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Quantitative Research - SPSS

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Häufigkeit<br />

300<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

Female<br />

Gender<br />

Gender<br />

<strong>Quantitative</strong><br />

<strong>Research</strong> - <strong>SPSS</strong><br />

Male<br />

Häufigkeit<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

$0<br />

Histogramm<br />

Mittelwert =$34.419,57<br />

Std.-Abw.<br />

=$17.075,661<br />

N =474<br />

$20.000 $40.000 $60.000 $80.000 $100.000 $120.000 $140.000<br />

Current Salary<br />

5,7%<br />

17,72%<br />

Employment Category<br />

76,58%<br />

Clerical<br />

Custodial<br />

Manager


Pertti Vilpas


<strong>Quantitative</strong> <strong>Research</strong><br />

“A formal, objective, systematic<br />

process in which numerical data are<br />

utilised to obtain information about<br />

the world"


Stages of the<br />

quantitative research process<br />

1. Topic and research problem definition<br />

2. What information is needed<br />

3. Question specification<br />

4. Sampling<br />

5. Data collection<br />

6. Statistical Analysis<br />

7. Report


<strong>Research</strong> Problem<br />

Example:<br />

What is the public opinion about the<br />

World Cup Ticket Sale System in Germany?


Questionnaire Design<br />

Are you an active sportsman? Yes<br />

No<br />

Judge the Fairness of the Ticket-System unfair<br />

less fair<br />

fair<br />

very fair<br />

Judge the handling of the Ticket sale very complicated<br />

complicated<br />

not complicated<br />

easy handling<br />

…..


Sampling<br />

Random Sampling<br />

Systematic Random Sampling<br />

Stratified Random Sampling


Random Sampling<br />

gender<br />

2<br />

1<br />

2<br />

2<br />

1<br />

1<br />

2<br />

…<br />

Education Level<br />

15<br />

16<br />

12<br />

8<br />

15<br />

15<br />

15<br />

…<br />

salary<br />

57000<br />

40200<br />

21450<br />

21900<br />

45000<br />

32100<br />

36000<br />


Systematic Random<br />

Sampling<br />

gender<br />

2<br />

1<br />

2<br />

2<br />

1<br />

1<br />

2<br />

…<br />

Education Level<br />

15<br />

16<br />

12<br />

8<br />

15<br />

15<br />

15<br />

…<br />

salary<br />

57000<br />

40200<br />

21450<br />

21900<br />

45000<br />

32100<br />

36000<br />


Data collection with Surveys<br />

Telephone<br />

E-Mail<br />

Computer<br />

Mailing


Data Collection<br />

Example:<br />

Random Sampling =>1000 respondents<br />

Internet Phonebook<br />

Data Collection => Telephone Interview


Statistical Analysis<br />

<strong>SPSS</strong><br />

Statistical Package for Social Scientists,<br />

a very powerful statistical package, excellent<br />

for undertaking and cross-sectional analysis.<br />

It can also be used for time series analysis.


Possibilities of <strong>SPSS</strong> I<br />

Descriptive Statistics:<br />

Frequencies<br />

Tables<br />

Charts


Percent<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Animist<br />

Buddhist<br />

37,96%<br />

Catholic<br />

Hindu<br />

Religion<br />

Jewish<br />

25,0%<br />

3,7% 6,48% 7,41%<br />

0,93% 0,93%<br />

Muslim<br />

Orthodox<br />

14,81%<br />

Protstnt<br />

1,85%<br />

Taoist<br />

0,93%<br />

The figure shows religion of 109 countries<br />

in the world in percentages.<br />

Tribal


Region or<br />

economic group<br />

OECD<br />

Pacific/Asia<br />

Africa<br />

Mean<br />

N<br />

Mean<br />

N<br />

Mean<br />

N<br />

mean value literacy<br />

People who Females who<br />

read (%) read (%)<br />

97,67 92,83<br />

21 6<br />

72,94 62,20<br />

17 15<br />

47,26 32,06<br />

19 18<br />

Almost all people can read in OECD – 98 %,<br />

in Pacific/Asia the percent is 73 %<br />

But in Africa only half of the people can read.<br />

If you have a look at the female percents it is<br />

remarkable that only every 3. woman can read<br />

in Africa.


Possibilities of <strong>SPSS</strong> II<br />

Inferential Statistics<br />

Crosstabulation<br />

Correlation<br />


Attended Sports Event in Last Yr * Respondent's Sex<br />

Crosstabulation<br />

Attended Sports<br />

Event in Last Yr<br />

Total<br />

Yes<br />

No<br />

Frequency<br />

%<br />

Frequency<br />

%<br />

Frequency<br />

%<br />

Respondent's Sex<br />

Male Female Total<br />

384 407 791<br />

60,2% 47,8% 53,1%<br />

254 444 698<br />

39,8% 52,2% 46,9%<br />

638 851 1489<br />

100,0% 100,0% 100,0%<br />

Table shows that there is a relationship<br />

between Gender and sports event activity.<br />

48 % of females did attend the events<br />

60 % of all males did


Conclusions<br />

It might be useful for you to find out more<br />

about <strong>SPSS</strong>.<br />

It could be important for your whole career.<br />

We also used Moodle and found it very<br />

useful (http://moodle.org)


Applause, please!!!

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