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TODAy, ACCORDING<br />
TO THE nEw yoRk TIMES<br />
A NEW FASHION<br />
IS SWEEPING AMERICAN yOUTH.<br />
IT IS A STRONG ivy StylE<br />
COMEBACK AND IT IS FASHIONABLE<br />
IN EuRopE AND jApAn TOO<br />
IN A RANGE OF PREPPy VERSIONS.<br />
THE BOOK TAKE IVy IS VERy<br />
BEAUTIFUL BUT ALMOST<br />
IMPOSSIBLE TO FIND,<br />
A COLLECTION OF PHOTOGRAPHS<br />
TAKEN IN 1965 By tERuyoShi<br />
hAyAShidA ON AMERICAN<br />
CAMPUSES SHOWN<br />
ON THESE PAGES.<br />
THE BOOK WAS COMMISSIONED<br />
By JAPANESE kEnSukE iShizu,<br />
AN ANTE LITTERAM RAlph lAuREn<br />
AND THE DESIGNER<br />
WHO FIRST REALISE PREPPy’S PO-<br />
TENTIAL AND FOUNDED<br />
VAN JACKET, A HUGELy<br />
SUCCESSFUL BRAND AMONGST<br />
JAPANESE TEENAGERS, TOGETHER<br />
WITH WHITE’S BOOTS, RUSSELL ,<br />
DULUTH PACK AND ENGINEERED<br />
GARMENTS FOUNDED<br />
By JAPANESE dAiki Suzuky.<br />
72<br />
made him look like a mix between Charles Baudelaire<br />
and Lucius Beebe. Great female icons of Ivy<br />
or Preppy style are Audrey Hepburn, Grace Kelly,<br />
Jacqueline Kennedy Onassis and Lady Diana and<br />
personalities from the New york social scene of<br />
the twentieth century such as Gloria Guinness,<br />
Babe Paley, Slim Keith and C. z. Guest are reference<br />
points for many well-known fashion stylists.<br />
i have a dream<br />
With Chet Baker in their hearts, Teddy Edwards<br />
sax at full volume, Bill Evans, Quincy Jones and<br />
the Graduate - the cult film of the 1967 establish-<br />
ment starring Dustin Hoffman - as icons of the<br />
new romanticism while Martin Luther King had<br />
America trembling in the squares with: “I have a<br />
dream!”. This was the America of the not always<br />
peaceful great marches which marked this era.<br />
The great universities were the crucible - in both<br />
the revolts and the traditions - of the America of<br />
the future. Just like in Berkeley, California or New<br />
york’s Columbia University. It was from these that<br />
the influences, trends and fashions filtered out,<br />
and this is how it was for Ivy Style. Preppy Style<br />
began to make itself felt at the end of the ‘40s and<br />
the beginning of the ‘50s as a distinctive, eccen-<br />
73