BeSPOKE 07

A RANGE OF PREPPy SyMBOLS
AND ICONS FROM TOP LEFT,
MADRAS SHIRTS AND BRookS
BRothERS JACKETS, l.l BEAn
SHOES AND SURF BOARDS
WITH IVy STyLE BRAND NAMES.
STUDENTS ARE EXTREMELy
RIGOROUS ARBITERS
OF THE CLOTHING THAT BECAME
PART OF THE STyLE SUCH AS
BUTTON DOWN SHIRTS,
pEnny loAfER MODEL
MOCCASINS (THE NEXT PAGES)
AND BASS WEEJUNS,
PETER PAN COLLARS,
TAB OR ROUNDED MODEL,
SADDLE SHOES IN WHITE
CHAMOIS, SCOTTISH WOOL
SOCKS AND THE FAMOUS
POLO AND TRENCH COATS.
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Cole-Haan, Alden, Winthrop, Florsheim, Sperry
Top-Sider, Clark’s and Lotus. Today Armani, Car
Shoe, Timberland and Tod’s are Ivy Style trend
setters. Having broken out of the campuses into
the world of the professions, for new graduates
Ivy dress sense became a sign of distinction, of
where you had studied and a symbol of power
and belonging and the retail temples became
Brooks Brothers, J. Press and, until the 1940s, the
university chain of shops called Chipp.
the golden ages: 1920 and 1954-1967
In the course of its long history the Ivy style was,
initially, a niche phenomenon concentrated primarily
in the cities of the North East coast of the
United States. In two historical periods, however,
it broke out of its tight circles and became a mass
movement. The first was around 1920 and the
second was the period which has gone down
in history as the Ivy Fashion Cycle between 1954
and 1967. In these years the Ivy League became
PRINCETON STUDENTS, FROM TOP
LEFT, HISTORIC BRANDS SUCH AS
j.SimonS AND pAul StuARt.
TWO CHARACTERISTIC IVy SACK
SUIT JACKETS WITH NATURAL
SHOULDERS AND VERy LITTLE
PADDING SIMILAR
TO THE ‘DESTRUCTURED
NEAPOLITAN’ STyLE. PREPPy
FATHER WITH HIS DAUGHTER
AT yALE. ON THE NEXT PAGES IVy
STyLE MANNERISMS, BRANDS,
STyLISTS AND EMBLEMS.
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