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application of the kano model to sensory ...

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With apple &<br />

mango<br />

bits (Market<br />

standard)<br />

With lots <strong>of</strong><br />

apple &<br />

mango bits<br />

Background / Research questions<br />

16 samples were provided for this research, all modifications <strong>of</strong> an existing<br />

market product.<br />

Only<br />

mango<br />

bits<br />

Only<br />

apple<br />

bits<br />

Dominant<br />

banana<br />

impression<br />

Dominant<br />

passion fruit<br />

impression<br />

Brown<br />

colour<br />

Standard without bits<br />

Orange<br />

Colour<br />

Coconut<br />

taste<br />

Vanilla<br />

Taste<br />

8 th Pangborn Symposium Florence<br />

Reduced<br />

viscosity<br />

Increased<br />

Viscosity<br />

Sweet<br />

alternative<br />

Sour<br />

Alternative<br />

Sweetness<br />

& sourness<br />

reduced<br />

page 6

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