01.10.2013 Views

"Fiat S.p.A." Registered Office: via Nizza 250, Turin Share capital ...

"Fiat S.p.A." Registered Office: via Nizza 250, Turin Share capital ...

"Fiat S.p.A." Registered Office: via Nizza 250, Turin Share capital ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Second: we can leverage the experience and know-how we already<br />

have in-house with brands such as Ferrari, which is the benchmark for<br />

premium cars around the world.<br />

Third: over the past three years, the combination of <strong>Fiat</strong> and Chrysler<br />

has enabled us to develop architectures and powertrains that will place<br />

us on the cutting edge in the premium segment.<br />

Fourth: as a result of the combination with Chrysler, today <strong>Fiat</strong> has a<br />

global presence and the access we now have to export markets in<br />

North America and Asia offers us the opportunity to utilize some of our<br />

excess production capacity in Europe to service export markets.<br />

By implementing this plan, we expect to be able to utilize the excess<br />

production capacity of our mass-market activities and, by 2015-2016,<br />

achieve breakeven also in Europe.<br />

To think – as someone wrote – that coming out with a few new<br />

models, even if they are commercially successful, will automatically<br />

justify the enormous investment that has gone into them is a pure<br />

illusion.<br />

<strong>Fiat</strong> AGM Page 34 of 40 9 April 2013

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!