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OctOber / NOvember<br />
December 2013<br />
edition 31 - Salon Only<br />
Orders: 1300 437 436<br />
FAbuLOSO pro<br />
LAuNcheD<br />
at Cosmoprof Vegas<br />
The Great Gastby<br />
cLOuD NINe<br />
mIcrO wAND<br />
cOmPetItION wINNerS<br />
mALe hAIrDreSSer<br />
OF the YeAr<br />
PreStIGe<br />
eDucAtION<br />
rOADShOw<br />
New YOrK<br />
StuDY tOur<br />
1
DEPOSIT ONLY * AMMONIA FREE * PEROXIDE FREE<br />
DIRECT PIGMENT IN A CONDITIONER BASE<br />
UNLIMITED COLOUR PALETTE<br />
TOTAL RESPECT OF SCALP AND HAIR’S INTEGRITY<br />
NO PERMANENT COLOUR COMMITMENT
NEW ‘COLOUR REFRESH AND MAINTENANCE SYSTEM’<br />
- revive and maintain your clients’ hair<br />
colour in between full colour services.<br />
create unlimited semi colours<br />
customise unlimited retail<br />
colour conditioners<br />
offer new professional services, create new colour business and increase client loyalty with evo ® fabuloso pro / call 1300 437 436 * fabulosopro.com
THE PERMANENT,<br />
AMMONIA-FREE COLOUR<br />
THAT PROTECTS AND<br />
NURTURES HAIR<br />
High-performance technology for<br />
bright, vibrant, long lasting colour.<br />
The unique formula that intensifies<br />
colour while providing optimal care.<br />
SCIENTIFICALLY PROVEN EFFICIENCY:<br />
· · ENSURES·100%·COVERAGE·OF·GREY·HAIR<br />
· · BOOSTS·COLOUR·BY·13%<br />
· · TWICE·AS·RESISTANT·TO·WASHING<br />
· · 10%·ADDED·SHINE<br />
· · CONDITIONING·EFFECT<br />
· · THE·BEST·COLOUR·FOR·SENSITIVE·SCALPS<br />
AMMONIA-FREE<br />
PPD-FREE<br />
FRAGRANCE FREE
HIGH<br />
PERFORMANCE<br />
TECHNOLOGY<br />
INTENSE<br />
AMMONIA-FREE<br />
COLOUR<br />
Distributed by Haircare Australia. Corner Manton + Adam Street, Hindmarsh 5007 · Orders 1300 437 436
TECH TALK TECH TALK TECH TALK TECH TALK<br />
TECH TALK<br />
TECH TALK TECH TALK TECH TALK TECH TALK<br />
TIPS & TRICKS TALKING TECHNICAL<br />
TECH TALK TECH with Melanie-Jane TALK<br />
Fahey TECH with Melanie-Jane TALK<br />
Fahey TECH TALK<br />
National Technical Manager Lakmé<br />
International Technical Manager evo®<br />
TECH TALK TECH TALK TECH TALK TECH TALK<br />
With the launch of the new Lakmé colour range Chroma, We take a look at<br />
To find out more about FABULOSOpro speak to your Haircare Australia<br />
why Chroma is different to other ammonia free permanent hair colours and<br />
sales consultant or call 1300 437 436 or visit www.FABULOSOpro.com.<br />
some of its key benefits.<br />
TECH TALK TECH TALK TECH TALK TECH TALK<br />
Q: What are some of the key benefits<br />
Q: What is FABULOSO Pro by evo®<br />
Q: Explain how to use the Temptress Q: How long does FABULOSO Pro in<br />
of Chroma?<br />
Shine Treatment.<br />
salon colour service with Option 1 last in<br />
TECH TALK<br />
Chroma RecipesTECH<br />
TALK TECH A: Ammonia free, peroxide TALK<br />
free, deposit only TECH the hair? TALK<br />
BROUGHT TO YOU FROM OUR<br />
A. • Chroma has 32 shades including<br />
colour intensifiers used for in salon professional<br />
A: The Temptress Shine<br />
TALENTED STATE TECHNICAL<br />
two mix tones<br />
services as well as customised bespoke take<br />
Treatment can be used A: Depending on the client’s porosity levels and<br />
EDUCATORS<br />
• Chroma offers 100% coverage on non-<br />
home retail conditioners.<br />
directly after FABULOSO the general heath and condition of their hair.<br />
pigmented hair<br />
Pro, after any in salon colour FABULOSO Pro can last in the hair from 6<br />
TECH EMMA HEFFEREN TALK TECH TALK TECH TALK TECH TALK<br />
• Chroma contains VibraRiche, H.A.S.,<br />
Q: What can you do with FABULOSO Pro?<br />
service or when a client<br />
to 16 washes. However, if you send your<br />
SA/VIC State Technical Educator<br />
Pyrazol and PMP technology<br />
comes in for a hair cut and client home with the signature conditioning<br />
Minky Blonde<br />
• Chroma works with two unique designated<br />
A: FABULOSO Pro has 3 Options:<br />
style. The hair is left looking intensifiers you are able to keep your client’s<br />
57g of 9/20 + 3g 5/25<br />
Q: What is the Lakmè new<br />
developers; 18 Volume and 28 Volume<br />
Option 1 – In Salon Colour Service<br />
fabulously SHINY and glass colour fresh and the pigment extended in<br />
TECH TALK TECH seasonal Collection? TALK TECH TALK TECH TALK<br />
Creates a Rosewood/Mink Pale blonde result<br />
Crème Developer. These contain Betafin,<br />
• Colour Refresh<br />
like and it seals in any fresh between their regular colouring services.<br />
which ensures optimum client comfort<br />
• Colour Fill<br />
colour service as well as conditions and<br />
JACQUIE KILPATRICK<br />
A: Lakmè, together with International Creative<br />
during the colour service.<br />
• Colour Tone/Pastels<br />
nourishes the hair.<br />
Director Carlos Vidal, have launched<br />
Colour Refresh<br />
NSW Technical Educator<br />
• Colour Accent<br />
TECH TALK TECH FUTURE based around the brand’s TALK<br />
new TECH TALK TECH TALK<br />
• Colour Enhance<br />
Rosewood Blonde<br />
N.B: TEMPTRESS SHINE TREATMENT<br />
ammonia free permanent hair colour range,<br />
40g 9/60 + 20g 8/64<br />
CANNOT BE USED TOGETHER WITH<br />
Chroma. FUTURE is an interactive technical<br />
Option 2 - In Salon Treatment Service FABULOSO PRO COLOUR INTENSIFIERS –<br />
workshop that takes our hairdressers on a<br />
NIGEL HALL<br />
• Shine Treatment<br />
They do not mix.<br />
TECH TALKcomprehensive<br />
TECH journey through the different TALK TECH TALK TECH TALK<br />
NSW Technical Educator<br />
realms of creative colouring using ammonia<br />
Option 3 – Take home<br />
Q: Explain the difference between a Soft<br />
Cool Creamy Blonde<br />
free permanent intensive colour. For further<br />
customised conditioners<br />
Pastel and a Metallic Pastel.<br />
20g 10/17 + 20g 10/30 + 20g 9/20<br />
information, or to reserve your place, please<br />
• Retail Colour Intensifying Conditioner<br />
TECH TALK TECH contact education@haircareuaust.com TALK TECH TALK<br />
A: A Soft Pastel is working with either TECH of the 2 TALK<br />
ALISON KORKMAZ<br />
Colour Fill<br />
Q: Explain the Mixologist Menu.<br />
base conditioners of Volume and Repair to<br />
VIC Technical Educator<br />
Q: How does Chroma differ from other<br />
dilute the intensifiers within to create very soft<br />
ammonia free permanent colours?<br />
Metallic Copper<br />
Q: My Client has coarse resistant 100%<br />
A: The Mixologist Menu is a tool which the salon pastels. The results are soft, diluted and are<br />
TECH 14 TALK TECH TALK TECH TALK TECH TALK<br />
30g 10/17 + 30g 10/40<br />
grey coverage and we usually work with<br />
can utilise to formulate and identify options conditioned into the hair and left on for 3 to<br />
A: Chroma works with a unique VibraRiche<br />
with 18Volume Crème developer<br />
Collage permanent hair colour to obtain<br />
they have selected to work with in the salon. 5 minutes. Soft Pastels are mixed to visual<br />
high-performance technology that delivers<br />
uniform coverage. Could I swap her to<br />
The recipes are a guideline to formulate with results. What you see in the base conditioner<br />
intense, vibrant, long lasting colour that<br />
CASEY MCKENNA<br />
Chroma colour instead?<br />
and the chart is a diagnosis for where and or shaker is the result you will get on the hair.<br />
TECH TALKrespects<br />
TECH the hair’s fibre during the TALK TECH TALK TECH TALK<br />
WA Technical Educator<br />
how to use FABULOSO Pro.<br />
Metallic Pastels work best in accent piecing<br />
colouring process.<br />
A: Because Chroma is a multi-reflective<br />
and are created working directly with the<br />
Chestnut Copper<br />
colouring tool rather than a uniform result,<br />
colour intensifiers and our tertiary intensifier<br />
45g 7/45 + 15g 6/67<br />
Colour Accent<br />
Q: What is the mixing and timing ratio<br />
such as Collage or Collage+, it would be<br />
Platinum. There are specific mixing ratios for<br />
TECH TALK TECH for Chroma? TALK<br />
advisable to continue using the Collage recipe TECH TALK<br />
the Metallic Pastels and generally TECH their timing TALK<br />
JAY KOWNACKI<br />
when looking for 100% coverage on resistant<br />
on hair is up to 3 minutes.<br />
QLD Technical Educator<br />
A. Chroma is a 1:1 mixing ratio and can be timed<br />
non-pigmented hair. Chroma is a completely<br />
Cool Raven<br />
for 30 minutes for normal hair colouring, or up<br />
different type of colour to Collage,<br />
Q: What is the timing for a colour refresh?<br />
TECH TALK<br />
1/2 6/50 and 1/2 5/25 and 18vol. TECH to 45 minutes for additional coverage TALK<br />
on non- TECH TALK TECH TALK<br />
and both have unique roles within the<br />
pigmented hair.<br />
colouring spectrum.<br />
A: A colour refresh is generally left on the hair for<br />
up to 20 minutes.<br />
12 TECH TALK TECH TALK TECH TALK TECH TALK<br />
TECH TALK TECH TALK TECH TALK TECH TALK<br />
20<br />
30<br />
6<br />
CONTENTS<br />
FEATURES<br />
THE INSTYLE<br />
WOMEN OF<br />
STYLE AWARDS<br />
Moroccanoil was a proud sponsor of the prestigious 2013 Women of Style Awards in<br />
May. The annual event is held to celebrate inspirational women, doing inspirational<br />
things, and this year there was no shortage of talent.<br />
A fleet of Audis delivered some of Australia’s guests received a generous Women of Style<br />
most influential, motivated and talented women to goodie bag featuring a bottle of Moroccanoil<br />
the star studded event which included Miranda Original Treatment.<br />
Kerr, Lara Bingle, Carrie Bickmore, Kerri-Anne<br />
Kennerley and Michelle Bridges. The group of As the event’s official hairstylist and hair care<br />
nominees hail from diverse backgrounds including<br />
arts, entertainment, fashion and the environment,<br />
proving they have an abundance of both style<br />
and substance.<br />
The winners of the awards were presented with<br />
personalised Waterford Crystal trophies as an<br />
acknowledgment of their achievements, and all<br />
16 17<br />
EDUCATION<br />
Kevin and the team were on hand with their<br />
collection of turquoise brushes, signature<br />
Moroccanoil Treatment and luxe styling products<br />
from the range. Each person styled also received<br />
a Moroccanoil pack which included products<br />
provider, Moroccanoil dressed the tresses of the specifically chosen to suit their hair type.<br />
elegant Women of Style guest list. A dedicated Celebrated actress Susie Porter was thrilled<br />
Hair Studio was set up at the Langham in Sydney, when she emerged from her Moroccanoil session<br />
