application of the kano model to sensory ...

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With apple & mango bits (Market standard) With lots of apple & mango bits Background / Research questions 16 samples were provided for this research, all modifications of an existing market product. Only mango bits Only apple bits Dominant banana impression Dominant passion fruit impression Brown colour Standard without bits Orange Colour Coconut taste Vanilla Taste 8 th Pangborn Symposium Florence Reduced viscosity Increased Viscosity Sweet alternative Sour Alternative Sweetness & sourness reduced page 6
1 Illustration of the product evaluation by consumers Setting a satisfaction threshold based on the model of limited purchase decisions (Foscht/ Swoboda, 2004, S. 154) I will certainly not consume this product again I will probably not consume this product again I will probably consume this product again I will certainly consume this product again Evoked Set ☺ Total Set Awareness Set Unawareness Set Inert Set 8 th Pangborn Symposium Florence Dissatisfying products Satisfying products Inept Set page 7
Page 1 and 2: Customer satisfied Customer neutral
Page 3 and 4: Background / Research questions Kan
Page 5: 1 2 3 Background / Research questio
Page 9 and 10: 1 Illustration of the product evalu
Page 11 and 12: 2. Illustration of the product perc
Page 13 and 14: 3. Data linkage, classification int
Page 15 and 16: 3 Data linkage, classification into
Page 21 and 22: Management Summary Innovativeness a

application of the kano model to sensory ...

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