You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
By fRAnk night<br />
54<br />
ASCARi BiCyClES MODELS<br />
ARE MADE ENTIRELy By HAND<br />
IN ITS WORKSHOP,<br />
IN poRtlAnd, oREgon.<br />
Ascari Bicycles<br />
This refreshing tale begins with one idea and two<br />
men: the designer Helio Ascari and the frame<br />
builder Gary Mathis. The place is Portland, Oregon.<br />
The idea is to handcraft one of a kind objects that<br />
are beautiful to look at and to use. The impulse is<br />
to apply one’s knowledge and skills to the world<br />
of cycling. The method involves a healthy dose of<br />
creativity combined with classic elegance.<br />
“At Ascari Bicycles - the two founders proudly<br />
point out - we design and build our bikes. All our<br />
frames, forks and stems are made by us in the USA.<br />
By using time proven (techniques) and only the<br />
best materials we are able to build the finest bicycles<br />
on the planet. Along with the details like<br />
our logos and head badges, the dropout faces<br />
and serial number badges are brazed in copper<br />
and brass. They are works of art themselves. With a<br />
jeweler’s touch that brings out the luxury to compliment<br />
the time and dedication built into each<br />
Ascari. The Ascari name is synonymous to Formula<br />
One auto racing, we hope that Ascari Bicycles will<br />
be also a synonym of the enduring legacies of<br />
fashion and cycling.”<br />
Helio Ascari has loved cycling since he was 8, age<br />
in wich he found an old bike in the basement<br />
and put it back into working condition, falling in<br />
love with its simplicity, practicality and elegance<br />
in the process. Later he amassed considerable ex-<br />
hElio ASCARi AND gARy<br />
mAthiS FOUNDED ASCARi<br />
BiCyClES IN 2011.<br />
THE FIRST IS A DESIGNER,<br />
THE SECOND A FRAME BUILDER.<br />
55
Change language