where guests were invited to have their hair styled with her strawberry blonde hair arranged in an<br />
by New York based Moroccanoil Educator<br />
impressively lofty ’60s beehive. An assortment of<br />
Kevin Hughes.<br />
cut-glass bobs and sleek barrel curls followed, and<br />
perfectly glamorous ‘Moroccanoil’ hair became a<br />
talking point of the evening.<br />
HAIRCARE AUSTRALIA PRESENTS,<br />
PRESTIGE EDUCATION ROAD SHOW<br />
THE SESSION<br />
Haircare Australia is known for bringing together the best brands across<br />
every facet of hairdressing. This also means having the very best educators and<br />
creatives to represent these brands. We asked ourselves what would happen if<br />
we threw our best and brightest on the stage together? The answer was ‘Who<br />
Our stable of key creative across evo and Cloud Prestige Partners is a concept where a stockist<br />
Nine assembled for an all out hair ‘jam session’- can carry multiple lines from Haircare Australia<br />
cut, colour, styling and every possible combination built around colour and combine their spend to<br />
of the three. Staying true to our company ethos build their business with marketing, business<br />
we wanted to create something off the beaten support, access to our top educators and creative<br />
path and inspiring. Something experimental, opportunity. We want to create a collective culture<br />
progressive and entirely interesting from the that supports and creatively drives the stockists<br />
vanguard at the front of the industry.<br />
and Prestige ambassadors who support us.<br />
Combining the talents of Jules Tognini,<br />
We kicked off in Melbourne with Lauren,<br />
Lauren McCowan, Grant Norton and Leonard Grant and Jules.<br />
Newton, two shows were staged in Melbourne<br />
and Adelaide to showcase evo, Cloud Nine,<br />
FABULOSO Pro and introduce our Prestige<br />
Partner program.<br />
FABULOSO PRO<br />
LAUNCH AT COSMOPROF<br />
Excitement filled the air with the highly anticipated launch of the FABULOSO pro<br />
range at Cosmoprof in Las Vegas. Set to be a game changer in the hair and beauty<br />
industry it did not disappoint.<br />
Cosmoprof North America is an annual trade conditioners and the tremendous professional<br />
show covering all the essentials of the beauty and and commercial opportunity for salons. Using<br />
cosmetic industry. This year the event was held FABULOSO pro, salons can now: (a) create<br />
on July 14th- 16th July at the stunning Mandalay unlimited semi colours which will refresh, fill, tone,<br />
Bay Resort and Casino in Las Vegas. The event pastelise, accent and enhance any colour; and<br />
is a wonderland for beauty professionals to come (b) customise unlimited colour conditioners, which<br />
together and discuss innovative ideas and new can then be taken home by clients, to perfectly<br />
creations, in particular a fantastic way to introduce<br />
the new FABULOSO pro range.<br />
FABULOSO pro was launched as the new in-salon<br />
‘colour refresh and customised retail system’ that<br />
enables salons to revive, intensify and maintain<br />
their clients’ hair colour in between full colour<br />
services - a necessary extra for salons.<br />
The FABULOSO pro presentation was conducted app which enables the user to add and store<br />
by evo’s talented colour technical manager, clients, add and store recipes as well as guiding<br />
Melanie Fahey and education director, Grant them through the formulation process. The line<br />
Norton. The presentation covered the innovative is the perfect partner to complement any salon’s<br />
colour and after colour services available, the professional colour portfolio.<br />
customised retail system of colour enhancing<br />
HAIRCARE AUSTRALIA PRESENTS,<br />
PRESTIGE PARTNERS<br />
NEW YORK STUDY TOUR<br />
Haircare Australia is known for creating and representing the very best brands across every facet of our<br />
industry. We thrive on education, inspiration and innovation. Part of the promise we make to our industry<br />
is that we are constantly striving to create opportunities that inspire our stockists to push themselves<br />
further across business, education and creative boundaries.<br />
We are thrilled to present to you the Prestige to sharing my New York Fashion Week experience with a passionate group of<br />
Partners New York Study Tour 2013. The NYC tour<br />
is designed to give our attendees an experience<br />
of New York through the eyes of Haircare<br />
Australia. Working with a group of 10 stylists, this<br />
trip encompasses exclusive tours and insights<br />
into international brands like evo, FABULOSO,<br />
Morroccanoil and Cloud Nine; as well as<br />
seminars and experiences with our best<br />
ambassadors and creatives.<br />
The idea is for our Prestige Partners to experience<br />
the city of New York while immersed in the<br />
culture and brand that is Haircare Australia. We<br />
want to create a collective culture that supports<br />
and creatively drives the stockists and Prestige<br />
ambassadors who support us.<br />
This is a not seen before experience that we are<br />
excited to share and build for the future. Our official<br />
Tour Leader is the inimitable Freda Rossidis from<br />
Cast salons in Victoria who says she is ‘Looking forward<br />
match and maintain colour. The FABULOSO pro<br />
range offers salons the ability to provide unique,<br />
prescriptive services and products that can only<br />
purchase from them. This allows for significant<br />
new business in salon services and retail and<br />
ensures repeat business to the salon.<br />
Importantly, evo is keeping it simple true to its<br />
nature. FABULOSO pro is supported by an ipad<br />
people. Be prepared to be inspired, motivated and most of all have fun with<br />
myself and the fabulous team from Haircare Australia.<br />
Our team on this tour are the following stylists:<br />
• Freda Rossidis<br />
• Mark Bailey and Natalie Depasquale from Rhubarb hair<br />
• Sarah Sollazo and Lisa Pace from Organika<br />
• Anna Ntaliiania and Kara Layton from Anaka<br />
• Rachel Beswick<br />
• Kate Donald from Audrey Hair<br />
Ward Gauvin, Brad Gauvin, Lauren McCowan and Jane Howlett from HCA will<br />
support this exceptional group of stylists.<br />
We have packed out each day of the tour to sink our team into the<br />
streets of New York and that indescribable energy that makes it such an<br />
epicentre of culture and fashion.<br />
‘One’s life and passion<br />
may be elsewhere, but<br />
New York is where<br />
you prove if what you<br />
think in theory makes<br />
sense in life.’<br />
Miuccia Prada<br />
EvERY ISSUE<br />
8<br />
9<br />
10<br />
12<br />
23<br />
26<br />
16<br />
17<br />
18<br />
22<br />
26<br />
27<br />
28<br />
29<br />
News<br />
In the Media<br />
What’s Hot<br />
TechTalk<br />
Get this Look<br />
New Products<br />
FEATURES<br />
Women of Style Awards<br />
FABULOSO pro Launch<br />
Cloud Nine<br />
Cloud Nine Micro Wand<br />
Competition Winners<br />
NEW PRODUCTS<br />
FRONT COVER | FABULOSO<br />
Babe Tape In Pro<br />
FABULOSO pro<br />
Detango TM<br />
LAY/N/GO<br />
EDUCATION<br />
30<br />
31<br />
33<br />
34<br />
35<br />
Prestige Education<br />
Road Show<br />
New York Study Tour<br />
SALON FEATURES<br />
Sheek Hair Design<br />
Gravity Hair Boutique<br />
STYLIST SPOTLIGHT<br />
Jules Tognini<br />
I wanted to detail the red tones and massive shine that FABULOSO purple red can give to<br />
the hair when used to refresh the hair. We wanted to achieve simple natural volume and<br />
movement giving a sexy image. To achieve this we used evo and a Cloud Nine waving wand.<br />
Simple styling and make up for a soft complement to the total look. I really wanted to move<br />
away from the over done looks.<br />
Grant Norton - evo Education Director<br />
PUBLISHED BY HAIRCARE AUSTRALIA | Cnr Manton + Adam Street, Hindmarsh SA 5007 | www.haircareaust.com<br />
MANAGING DIRECTOR | Geoff Gauvin | CREATIVE | Kylie Biggs kylieb@haircareaust.com<br />
James McGarrigan jamesm@haircareaust.com PRODUCT INFO/ORDERS | 1300 437 436 | sales@haircareaust.com
Luxury<br />
Gift Sets<br />
Original Iron<br />
Wide Iron<br />
Waving Wand<br />
all with heatproof stylecase<br />
Ask your stylist for details
8<br />
NEWS<br />
cLOuD NINe<br />
WINS BEST OvERALL<br />
Moroccanoil was a proud sponsor of the<br />
Zimmerman label at Vogue Fashion’s Night Out<br />
in Sydney. Sydney’s CBD shopping precinct was<br />
littered with runways, as dedicated fashion and<br />
beauty lovers descended for the world’s largest<br />
fashion and shopping event. Attendees received a<br />
VIP shopping experience and with every<br />
Zimmerman purchase they received a bottle of<br />
Moroccanoil Treatment.<br />
Fashion and art combined in an atmospheric<br />
fashion gala at the South Australian Art Gallery in<br />
September, proudly sponsored by Cloud Nine.<br />
Adelaide’s premier fashion event was a sold out<br />
show and showcased some of Australia’s finest<br />
labels whose designs were complemented by a<br />
classic, sleek ponytail courtesy of Cloud Nine.<br />
The Cloud Nine hair team was led by James Knight<br />
of GANG who worked with Damien Rinaldo and<br />
Anne Marie Garreffa (Boris the Cuttery), Uros Mikic<br />
and Madeleine Todd (Kinky Curly Straight), Nicole<br />
Habenschuss (2one7), Martin Richter and Ben Gully<br />
(MABE Hair).<br />
Cloud Nine has added another win to its growing<br />
trophy case, having been awarded Best Overall<br />
Hair Straightener for the Cloud Nine Standard<br />
Iron by the Good Housekeeping Institute in the<br />
UK. The Standard Iron was voted the winner<br />
ahead of the ghd Eclipse, citing that the Cloud<br />
Nine is ‘easy to use on all hair lengths and types’.<br />
www.goodhousekeeping.co.uk/tried-tested/hair-straighteners<br />
MOROCCANOIL AT<br />
vOGue FAShION NIGht Out<br />
HONDA PRESENTS<br />
A NIGht OF FAShION<br />
AT THE ART GALLERY WITH CLOUD NINE<br />
PHOTOS: James Hartley, Honda presents A Night Of Fashion<br />
AIM FOR THE<br />
StArS<br />
Haircare Australia and Moroccanoil are proud to<br />
have sponsored Layne Beachley’s Aim for the Stars<br />
fundraising dinner on September 6, 2013.<br />
Layne’s charity is about empowering and enabling<br />
individuals to take control of their lives, to invest in<br />
their future and fulfil their potential. It supports girls<br />
and women with initiative and passion, that are<br />
committed to achieving a dream and courageous<br />
enough to ask for help along the way.
