application of the kano model to sensory ...

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Content Background / Research questions 1. Illustration of the product evaluation by consumers 2. Illustration of the product perception by the descriptive panel 3. Data linkage, classification into Kano’s typology Management Summary 8 th Pangborn Symposium Florence page 2
Background / Research questions Kano´s Model uses three categories of attributes: “Attractive Attributes”, “Performance Attributes” and “Must-be Attributes”. All three attributes are following the rules: The more intense the more satisfying Or The less intense the more satisfying Needs not fulfilled Two possible preferred directions of Intensity Customer satisfied Customer neutral Customer dissatisfied 8 th Pangborn Symposium Florence Attractive Attribute Must-be Attribute Performance Attribute Needs fulfilled + - page 3
Page 1: Customer satisfied Customer neutral
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Page 21 and 22: Management Summary Innovativeness a

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