BeSPOKE 07

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palme d’or
and the red Carpet
By susanna tanzi
It is generally agreed that this year’s festival has seen quality cinema and great
success for the big screen. But how much is involvement in the Venice Film
Festival worth for sponsors and brands? Certainly, in image terms, this 70th year
of the Festival has been a business success. For its stars...
how much is involvement worth in the Venice
Film Festival - the key event in the biennial which
attracts cinema lovers, fans and, above all lots of
international film stars whose boats land on the
lido to a wealth of paparazzi flashes and focused
lenses -? For the brands who supported this 70th
year of the event, a great deal of visibility and prestige.
it is a brand awareness operation which sees
the financial investment of the companies present
multiply every year and which gives visibility both
in italy and abroad to the work of those who have
expended time and energy on the most important
cultural and fashion events of the italian summer
season. opening the dance - or rather the screenings
- was the traditional cocktail with Ferrari fizz
on the beautiful terrace of the hotel danieli with
a view of san Marco and the grand Canal. in part-
nership with the Variety magazine, the glamour
event par excellence, was la notte dei dreamers
which hosted the president of the Festival’s jury,
bernardo bertolucci, the evening’s guest of honour,
with great affection and enthusiasm. skies
the colour of Canaletto’s paintings, with lightning
in the background, made the location even
more scenic. once again in a super high security
danieli, 250 guests brought an important event
to life and put the seal to ever increasing agreements
and co-productions between the west and
China - the presentation of the next beijing Film
Festival. another night, another exclusive terrace
for Maserati, the event’s main sponsor in its most
glamorous venue with a splendid view of the sea
and the excelsior beaches. off the red carpet, after
travelling along the whole seafront in Maserati’s
Bespoke’s 7
unmissaBle films...
• Gravity by alFonso CUàron
with george Clooney and sandra
bUlloCk. starry and speCtaCUlar,
the right aMoUnt oF irony
and an aMeriCan soUl.
• tracKs by john CUrran.
poetiC and libertarian, Very 1970s,
the story oF a girl who Crosses
the aUstralian desert with FoUr
CaMels and a dog.
• suMMer 82 when zappa CaMe
to siCily by salVo CUCCia.
a re-eVoCation italian style
oF a legendary toUr that
the direCtor didn’t Manage
to get to in tiMe.
• philoMena by stephen Frears.
aFter 50 years a Mother goes
to look For a son who was taken
FroM her at birth by a heartless
nUn in an orphanage in ireland.
MagniFiCent, Very british sCript.
• locKe by steVen knight.
the star is exCellent, Cold
blooded and Chilli hot,
talking on his Mobile phone
For the whole FilM, in the Car,
to resolVe diFFiCUlt personal
and proFessional issUes.
• still life by Uberto pasolini.
exCellent exerCise in style
in whiCh FUnerals are a Metaphor
For solitUde.
• razreDni sovrazniK (class
eneMy) by rok biCek.
Very interesting and well
aCted sloVenian FilM,
the longest standing oVation
to the the yoUng aCtors present.
… and 3 to avoid
• MoeBius by kiM ki-dUk.
exaggerately splatter,
it adds nothing to the FilM
Career oF the (oVer) FaMoUs
korean direCtor.
• Die frau Des poliKzisten
by philip groning.
alMost three sleep-indUCing
hoUrs oF gerMan FilM diVided
Up into 50 Mini Chapters
For a prediCtable ending.
• the canyons by paUl sChrader.
pointless para-hollywood
exerCise on the oVer analysed
ViCes oF a Certain Cross-atlantiC
star systeM.
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