Copyright Agency Ltd (CAL)<br />
licensed copy<br />
1<br />
3<br />
Men's Health, National<br />
01 Sep 2013<br />
General News, page 150 - 5,373.73 cm²<br />
Magazines Lifestyle - circulation 71,053 (Monthly)<br />
ID 208353457 BRIEF HAIRCAREOZ INDEX 1 PAGE 5 of 5<br />
1. evo Box o Bollox, Marie Claire, September 2013<br />
2. evo Water Killer, Mind Food, August 2013<br />
3. evo Salty Dog, Marie Claire, September 2013<br />
4. evo Salty Dog, Loveage, Issue 3 2013<br />
1. Cloud Nine Micro Wand & Standard Iron, Attitude, September-November 2013<br />
2. Cloud Nine Standard Iron, Attitude, June-August 2013<br />
3. Cloud Nine Wand, Denizen NZ, September 2013<br />
4. Cloud Nine Wand, Marie Claire, September 2013<br />
Provided for client's internal<br />
research purposes only. May not<br />
be further copied, distributed, sold<br />
or published in any form without<br />
the prior consent of the copyright<br />
owner.<br />
Denizen, New Zealand<br />
01 Sep 2013, by Jason Chong Li<br />
General News, page 106 - 1,484.16 cm²<br />
Magazines Lifestyle - circulation 17,000 (Seasonal)<br />
ID 212735273 BRIEF HAIRCAREOZ INDEX 1 PAGE 1 of 2<br />
IN THE MEDIA<br />
1. Moroccanoil Hydrating Mask, Marie Claire, September 2013<br />
2. Moroccanoil, InStyle, September 2013<br />
3. Moroccanoil Control Mousse & Luminous Hairspray, Who Weekly, March 2013<br />
4. Moroccanoil Original Treatment 100mL, Vogue, September 2013<br />
5. Moroccanoil Hydrating Shampoo and Conditioner, InStyle, September 2013<br />
Copyright Agency Ltd (CAL)<br />
licensed copy<br />
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Marie Claire, National<br />
01 Sep 2013<br />
General News, page 206 - 5,345.86 cm²<br />
Magazines Lifestyle - circulation 90,519 (Monthly)<br />
ID 207941178 BRIEF HAIRCAREOZ INDEX 1 PAGE 4 of 5<br />
2<br />
4<br />
9
10<br />
WHAT’S HOT<br />
wINter bLueS mAKe wAY FOr<br />
SPrING tIme hueS<br />
Winter blues make way for Spring time hues crisp whites, bold prints<br />
and strong lines will reign supreme this fashion season, so take your<br />
styling cues from this year’s Mediterranean inspired runway by<br />
creating chic, structured styles.<br />
Haircare Australia’s What’s Hot line-up kick starts Spring with our<br />
latest take on what we love about this season’s looks; shiny hair, sleek<br />
styling and bright nails.<br />
FABULOSO pro<br />
Discover the new in-salon ‘colour refresh and<br />
customised retail system’ – enabling you to revive,<br />
intensify and maintain your clients’ hair colour in<br />
Between full colour services. Create unlimited semi<br />
colours - refresh, fill, tone/pastelise, accent<br />
And enhance colour. Customise unlimited colour<br />
Conditioners - perfectly match and maintain colour.<br />
FABULOSO pro Colour Intensifiers 1Ltr<br />
24280 red<br />
24290 platinum<br />
$80.00ex gst $88.00inc gst<br />
FABULOSO pro Colour Intensifiers 300mL<br />
24282 orange 300mL<br />
24284 yellow 300mL<br />
24286 green 300mL<br />
24288 blue 300mL<br />
24292 violet 300mL<br />
24300 chocolate 300mL<br />
$24.00 ex gst $26.40 inc gst<br />
Lay/N/Go® Cosmo<br />
FABULOSO pro Timer<br />
Caviar 3 Minute<br />
Shine Boost<br />
Infuse dull locks with a<br />
burst of lustrous gloss<br />
and instantly recharge<br />
faded colour between<br />
salon visits. This weekly<br />
rinse-off shine glaze<br />
treatment gives hair<br />
reflective brilliance<br />
while sealing the cuticle<br />
with a moisturising<br />
layer for long lasting,<br />
high-impact shine.<br />
Immediately notice<br />
more vibrant, silkier and<br />
healthier looking hair<br />
after just one use.<br />
28146 - $18.09ex gst<br />
$19.90inc gst $36.00rrp<br />
A50 centimetre diameter washable cosmetic<br />
bag that converts into an easily transportable<br />
handled clutch allowing for quick and<br />
effortless use, clean-up and storage of<br />
your cosmetics.<br />
74202 - $27.23ex gst $29.95Inc gst<br />
Make your collection complete with the<br />
FABULOSO pro timer. A must have for your<br />
FABULOSO pro kit.<br />
24442 - $10.45ex gst $11.50inc gst
Cloud Nine Waving Wand<br />
The Cloud Nine Waving Wand is perfect for creating timeless waves with ease. Crafted<br />
to include all of the Cloud Nine signature elements, including one-touch temperature<br />
control allowing you to select either a low (130°C), medium (155°C) or high (180°C). The<br />
tool also features a ceramic coated barrel, which contains an unique shine enhancing<br />
ingredient, and a handy kick stand so you can rest the tool without damage as you work<br />
through the hair. The 360° swivel cord is ideal for easy manoeuvring, allowing you to<br />
create a wealth of stunning styles with absolute ease.<br />
07032 - $195.45ex gst $215.00inc gst $290.00rrp<br />
bONuS<br />
heAt PrOOF<br />
StYLe cASe<br />
Cloud Nine<br />
Christmas Pack<br />
Increase your Christmas sales with<br />
Cloud Nine Gift with purchase. Each of<br />
the 3 Christmas packs comes with a stylish<br />
heatproof case. Valued at $30.00.<br />
DetangoTM Helps reduce hair breakage,<br />
splitting and damage<br />
caused by using incorrect<br />
styling brushes.<br />
$9.05ex gst $9.95Inc gst $19.95rrp<br />
04940 - Brush Black<br />
04944 - Pop Pink<br />
04948 - Optimistic Orange<br />
04952 - Booming Blue<br />
04950 - Purple Power<br />
1<br />
3<br />
2<br />
4<br />
Nubar Gelicure<br />
Gelicure is a Full Gel System Non Hybrid. This<br />
means our Gel polishes do not contain solvents.<br />
Available in 29 shades.<br />
$27.23ex gst $29.95nc gst<br />
1) 68405 Heartbreak<br />
2) 68408 Electric Touch<br />
3) 68404 Green Tea<br />
4) 68431 Gold Fountain<br />
Standard Iron 07270 - $184.55ex gst $203.00nc gst $279.00rrp<br />
Wide Iron 07271 - $184.55ex gst $203.00nc gst$279.00rrp<br />
Waving Wand 07272 - $195.45ex gst $215.00nc gst $290.00rrp<br />
LaTweez<br />
The ultra bright LED light illuminates your<br />
eyebrows and allows you to see those hard<br />
to reach hairs. Perfect for both at home and<br />
on the go, the chi compact carrying case<br />
has a built in magnifying mirror.<br />
73220 - $13.50ex gst $14.85nc gst (Individual)<br />
73201 - $81.00 ex gst $89.100 inc gst (Stand)<br />
Moroccanoil Clarifying Shampoo<br />
Hair products, hard water and mineral deposits,<br />
chlorine and environmental impurities can all<br />
leave buildup on hair over time—which can<br />
cause hair to appear dull, greasy and limp.<br />
Clarifying Shampoo is a deep cleansing,<br />
revitalising formula which removes everyday<br />
buildup, restoring hair to a weightless, healthy<br />
balance. Rich in argan and avocado oils,<br />
keratin, lavender, chamomile and jojoba<br />
extracts that nourish and moisturise. Sulphate,<br />
phosphate and paraben-free. Use prior to a<br />
colour, perm or chemical treatment for the most<br />
even results.<br />
42075 - $16.00ex gst $17.60nc gst $35.00rrp
TECH TALK<br />
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TECH TALK<br />
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with Melanie-Jane Fahey<br />
International Technical Manager<br />
Chroma Recipes<br />
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12<br />
brOuGht tO YOu FrOm Our<br />
tALeNteD StAte techNIcAL<br />
eDucAtOrS<br />
EMMA HEFFEREN<br />
SA/VIC State Technical Educator<br />
Minky Blonde<br />
57g of 9/20 + 3g 5/25<br />
Creates a Rosewood/Mink Pale blonde result<br />
JACQuIE KILPATRICK<br />
NSW Technical Educator<br />
Rosewood Blonde<br />
40g 9/60 + 20g 8/64<br />
NIgEL HALL<br />
NSW Technical Educator<br />
Cool Creamy Blonde<br />
20g 10/17 + 20g 10/30 + 20g 9/20<br />
ALISON KORKMAz<br />
VIC Technical Educator<br />
Metallic Copper<br />
30g 10/17 + 30g 10/40<br />
with 18Volume Crème developer<br />
CASEY MCKENNA<br />
WA Technical Educator<br />
Chestnut Copper<br />
45g 7/45 + 15g 6/67<br />
JAY KOWNACKI<br />
QLD Technical Educator<br />
Cool Raven<br />
1/2 6/50 and 1/2 5/25 and 18vol.<br />
With the launch of the new Lakmé colour range Chroma, We take a look at<br />
why Chroma is different to other ammonia free permanent hair colours and<br />
some of its key benefits.<br />
Q: What is the Lakmè new<br />
seasonal Collection?<br />
A: Lakmè, together with International Creative<br />
Director Carlos Vidal, have launched<br />
FUTURE based around the brand’s new<br />
ammonia free permanent hair colour range,<br />
Chroma. FUTURE is an interactive technical<br />
workshop that takes our hairdressers on a<br />
comprehensive journey through the different<br />
realms of creative colouring using ammonia<br />
free permanent intensive colour. For further<br />
information, or to reserve your place, please<br />
contact education@haircareuaust.com<br />
Q: How does Chroma differ from other<br />
ammonia free permanent colours?<br />
A: Chroma works with a unique VibraRiche<br />
high-performance technology that delivers<br />
intense, vibrant, long lasting colour that<br />
respects the hair’s fibre during the<br />
colouring process.<br />
Q: What is the mixing and timing ratio<br />
for Chroma?<br />
A. Chroma is a 1:1 mixing ratio and can be timed<br />
for 30 minutes for normal hair colouring, or up<br />
to 45 minutes for additional coverage on nonpigmented<br />
hair.<br />
Q: What are some of the key benefits<br />
of Chroma?<br />
A. • Chroma has 32 shades including<br />
two mix tones<br />
• Chroma offers 100% coverage on nonpigmented<br />
hair<br />
• Chroma contains VibraRiche, H.A.S.,<br />
Pyrazol and PMP technology<br />
• Chroma works with two unique designated<br />
developers; 18 Volume and 28 Volume<br />
Crème Developer. These contain Betafin,<br />
which ensures optimum client comfort<br />
during the colour service.<br />
Q: My Client has coarse resistant 100%<br />
grey coverage and we usually work with<br />
Collage permanent hair colour to obtain<br />
uniform coverage. Could I swap her to<br />
Chroma colour instead?<br />
A: Because Chroma is a multi-reflective<br />
colouring tool rather than a uniform result,<br />
such as Collage or Collage+, it would be<br />
advisable to continue using the Collage recipe<br />
when looking for 100% coverage on resistant<br />
non-pigmented hair. Chroma is a completely<br />
different type of colour to Collage,<br />
and both have unique roles within the<br />
colouring spectrum.
