application of the kano model to sensory ...
application of the kano model to sensory ...
application of the kano model to sensory ...
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Background / Research questions<br />
Kano´s Model uses three categories <strong>of</strong> attributes: “Attractive Attributes”,<br />
“Performance Attributes” and “Must-be Attributes”.<br />
All three attributes are following <strong>the</strong><br />
rules:<br />
The more intense <strong>the</strong> more satisfying<br />
Or<br />
The less intense <strong>the</strong> more satisfying<br />
Needs not<br />
fulfilled<br />
Two possible<br />
preferred<br />
directions <strong>of</strong><br />
Intensity<br />
Cus<strong>to</strong>mer<br />
satisfied<br />
Cus<strong>to</strong>mer<br />
neutral<br />
Cus<strong>to</strong>mer<br />
dissatisfied<br />
8 th Pangborn Symposium Florence<br />
Attractive<br />
Attribute<br />
Must-be<br />
Attribute<br />
Performance<br />
Attribute<br />
Needs<br />
fulfilled<br />
+ -<br />
page 3
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