application of the kano model to sensory ...
application of the kano model to sensory ...
application of the kano model to sensory ...
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3 Data linkage, classification in<strong>to</strong> Kano’s typology<br />
Having classified <strong>the</strong> “influential” descrip<strong>to</strong>rs, <strong>the</strong> direction <strong>of</strong> influence is<br />
<strong>of</strong> critical importance.<br />
Must-be<br />
attribute<br />
attractive<br />
attribute<br />
performance<br />
attribute<br />
Recommendations for<br />
product development<br />
positive influence negative influence<br />
high perception <strong>of</strong> this <strong>sensory</strong> attribute<br />
leads <strong>to</strong> absence <strong>of</strong> consumer<br />
dissatisfaction and<br />
low perception <strong>of</strong> this <strong>sensory</strong> attribute<br />
leads <strong>to</strong> high consumer dissatisfaction<br />
high perception <strong>of</strong> this <strong>sensory</strong> attribute<br />
leads <strong>to</strong> high consumer satisfaction and<br />
low perception <strong>of</strong> this <strong>sensory</strong> attribute<br />
leads <strong>to</strong> absence <strong>of</strong> consumer<br />
satisfaction<br />
<strong>the</strong> higher <strong>the</strong> perception <strong>of</strong> this <strong>sensory</strong><br />
attribute <strong>the</strong> higher <strong>the</strong> consumers<br />
satisfaction and vice versa<br />
Increase <strong>the</strong> perception <strong>of</strong> this<br />
attribute<br />
8 th Pangborn Symposium Florence<br />
high perception <strong>of</strong> this <strong>sensory</strong> attribute<br />
leads <strong>to</strong> high consumer dissatisfaction<br />
and<br />
low perception <strong>of</strong> this <strong>sensory</strong> attribute<br />
leads <strong>to</strong> absence <strong>of</strong> consumer<br />
dissatisfaction<br />
high perception <strong>of</strong> this <strong>sensory</strong> attribute<br />
leads <strong>to</strong> absence <strong>of</strong> consumer<br />
satisfaction and<br />
low perception <strong>of</strong> this <strong>sensory</strong> attribute<br />
leads <strong>to</strong> high consumer satisfaction<br />
<strong>the</strong> lower <strong>the</strong> perception <strong>of</strong> this <strong>sensory</strong><br />
attribute <strong>the</strong> higher <strong>the</strong> consumer<br />
satisfaction and vice versa<br />
Decrease <strong>the</strong> perception <strong>of</strong> this<br />
attribute<br />
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