TECH TALK TECH T<br />
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with Melanie-Jane Fahey<br />
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International Technical Manager<br />
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Q: What is FABuLOSO pro by evo®<br />
A: Ammonia free, peroxide free, deposit only<br />
colour intensifiers used for in salon professional<br />
services as well as customised bespoke take<br />
home retail conditioners.<br />
Q: What can you do with FABuLOSO pro?<br />
A: FABULOSO pro has 3 Options:<br />
Option 1 – In Salon Colour Service<br />
• Colour Refresh<br />
• Colour Fill<br />
• Colour Tone/Pastels<br />
• Colour Accent<br />
• Colour Enhance<br />
Option 2 - In Salon Treatment Service<br />
• Shine Treatment<br />
Option 3 – Take home<br />
customised conditioners<br />
• Retail Colour Intensifying Conditioner<br />
Q: Explain the Mixologist Menu.<br />
A: The Mixologist Menu is a tool which the salon<br />
can utilise to formulate and identify options<br />
they have selected to work with in the salon.<br />
The recipes are a guideline to formulate with<br />
and the chart is a diagnosis for where and<br />
how to use FABULOSO pro.<br />
To find out more about FABULOSO pro speak to your Haircare Australia<br />
sales consultant or call 1300 437 436 or visit www.fabulosopro.com.<br />
Q: Explain how to use the Temptress<br />
Shine Treatment.<br />
A: The Temptress Shine<br />
Treatment can be used<br />
directly after FABULOSO<br />
pro, after any in salon colour<br />
service or when a client<br />
comes in for a hair cut and<br />
style. The hair is left looking<br />
fabulously SHINY and glass<br />
like and it seals in any fresh<br />
colour service as well as conditions and<br />
nourishes the hair.<br />
N.B: TEMPTRESS SHINE TREATMENT<br />
CANNOT BE USED TOGETHER WITH<br />
FABULOSO PRO COLOUR INTENSIFIERS –<br />
They do not mix.<br />
Q: Explain the difference between a Soft<br />
Pastel and a Metallic Pastel.<br />
A: A Soft Pastel is working with either of the 2<br />
base conditioners of Volume and Repair to<br />
dilute the intensifiers within to create very soft<br />
pastels. The results are soft, diluted and are<br />
conditioned into the hair and left on for 3 to<br />
5 minutes. Soft Pastels are mixed to visual<br />
results. What you see in the base conditioner<br />
or shaker is the result you will get on the hair.<br />
Metallic Pastels work best in accent piecing<br />
and are created working directly with the<br />
colour intensifiers and our tertiary intensifier<br />
Platinum. There are specific mixing ratios for<br />
the Metallic Pastels and generally their timing<br />
on hair is up to 3 minutes.<br />
Q: What is the timing for a colour refresh?<br />
A: A colour refresh is generally left on the hair for<br />
up to 20 minutes.<br />
Q: How long does FABuLOSO pro in<br />
salon colour service with Option 1 last in<br />
the hair?<br />
A: Depending on the client’s porosity levels and<br />
the general heath and condition of their hair.<br />
FABULOSO pro can last in the hair from 6<br />
to 16 washes. However, if you send your<br />
client home with the signature conditioning<br />
intensifiers you are able to keep your client’s<br />
colour fresh and the pigment extended in<br />
between their regular colouring services.<br />
Colour Refresh<br />
Colour Fill<br />
Colour Accent
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with Kirsten Reynolds<br />
Alterna National Brand Development and Education Manager<br />
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14<br />
What sets ALTERNA CAVIAR<br />
apart from other leading boutique<br />
hair care ranges?<br />
ALTERNA HAIRCARE was launched in<br />
1997 with a reputation built on innovative<br />
ingredients and when ALTERNA CAVIAR<br />
launched into the market in 1998, it was the<br />
first range of its kind to have ‘good for you’<br />
beauty principles by respecting the ‘FREE<br />
OF’ story. The company also launched<br />
an anti - ageing hair care range<br />
– one of it’s kind.<br />
We are PURE. PROVEN.<br />
PROFESSIONAL<br />
PURE<br />
– pure ingredients<br />
PROVEN<br />
– clinically proven and tested on clients<br />
PROFESSIONAL<br />
– supporting professional salons<br />
and stylists worldwide<br />
To find out more about ALTERNA HAIRCARE speak to your Haircare<br />
Australia sales consultant or alternatively contact Kirsten Reynolds<br />
– 0458 001 797 or email kirstenr@haircareaust.com<br />
ALTERNA CAVIAR<br />
Q: How does Caviar technology<br />
actually work?<br />
A: Our Caviar range contains Omega 3 Fatty<br />
Acids and moisturising properties to provide<br />
the most successful benefits of adding<br />
hydration and elasticity to ageing hair. It is also<br />
enriched with Vitamin C; a proven anti-oxidant<br />
and contains cytokines which encourage<br />
microcirculation to aid in improved<br />
cellular turnover.<br />
Q: What is your favourite shampoo<br />
and conditioner?<br />
A: It’s hard to have a favourite as there are so<br />
many heros, but I can’t go without using<br />
Caviar Moisture Shampoo and Conditioner as<br />
it revitalises my hair and I see a difference after<br />
one use.<br />
Q: Which styling product/s are<br />
HOT at present?<br />
A: The Seasilk Oil Gel is an incredible product<br />
as it’s a hybrid styling product. This means<br />
you have dual action technology on the hair,<br />
primarily it will treat your hair with sea silk<br />
technology and secondary it will assist your<br />
styling control with thermal protection.<br />
ALTERNA BAMBOO<br />
Q: What makes ALTERNA BAMBOO stand<br />
alone in today’s market?<br />
A: ALTERNA BAMBOO is a great introduction to<br />
a new lifestyle brand for your salon. This range<br />
contains eco – certified organic ingredients<br />
which offer your clients ‘good for you<br />
beauty’ principles.<br />
ALTERNA BAMBOO has six families in its portfolio<br />
– SMOOTH, SHINE, VOLUME, COLOR HOLD,<br />
STYLE and with the recent introduction to our<br />
MEN’S range.<br />
Q: Which line in BAMBOO is so unique?<br />
A: BAMBOO Volume is so different as it’s a<br />
category that can cater for styling any type of<br />
hair with seeking volume and will also extend<br />
your blow dry time.<br />
BAMBOO VOLUME immediately boosts<br />
the hair’s intrinsic strength, flexibility and<br />
sustainability for stronger, healthier and better<br />
performing hair and also adds volume to the<br />
hair in 3 different ways;<br />
1. The individual strand<br />
2. Adding overall fullness and volume<br />
to your hair<br />
3. How long the volume lasts in your hair<br />
Q: Which product is essential for<br />
SPRINg/SuMMER?<br />
A: Our BAMBOO COLOR HOLD UV+ category -<br />
it’s very unique as it clinically proves to<br />
protect the hair from 60 washes before any<br />
fade occurs.<br />
The organic Kalahari Melon offers total<br />
protection for your clients’ hair colour and also<br />
protects your hair with UVA and UVB filters.<br />
This is a wonderful light weight leave in fluid for<br />
adding to your clients’ hair on freshly washed<br />
damp hair before blow drying and also a great<br />
leave in on dry to protect your locks vs those<br />
harmful UV rays.<br />
UVA – protection from ageing<br />
UVB – protection from burning
Tantruth®<br />
Achieve the UltimAte tAn<br />
Our PhilOsOPhy<br />
Tantruth achieves the ongoing desire for the<br />
appearance of tanned skin, without exposure to<br />
harmful UV rays.<br />
Tantruth is a professional tanning range<br />
that offers exceptional quality throughout<br />
its step-by-step tanning routine.<br />
Tantruth contains the latest innovations<br />
in tanning technology. With satin silk<br />
extracts, duo self-tanning agents and<br />
a light fresh fragrance to leave the<br />
skin pleasantly scented. You will have<br />
a luxuriously deep tan, giving you that<br />
bronzed, sunkissed look all year round.<br />
Achieve the<br />
ultimAte tAn<br />
Paraben, Alcohol & Mineral Oil Free<br />
Made from only the finest naturally derived ingredients.<br />
Exceptional Quality<br />
Throughout the step-by-step tanning routine maximum<br />
tanning results are achieved.<br />
Light Fresh Fragrance<br />
Leaves skin pleasantly scented.<br />
Luxurious Deep Tan<br />
A healthy sunkissed look all year round.<br />
Leaves skin moisturised and egenerated<br />
Avocado and Vitamin E work as powerful anti-oxidants<br />
whilst Shea Butter soothes the skin.<br />
More than just a bronzed glow<br />
Containing extracts that are beneficial for the skin<br />
means all the benefits of a skincare with your tan.<br />
15
16<br />
FEATURES<br />
THE INSTYLE<br />
wOmeN OF<br />
StYLe AwArDS<br />
Moroccanoil was a proud sponsor of the prestigious 2013 Women of Style Awards in<br />
May. The annual event is held to celebrate inspirational women, doing inspirational<br />
things, and this year there was no shortage of talent.<br />
A fleet of Audis delivered some of Australia’s<br />
most influential, motivated and talented women to<br />
the star studded event which included Miranda<br />
Kerr, Lara Bingle, Carrie Bickmore, Kerri-Anne<br />
Kennerley and Michelle Bridges. The group of<br />
nominees hail from diverse backgrounds including<br />
arts, entertainment, fashion and the environment,<br />
proving they have an abundance of both style<br />
and substance.<br />
The winners of the awards were presented with<br />
personalised Waterford Crystal trophies as an<br />
acknowledgment of their achievements, and all<br />
guests received a generous Women of Style<br />
goodie bag featuring a bottle of Moroccanoil<br />
Original Treatment.<br />
As the event’s official hairstylist and hair care<br />
provider, Moroccanoil dressed the tresses of the<br />
elegant Women of Style guest list. A dedicated<br />
Hair Studio was set up at the Langham in Sydney,<br />
where guests were invited to have their hair styled<br />
by New York based Moroccanoil Educator<br />
Kevin Hughes.<br />
Kevin and the team were on hand with their<br />
collection of turquoise brushes, signature<br />
Moroccanoil Treatment and luxe styling products<br />
from the range. Each person styled also received<br />
a Moroccanoil pack which included products<br />
specifically chosen to suit their hair type.<br />
Celebrated actress Susie Porter was thrilled<br />
when she emerged from her Moroccanoil session<br />
with her strawberry blonde hair arranged in an<br />
impressively lofty ’60s beehive. An assortment of<br />
cut-glass bobs and sleek barrel curls followed, and<br />
perfectly glamorous ‘Moroccanoil’ hair became a<br />
talking point of the evening.
