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"Fiat S.p.A." Registered Office: via Nizza 250, Turin Share capital ...

"Fiat S.p.A." Registered Office: via Nizza 250, Turin Share capital ...

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It is a courageous plan that, as I myself have said, is “not for the fainthearted”.<br />

We have adopted this strategy to deal with the effects the European<br />

crisis is having on our business and bring new production to our car<br />

plants in Italy.<br />

We have decided to reorient our strategy in response to current market<br />

difficulties and trends in consumer demand and preferences.<br />

We plan to reduce our exposure to the mass market and shift our<br />

focus toward the less crowded premium end of the market.<br />

At the same time, we can increase utilization of our manufacturing<br />

base in EMEA to support the development of our global brands – Alfa<br />

Romeo, Maserati and Jeep – and key models in <strong>Fiat</strong> brand’s 500 and<br />

Panda families.<br />

The gamble we plan to take in Italy, and in Europe more generally, is<br />

not an uncalculated gamble, however. There are several concrete<br />

factors that underpin the decision.<br />

First: in Europe we already have state-of-the-art manufacturing<br />

facilities and an excess production capacity, whereas in all other<br />

regions we are operating near full capacity.<br />

<strong>Fiat</strong> AGM Page 33 of 40 9 April 2013

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