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BeSPOKE 07

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BICyCLES HAVE ALWAyS BEEN<br />

MORE THAN A LIFESTyLE<br />

AND THE MODEL WE CHOOSE<br />

TO BUy AND RIDE REFLECTS<br />

OUR PERSONALITy.<br />

THERE IS NOTHING ACCIDENTAL<br />

ABOUT THE FACT<br />

THAT MORE AND MORE<br />

BICyCLES ARE BEING HAND<br />

CRAFTED TO SATISFy<br />

OUR EVERy WISH.<br />

62<br />

presentation of especially attractive and unusual<br />

bicycles, the book documents how riders’ accessories<br />

and styles vary just as widely as the bikes’<br />

tyres and other equipment. It explains how each<br />

scene cultivates its own distinct codes through<br />

the choice of certain jerseys, caps, or bags or by<br />

visiting specific events or key establishments.<br />

The examples in Velo-2nd Gear span the globe.<br />

Tours in traditional costumes and on historical<br />

paths in Belgium or Italy are not only appealing<br />

as athletic challenges, but also as adventures<br />

for cosmopolitan travellers. In urban centres at<br />

night, bicycle messengers hold races on city<br />

streets. Specialised bike boutiques focus on details<br />

such as customised paint jobs.<br />

Frame builders in Oregon, Paris, or southern<br />

Germany create highly coveted bikes tailored to<br />

individuals or in very limited editions with long<br />

waiting lists”.<br />

www.gestalten.com<br />

86’ domino<br />

A Riva is a Riva. Always.<br />

a Ferretti Group brand<br />

www.riva-yacht.com<br />

Iseo • Aquariva Super • Rivarama Super • Rivale • SportRiva 56’ • 63’ Vertigo • 63’ Virtus • 68’ Ego Super • 75’ Venere Super • 86’ Domino • 92’ Duchessa - 12 2’ My thos<br />

yesterday today<br />

propaganda3.it

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