FAbuLOSO PrO<br />
LAUNCH AT COSMOPROF<br />
Excitement filled the air with the highly anticipated launch of the FABULOSO pro<br />
range at Cosmoprof in Las Vegas. Set to be a game changer in the hair and beauty<br />
industry it did not disappoint.<br />
Cosmoprof North America is an annual trade<br />
show covering all the essentials of the beauty and<br />
cosmetic industry. This year the event was held<br />
on July 14th- 16th July at the stunning Mandalay<br />
Bay Resort and Casino in Las Vegas. The event<br />
is a wonderland for beauty professionals to come<br />
together and discuss innovative ideas and new<br />
creations, in particular a fantastic way to introduce<br />
the new FABULOSO pro range.<br />
FABULOSO pro was launched as the new in-salon<br />
‘colour refresh and customised retail system’ that<br />
enables salons to revive, intensify and maintain<br />
their clients’ hair colour in between full colour<br />
services - a necessary extra for salons.<br />
The FABULOSO pro presentation was conducted<br />
by evo’s talented colour technical manager,<br />
Melanie Fahey and education director, Grant<br />
Norton. The presentation covered the innovative<br />
colour and after colour services available, the<br />
customised retail system of colour enhancing<br />
conditioners and the tremendous professional<br />
and commercial opportunity for salons. Using<br />
FABULOSO pro, salons can now: (a) create<br />
unlimited semi colours which will refresh, fill, tone,<br />
pastelise, accent and enhance any colour; and<br />
(b) customise unlimited colour conditioners, which<br />
can then be taken home by clients, to perfectly<br />
match and maintain colour. The FABULOSO pro<br />
range offers salons the ability to provide unique,<br />
prescriptive services and products that can only<br />
purchase from them. This allows for significant<br />
new business in salon services and retail and<br />
ensures repeat business to the salon.<br />
Importantly, evo is keeping it simple true to its<br />
nature. FABULOSO pro is supported by an ipad<br />
app which enables the user to add and store<br />
clients, add and store recipes as well as guiding<br />
them through the formulation process. The line<br />
is the perfect partner to complement any salon’s<br />
professional colour portfolio.<br />
17
18<br />
FEATURES<br />
ECHOES OF THE<br />
SOPhIStIcAte<br />
The Sophisticate is elusive, refined and complex. Shot at Hair Expo after a seminar<br />
for our friends at INSTYLE, this story captures the elegant sensitivity of decades<br />
past and dresses it with a modern editorial finish using the latest tools from<br />
Cloud Nine- The Waving Wand and the Micro Wand.<br />
Feminine shapes that can be dressed down for<br />
clients or pushed even further for Avant gardethe<br />
possibilities are endless with hot tools that are<br />
easy to use, quick to set and in conjunction with<br />
great products- maintain the quality of the hair.<br />
This results in more elasticity, shape memory and<br />
creative control.<br />
Shot by Lara Milenko, with makeup by Jovita Lee<br />
and hair/fashion styling by Lauren McCowan- this<br />
story pairs the beauty looks with styling from<br />
Louis Vuitton, Lawrence Kazan and Paula Walden<br />
for shape, texture and embellishment intricacies to<br />
complement the hair.<br />
By echoing a sense of glamour from time past with<br />
a modern twist and new inventive techniques to<br />
complement the innovation of the tools-we take<br />
the inspiration and make it our own.
TOOLS: Waving Wand & Micro Wand<br />
PHOTOGRAPHER: Lara Milenko<br />
HAIR AND STYLING: Lauren McCowan<br />
MAKEUP: Jovita Lee<br />
19
20<br />
FEATURES
TOOLS: Waving Wand & Micro Wand<br />
PHOTOGRAPHER: Lara Milenko<br />
HAIR AND STYLING: Lauren McCowan<br />
MAKEUP: Jovita Lee<br />
21
22<br />
FEATURES<br />
1<br />
The Great Gatsby<br />
cLOuD NINe<br />
mIcrO wAND cOmPetItION<br />
I am thrilled to announce the winners from The<br />
Cloud Nine Great Gatsby competition. The<br />
worldwide success of the ‘The Great Gatsby’ has<br />
seen the renaissance of hair inspired by the Jazz<br />
age and this competition was designed to equip<br />
stylists with a creative tool that will allow them to<br />
create looks inspired by the film and the period it is<br />
set in. The Cloud Nine Micro Wand makes setting<br />
the hair for these styles quick, easy and effectivewithout<br />
compromising on the quality of the hair.<br />
The competition proved very popular and we<br />
received entries from all over the country! The<br />
conditions for entry were simple- purchase a Micro<br />
Wand for professional use and as your entry. Then<br />
style a creative look using the Micro Wand and<br />
photograph it, along with a before shot and a step<br />
by step. We did not judge the competition based<br />
on styling, photography or makeup. We wanted to<br />
create an easy, creative competition that would not<br />
alienate any young stylists financially and bring it<br />
back to the hair work. This competition was judged<br />
purely on the hair, hence the before photos and<br />
the requirements of a step by step.<br />
The standard of work across the board was<br />
amazing and it was what I have come to expect<br />
from our Cloud Nine stockists- excellence and<br />
innovation. Extremely difficult to judge!<br />
Our winners of the Great Gatsby, Cloud<br />
Nine Micro Wand Competition are:<br />
1St PLAce- SAm JAmeS<br />
ORBE HAIRDRESSING - ADELAIDE.<br />
Sam’s entry was classic and beautiful. I loved how<br />
much depth her fingerwave had and the amount of<br />
curl and body she created through the lengths of<br />
her model. The hair wasn’t too overdone and still<br />
had a nice amount of life and movement to keep<br />
a modern feel to it. All in all a fantastic example of<br />
the capabilities of the Micro Wand.<br />
2ND PLAce-- ZOwIe evANS<br />
ZOWIE EvANS HAIR - MELBOURNE.<br />
Zowies entry was soft, fresh and a modern take<br />
on a classic waved bob. The dressing of her set<br />
was lovely and the waves sat symmetrically and<br />
still had enough movement to look fresh while still<br />
retaining that alluring Jazz age glamour.<br />
3rD PLAce - KArLA SmIth<br />
MASCI HAIR - MELBOURNE.<br />
Carla’s entry was a modern clash of sleek and<br />
streamlined with a fantastic curled wedge that<br />
showed off the versatility of the Micro Wand. She<br />
created a beautiful shape with her wedge and the<br />
shape and composition of her look was effortless<br />
and right on the trend mark.<br />
Congratulations to all the entrants, I look forward<br />
to working with Sam on her editorial prize and<br />
creating more creative competitions for the<br />
industry in the future!!<br />
Lauren McCowan<br />
2<br />
3
AcK tO bASIcS<br />
Having worked in the industry for over 50 years as a hairdresser, session stylist, salon owner and<br />
inventor, Cloud Nine founder Robert Powls has amassed a wealth of knowledge on how to succeed in<br />
hairdressing. Robert shares his expert advice on how to hone your hairdressing skills and help take your<br />
business to the next level focusing on the importance of going back to basics.<br />
With new techniques and trends being developed at lightning speed, as hairdressers it's easy to<br />
lose sight of traditional methods. However, if you want to move your career forward, it's important<br />
to go back to basics.<br />
To be a rounded hairdresser, knowing how to execute old-school skills such as pin-curling, dressing<br />
hair and even classic blow-drying are vital. Whilst all of these methods may not be required every day,<br />
whether you're a hairdresser performing a makeover on live television, working backstage at Fashion<br />
Week or in the salon , having these foundation skills in your arsenal will enable you to handle any request<br />
quickly and confidently. Here are my tips for using traditional methods to help your skills and your<br />
business blossom.<br />
Ensure you have a feel for hair<br />
The first traditional and essential skill is having a<br />
'feel' for hair. Whether you're creating a modern<br />
look or a classic style, your understanding here<br />
needs to be rock solid. Today there's a lot<br />
of emphasis on technique, which naturally is<br />
important. However, in order to know what looks<br />
can be achieved with an individual head of hair,<br />
you have to initially learn about die feel - something<br />
that is becoming a lost art.<br />
There are many ways to strengthen this skill.<br />
When I was running three salons and training my<br />
team, I personally found that learning the art of<br />
pin curling was great for mastering how to handle<br />
hair. This is an invaluable talent as it allows you to<br />
fully understand what its capable of, so that if a<br />
client requests a particular style, you can avoid any<br />
potential disasters, as you'll instinctively know (and<br />
can politely explain) whether it is achievable.<br />
Understanding hair's shape also helps. At the<br />
beginning of my career, I was fortunate enough to<br />
be trained by the legendary Silvio Camillo. Before<br />
we picked up a pair of scissors, comb or dressing<br />
brush, he first walked us around London to look at<br />
buildings and shapes. It may sound old fashioned,<br />
but he taught me one thing that still remains true<br />
today; the shape of hair is an 'S' and that's what<br />
we should always aim for in hairdressing. Whether<br />
it's a bob, crop, or long hair, when it's moved, it<br />
should fall back into the same shape. Even straight<br />
hair should have some movement- not necessarily<br />
a curl or wave - just movement.<br />
These early lessons are still useful to me today. If<br />
you take time to truly appreciate the feel, shape<br />
and movement of hair, it can really take your skills<br />
to another level.<br />
Brush up on your blow-dry<br />
If you want to move your column and your<br />
business forward, don't underestimate the power<br />
of a good old, classic blow-dry. In countries such<br />
as France, there's an emphasis not just on cut and<br />
finish clientele, but also on the weekly blow-dry<br />
customer. A client visiting for a £25 blow-dry once<br />
