br />
1:30–4 P.M.<br />
Wanna Play Sunday Workshops<br />
JUNE 2010 I MUSIC INC. I 57
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