application of the kano model to sensory ...

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3 Data linkage, classification into Kano’s typology Having classified the “influential” descriptors, the direction of influence is of critical importance. Must-be attribute attractive attribute performance attribute Recommendations for product development positive influence negative influence high perception of this sensory attribute leads to absence of consumer dissatisfaction and low perception of this sensory attribute leads to high consumer dissatisfaction high perception of this sensory attribute leads to high consumer satisfaction and low perception of this sensory attribute leads to absence of consumer satisfaction the higher the perception of this sensory attribute the higher the consumers satisfaction and vice versa Increase the perception of this attribute 8 th Pangborn Symposium Florence high perception of this sensory attribute leads to high consumer dissatisfaction and low perception of this sensory attribute leads to absence of consumer dissatisfaction high perception of this sensory attribute leads to absence of consumer satisfaction and low perception of this sensory attribute leads to high consumer satisfaction the lower the perception of this sensory attribute the higher the consumer satisfaction and vice versa Decrease the perception of this attribute page 18
3 Data linkage, classification into Kano’s typology Segment 1 Containing 40 consumers sour "influential" descriptor A_yellow/ orange O_sourly O_overall intensity O_apricot/ peach sweet banana lemon M_slimy O_banana T_viscous A_viscous overall intensity apricot/ peach Kano´s attribute classification must-be attribute - must-be attribute - must-be attribute - must-be attribute + must-be attribute - performance attribute + performance attribute + performance attribute - attractive attribute + attractive attribute + attractive attribute + attractive attribute + attractive attribute + attractive attribute + 8 th Pangborn Symposium Florence page 19
Page 1 and 2: Customer satisfied Customer neutral
Page 3 and 4: Background / Research questions Kan
Page 5 and 6: 1 2 3 Background / Research questio
Page 7 and 8: 1 Illustration of the product evalu
Page 9 and 10: 1 Illustration of the product evalu
Page 11 and 12: 2. Illustration of the product perc
Page 13 and 14: 3. Data linkage, classification int
Page 15 and 16: 3 Data linkage, classification into
Page 17: 3 Data linkage, classification into
Page 21 and 22: Management Summary Innovativeness a

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