a week (or even twice a month) will be far more<br />
profitable in the long run than someone who visits<br />
for a £50 haircut every eight weeks. But to keep<br />
them coming back, the foundations of a good<br />
blow-dry can’t be forgotten. You have to go back<br />
to basics.<br />
Historically, a classic blow-dry was about more<br />
than just drying the hair. When done well with<br />
a hairdryer and a great brush, you could create<br />
lift, movement and polish too. The invention and<br />
popularity of straightening irons (for which I know<br />
I am partly responsible for) has meant that some<br />
hairdressers instead blast the hair with a hairdryer<br />
and then let the irons do the heavy lifting. However,<br />
give a client a truly great blow-dry first and the<br />
irons then only need to be run through lightly at a<br />
temperature suited to their individual hair type to<br />
finish the look.<br />
To get clients addicted to visiting your salon<br />
for a blow-dry rather than doing it at home, the<br />
trick is to use the right tools. This starts with a<br />
high quality brush and that's why we invested in<br />
creating our own range. The new hand-made<br />
Cloud Nine Radial Brush has a ceramic barrel<br />
to reduce blow-drying time combined with boar<br />
bristles which gently polish the shaft to produce<br />
a classic, professional blow-dry. Getting both<br />
the foundations and the finish right will not only<br />
promote a long-lasting blow-dry but also<br />
help ensure that the client will want to come<br />
back for more.<br />
Perfect the art of dressing<br />
Knowing how to dress hair is another traditional<br />
method that is underrated yet can really help<br />
elevate your skills. Take the humble roller. One of<br />
the reasons I invented our roller system, The0,<br />
which heats up rollers in four seconds was<br />
because I recognised their value and importance<br />
in creating volume and movement for modern, as<br />
well as classic styles and wanted to simplify the<br />
process. Despite this, I've come across some<br />
hairdressers who are unsure how to put rollers<br />
in, or how to dress the hair when they have been<br />
taken out.<br />
Whilst I am confident that the vast majority of<br />
professionals in our industry will have learnt how<br />
to use rollers and pin curl for example, how often<br />
are these skills revisited? Whilst Mrs. Smith may<br />
always request ‘the usual' when she comes in for<br />
appointments, as experts we have to be prepared<br />
for when she wants that glamorous look for a<br />
special occasion too. If you 're well rehearsed on<br />
classic dressing skills because you worked on<br />
them in a recent training session, you'll be able to<br />
handle her request much more confidently than if<br />
you're trying to remember what you learnt when<br />
you were a trainee fifteen years ago.<br />
I'm not saying we should all go back to using pin<br />
curling every day. However, I believe that having<br />
the ability to pin curl gives you more of a tactile feel<br />
for hair and regularly brushing up on your traditional<br />
dressing skills will mean you’re always prepared for<br />
the unexpected.<br />
Make time for extra training<br />
Mastering all of the skills I've mentioned such as<br />
developing a feel for and dressing hair all relate to<br />
something that I'm passionate about; consistent<br />
training. It's not just about going on a course a few<br />
times a year. To truly progress, training outside of<br />
salon hours is required.<br />
23
24<br />
GET THIS LOOK<br />
rAcheL ZOe<br />
SPRING/SUMMER 2014<br />
Hair design by Antonio Corral Calero, Moroccanoil® Artistic Director<br />
For The Rachel Zoe Collection<br />
for Spring/Summer 2014, runway<br />
stylist Antonio Corral Calero,<br />
Moroccanoil Artistic Director,<br />
created a deconstructed modern take<br />
on the braid, with a contrasting and<br />
overlapping tangled textural effect that<br />
looked as if hair was styled on-thego.<br />
The look was achieved by taking<br />
random parts of pre-textured strands,<br />
crisscrossing them (like macramé) and<br />
tucking them into the back and inside<br />
of a low braid.<br />
STEP BY STEP:<br />
1. Moroccanoil Original Treatment was used on<br />
dry hair to condition, strengthen and smooth.<br />
The hair was then sprayed with Moroccanoil<br />
Root Boost (available 2014) at the roots<br />
starting at the nape, and working up.<br />
2. Moroccanoil Molding Cream (available 2014)<br />
was then worked in from roots to ends,<br />
giving the hair a semi-matte texture and a<br />
healthy looking shine.<br />
3. The hair was then blow dried from<br />
underneath and lifted at the roots using<br />
fingers, letting it dance and tangle under the<br />
air flow.<br />
4. When almost dry, and with model’s head<br />
bent over, the hair was finger massaged<br />
and lifted at the root to intensify the tangled<br />
texture. From here, the hair was sectioned<br />
from ear to ear and pinned up while a braid<br />
was created with the remaining strands at the<br />
nape of the neck.<br />
5. The top hair was then released and various<br />
parts of the different strands were tucked into<br />
the braid like macramé. The various strands<br />
were then blended in waves to create a<br />
loose inverse-pyramid shape that was wider<br />
on top. Following this, the palm was softly<br />
rotated over the hair to make it lie naturally.<br />
To add a tribal vibe, several little braids were<br />
placed randomly at the sides.<br />
6. Finally, the shorter hairs at the hairline were<br />
pulled out so that the style appeared loose<br />
and natural.<br />
KEY PRODUCTS<br />
Moroccanoil Treatment 100mL<br />
42024 $25.00 ex gst $27.50inc gst<br />
Moroccanoil Molding Cream<br />
Available 2014
EvO SUPPORTS<br />
tOme At NYFw<br />
evo is fast developing a reputation for unparalleled styling ability and<br />
performance. Session stylists from all over the world are connecting with the<br />
brand and the product’s styling prowess. One of these stylists is the inimitable<br />
Sophie Roberts, who directed the hair for evo on the TOME show at New York<br />
Fashion Week on September 5.<br />
TOME is an Australian design duo based out of<br />
New York, and have a well-documented history of<br />
taking inspiration from thoughtful, unlikely places<br />
for their collections. Spring 2014 was no exception<br />
for Tome, with designers Ryan Lobo and Ramon<br />
Martin looking to Cuban-American pagan artist<br />
Ana Mendieta as an aesthetic foundation for their<br />
new ready-to-wear range, whose presentation<br />
was given creative direction by cult stylist, Michelle<br />
Jank. With a palette of dreamy pastels — creams,<br />
rose hues and sandy earth tones — the welldeserved<br />
CDFA finalists took a deconstructionist<br />
approach to their pieces; the floaty slip dresses,<br />
trenches and oversized culottes featuring<br />
shredded tweed, tulle, python skin, delicate lace<br />
and even high-shine plastics.<br />
STEP BY STEP<br />
1. Spray hair down with Day of Grace leave in<br />
conditioner for an even dampness.<br />
2. Mix Gangsta grip with Love Perpetua and<br />
Shape vixen in even proportions and work<br />
through hair until evenly coated.<br />
3. Comb the hair straight back with a wide tooth<br />
comb and split into two vertical sections.<br />
4. Twist hair into two ropes at the nape of the<br />
neck and diffuse dry hair.<br />
5. Drying will take approximately 10-15 minutes.<br />
Occasionally aerate the hair and then retwist<br />
into shape so that the middle of the twists<br />
dry evenly.<br />
6. Once hair is dry, gently break apart twists<br />
and shake hair out.<br />
7. Using Helmut spray, shape the front<br />
of the hairline and clip with setting clips to<br />
hold shape.<br />
The final day of the HCA Prestige Partners NYC<br />
Study Tour, the TOME show was a highlight for the<br />
tour team, who all worked backstage with Sophie<br />
Roberts and Lauren McCowan at one of the<br />
most anticipated shows of the season. The team<br />
was made up of Mel Gesualdo, Freda Rossidis,<br />
Natalie Depasquale, Mark Bailey, Sarah Sollazo,<br />
Lisa Pace, Anna Ntaliianis, Kara Layton, Rachel<br />
Beswick, Kate Donald and Tina Kothris.<br />
The hair look, developed by Sophie, was a<br />
deconstructed rope braid, with multiple product<br />
mixing to give a separated, built up finish to the<br />
hair. The idea behind the hair look was to bring<br />
the soft colour palette and structural shapes in the<br />
collection back to an androgynous strength that<br />
defines the modern woman.<br />
8. Gather hair into two sections at the nape<br />
and start tying together into knots to create a<br />
rope like braid.<br />
9. Pick the sides of the hair up and detail style<br />
for a square, masculine shape through the<br />
back, by pinning strands and pulling out<br />
pieces of the braid.<br />
10. Once you are happy with the shape, spritz<br />
with Helmut to hold and remove all clips.<br />
KEY PRODUCTS<br />
evo Day of Grace<br />
39236 $11.82ex gst | $13.00inc gst | $25.95rrp<br />
evo Gangsta Grip<br />
39272 $12.27ex gst | $13.50inc gst | $26.95rrp<br />
evo Love Perpetua<br />
39237 $12.27ex gst | $13.50inc gst | $26.95rrp<br />
evo Shape Vixen<br />
39216 $12.27ex gst | $13.50inc gst | $$26.95<br />
evo Helmut<br />
39295 $9.95ex gst | $10.95inc gst | $21.95rrp<br />
25
26<br />
NEW PRODUCTS<br />
BABE TAPE-IN PRO<br />
HAIR EXTENSIONS<br />
Who we are...<br />
Babe Hair Extensions are a first for the hair<br />
extension industry. It is the result of an exclusive<br />
collaboration between Babe Inc., A leading hair<br />
extension company, and one of the world's<br />
oldest and most prestigious raw human<br />
hair authorities.<br />
Our Promise To You...<br />
Babe 100% human hair is being used by salons<br />
and stylists all over the world for its ability to<br />
maintain a radiant and smooth texture without<br />
using synthetic coatings like silicone. Equally<br />
important to stylists is the attachment method.<br />
No heat, glue or chemical, means no mess or<br />
damage to the client's hair.<br />
