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Donabate Urban Centre Strategy Fingal County Council

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6.0 SWOT SWOT Analysis<br />

ANALYSIS<br />

6.1 SWOT Analysis<br />

A SWOT analysis of <strong>Donabate</strong> town centre was carried out looking at Strengths, Weaknesses, Opportunities and Threats facing the town centre.<br />

STRENGTHS<br />

• Historic buildings<br />

• The ‘village green’ - in its central location<br />

• Good transport connections<br />

• Residential component within the town centre<br />

• Proximity to Newbridge Demesne<br />

WEAKNESSES<br />

• A lack of cultural / entertainment facilities<br />

• Traffic congestion<br />

• Railway line is a barrier to east-west movement<br />

• Piecemeal development within the town centre<br />

• Lack of activity within the town in the evening<br />

• Lack of footpaths<br />

• Lack of public and community facilities<br />

• Poor car parking facilities<br />

• Unsafe road junction radii (at entrance to 'The<br />

Spire's estate)<br />

• Lack of activity and vibrancy west of the railway<br />

line<br />

• Lack of permeable walking and cycle routes to<br />

the town centre<br />

• Poor retail offer<br />

OPPORTUNITIES<br />

• Promote the historic character of the town<br />

• Improve the pedestrian environment<br />

• Incorporate traffic management measures<br />

such as rumble strips etc.<br />

• Develop the retail offer<br />

• Improve cultural and entertainment options<br />

• Develop civic and community uses<br />

• Promote the evening economy<br />

• Develop a positive marketing strategy for<br />

the town<br />

• Consider the development of a multi-storey<br />

car park fronted by active uses<br />

• Promote the concept of linkages based on<br />

natural desire lines to the town centre<br />

• Restore and redevelop old buildings of<br />

character<br />

• Promote a local hub of activity to the west<br />

of the railway line<br />

• Promote a pedestrian/cycle connection<br />

over the railway line<br />

• Promote the removal of utility boxes on<br />

Main Street to a more discrete location<br />

• Promote the development of a supermarket<br />

within the town centre<br />

THREATS<br />

• The negative appearance of poor and derelict<br />

sites<br />

• Competition from out-of-town retailing<br />

• Competition from neighbouring town centres<br />

such as Swords, Lusk and Malahide.<br />

<strong>Donabate</strong> <strong>Urban</strong> <strong>Centre</strong> <strong>Strategy</strong> 25

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