application of the kano model to sensory ...

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1

Illustration of the product evaluation by consumers

1. Session: Each consumer tried all 16 smoothies and decided

individually if he/she would consume them again or not.

Step 1: Unforced decision

Step 2: Forced decision

8 th Pangborn Symposium Florence

page 8

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Professor Dr - Fachhochschule Nordhausen

1 Illustration of the product evaluation by consumers 1. Session: Each consumer tried all 16 smoothies and decided individually if he/she would consume them again or not. Step 1: Unforced decision Step 2: Forced decision 8 th Pangborn Symposium Florence page 8

1 Illustration of the product evaluation by consumers 8 th Pangborn Symposium Florence page 9

Page 1 and 2: Customer satisfied Customer neutral
Page 3 and 4: Background / Research questions Kan
Page 5 and 6: 1 2 3 Background / Research questio
Page 7: 1 Illustration of the product evalu
Page 11 and 12: 2. Illustration of the product perc
Page 13 and 14: 3. Data linkage, classification int
Page 15 and 16: 3 Data linkage, classification into
Page 17 and 18: 3 Data linkage, classification into
Page 19 and 20: 3 Data linkage, classification into
Page 21 and 22: Management Summary Innovativeness a

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