In addition to the high quality all natural human hair<br />
extensions, Babe Inc. has also developed a state<br />
of the art educational program. It is their belief<br />
that when you combine Babe high quality hair<br />
extensions with the proper training and knowledge<br />
huge success awaits. The in-depth, hands-on<br />
course covers topics such as marketing, pricing,<br />
client consultations, colouring and cutting as well<br />
as hair care techniques.<br />
FOR MORE INFORMATION ABOUT BABE<br />
HAIR EXTENSIONS VISIT THE WEBSITE<br />
babethings.com<br />
Babe Hair Extensions Training<br />
Venue: Haircare Australia,<br />
Cnr Adam & Manton St, Hindmarsh<br />
Dates: 22 October 6 - 8pm<br />
11 November 10am - 12pm<br />
12 November 6 - 8pm<br />
Phone Education on<br />
1300 437 436 ext 4 to book.<br />
TAPE-IN PRO ExTENSIONS<br />
This brand-new method is a showstopper. Installation is astonishingly fast and the<br />
look is shamelessly seamless. Clients are raving about how Tape-Ins provide length<br />
and volume and blend easily into hair.<br />
This revolutionary method installs in as little as 45 minutes, so you’ll be looking fabulous in no time.<br />
And because it’s so speedy, it will save you precious time and money. The medical grade adhesive is<br />
designed for hair, so with proper care, tape won’t weaken until you’re ready to remove it with the help<br />
of our trusty Tape-In Bond Remover.<br />
• Application time: 30 minutes to 1 hour<br />
• May be reused up to 3 times<br />
• Lasts 3 to 6 months with proper care<br />
29 COLORS TO CHOOSE FROM!<br />
#1·Betty·<br />
45100<br />
#5B·Roxanne<br />
45120<br />
#10·Ginger·<br />
45144<br />
#27-613<br />
Bridget·<br />
45160<br />
#613·Marilyn·<br />
45172<br />
Pink·Mary·<br />
Catherine·<br />
45216<br />
#1B·Susie<br />
45104<br />
#5R·Emmie·<br />
45124<br />
#12·Dottie·<br />
45148<br />
#27A·Veronica·<br />
45158<br />
Blue·Malorie·<br />
45200<br />
Purple·Paige·<br />
45220<br />
#2·Sally<br />
45108<br />
#6·Daisy·<br />
45128<br />
#12-600·<br />
Caroline·<br />
45150<br />
#30-33·Ruby·<br />
45164<br />
Burgandy·<br />
Beverly·<br />
45204<br />
Red·Victoria·<br />
45224<br />
#3R·Betsy<br />
45112<br />
#6-10·Eva·<br />
45132<br />
#24·Cindy·<br />
45152<br />
#60·Patsy·<br />
45136<br />
Pink·Fuschia·<br />
Pamela·<br />
45208<br />
Teal·Peggy·<br />
45228<br />
#4·Maryann<br />
45116<br />
#8·Lucy·<br />
45140<br />
#27·Shirley·<br />
45156<br />
#600·Dixie·<br />
45168<br />
Dark·Purple·<br />
Whitney·<br />
45212<br />
Funky·Claudia·<br />
45232<br />
PICTURES FOR ILLUSTRATION PURPOSES ONLY
FABULOSO PRO<br />
WE'LL MAKE IT TOGETHER<br />
The personalised colour system that revives, intensifies and maintains<br />
clients colour between salon visits<br />
Washing, blow-drying, hot tools, the sun and other<br />
environmental factors cause hair colour to fade<br />
faster than it takes bieber to pen a cheesy ballad.<br />
Introducing evo FABULOSO pro<br />
The new in-salon ‘colour refresh and maintenance<br />
system’ – enabling hairdressers to revive, intensify<br />
and maintain their clients’ hair colour in between<br />
full colour services - it is the perfect partner to<br />
compliment a salon’s professional colour portfolio.<br />
Using fabuloso pro salons can:<br />
(A) create unlimited semi-colours for use during<br />
colour services to refresh, fill, tone, pastelise,<br />
accent and enhance any colour; and (b) provide<br />
a shine treatment as an after-colour service that<br />
helps seal the cuticle maintaining and preserving<br />
hair colour (c) customise unlimited retail colour<br />
conditioners to perfectly match and maintain<br />
clients’ colour between salon visits.<br />
Option 1: Colour Service<br />
• Colour Refresh<br />
• Colour Fill<br />
• Colour Tone<br />
• Colour Accent<br />
• Colour Enhance<br />
Option 2: Shine Treatment<br />
Use after all FABULOSO pro colour services<br />
and all permanent / demi permanent colour<br />
work to help seal the cuticle, maintain and<br />
preserve hair colour<br />
and add super shine.<br />
Option 3: Customised Retail Service<br />
Add colour intensifiers to prefilled conditioner<br />
bases to create prescribed colour maintenance<br />
conditioners to maintain hair colour in between<br />
salon visits - a necessary extra in salon.<br />
Features<br />
• Deposit only * ammonia free * peroxide free *<br />
direct pigment in a conditioner base *<br />
• <strong>Fabuloso</strong> pro contains cationic pigment<br />
technology (positively charged pigment) that<br />
aids the colour molecules to be deposited<br />
deep inside the hair shaft - bonding them to<br />
the hair fibre.<br />
Benefits<br />
• Unlimited colour palette * total respect of<br />
scalp and hair’s integrity * no permanent<br />
colour commitment<br />
• Unlimited creativity for the hairdresser to<br />
revive, intensify and maintain clients’ hair<br />
colour in between full colour services<br />
• Is supported by an ipad app - enabling users<br />
to add/store clients, add/store recipes as well<br />
as guiding them through formulating<br />
• Enables salons to offer their clients new<br />
professional services – including customised<br />
retail (clients have to return to the salon to get<br />
their customised formula, guaranteeing repeat<br />
business without price competition)<br />
• Is a perfect introduction to colour for clients<br />
who don’t colour their hair and/or those<br />
who have sensitive scalps and/or medical<br />
conditions…fabuloso pro is ideal to<br />
enhance natural colour and shine without<br />
commitment or damage<br />
option 1<br />
colour<br />
service<br />
option 2<br />
shine<br />
treatment<br />
option 3<br />
customised<br />
retail service<br />
27
28<br />
NEW PRODUCTS<br />
DETANGO TM<br />
DetANGLING bruSh<br />
Detango have released a new range of<br />
bright colours just in time for Summer!<br />
These Bright colours come in a sleek new<br />
packaging and are a great retail line for<br />
in your salon.<br />
• Perfect for detangling any hair type, wet or dry<br />
• Helps reduce hair breakage, splitting<br />
and damage caused by using incorrect<br />
styling brushes<br />
• Works well on hair extensions, wigs<br />
and weaves<br />
• Specially designed teeth flex when needed to<br />
ease knots and detangles painlessly<br />
• Handbag size for smooth, fabulous, tangle free<br />
hair anytime, anywhere!<br />
04940 Brush Black<br />
04944 Pop Pink<br />
04948 Optimistic Orange<br />
04952 Booming Blue<br />
04950 Purple Power<br />
$9.05ex gst $9.95nc gst $19.95rrp<br />
PICTURES FOR ILLUSTRATION PURPOSES ONLY
LAY/N/GO<br />
cOSmO bAG<br />
Lay/n/Go® COSMO is a 50 centimetre diameter washable cosmetic<br />
bag that converts into an easily transportable handled clutch allowing<br />
for quick and effortless use, clean-up and storage of your cosmetics.<br />
Cosmetic collections used on the Lay-n-Go<br />
surface are easily spread out on a clean,<br />
contained, and dry surface with an added<br />
pocket on the inside for discrete storage. After<br />
each use, simply pull the drawstring and the<br />
cosmetic bag is converted back into a completely<br />
sealed soft clutch.<br />
The ultimate cosmetic bag…smart, chic<br />
(and washable)!<br />
SILVER: 74208 - $31.77ex gst $34.95inc gst<br />
GOLD: 74210 - $31.77ex gst $34.95inc gst<br />
BLUE: 74204 - $27.23ex gst $29.95inc gst<br />
GREEN: 74206 - $27.23ex gst $29.95inc gst<br />
PINK: 74202 - $27.23ex gst $29.95inc gst<br />
BLACK: 74200 - $27.23ex gst $29.95inc gst<br />
Lay/n/Go® TRAVELER<br />
This classic and practical men’s travel bag is<br />
the perfect travel companion for the jet setting<br />
man. Taking up minimal space, the easy to wash<br />
LAY/N/GO will allow you to stay stylish and<br />
groomed while on-the-move.<br />
TRAVELER: 74200 - $27.23ex gst $29.95inc gst<br />
®<br />
• Shell is 100% quilted smooth poly and easy<br />
to wash/dry<br />
• Liner is 100% nylon and provides a water<br />
repellent/wipeable surface<br />
• One 18 x 12cm zippered pocket on the inside<br />
surface to stow any special brushes<br />
or accessories<br />
• Durable nylon cord and cord lock that provide<br />
a quick and easy opening/closing system<br />
• A special designed “lip” around the bag,<br />
which will keep make-up from rolling off the<br />
counter or falling into the wet sink<br />
• A velcro front storage pocket provides a place<br />
to stow the drawstring when closed and<br />
carrying or storing the bag<br />
• Nylon handle adds both comfort and<br />
convenience for carrying<br />
PICTURES FOR ILLUSTRATION PURPOSES ONLY<br />
29
30<br />
EDUCATION<br />
HAIRCARE AUSTRALIA PRESENTS,<br />
PRESTIGE EDUCATION ROAD SHOW<br />
THE SESSION<br />
Haircare Australia is known for bringing together the best brands across every<br />
facet of hairdressing. This also means having the very best educators and creatives to<br />
represent these brands. We asked ourselves what would happen if we threw our best<br />
and brightest on the stage together? The answer was ‘Who knows but we’ll find out.’<br />
Our stable of key creative across evo and Cloud<br />
Nine assembled for an all out hair ‘jam session’cut,<br />
colour, styling and every possible combination<br />
of the three. Staying true to our company ethos<br />
we wanted to create something off the beaten<br />
path and inspiring. Something experimental,<br />
progressive and entirely interesting from the<br />
vanguard at the front of the industry.<br />
Combining the talents of Jules Tognini,<br />
Lauren McCowan, Grant Norton and Leonard<br />
Newton, two shows were staged in Melbourne<br />
and Adelaide to showcase evo, Cloud Nine,<br />
FABULOSO Pro and introduce our Prestige<br />
Partner program.<br />
Prestige Partners is a concept where a stockist<br />
can carry multiple lines from Haircare Australia<br />
built around colour and combine their spend to<br />
build their business with marketing, business<br />
support, access to our top educators and creative<br />
opportunity. We want to create a collective culture<br />
that supports and creatively drives the stockists<br />
and Prestige ambassadors who support us.<br />
We kicked off in Melbourne with Lauren,<br />
Grant and Jules.
