10.10.2013 Views

BeSPOKE 07

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

soMe oF the splendid<br />

jewels whiCh yoU Can<br />

adMire inside the auDi<br />

MuseuM inClUding the Very<br />

rare 1932 horch 670<br />

(top right) or the eVen More<br />

diFFiCUlt to Find raCing<br />

aUto Union together with<br />

the Many Motorbikes<br />

Made by DKW withoUt<br />

Forgetting the oUtline<br />

oF the extraordinary<br />

racinG auto union type c<br />

(FaCing page, right).<br />

178<br />

“it takes history to make history”. with this straightforward<br />

statement thomas Frank, curator of the<br />

history museum audi tradition, describes the<br />

philosophy not only of the motorcars it contains<br />

but also of the entire audi brand. it is a veritable<br />

miniature company with more than 20 permanent<br />

employees which is responsible, in particular, for<br />

the maintenance of all the museum’s historic vehicles<br />

which participate in various events around<br />

the world, for constantly updating the history<br />

archive, for the mobile audi museum at the ingolstadt<br />

audi Forum as well as supporting the activities<br />

of the museum dedicated to august horch<br />

at zwickau. it was set up in 1998 with the aim of<br />

maintaining, preserving and supporting the audi<br />

tradition and, in particular, throwing light on the<br />

original journey which saw five brands - some of<br />

the most diverse in the history of the motorcar -<br />

merge definitively into the audi group ag in 1985.<br />

but what was this history and which brands were<br />

they that brought this iconic brand in the international<br />

motorcar panorama to life? here they<br />

are: horch & Cie Motorenwerke founded in far off<br />

1899, audiwerke (audi) founded in 1909 by august<br />

horch himself, wanderer - initially a bicycle<br />

and then motorbike manufacturer - dating back as<br />

far as 1885, dkw dating to 1902 and also involved<br />

in motorbike manufacturing at the outset, and,<br />

179

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!