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172<br />
the robust windows of its salzburg headquarters<br />
however firmly anchored to tradition and<br />
love of the mountains and for fulling, an all important<br />
working technique for the making of<br />
a good loden fabric. a forest green cape coat<br />
with hood and high waist belt for her. a walk<br />
loden coat and hunting jacket with horn buttons<br />
and military shoulders for him. it is difficult<br />
to believe that loden have been around for<br />
more than 1000 years and are still in fashion. it<br />
seems almost impossible that certain dress and<br />
elegance legends can really be so timeless and<br />
yet manage to keep up with changing fashions<br />
and resist the winds of change - in fashion, his-<br />
tory and even cold winters. books teach us that<br />
the first to wear this characteristically mountain<br />
wool cloth were the peasants of the dolomites<br />
and the tyrol.<br />
it was emperor Franz joseph’s white cape which<br />
brought it into the aristocracy and made it for<br />
centuries the icon of the perfect prince - and this<br />
thanks also to his eternally romantic love story<br />
with princess sissi.<br />
sissi and Franz fell in love with these mountains<br />
and this loden centuries ago and they will do<br />
both once more this coming autumn-winter.<br />
schneiders guarantees it.<br />
www.schneiders.com<br />
on these pages, soMe<br />
jaCkets FroM schneiDers<br />
Fall-winter 2013-2014.<br />
loden is baCk in a ‘walk<br />
loden Coat’ way: lighter<br />
and soFt, with all its<br />
traditional eleMents<br />
inspired by the hoUse<br />
oF hapsbUrg and Forties<br />
style too.<br />
173
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