HAIRCARE AUSTRALIA PRESENTS,<br />
PRESTIGE PARTNERS<br />
NEW YORK STUDY TOUR<br />
Haircare Australia is known for creating and representing the very best brands across every facet of our<br />
industry. We thrive on education, inspiration and innovation. Part of the promise we make to our industry<br />
is that we are constantly striving to create opportunities that inspire our stockists to push themselves<br />
further across business, education and creative boundaries.<br />
We are thrilled to present to you the Prestige<br />
Partners New York Study Tour 2013. The NYC tour<br />
is designed to give our attendees an experience<br />
of New York through the eyes of Haircare<br />
Australia. Working with a group of 10 stylists, this<br />
trip encompasses exclusive tours and insights<br />
into international brands like evo, FABULOSO,<br />
Morroccanoil and Cloud Nine; as well as<br />
seminars and experiences with our best<br />
ambassadors and creatives.<br />
The idea is for our Prestige Partners to experience<br />
the city of New York while immersed in the<br />
culture and brand that is Haircare Australia. We<br />
want to create a collective culture that supports<br />
and creatively drives the stockists and Prestige<br />
ambassadors who support us.<br />
This is a not seen before experience that we are<br />
excited to share and build for the future. Our official<br />
Tour Leader is the inimitable Freda Rossidis from<br />
Cast salons in Victoria who says she is ‘Looking<br />
forward to sharing my New York Fashion Week experience with a passionate<br />
group of people. Be prepared to be inspired, motivated and most of all have<br />
fun with myself and the fabulous team from Haircare Australia.<br />
Our team on this tour are the following stylists:<br />
• Freda Rossidis<br />
• Mark Bailey and Natalie Depasquale from Rhubarb hair<br />
• Sarah Sollazo and Lisa Pace from Organika<br />
• Anna Ntaliiania and Kara Layton from Anaka<br />
• Rachel Beswick<br />
• Kate Donald from Audrey Hair<br />
Ward Gauvin, Brad Gauvin, Lauren McCowan and Jane Howlett from HCA will<br />
support this exceptional group of stylists.<br />
We have packed out each day of the tour to sink our team into the streets of<br />
New York and that indescribable energy that makes it such an epicentre of<br />
culture and fashion.<br />
‘One’s life and<br />
passion may be<br />
elsewhere, but New<br />
York is where you<br />
prove if what you<br />
think in theory<br />
makes sense in life.’<br />
Miuccia Prada<br />
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EDUCATION<br />
THE TOUR WEEK<br />
SUNDAY-<br />
STANDARD HOTEL- Our tour starts on September<br />
1st, with introductory drinks at Fashion Week<br />
hotspot and the home base for the team- The<br />
Standard Hotel in the Meat packing District. Here<br />
the team will receive their brief for the week and<br />
get to know each other before the tour kicks off on<br />
Monday September 2.<br />
MONDAY-<br />
SALON RUGGERI- We start the day with an<br />
intimate business seminar with Salon Ruggeri.<br />
Located in a beautiful brownstone in NYC’s historic<br />
Murray Hill neighbourhood, Salon Ruggeri is the<br />
direct result of two masterminds coming together<br />
to create their ultimate salon experience. Both<br />
natives of Sydney, Australia, revered international<br />
stylist and colourist Gregorio Ruggeri and interior<br />
designer Craig Longhurst made a lifelong dream<br />
come true when they brought their successful<br />
salon business to New York City in 2010.<br />
Greg Ruggeri and stylist Cassie Harwood are<br />
international ambassadors for evo and this seminar<br />
is an inside look into their transition from the<br />
Australian market to the US, their collaboration with<br />
evo and their plans for the future.<br />
FREDA ROSSIDIS- NY EDIT- In the afternoon we<br />
head to PANYC salon for an editorial exploration<br />
with Freda Rossidis. Owner and founder of CAST<br />
salons in Victoria and an internationally artist, Freda<br />
will take an introspective look into her style, her<br />
favourite Fashion Week looks from previous years<br />
and how her style has developed into the signature<br />
it is today. Supported by Fashion stylist Marcus<br />
Stewart of Decades in LA, our team are poised to<br />
see some amazing hair with vintage and current<br />
couture fashion.<br />
TUESDAY-<br />
EVO INTERNATIONAL- As the Business<br />
development and Export director for HCA, Brad<br />
Gauvin will lead a brunch and international update<br />
on evo and FABULOSO Pro. Currently based in<br />
New York, he will share an exclusive look at the<br />
international expansion of evo, its success in other<br />
markets and how the unique positioning of the<br />
brand and the quality of the products have paved<br />
the way for major international success.<br />
WEDNESDAY-<br />
MORROCANOIL- World renowned session stylist<br />
Peter Gray and International Education Director<br />
Robert Ham will take us inside the Moroccanoil<br />
headquarters on 57th st and Lexington Avenue<br />
for a full day seminar and styling workshop. The<br />
team will learn the latest techniques and styling<br />
secrets from Peter, as well as sneak peeks of new<br />
products and plans for Fashion Week.<br />
THURSDAY-<br />
EDITORIAL DAY LAUREN MCCOWAN AND<br />
FREDA ROSSIDIS- Internationally established<br />
stylists Lauren and Freda will lead the team on the<br />
development of two major editorials using evo and<br />
Cloud Nine to push the boundaries of creativity<br />
and bring to life the excitement of New York<br />
through a hair and fashion story.<br />
FRIDAY-<br />
TOME NYC SHOW SPONSORED BY EVO- Tome<br />
is an up and coming fashion label by Ryan Lobo.<br />
They have recently won the Vogue Fashion fund<br />
award and their show is hotly anticipated at NYFW<br />
this year. Led by hair director Sophie Roberts and<br />
supported by the Tour team and evo international<br />
ambassadors, this show rounds out the tour with<br />
an experience all stylists aim to have at one point<br />
in their career- New York Fashion Week.<br />
To add to an already jam packed week, Freda has<br />
created a ‘New York edit’ for our team- a curated<br />
list of her favourite places to eat, drink, shop, see<br />
and experience, for the team to explore the city<br />
with an insiders knowledge in their spare time.<br />
We are documenting every step of our tour to<br />
bring back imagery, editorial, video coverage and<br />
tour diaries to share with the industry.<br />
‘One can't paint New York as it is, but<br />
rather as it is felt.’ Georgia O’Keefe<br />
The scope of knowledge and exclusive insights<br />
on the New York tour are endless and we are<br />
privileged to be able to collate this into a series of<br />
events for our team to bring back to their salons<br />
and drive their businesses individually but also<br />
collaborate on driving and exciting the industry as<br />
a whole.
Sheek Hair Design, located in the beach side<br />
suburb of Mordialloc, offers on trend, cutting edge<br />
styling and colour services. Salon owner, Katie<br />
d’Offay, believes that great colour compliments<br />
a great cut and prides herself on offering an<br />
exceptional salon experience by providing<br />
personalised client services.<br />
Adopting the mantra that ‘happy hair is healthy<br />
hair’, the talented team of six are attuned to<br />
popular trends and believe in using the best<br />
products to ensure best results. In order to tailor<br />
their services to individual clients, Sheek stocks<br />
a wide range of Haircare Australia products,<br />
including Moroccanoil, evo, Alterna, Lakmé and<br />
Cloud Nine. When quizzed on their favourite<br />
product the staff at Sheek were quick to cite<br />
Alterna’s luxurious, affordable and certifiably<br />
organic Bamboo range; ‘We love it, and our clients<br />
love it because it is versatile and delivers for all hair<br />
types. It literally walks out the door’.<br />
Katie asserts that to be a good hairdresser,<br />
you need to thrive on all things hair. As a stylist,<br />
Katie recognises that being both passionate and<br />
adaptable is the key to success in a continually<br />
evolving industry such as hairdressing. She also<br />
understands the need for continued study and<br />
education, and by partaking in one course a<br />
month Katie and her team stay on top of<br />
upcoming trends and keep their passion burning<br />
for all things ‘hair’. Katie is so committed to<br />
continued study that when asked what she would<br />
do for Sheek if given any amount of money Katie<br />
replied; ‘This one is easy, I would take my entire<br />
team to the United States, home of Alterna, creator<br />
of our favourite Bamboo, and soak up product<br />
information like a sponge’.<br />
With their finger on the pulse of hair trends<br />
and fashion, Sheek Hair Design run a yearly<br />
photoshoot and use their images as a salon<br />
window display. This year, the shoot was focussed<br />
around Cloud Nine products and featured both<br />
SALON FEATURE<br />
SHEEK HAIR DESIGN<br />
548 Main st. Mordialloc 3195, VIC 3195 | 03 9587 9001 | sheek.com.au<br />
a feminine waved look and a raw straight look to<br />
demonstrate the tools’ versatility.<br />
Katie predicts that big hair with soft, feminine<br />
waves and a touch of 1920s glamour will<br />
characterise 2014’s style trend, and recommends<br />
using Cloud Nine’s Big O and Micro Wand to<br />
create these looks. She also expects that we’re<br />
going to see more vanilla and champagne tones<br />
for blondes and rich, glossy, chocolate and<br />
chestnut browns for brunettes. She is looking<br />
forward to using the Lakmé Chroma to craft these<br />
beautiful glossy colours.<br />
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SALON FEATURE<br />
GRAvITY HAIR BOUTIqUE<br />
Hannans Boulevard Shopping Centre, Kalgoorlie<br />
08 9022 8886<br />
Gravity Hair Boutique, located in Kalgoorlie,<br />
Western Australia, offers clients an exceptional,<br />
tailored salon service that is centred around ontrend,<br />
superior styling. The team of eight also have<br />
a strong focus on colour correction and prescribe<br />
an at home treatment retail program that assists in<br />
producing exceptional finishes.<br />
Customer service is Gravity’s first priority, which is<br />
why Amanda and her team go above and beyond<br />
to offer clients superior products and styles. They<br />
are firm believers that study and education is<br />
what makes good hairdressers great and thus<br />
provide excellent training programs and continuous<br />
development courses for their staff.<br />
As stockists of Lakmé, Alterna, Moroccanoil,<br />
Cloud Nine, and the full evo and FABULOSO pro<br />
range, good products are always close at hand.<br />
With such a versatile range, it is little wonder the<br />
team find it difficult to choose just one product<br />
to recommend, preferring instead to prescribe<br />
a range of brands to individuals based on their<br />
specific style and hair requirements.<br />
Whilst ambiguous about a favourite wet product,<br />
Gravity’s staff unanimously agree that Cloud Nine<br />
offers the most superior styling capability. The<br />
team use the entire range, however they favour the<br />
Micro Wand due to its versatility and ease of use.<br />
Their clients also love the Micro Wand as it allows<br />
them to recreate salon styles at home.<br />
When asked what the most popular cut and style<br />
requests were, the team agreed that textured<br />
longer bobs and soft, feminine curls have<br />
dominated this season.<br />
When offering colour services, Gravity is proud to<br />
offer the Lakmé Chroma range, which they state<br />
has completely changed their approach to colour.<br />
Lakmé allows Gravity to meet consumer demands<br />
for ppd and ammonia free colour, while providing<br />
them with exceptional results. Amanda and her<br />
clients also appreciate that Chroma is far more<br />
time efficient than other brands they’ve used in the<br />
past. Gravity’s favourite 2013 colours range from<br />
multi tonal colours that create the illusion of one<br />
tone, to warm rich tones for brunettes and golden<br />
hues for blondes.
JuLeS tOGNINI wINS mALe<br />
HAIRDRESSER<br />
OF the YeAr<br />
Jules’ collection ‘Chicks Dig Beards and Scars’<br />
was inspired by ‘real guys’ - real guys doing real<br />
guy things; swearing, scratching, and drinking from<br />
the milk container.<br />
Jules captured the rugged reality of man, using<br />
styling that was raw and untamed to create a<br />
quintessentially masculine look.<br />
As a finalist for four years running, Jules is ecstatic<br />
about achieving his win using this collection. “This<br />
is a huge win for me and my gang,” says Jules.<br />
STYLIST SPOTLIGHT<br />
International Ambassador for evo and Prestige Ambassador, Jules Tognini, was<br />
named Male Hairdresser of the Year at the 2013 Australian and New Zealand<br />
Schwarzkopf Hair Expo Awards.<br />
“We are all so chuffed and have worked so hard<br />
to get here. Being recognised for the work I do<br />
feels totally rad!”<br />
2013 is proving to be another great year for Jules,<br />
with the super stylist walking away with the title<br />
of ‘Visionary’ at the annual Australian HotShots<br />
Awards in March.<br />
With this early string of success behind him,<br />
it‘s clear this 29 year old is only set to continue<br />
spreading his talent, passion and enthusiasm<br />
for the hair industry on both the national and<br />
international stage.<br />
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an innovative hair care line sold exclusively in salons<br />
1300 437 436 | www.moroccanoil.com
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