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experience in a wide array of contexts, through the use of diverse case studies, the
text raises and addresses a variety of questions about the implications of the global
shift from products and services towards experiences (Pine and Gilmore, 1999). It
reveals that this shift has already begun to create an entirely new context for leisure
and tourism activities and that tourism and leisure service providers will need to
adapt quickly and proactively to, if they are to gain and maintain a competitive
advantage. Although the full range of managerial implications of this new reality is
yet to be clearly identified, there are strong indications that authenticity, interactivity
and storytelling are the pillars of the new, experience economy.
The Tourism and Leisure Experience helps define the new context of service provision
within the sector, addresses key issues and provides several case studies to highlight
the practical implications associated with adopting an experiential approach to
tourism and leisure. It is a worthwhile read for anyone studying, researching or
providing tourism and leisure experiences.
References
Bryman, A. (1999). The Disneyization of dociety. The Sociological Review. 47(1), 25-47.
Csikszentmihalyi, M. (1975). Beyond boredom and anxiety: Experiencing flow in work
and play. San Francisco: Jossey-Bass.
Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. New York:
Harper and Row.
Csikzentmihalyi, M. (1998). Finding flow: The psychology of engagement with
everyday life. New York: Basic Books
Jensen, R. (1999). The dream society: How the coming shift from information to
imagination will transform your business. London: McGraw-Hill
Mathieson, A. and Wall, G. (1995). Tourism: Economic, physical and social impacts.
Harlow: Longman Group Limited.
McCabe, S. (2009). Marketing communications in tourism and hospitality: Concepts,
strategies and cases. Oxford: Elsevier, Butterworth-Heinemann
Pine, B.J. and Gilmore, J.H. (1999). The experience economy: Work is theatre and
every business a stage. Boston: Harvard Business School Press.
Ritzer, G. (1993). The McDonaldization of society: The changing character of
contemporary social life. Newbury Park, Calif: Pine Forge Press.
About the Author
Ivna Reic is a Senior Lecturer in Events and Creative Industries Management at the
London Metropolitan Business School. Her research interests include sustainability
and contemporary marketing practices within the events industry, corporate events
and the evaluation of general management theories in the context of events
management.
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