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headquarters of brands such as J. Press, Brooks
Brothers, Daniel Cremieux, Ralph Lauren and Kate
Spade New york. The Ivy phenomenon today has
also been relaunched by brands such as Brooks
Brothers , Vineyard Vines, Elizabeth McKay, Danile
Cremieux, Kate Spade, Altea, Arden, Miu Miu,
Burberry, Prada, Lacoste, Nantucket Brand, Smarthers
& Branson and Tucker Blair. Legends such as
Adlai Stevenson (studied at Princeton), Katharine
Hepburn (Bryn Mawr), Franklin Delano Roosevelt
(Harvard), Grace Kelly (Stevens School) and Caroline
Kennedy (Harvard) were all great exponents
of Ivy Style and the preppy look. But the preppy
par excellence, the model, is Francis Ford Fitzgerald
who naturally studied at Princeton and, apart
from writing masterpieces like The Great Gatsby,
The Beautiful and the Damned and Tender is the
Night, is also famous for his custom of wearing
old Brooks jackets with pink shirts and bow ties
which - according to his faithful friend Buff Cobb -
pREppy IS A NAME
AND A LIFESTyLE
WITH A CLEAR AESTHETIC,
UNCONVENTIONAL IDENTITy
WHICH COMES FROM THE TERM
PREPARATORy SCHOOL
WHICH THE OFFSPRING
OF THE AMERICAN UPPER MIDDLE
CLASS WERE SENT TO TO PREPARE
THEM TO GO TO THE FAMOUS
Eight ivy lEAguE CollEgES,
A NAME WHICH WAS ONCE GIVEN
TO THE SPORTS TOURNAMENTS
BETWEEN COLLEGES
MARKED OUT By THE IVy
(A SyMBOL OF TRADITION AND AGE)
WHICH GREW ON THE WALLS
OF THE DORMITORIES.
ON THESE TWO PAGES, IMAGES
AND SyMBOLS OF THE CAMPUSES.
OBVIOUSLy THESE ARE THE EIGHT
MOST PRESTIGIOUS CATHEDRALS
OF KNOWLEDGE IN AMERICA:
hARvARd, yAlE, pRinCEton,
BRown, dARtmouth, ColumBiA,
THE UNIVERSITy OF pEnnSylvAniA
AND CoRnEll.
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