Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
100<br />
zztop’S PICTURESQUE<br />
PERFORMANCE.<br />
DETAILS OF PRESTIGIOUS<br />
MODELS REFLECTING<br />
THE LIFE AND GENIUS<br />
OF THEIR FOUNDER<br />
BRILLIANTLy.<br />
drive with a visible dial when you take the wheel of<br />
a sports car firmly in your hands. We move towards<br />
Montreux and I’m totally smitten.<br />
The jazz festival is about to begin and, while I’m enjoying<br />
the sunset with the help of a glass of wine,<br />
Michel comes up to me. We spontaneously begin<br />
to chat. He is the son of Italian immigrants who met<br />
in Switzerland. His father arrived in 1947 and taught<br />
a precision instrument colleague about tomatoes.<br />
His journey to becoming a watchmaker was a long<br />
one because a 1944 law forbid foreigners from taking<br />
the watchmakers’ diploma.<br />
This is a real individual talking about his life, about<br />
the curiosity which drives him in his work and I<br />
can see in it a portrait of a company which never<br />
advertises for employees, in which each watch is<br />
made by a single watchmaker from start to finish. It<br />
is a company which is made in the image of a man<br />
who says he feels a man of the world, not Italian<br />
or Swiss, “because humanity is the most important<br />
thing in life”.<br />
We say goodbye and I move towards the zzTop<br />
concert in the grip of a revelation - Parmigiani has<br />
not studied branding to an art, it has a genuine history.<br />
Which is reflected in every watch.<br />
www.parmigiani.ch
Change language